PROJECT DOCUMENTATION

PROJECT BRIEF

Project: Rebranding Project

Release: 1

Date: 16 June

PRINCE2®

Author: Janice Kitson

Owner: Karen Rogers

Client: Helen Bell

Document Ref: RB/HB/PB

Version No: 1

PRINCE2® is a registered trade mark of AXELOS Limited, used under permission of AXELOS Limited. All rights reserved.
 Rebranding Project
Project Brief
Date: 16 June
1 Project Brief History

1.1 Document Location

This document is only valid on the day it was printed.
The source of the document will be found at this location:

P:\projects\rb\project brief.doc

1.2 Revision History

Date of this revision: 16/6
Date of next revision:

Revision Previous Summary of Changes Changes

date revision date marked
16/6 First issue

1.3 Approvals
This document requires the following approvals.
Signed approval forms should be filed appropriately in the project filing system.

Name Signature Title Date of Version

Issue
Karen Rogers Executive

1.4 Distribution
This document has been distributed to:

Name Title Date of Issue Version

Project Team

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 Rebranding Project
Project Brief
Date: 16 June

Contents
1 Project Brief History ....................................................................................................... 2
1.1 Document Location ............................................................................................... 2
1.2 Revision History .................................................................................................... 2
1.3 Approvals .............................................................................................................. 2
1.4 Distribution ............................................................................................................ 2
2 Project Definition ............................................................................................................ 4
3 Outline Business Case ................................................................................................... 4
4 Project Product Description ............................................................................................ 4
5 Project Approach ............................................................................................................ 4
6 Project Management Team Structure ............................................................................ 5
7 Role Descriptions ........................................................................................................... 5
8 References ..................................................................................................................... 5

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 Rebranding Project
Project Brief
Date: 16 June

2 Project Definition
Background
The acquisition gives us the opportunity to refresh our brand and when launched the new
brand will give us the opportunity to take advantage of the acquisition. This is a key part
of the integration programme of the two companies. At the moment the two parts of the
company – software and hardware – will continue to operate separately until this project
is completed at which time we will fully integrate the operational and sales elements of
our new business.

Project Objectives

The primary aim of the project is to establish a new recognisable company brand,
building on our existing logo. This should be reflected on our documentation, artwork
and website. It is also important that the website promotes all the products, both
software and hardware, that we have to offer.

Scope
The major deliverables for this project will be:

• New Logo
• Rebranded company documentation
• New Website

Constraints
I want the work completed within 6 weeks so that it coincides with our other initiatives to
integrate the two companies.

The work to be completed by Tim Goodman’s team.

Interfaces
This project must interface with the integration project for which I am the Executive.

3 Outline Business Case

A small hardware company has been acquired to complement ACE Computing’s
software business. The rebranding exercise is required to promote the newly expanded
company.

4 Project Product Description

See P:\projects\rb\project product description.doc

5 Project Approach
The development work is to be completed by Tim Goodman’s team. It is not envisaged
that any external suppliers will be required.

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 Rebranding Project
Project Brief
Date: 16 June
6 Project Management Team Structure
Helen Bell – Corporate level
Karen Rogers – Executive (doing own Project Assurance)
Mike Mayhew – Senior User
Tim Goodman – Senior Supplier (doing own Project Assurance)
Sid Hall – Project Assurance for Mike Mayhew
Janice Kitson – Project Manager
Project Support – Emily Barker
Specialists as required from Tim Goodman’s area – no Team managers appointed.
Change Authority: Karen Rogers – changes over 10% of total budget or those that
extend the timescale by more than one week.
Janice Kitson – small changes less that £1,000 up to a maximum combined total of 10%
of the project budget

7 Role Descriptions

Refer to Appendix C of Managing Successful Projects with PRINCE2 2009 edition.

8 References
See the Project Mandate (P:\projects\rb\project mandate.doc)
and the Project Product Description (P:\projects\rb\projectproduct description.doc)

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