Professional Documents
Culture Documents
p15425dc 3756
p15425dc 3756
Robinson J., Harding J., Vouillamoz J. (2012): Wine Grapes: A Complete Guide
to 1,368 Vine Varieties, Including Their Origins and Flavours. Penguin Group
(USA), New York: S. 8
Rook, Dennis W. (1985): The Ritual Dimension of Consumer Be- havior, Journal
of Consumer Research. 12 (December). 251 -64.
Roux, E. & Boush, D.M. (1996): The role of familiarity and expertise in luxury
brand extension evaluation, EMAC Conference Proceedings, Budapest,
Hungary.
Sheth, J. N., Newman, B. I., & Gross, B. L. (1991): Why We Buy What We Buy: A
Theory of Consumption Values. J. Business Research, 22(March), 159-170.
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