MANEESH KUMAR GUPTA

Head Electric Vehicle Assembly

TATA Motors Limited

BTech Mechanical - NIT Surathkal 2008

Mobile - +91-9930085010

Email- mkg293459@gmail.com/specially4u05@gmail.com
DOB - 7thOct1986
Hindi, English
Lucknow UP

ABOUT MYSELF:
Leadership of 16 years in roles for Manufacturing, Emerging Market Retail, Sales Planning Marketing,
Process Planning, Quality, at Tata Motors CVBU & PVBU business units.

ACHIEVEMENTS & RECOGNITIONS:

✓ Talent pool - TATA Motors (FTSS 15 batch; Fast Track Selection Scheme)
✓ CESL Gen-5 Tata Start Electrical Buses Launch & Production Ramp-up
✓ Electric Bus facility development at Tata Motors Lucknow from 1 to 20 Per day
✓ Lead for driving culture credo initiative “Embracing Diversity” TATA Motors Lucknow
✓ Member of CLT in culture credo imitative “Work Life Balance”
✓ Achieved 6 hours reduction in total through put time for HV component fitment
✓ Young Leaders of Tata Motors - Leadership 1 2016 manager development program, TMTC
✓ Silver Awardee for salvaging 3Ltr BS IV full engines
✓ Silver Awardee for After Market channel development; core purchase
✓ Best safety Observer & Safety Coordinator consecutively 2021-2022-2023-2024
✓ Star of the (Apr2015) Month - Developed New warranty policy
✓ CFT Leader for 5 to 50 per day Ramp-up Trim Line 2 BS VI CNG trucks
✓ Developed connected shop frame work - Reconditioning division, Tata Motors
✓ Developed retail sales network, West-1 Zone, and rural market share capture
✓ Leader for establishing Daily Work Management Model, Assy Trim Shop, TATA Motors Lucknow
✓ Core team member of TQM initiative
✓ Winner of “Development centre” case study competition 2010
✓ Finalist TBLA 2018 national level, Business Case competition, Tata Group
✓ 21st position in merit list of UP Board Examination of 12th (Engineering CGPA: 8.3/10, 10th – 74%,
12th – 82%)
✓ Badminton runner up in singles and doubles in annual sports meet 2021/2022/2023 in Lucknow
✓ Chess runner up in annual sports meet 2023 in Tata Motors Lucknow
✓ Certified trainer of 7QC tools, TQM, finance for non-finance, in vehicle networking and embracing
diversity
WORK:

❖ Head Assy Line Electric Vehicle

Tata Motors
Lucknow, Aug 2022 onwards
Role Responsibility
 1. Head Assy Electric Vehicle • Part of steering committee for EV Product line
• SPOC Manufacturing Launch - Electric Star Buses 4/12 under
4 Managers CESL for DTC
8 Supervisors • Development and manufacturing of Tata 4/12 ultra-low floor
40 Technicians star bus for DTC, total 1500 Buses produced
200+ Temporary technicians • Responsible for launching 9/9, 9/12 and 7/9 EV Product line -
J&K and Assam
Launch of CESL tata • Ramp-up cum upgradation, modular line facilities IBF, for EV
electric star Bus 4/12, • Responsible for starting Conveyer operation, first time ever for
9/9,9/12 and fuel cell Modular buses
(FCEV) • Transformation of Gen-4 buses to Gen-5 and integration of
hardware and software in EV Bypass line
• Kaizen Leader - Low floor chassis module, Assembly line 1
• Implementor - High voltage (HV) component, EV By pass line
and Ramp-up from 2 to 8 per shift
• TMBSL (Tata Marcopolo) Bus body building Modules Integration
• Online flashing of Batteries and ECOS, VECU, EVCU and EBS
• SPOC launch CV Electric buses
• Quality plan and Warranty Cost Reduction in EV
• Responsible for Migration of assembly line 1 from ICE engine to
Electric vehicle for compatibility
• Process flow mapping of EV Buses for HV Component fitment
and integration for up to 20 per shift call up
• Deployment of Cordless Torque Wrenches to achieve 100% L3
(preventive) control in EV Line
• Implementation of Project Vazra, a digital life cycle recording
tool for electric buses
• 13 Fuel Cell electric vehicle developed for IOCL
• Capability development and deployment of diagnostic tool for
critical issue resolution for Junction box, MCU, Chargers, ECU,
VECU
• Conceptualized and implemented first ever exclusive
fundamental skill training centre for EV
• Solved shower issues EV line and sanctioned new shower facility
exclusive for EV

❖ Deputy General Manager

Tata Motors
Lucknow Aug 2021 - Aug 2022
Role Responsibility
 1. Head machine division • 33% OEE improvement of CNC Boring machine
• Cost realization of 2.4 Cr per annum by 25% reduction in Direct
2 Managers material cost
6 supervisors • Salvaging BS VI long blocks and improving contribution margin
21 Technicians by 28%
100+ Temporary technicians • Reduction in direct material cost by 23% by Developing
alternate sourcing of BS II & BS III Cylinder blocks and Crank
Reduction Direct Material shafts
Cost to 25k/Eq Engine • 29% reduction in Engine IPTV
33% OEE improvement, CNC • Eliminated sand blasting process reducing process failure by 30%
Boring • Daily Inspection, Segregation and salvaging planning for Machine
shop, creation of MIS to capture the bought out purchase
requirement
• Industry 4.O - Connected Shop implementation
• FIFO Management in small parts, Machine shop
• Leader of Kaizen in Machine Shop, Oil free shop floor
• Implementation of WCQ, TQM and DWM in Prolife
• TPM Implementation in machine shop - 24 machine reaching
level 3
• Solved - height piston cases - L6GN and LLP engine achieving
higher salvaging %
• 70% reduction in Core inventory
• 2nd prize in TQM for year 2021 - TQM Deployment model in
Prolife, established DTQMP for Machine shop
• Reposition and costing of models with Prolife finance for ACE
CNG
• Responsible for alternate in house contract for engine
dismantling and cleaning

❖ Deputy General Manager

Tata motors Ltd
CVBU
Lucknow Jan 2017-2021
 Role Responsibility
1. Head Trim Assembly Shop • 1st shop to implement pilot project TQM journey - Implemented
DWM - Trim line
2 Managers • WCQ certification for level II and Level III
4 supervisors • MD accolade awardee; responsible for the best performing shop
21 Technicians for productivity, 400 MOP by line balancing & Muda reduction
100+ Temporary technicians • Highest ever production of CNG Cabs - TML Lucknow – Ramp up
CNG Cabs from 8 Per shift to 25 per shift
• Saving 8 Lacs per chassis by converting 375 chassis power train
3rd highest MOP, plant 421 & electrical component
Best shop “Safety Index” • Responsible for quality year 2018, 2019 by 40% reduction - Cab
40% Reduction - CPA score IPTV
Best division - suggestion • Increase of DRR to 95%
scheme • 20% Reduction in VCC
Best division for IPTV • 40% Reduction in CPA score
reduction • 20% Average Reduction - Through Put Time - Cab/Cowl roll-out
• Rejection Analysis - Course correction - Control, Rejection
Prevention - A class items
• Sign off - Design for Assembly (DFA)
• Facility Finalization
• SOP deployment
• Sustenance - World Class Quality Standards III
• Chairing Monthly Safety action meetings
• Production of BS IV and BS VI Variants of CNG Cabs
• Salvaged and upgrading BS III Models to BS IV

❖ Regional Manager
Emerging Market
TATA motors
PVBU Pune Dec 2015-Jan2017

Role, Team & Achievements Responsibility

 1. Head of Emerging market
rural retail sales
Regional Manager Sales &
Marketing
(MP, Chhattisgarh and
Vidarbha, Rest of
Maharashtra)
3 territory Sales Managers
Country Second best - Rural
sales increase
Tiago Launch - 6 cities
Highest retail countrywide -
teacher segment
❖ Manager Warranty Management
CVBU Sales & Service
TATA motors
CVBU Lucknow Apr2012-Dec 2015
Role, Team & Achievements
1. Manager
Warranty Management
System
1 technician
3 temporary
120 to 30 days - Claim
settlement time Reduction
E-permit implementation
Launch - New warranty
manual
❖ Assistant Manager
TATA motors
PCBU Pune Jul2008- Mar 2011
• Increased Emerging marker outlest from 30 to 39 -
Maharashtra, 18 to 29 - MP, and 4 to 12 - CG
• Responsible for planning - profiling and segmentation of 9500
villages, 1300 Talukas and 115 districts
• Increased rural sales penetration from 5% to 19% - West zone
• Sales to teacher segment rose from 68 to 489 per month
• Opened 19 new Emerging Market Outlets
• Developed 12 existing EMOs
• Strengthened Rural sales network to 80 outlets
• Mapping-profiling 8000+ villages - West 1
• Responsible for exclusive Tiago Launch in West Zone-1, 30
Launches in a week
• Focused BTL activity
• Deployment FME & VME budget - ATL & BTL Activities - West
Zone
• Promotional Scheme charting - Event plan - New products,
existing products
• Tiago Launch - West-1
• Analytics - West 1
• Sales forecast & Budgeting, Sales Forecasting, Business
Analytics and new models specific launch campaigns
• Developed SOPs of EMO Activities and launches while
connecting with opinion makers
• Launched model specific VME promotional schemes
• Liquidating unsold inventory of Sumo and Nano in Vidarbha
market
• Handled 3 Cr per month marketing portfolio - West zone
• Brought deal of 1000 Safari - Indian Army
• Handled ATL Activities - West zone, with all major daily
newspapers - TOI, Patrika, Dainik Jagran, Lokmat
• Ran campaigns - School Chale Ham, APMC Launch, Sarpanch
Launch penetrating rural market - West Zone
Responsibility
• Warranty Claim Settlements - field failure
• ‘30 days’ - 90% claim settlement
• Failure mode analysis - CQ team
• Standardization - Warranty Claim settlement system
• MIS Report generation - Failed Part receiving
• Shortage and claims handling
• Launch - E-permit - Warranty parts logistic
• Channel Partners - Warranty Waste Reduction Training module
Development
• New Warranty Policy - Benchmarking & Development
 Role, Team &
Achievements
1. Brand Champion (Panther)
Sales & Marketing
Sep2011- Mar2012
Guided and Brought SRM
Motors Lucknow dealership
to No ‘1’ - Cars retailing -
UP
2. Asst Manager Productivity
Services & TS
Aug2009- Aug2011
SPOC Capacity Ramp-up -
TCF-2
Department-
1. Graduate Engineer Trainee
GET
July2008- Aug2009
Paint Shop/Technical
Services/Vendor Quality
Assurance
Responsibility
• Vista refresh Launch
• BTL marketing
• Dealer network Skill development - Training module - VISTA 6
Point Demo and Sales Closure
• Loan disbursement Financial Calculator Development
• Cut lead time by 3 days - Finance approval to Sales initiation
• Car-Fest scheme implementation
• Implementation - ACCENTURE "EXCEED" overall customer buying
experience project
• Time Study of MOR
• Load Chart preparation
• Man Power costing
• AMH Reduction
• SMH Reduction
• Debottlenecking Work stations - Manpower distribution
• Job contracts Evaluation
• SPOC capacity enhancement project - TCF
• Roof ditch Sealant Application defect Analysis
• Process improvement
• Part segregation and quantification
• Kanban System
• Supplier quality improvement
• Weld Shop Thumb Sealant application reduction
• Rationalization of Slat conveyor Operation - X1 Weld Shop
• Manpower deployment
• WBS Time Study
• Facility deployment - Dispatch Indigo Weld body to Fiat Plant

SKILLS:
Trainings: Leadership module (Finance, Marketing, Operations, Negotiation, Communication, Costing
modules)
First time Manager, Finance for non-Finance, CESS Fundamental on BMS, HV Batteries,
Smart Cars, and in vehicle networking, CAN Communication in EV, Safety fundamentals,
HIRA, JSA, FMS, Advance Excel, MOST, SPS,

Application: MS office, Basic Kvaser

Extra-Curricular & Interest Badminton, Reading books, Chess,