A STUDY ON MARKETING STRATEGIES OF

AAVIN COMPANY

A Dissertation Submitted to the SRM INSTITUTE OF SCIENCE

AND TECHNOLOGY, Kattankulathur,603203.
In partial fulfilment of the requirements for the award of the
Degree of
Bachelor of Commerce – Accounting & Finance/Corporate
Secretaryship
By
S MONICC KRABELLAA
RA2131202010119
Under the Guidance of
Dr. WASEEM BASHIR
Assistant Professor
Department of Corporate Secretaryship & Accounting and

Finance, Faculty of Science and Humanities

SRM INSTITUTE OF SCIENCE AND TECHNOLOGY
Department of Corporate Secretaryship & Accounting and Finance
Faculty of Science and Humanities
SRM INSTITUTE OF SCIENCE AND TECHNOLOGY,

Kattankulathur-603203

Tamil Nadu, India

April -2024
 CERTIFICATE

This is to certify that the Dissertation titled A STUDY ON MARKETING

STRATEGIES OF AAVIN COMPANY Submitted by S MONICC
KRABELLAA (RA2131202010119) is a bonafide record of her research
work carried out by her under my guidance and supervision.

Signature of the Guide Head of the

Department

Submitted for University examination held on 2024

at SRM INSTITUTE OF SCIENCE AND TECHNOLOGY, SRM Nagar
Kattankulathur, Kancheepuram District, Chennai, Tamil Nadu - 603203

Date: /04/2024

Internal Examiner External Examiner

 DECLARATION

I hereby declare that the Dissertation STUDY ON MARKETING STRATEGIES

OF AAVIN COMPANY Submitted by me is my original research work. It does

not form part of any previous dissertations, thesis, or reports submitted to this
University or any other University.

S MONICC KRABELLAA
RA2131202010119

Date: /04/2024
 Acknowledgement

I am indebted to the Institute for providing me with the opportunity to pursue a

degree in this prestigious Institution.

I would like to express my special thanks to the Chancellor, Pro-Chancellor

admin), Pro-Chancellor (academic), Vice Chancellor, Pro-Vice Chancellor
Registrar and Controller of Examination.

It is my great pleasure to extend heartfelt thanks to our, Dean,

Dr.A.Duraisamy, and Deputy Dean, Dr.S.Albert Antony Raj, for their
support and encouragement in the submission of the project.

I record my sincere thanks to the Professor & Head of the Department,

Dr. K. Selvasundaram, for his continuous encouragement and motivation in

completing the project.

My sincere thanks to my project Guide Dr.Waseem Bashir and Project co-

ordinator Dr. ila Nakkeeran for their continuous guidance and motivation in
the successful completion of this project report.

I would like to thank all the staff members in the department who helped me in
completing the research work.

S MONICC KRABELLAA
RA2131202010119
 Declaration of Association of Research Study with SDG Goals

This is to certify that the research study entitled A STUDY ON MARKETING

STRATEGIES OF AAVIN COMPANY was carried out by S MONICC KRABELLAA.
Under the supervision of Dr. WASEEM BASHIR Assistant Professor, Corporate
Secretaryship & Accounting and Finance Faculty of Science and Humanities , in partial
fulfilment of the requirement for the award of Under Graduation/Post Graduation/ PDF
degree has been significantly or potentially associated with SDG Goal No. (10)
The study has clearly shown the extent to which its goals and objectives have been met in
terms of filling the research gaps, identifying needs, resolving problems, and developing
innovative solutions locally for achieving the SDG as mentioned above on a national and
international level.

Signature of the Student Guide and Supervisor

Head of the Department

 List of contents

CHAPTER NO. CHAPTER TITLE PAGE NO.

1 INTRODUCTION 1
1.1 OBJECTIVE OF THE STUDY 12
1.2 SIGNIFICANCE OF THE STUDY 12
1.3 SCOPE OF THE STUDY 12
1.4 RESEARCH METHODOLOGY 12
1.5 LIMITATIONS OF THE STUDY 15
1.6 STATEMENT OF THE PROBLEM 15
1.7 CHAPETERIZATION OF THE STUDY 16
2 REVIEW OF THE LITERATURE 18
3 PROFILE OF THE STUDY AREA 23
4 ANALYSIS AND INTERPRETATION 25
SUMMARY OF FINDINGS, SUGGESTIONS &
5 45
CONCLUSION
5.1 SUMMARY OF FINDINGS 46
5.2 SUGGESTIONS 47
5.3 CONCLUSION 48
BIBLIOGRAPHY 49
REFERENCE 50
WEBSITES 51
APPENDIX 52
 List of tables

Table No. Table Title Page No.

4.1 Gender classification of the respondents 26
4.2 Age of the respondents 27
4.3 Profession of respondents 28
4.4 Qualification of respondents 29
4.5 Responses about Aavin company 30
4.6 Factors by which known about Aavin 31
4.7 Types of advertisements 32
4.8 Factors attracted to purchase Aavin products 33
4.9 Ever used Aavin products 34
4.10 Products tried before 35
4.11 Aavin products used are price efficient 36
4.12 To recommend Aavin products to others 37
Satisfaction level for the customer service provided at 38
4.13
Aavin parlour
4.14 Ratings for the quality of Aavin products 39
4.15 Problems faced with the quality of the Aavin products 40
4. 16 Frequent usage of Aavin products 41
4.17 Changes needed in Aavin products 42
4.18 More advertising for Aavin in Chennai 43
4.19 Overall rating for Aavin products 44
 List of charts

Chart No. Chart Title Page No.

4.1 Gender classification of the respondents 26
4.2 Age of the respondents 27
4.3 Profession of respondents 28
4.4 Qualification of respondents 29
4.5 Responses about Aavin company 30
4.6 Factors by which known about Aavin 31
4.7 Types of advertisements 32
4.8 Factors attracted to purchase Aavin products 33
4.9 Ever used Aavin products 34
4.10 Products tried before 35
4.11 Aavin products used are price efficient 36
4.12 To recommend Aavin products to others 37
Satisfaction level for the customer service provided at 38
4.13
Aavin parlour
4.14 Ratings for the quality of Aavin products 39
4.15 Problems faced with the quality of the Aavin products 40
4. 16 Frequent usage of Aavin products 41
4.17 Changes needed in Aavin products 42
4.18 More advertising for Aavin in Chennai 43
4.19 Overall rating for Aavin products 44