Social Media Campaign:

Content Creation: Allocate funds for creating engaging content such as teaser trailers, behind-the-
scenes footage, posters, and interactive quizzes.
Social Media Management: Invest in resources to manage social media pages effectively, including
regular updates, interactions with followers, and monitoring of analytics.
Paid Advertising: Utilize targeted paid advertising on platforms like Facebook, Instagram, and Twitter
to reach a wider audience beyond organic reach.
YouTube Promotions:
Content Creation: Produce high-quality video content including trailers, song snippets, interviews
with cast and crew, and behind-the-scenes footage.
Collaboration: Partner with popular Gujarati YouTubers and influencers to feature content related to
the film on their channels, reaching their subscriber base.
Influencer Marketing:
Collaboration Fees: Identify influencers with a significant following in the Gujarati entertainment
space and negotiate collaboration fees for sponsored posts, shoutouts, and other promotional
activities.
Content Marketing:
Content Creation: Develop engaging articles, blogs, and interviews related to the film's themes,
characters, and production journey, and publish them on relevant websites, forums, and entertainment
portals.
Contest/Challenge Prizes: Organize contests and challenges related to the film to encourage user-
generated content and engagement, and allocate funds for prizes.
Review Ratings:
Special Screenings: Organize special screenings for critics and influencers to generate positive
reviews and ratings for the film, which can be used in marketing materials to build credibility.
Regional Promotions:
Promotional Events/Programs: Organize promotional events, roadshows, and cultural programs in
specific regions of Gujarat where the film's storyline resonates, and collaborate with local businesses,
community leaders, and cultural organizations for support.
Digital Advertising:
Google Ads, Facebook Ads, Instagram Ads: Invest in targeted digital advertising campaigns to reach
specific demographics and interests, and optimize campaigns regularly based on performance metrics
to ensure maximum ROI.
Partnerships and Tie-ups:
Partnership Fees/Expenses: Forge partnerships with brands, organizations, and media outlets to extend
reach and visibility, and cross-promote with other Gujarati films, events, and cultural initiatives to
leverage their audience base.
Audience Engagement:
Interactive Experiences: Create interactive experiences such as live Q&A sessions, virtual meet-and-
greets, and fan contests to engage the audience and encourage participation, fostering a sense of
community around the film.
Miscellaneous Expenses:
Allocate a portion of the budget as contingency for unforeseen expenses or opportunities that may
arise during the campaign.
By strategically allocating funds and implementing targeted strategies for each marketing channel, we
can effectively promote "Divaswapna" and maximize its visibility, engagement, and ultimately, its
success at the box office.