Internship Report

“JEENI MILLET TRADITIONAL MIX

BY

KIRAN GK

1EW22BA099

Submitted to

VISVESVARAYA TECHNOLOGICAL UNIVERSITY, BELAGAVI

In partial fulfillment of the requirements for the award of the degree of

MASTER OF BUSINESS ADMINISTRATION

Under the guidance of

Internal Guide External Guide

Prof. Rakshitha J. S Mr. KRISHNA
Assistant Professor Designation: HR
Department of MBA & Research Center Dept:
EWIT, Bengaluru – 91 JEENI MILLET TRADITIONAL MIX

Department of MBA& Research Center

EAST WEST INSTITUTE OF TECHNOLOGY
# 63, Off Magadi Main Road, Vishwaneedam Post,
Near Anjana Nagar, Bangalore - 560091
 December - 2023

DECLARATION

I hereby declare that this Internship conducted at “ JEENI MILLET

TRADITIONAL MIX is record of independent work carried out by me under the

guidance of “Prof faculty of M.B.A Department, East West Institution of

Technology, Bengaluru and external assistance by (External Guide Name,
Designation and Organization).
I also declare that this Internship report is towards the partial fulfillment of
the university regulation for the award of degree of Master of Business
Administration by Visvesvaraya Technological University, Belagavi.
I have undergone an Internship study for a period of four weeks. I further
declare that this internship is based on the original study undertaken by me and not
been submitted for the award of any degree from any other university / institution.

Place: Bengaluru Signature of the Student

Date:
 ACKNOWLEDGMENT

I wish to place on record my gratitude and thanks to everyone who has

helped me in the preparation of my report. The satisfaction that accompanies the
successful completion of this Internship Report would be incomplete without the
mentioning the people who made it possible.
It’s a genuine pleasure to express my sincere thanks and gratitude to
Dr. K Channakeshavalu, Principal and Dr. Prathap B N, Professor and Head,
Department of MBA and Research Center, East West Institute of Technology,
Bengaluru for their valuable suggestions encouragement to bring this report
successfully.
I wish to acknowledge my sincere thanks to my Internal guide Prof.
Rakshitha J S, and External guide Mr. KRISHNA YADAV who gave me
valuable suggestion and guidance for the successful completion this internship
report.
I am thankful to my beloved parents and all my friends who encouraged and
helped me in completing of internship report.

Place: Bengaluru Name of the Student: KIRAN GK

Date: USN:1EW22BA099
 TABLE OF CONTENTS

Executive Summary

Introduction about the Organization &

Chapter 1 Page no 1-12
Industry

Organization Profile

i. Back ground,

ii. Nature of business,

iii. Vision mission, quality policy

Chapter 2 iv. Workflow model Page no 13-22

v. Product/service profile

vi. Ownership pattern

vii. Achievements/awards if any

viii. Future growth and prospects

Mckensy’s 7S Framework and Porter's Five

Chapter 3 Force Model with special reference to Page no 23-32
Organization under study

Chapter 4 SWOT Analysis Page no 33-35

Chapter 5 Analysis of Financial Statements Page no 36-42

Chapter 6 Learning Experience Page no 43-47

Bibliography
 Annexure

List of Tables
Sl No. Particulars Page No’s.
5.1 Current asset
5.2 Net profit ratio
5.3 Fixed asset turnover ratio
5.4 Total asset turnover ratio
5.5 Inventory turnover ratio

List of Graphs
Sl No. Particulars Page
No’s.
5.1 Graph showing Current asset
5.2 Graph showing Net profit ratio
5.3 Graph showing Fixed asset turnover ratio
5.4 Graph showing Total asset turnover ratio
5.5 Graph showing Inventory turnover ratio
 Executive Summary
This is an internship report on the Organizational Study of. JEENI MILLET
TRADITIONAL MIX It has been prepared to fulfil the requirements of MBA
Degree.

This internship report stresses on the knowledge and experience I have gathered
from jeeni millet had to enquae and discuss with different stake holders and also an
analysis and strategies of jeeni millet experience and research data. various roles

The objectives of the study are to study & to analyses various roles and strategies
of jeeni millet. This report has been prepared by collecting all the data and work
carried out by me.

This report consists of six chapters. First chapter includes the introduction. Second
chapter gives an overview of the company, their nature of the business and their
work model. Third chapter discusses on how jeeni millet, India implements
Mckensy's 78 framework in real time day to day work. Fourth Chapter gives us an
opportunity to look into the organizations SWOT analysis and their strategy to
overcome their weakness, Fifth Chapter looks into the financial statements of the
organizational and year on year reviews. Sixth chapter presents my personal
learning experience and experience gathered through this internship.

I have also included a list of their clients and jeeni millet they are offering. Later. I
discussed about the work that I had to carried out. Analysis on the content strategy
for brand awareness used by competitors via LinkedIn and suggested Linked posts
by analyzing the competitor's type of content strategy (customer awareness,
customer acquisition, employer branding. corporate image, company strength) for
driving brand awareness. Created guidelines for LinkedIn Company Page Posts as
this will have the most efficient impact on customers through social media
platforms like LinkedIn. Finally, discussed about the creation of social media
editorial calendar (LinkedIn and Analysis an list of targeted companies

Some recommendations of the study are: More investments in digital marketing is

needed which may give a better scope of automation and visibility of the brands
and make the advertising and marketing atmosphere more delightful.