Advanced google analytics:

1. Customizable reports:

 Dimensions: These are attributes of your data, like "page path," "device
category," or "city." You can use them to categorize and group your data
for analysis.
 Metrics: These are quantitative measurements, like "sessions," "views,"
or "conversions." They help you understand the performance of your
website or app.
 Segments: These allow you to filter your data based on specific criteria,
like "new users" or "users from a specific marketing campaign."

2. Funnel analysis:

Imagine a funnel where users enter at the top (e.g., landing page) and ideally
progress through steps towards a specific goal (e.g., purchase). Funnel analysis
lets you:

 Visualize the steps users take: See how many users drop off at each
stage, identifying bottlenecks in the conversion process.
 Identify improvement areas: Analyze which steps have a high drop-off
rate and focus on optimizing those sections.
 Compare different segments: See how different user groups (e.g., new
vs. returning users) progress through the funnel.

3. Path analysis:

This goes beyond funnels by revealing the entire user journey, not just a
predefined sequence:

 Understand user flow: See how users move from one page or screen to
another, uncovering unexpected browsing patterns.
 Identify common paths: Analyze the most frequently visited
pages/screens and optimize the user flow accordingly.
 Personalize the experience: Use path analysis insights to personalize
content or recommendations based on user behavior.
Funnel exploration :
1. Breakdown Dimension:

The breakdown dimension, you can see the number of users who completed
each step for both desktop and mobile devices separately. This helps you
identify:

 Device-specific drop-off points: Are users abandoning the purchase

more on mobile than desktop?
 Device-specific patterns: Do mobile users typically skip steps, or do
they take longer to complete the checkout process?

Similarly, using country as a breakdown dimension can reveal:

 Performance variations across regions: Are specific regions struggling

at certain stages of the funnel?
 Regional trends: Do different countries exhibit unique user behavior
patterns within the funnel?

2. Elapsed Time (Limited):

This feature displays the total time it took all users to complete a step from the
previous step. While not an average per user, it can still be insightful:

 Identify potential bottlenecks: If the total time for a step is surprisingly

high, it might indicate a slow loading page or a complex checkout flow.
 Compare segments: Analyze the time difference between segments
(e.g., new vs. returning users) to understand their behavior patterns.

3. Filters:

Filters allow you to focus your analysis on specific user segments within the
funnel. For instance, you can filter the data to:

 Only include users from the US: Analyze the funnel performance
specifically for the US market.
 Focus on new users: Understand the funnel drop-off for new users
compared to returning users.
Path exploration:
Path exploration is like a detective story for your website. It helps you
see the journey visitors take, step by step, as they navigate your pages
and complete actions.

Here are the key features of path exploration, explained in simple

terms:

 See the flow: Imagine a map that shows the different paths
visitors take on your website. Path exploration acts like that
map, letting you see which pages people visit first, second, third,
and so on.
 Start at the beginning or the end: You can choose to start
exploring from the very first page visitors land on (like the
homepage) or from the final action they take (like making a
purchase). This is like starting your detective story at the crime
scene or with the suspect.
 Uncover hidden clues: By following the paths visitors take,
you can find hidden problems or missed opportunities. For
example, you might see that many people get stuck on a certain
page or leave your website without completing a purchase.
 Focus on specific groups: You can zoom in on specific groups
of visitors, like people from a particular country or using a
specific device. This is like the detective focusing on a particular
suspect or following a specific lead.
 Drill down for details: You can click on any point in the path
to see more details about that step, like the number of visitors
who went there or the type of device they used. This is like the
detective gathering evidence and getting a closer look at the
clues.

Abondonement rate :

In the online world, abandonment happens when visitors start

something on your website or app but don't finish it. This could be:
  Adding items to a shopping cart but not checking out.
 Starting to fill out a form but not submitting it.
 Signing up for something but not completing the process.

It's like they come to your online store, browse around, and then just
leave without buying anything.

Here's why understanding abandonment is important:

 Imagine you have a leaky bucket: You pour water in, but it
keeps leaking out. Similarly, if people start something on your
website but abandon it, you're losing potential customers or
users.
 Find the leaks: By understanding where people are abandoning,
you can identify problems and fix them. This is like patching the
holes in your leaky bucket.
 Make improvements: Once you know why people are leaving,
you can make changes to keep them engaged and complete what
they started. This could be making the checkout process easier
or simplifying your forms.

 Unlike the leaky bucket you can't hold in your hands, you can
fix abandonment in the online world!
 There are tools to help you see where people are abandoning
and why. It's like having a special tool that tells you where the
holes in your bucket are.
 By using these tools and making changes, you can turn those
leaky online experiences into successful ones, just like you
would want everyone who visits your shop at the fair to walk
away with something they love!
Life cycle :
These reports are like detectives, investigating how users interact with
a website or app at different stages of their adventure. They're like
road signs, showing different parts of the journey:

 Acquisition: This stage is like the starting point. Reports tell us

how users first find the website or app, whether it's through
search engines, social media, or even friends telling them about
it. They help us know which methods are most effective in
attracting new users, just like knowing which route gets the
most people to the amusement park.
 Engagement: Once users arrive, it's like they're exploring the
park. Engagement reports show how users interact with different

features and content. Do they spend more time on games or

rides? These reports help us understand what keeps users
engaged and coming
back for more,
similar to seeing
which rides have the
longest lines.
 Monetization: If the
park charges for
rides or souvenirs,
that's monetization.
These reports track how much income is generated from users,
showing which marketing methods (like flyers or ads) bring in
 the most paying customers. It's like understanding which park
attractions generate the most revenue.

 Retention: Retention is like keeping the park exciting so people return

frequently. This report shows how well the website or app

retains users, meaning how many users come back for more
after their first visit. It's like seeing how many visitors become
season pass holders at the park.