REVITAL GARMENTS

BRAND GUIDELINES 2024

GUIDELINE CONTENTS

BRAND BACKGROUND
3 Brand Pitch
4 Creative Brief
5 The Brand Is...

INSPIRATION
7 Creative Direction
8 Brand Mood Board
9 Color Palette (Color Swatches, Hex Code, RGB, CMYK, Pantone)

IDENTITY
11 Logos (Wordmark, Icon, Combination, Specialty)
12 Icon for Social Media (favicon)
13 Design Samples

SUPPORT
16 Typography
17 Type Sample
18 Business Card
19 Event Flyer
20 Web Homepage
21 Social Media Samples

BRAND GUIDELINES 2024 1

BRAND BACKGROUND
BRAND PITCH

Revital Garments is a fashion house redefining ethically sourced

and produced clothes looking to deliver a product that will last a
lifetime. The majority of the production takes place on the sales
floor, demystifying clothing production, and exclusively uses
ethically sourced fabrics made of recycled materials. We
encourage bringing in old clothing to be given a second life and
offer anarray of products from our original clothing lines to
revitalized second hand clothing.

BRAND GUIDELINES 2024 3

CREATIVE BRIEF

INSPIRATION NOTES
Quality
Eco Friendly
Community

IDEAL AUDIENCE
Trendsetters and Hobbyists18-50+

BRAND EQUITY
Unique
Fashion Forward
Ethical

TONE / VOICE
Experimental
Timeless
Rebellious

COMPETITION
Luxury, streetwear and fast fashion brands, anywhere from Supreme to Maison Margiela to
Zara. Revital Garments offers unique, high quality, and sustainability at a reasonable price.

BRAND GUIDELINES 2024 4

THE BRAND IS...

Quality
DIY
Eco Friendly
Timeless
Rebellious
Accessible

BRAND GUIDELINES 2024 5

INSPIRATION
CREATIVE DIRECTION

The colors of the brand are cool blues representing the brands
signature indigo dye. A bright yellow is scarcely used to accentuate
highlights however the range is between our recognizable blues.
The brand is consistent in its coloring however is able to adapt
and evolve between seasons, giving a twist on contemporary and
past trends.

BRAND GUIDELINES 2024 7

BRAND MOOD BOARD

BRAND GUIDELINES 2024 8

COLOR PALETTE

hex 1D6289 hex 438CCA hex FBD407 hex 231F20

rgb 0 29 98 137 rgb 67 140 202 rgb 251 212 7 rgb 35 31 32
cmyk 98 59 28 8 cmyk 72 36 0 0 cmyk 3 14 100 0 cmyk 0 0 0 100
pantone 647 C pantone 279 C pantone 405 C pantone Black C

BRAND GUIDELINES 2024 9

IDENTITY
LOGOS
ICON
WORD MARK
NOTE
Icon can be rotated

COMBINATION

NOTE
SPECIALTY FAVICON All logos are subject to color
change

BRAND GUIDELINES 2024 11

DESIGN SAMPLE

TOTE BAG MUG

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DESIGN SAMPLE

STORE FRONT

BRAND GUIDELINES 2024 13

SUPPORT
TYPOGRAPHY

ABCDEFGHIJKLMNOPQRSTUVWXYZ
SOURCE SANS VARIABLE
abcefghijklmnopqrstuvwxyz

Shree Devanagari 714 ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcefghijklmnopqrstuvwxyz

BRAND GUIDELINES 2024 15

TYPE SAMPLE

SOURCE SANS VARIABLE

SEMIBOLD
LOGO
TITLE
HEADER
SUBHEADER

SHREE DEVANAGARI 71 body

REGULAR

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BUSINESS CARD

NOTE
Icon used to replicate real
fingerprint, mindful of placement

NOTE
Consistent icon sizing

BRAND GUIDELINES 2024 17

EVENT FLYER
NOTE
Assets used from store front, establishing
recognizable community hub with store front

NOTE
Silhouettes of in house clothing from current
season

BRAND GUIDELINES 2024 18

WEB HOMEPAGE

BRAND GUIDELINES 2024 19

SOCIAL MEDIA SAMPLES

BRAND GUIDELINES 2024 20

SOCIAL MEDIA SAMPLES

BRAND GUIDELINES 2024 21

DESIGN COMPANY

Prepared by Evan Fawcett

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