8/29/12

 This program is currently under a spiff promotion!

 A spiff of $25 for every watch DF retail $999 or less and $50 for every watch DF Retail
$1,000 or more!

 Developed to address an opportunity in today’s market; Bridges the gap between

the mid-price and higher-end watch brands.

 Complete with the same Eco-Drive technology and quality that can be found with
the Citizen brand.

 Features sapphire crystal glass with an anti-reflective coating on both sides. This
type of glass is a sign of luxury. It is very strong and resists scratching. It also
allows 98% of light to pass through, greater than any other watch manufacturer.

 All diamonds on Signature watches are of SI 2 quality and near colorless.

◦ BZ0016-50E
 US Retail $1,395  Features & Benefits
 DF Retail $906.75
 Minute Repeater
 Chimes the hour, ¼
hour and minutes
 Chronograph
 Perpetual Calendar
 Month-Day-Date
 Water resistant to 100
Titanium with Rose Gold meters
accents and rich Black dial
make this bold timepiece a
must have for serious
collectors
◦ AV3006-50H
 US Retail $1,225
 DF Retail $796.25
 Features & Benefits
 Moonphase indicator
Stainless Steel with Rose
which depicts the phases
Gold Two Tone accents
as seen from Earth
 Chronograph and date
window display
◦ AV3006-09E  Water resistant to 100
 US Retail $1,195
meters
 DF Retail $776.75

Stainless Steel with Rose Gold

accents; featuring a brown
Crocodile strap with white
contrast stitching
◦ BL5440-58E
 US Retail $925
 DF Retail $601.75
Stainless Steel with black
bezel and sunburst dial
give this watch a sporty
look
◦ BL5446-51H
 US Retail $975
 DF Retail $633.75
Stainless Steel with Rose
Gold tone accents and a
charcoal grey sunburst
dial
 Features & Benefits
◦ Perpetual Calendar
◦ Chronograph
◦ 12/24 hour time
◦ Dual time
◦ Alarm
◦ Date window
◦ One way rotating bezel
◦ Water resistant to 200 meters
◦ BL5446-01E
 US Retail $975
 DF Retail $633.75
Stainless Steel with
black bezel and
sunburst dial; features
a brown crocodile
strap
◦ BL1258-53L
 US Retail $795  Features & Benefits
 DF Retail $516.75 ◦ Perpetual Calendar
◦ Date window
◦ One way rotating bezel
◦ Screw back case and crown
◦ Water resistant to 300
meters

Blue Ion-plated Stainless

Steel with blue sunburst
dial and blue bezel
◦ BL5460-00E


US Retail $995
DF Retail $646.75
 Features & Benefits
◦ Perpetual calendar
◦ Chronograph and Non-
Octagonal Stainless Steel case Chronograph models
with black dial and an ◦ Water resistant to 100 Meters
Integrated poly-steel bracelet ◦ Chronograph models also feature:
add an edge to this watch  12/24 hour time
 Dual time
 Alarm
 Date window

◦ BL5460-51E
 US Retail $925
 DF Retail $601.25

Octagonal Stainless Steel

◦ BL1270-58E
 US Retail $795
case and bracelet with a
 DF Retail $516.75
black dial adds subtle
sophistication
Octagonal Stainless Steel
case and bracelet with a
black dial
◦ NB0040-58A
 US Retail $995
 DF Retail $646.75
 Features & Benefits
◦ Automatic Movement
◦ Features a decorated rotor with 24
jewels viewed though an exhibition
case back
◦ 42 hour power reserve
◦ 100 meter water resistant
Stainless Steel
◦ Date window
with blue hands
◦ EW2066-58D
 US Retail $1,295
 DF Retail $841.75
 Features & Benefits
◦ 61 diamonds
 44 diamonds on the bezel
 17 diamonds on the dial and crown
◦ Mother of Pearl Dial
◦ Date window
◦ 100 meter water resistant

Stainless Steel with Rose

Gold two tone accents
◦ EX1166-52D  Features & Benefits
 US Retail $1,695 ◦ Diamonds
 DF Retail $1,101.75 ◦ Mother of Pearl Dial
◦ Date window
Stainless Steel with
Rose Gold two tone
accents; featuring 65
diamonds on the bezel,
band and crown. ◦ EX1190-58D
 US Retail $850
 DF Retail $552.50

Stainless Steel; featuring

9 diamonds on the dial
and crown. Rectangular
bezel gives a crisp, clean
look.
◦ EW2096-57D
 US Retail $1,495
 DF Retail $971.75
 Features & Benefits
◦ 57 Diamonds on the bezel,
crown and dial
◦ Textured Mother of Pearl
Dial
◦ Date window
◦ Water resistant to 100
meters
Stainless Steel with Rose
Gold two tone accents;
featuring 57 diamonds on
the bezel, band and crown.
  Features & Benefits
◦ EW2190-59D ◦ 41 Diamonds on the bezel and
 US Retail $1,675 crown
 DF Retail $1,088.75
◦ White Ceramic accents
◦ Mother of Pearl Dial
◦ Date window
◦ Water resistant to 100 meters
Stainless Steel and
white Ceramic accents

◦ EW2196-52D
 US Retail $1,695
 DF Retail $1,101.75

Stainless Steel and Rose

Gold two tone with white
Ceramic accents
 Technology and style deliver a very strong Price/Value relationship
 Citizen’s 5-year Limited Warranty is the longest in the mid-price segment (US,
Canada, & Caribbean only, all other countries have a one year warranty)
 Highest quality – less than 1% of watches returned during warranty period
 Major investment in advertising and sports marketing helps to pre-sell the Citizen
brand

 Our Duty Free savings gives the guest up to 35% off (dependent on
ship’s itinerary) the Manufacturer Suggested Retail Price, offering an
even greater value (Asia/Med/VAT ships currently offer 20% off ticketed retail)
 All Signature timepieces feature Sapphire Crystal glass-ranks 9 on the Moh’s scale of
hardness (a Diamond ranks a 10)

 All Signature models are assembled by hand to ensure superior quality and
craftsmanship

 All diamonds featured are of SI2 quality (slightly included) and near colorless

 All Ladies’ models feature a diamond accent on the crown

Additional sources of information for Citizen Signature watches can be found:

 Online at www.citizenwatch.com and soon at www.citizen-signature.com

 Signature Sales Guide