Name: Faith Elijah A.

Maebano Course: BSCS

Data Visualization
Tableau Exercise 2

Seatwork A

Analysis

The graph shows the different types of customers according to their purchasing behavior. Quadrant A
customers, indicated by blue-green, spend more than other customers, but they purchase less
frequently, thus one-time high spenders. On the other hand, Quadrant C, the red ones, are the most
significant customers because they hardly buy anything because of how much they spend; thus, they are
one-time low spenders.

On the other hand, Quadrant B (blue ones) are the ideal and most important customers as they are the
frequent customers who spend a lot in the store. Meanwhile, Quadrant D, the yellow ones, indicate
potential customers because they make many purchases in the store, although the average order values
are lower compared to Quadrant B customers.

The store must find out why Quadrant A and C customers rarely purchase their store to bring these
customers to their side and increase sales. Moreover, the store must focus on maintaining the interest of
those loyal customers, especially the high-spenders. Customers from Quadrants A and C have a lot of
customers compared to other quadrants, seeing how dense it is, potentially making them highly
influential in the store's overall sales. The store could do further analysis to identify the specific number
of customers in each quadrant.
Seatwork B

Analysis

The graph shows the profit and sales of XYZ stores in every city. Quadrant A (indicated by yellow) shows
that people in these cities purchase products that generate high profits. However, the sales of products
are relatively low. The store may need to promote its products to people in the cities classified as having
low sales, which are Quadrant A and Quadrant C. On the other hand, sales are suitable for customers
from cities colored red and blue. However, the red-colored cities could generate more profit for the
store. It may be caused by customers often purchasing products that are not very profitable.
Seatwork C

Analysis

The graph categorizes products into four categories: cash cow, star, question mark, and dogs. The name
came from Boston Consultant Group's (BGC) popular growth-share matrix. Cash cow products, indicated
by blue, are products the store must focus on producing as they fetch a lot of customers and give higher
profits than other products. Dog products are those that rarely sell and do not generate any profit at all.
In other words, the store should reassess the product, such as the cost of material, and consider
strategies for increasing its sales, like repositioning the products or advertising the product more.

The star products have low-profit margins but are popular among customers as the sales volume is
significantly higher than other products. The store must reinvestigate Star products' production cost to
increase the profit margin. Lastly, the cash question marked products, indicated by red circles, have high-
profit margins but low sales volume. The store could focus more on promoting these products as they
generate high sales volume. ·