Executive summary

La Hermosa Pizza hub was recently establish at 37 CP Garcia St./M. Rabago St Brgy. Poblacion,
Alaminos City, Pangasinan around November 2022 and it offers fine and dilectable products that will
only get to experience here. It exist to serve as a sunctuary for people who greatly love eating
delicous pizza. It offers variety of flavors, drinks and offers loyalty card, where you coud get a free box
of pizza any flavors you desire, drinks and one pair of t-shirt.

This Marketing plan includes: macro and micro-environmental analysis where internal and external
factors that may influence the business are discussed as well as the SWOT (Strength, Weaknesses,
Opportunities and Threats) are evaluated that could be an advantage, or hindrance on the business
success. Moreover, the market: size, need and trends where analyzed as well, to know who, what and
how will be the target market of the business.

Marketing objectives of La Hermosa Pizza Hub are also included in this marketing plan; the short- and
long-term plans that are aiming by the business, as well as strategies in order to attain the following
objectives, followed by the tactical implementation; ways how marketing strategies get to be done for
objectives to be completed.

Marketing budget of La Hermosa Pizza Hub was presented in this marketing plan; the total cost
involved in the implementation of the proposed marketing plan, followed by the feedback and control
how to ensure the following tactics are carried out as planned and last the financial projection of La
Hermosa Pizza Hub that presents the financial viability of the proposed marketing plan.

BACKGROUND OF THE STUDY

A. Brief history of he company

La Hermosa Pizza hub was recently establish at 37 CP Garcia St./M. Rabago St Brgy.
Poblacion, Alaminos City, Pangasinan around November 2022 and it offers fine and dilectable
products that will only get to experience here. It exist to serve as a sunctuary for people who greatly
love eating delicous pizza. It offers variety of flavors, drinks and offers loyalty card, where you coud
get a free box of pizza any flavors you desire, drinks and one pair of t-shirt.

B. Product/Services offers

Product offerings
Flavors of pizza: Pepperoni, Ham and cheese, All Vegetables, Hawain and more
Beverages: Three Family Size Coke, Sprite, Three Large Iced Tea, and Two Large Pineapple Juice.

Services offerings
Loyalty Card
If a person accomplish the nine empty slot by buying our products she/he will get a free box of
pizza any flavor they desire,drinks and a pair of t-shirt.

Mission and Vision

Mission
To serve different types of pizza and reach atleast 5,000 customer in three months

Vision
To be labeled as one of the top pizza house here in the Philippines
Macro- Environmental analysis
A.Economy
•inflation rate

In December, annual inflation dropped to 6.5%, marking the sixth straight month of reduction. By the
end of 2023, the annual rate is probably going to drop to 3.2% due to the economy’s slowdown. The
Federal Reserve will not lower short-term interest rates this year because this will still be higher than
its target range of 2-2.5%.

•interest rate

The BSP increased its main policy interest rate to 2.25%, which encouraged banks to eventually raise
their own lending rates and drive up borrowing costs overall and for businesses in particular. On the
other hand, this can result in less spending, slower demand growth, and finally low and steady
inflation. As a result, everyone can afford more products and services.

A. Political-legal
•Administration Stability

As municipal and federal elections have already taken place and a new administration is about to take
office, the stability of the government cannot be predicted. As the government prepares to switch
from the current administration to the new one, there is a chance that the new administration could
have a favorable or negative impact on operations and commercial decisions.

B. Socio-cultural
•Costumers preference

Numerous elements, such as social trends, customer perception and values, and others, can readily
affect the behavior and preferences of consumers. It can drastically alter a customer’s perception of
the worth of a good or service in a short amount of time. If they don’t meet customers’ expectations,
this could have an impact on the marketability of items and the appeal of services.

C. Demographic
•Distribution of Income

There are some adjustments, especially in the distribution of income, as a result of the pandemic and
the current situation. The value of conserving money and altering purchasing habits is now
understood by consumers. As a result, the income distribution is minimized.

D. Technology
•Technology Advancement

Technology is changing, developing, and getting better all the time. The impact of technological
improvements on corporate operations cannot be denied. In manufacturing procedures, methods, IT
services, and other areas.

E. Natural

•Environmental influences include global warming, pollution, human interference in natural resource
management etc.

Environmental factors should be taken into account because they can have an impact on the natural
resources that are essential inputs for business. Worry should be expressed about the growing
material shortage and concern for renewable resources because these issues could directly threaten
company.
Micro-Environmental Analysis
The following sections details the Micro-Environmental Analysis of La Hermosa Pizza Hub ; the
internal factors — The Company, Suppliers, Marketing Intermediaries, Customers, Competition are
essential to establishing both corporate success and business operations. The underlying situations
and characteristics can be appraised and addressed according to this inspection.

A. The Company
La Hermosa Pizza Hub are having marketing techniques to be used effectively, the workforce needs to
be standardized.Coordination is utilized at all management levels to fortify the relationships and lines
of communication currently in place with managers and staff members, enable them to constructively
discuss divergent viewpoints, begin contributing to the market and action plan, and help them make
informed decision. We look forward in including training of staffs that enhances them for excellent
servicing, resolving difficulties and working under pressure. Aside from that, effective and efficient
delegations are given a thought for operations to run smoothly. They continually enhance
accountability, responsibility, unity and more for business reach success.

B. Suppliers
La Hermosa Pizza Hub are able to acquire accountable, responsible, and reliable suppliers which
offers quality of products and service that helps in securing the business best and affordable products
and services it offers. With them, we are able to maintain and provide the best quality products and
service to our customers with both sides benefitted. Our suppliers helped us to improve and give
what’s best to our customer all due to the good partnership built and strengthened over a short
period of time.

C.Customers
Encourages and emphasizes on middle and high school students, of either gender, inside the Alaminos
Town center. These customers appear to really be introspective, loved playing or researching in café
environments, value education, & value reducing expenses.Through addition to getting the greatest
possible service and goods at a reasonable rate, they can also enjoy different locations and fantastic
student – teachers that are not generally observed in a city or perhaps a provincial.

D. Competition
Kalinaw Café has a lot of competitors as per its location. Its direct competitors were Cha-cha s Pizza,
Pizza Galore and Shakeys.
Most of the consumers are in between ages of 15 and 25. Along with its rivals, business sells services
like foods and beverages, or its pricing are comparable to those offered by its rivals, mainly Cha-chas
Pizza.Additionally, because of their extensive legacies and concern for the success of their future
clients, businesses have a distinct advantage.Regardless of the advantages of the opponents, La
Hermosa Pizza Hub will persist and grab attention. La Hermosa Pizza Hub stands out from other cafes
or direct opponents and the kind of convenience factor. This is the only pizza hub that allows
customer to both purchase the finest food and different offerings at a cost which is affordable for
youngsters.

E. Publics
Strengths and Weaknesses

This chapter will enumerate identified strength and weaknesses from microenvironmental analysis.
A. Strengths

▪ Dependable Suppliers
In order to keep our high-quality products and distinctive services at an affordable rate as well as to
preserve strong positive working relationships with dependable, trustworthy, and responsible
suppliers, it is necessary to reduce expenses in business operations.

▪Direct Marketing

Consumers who demand our items and services receive direct exposure and marketing from us. It
enables the firm to effectively satisfy consumers and preserve their commitment.

b. Weaknesses

▪Time Frame for Business

La Hermosa Pizza Hub faces a lot of direct competitors who are well-known and have existed for a
while, in addition to a significant number of rivals due to its location.

▪Staffs and Management

In terms of management and personnel, La Hermosa Pizza Hub trails including its rivals. But they’ve
been in industry for a little while, they may even have a highly organized management group and
quite well employees, making it difficult for La Hermosa Pizza Hub to cope.