NATIONAL UNIVERSITY OF MODERN LANGUAGES

DEGREE: Mass Communication

COURSE: BS1 English (Dr. Wasim Hassan)
NAME: Fatima Shahzad
ASSIGNMENT 2
TOPIC
PROCESS OF COMMUNICATION IN LINK WITH
MEDIA STUDIES
COMMUNICATION
According to W.H.Newman, “Communication is an exchange
of facts, ideas, opinions or emotions by two or more persons.”

DEFINITION:
Communication is a processs of that involves sending and
receiving messages through verbal and non verbal methods. The
progression of transmission and interchange of ideas, facts,
feelings or actions is known as “Process of Communication”.
Process of Communication is a full cycle of events from sender
to the receiver and back to the sender.

PROCESS OF COMMUNICATION IN LINK WITH

MEDIA STUDIES:
The progression of transmission and interchange of ideas, facts,
feelings or actions is known as “Process of Communication”.
Process of Communication is a full cycle of events from sender
to the receiver and back to the sender.
Communication process consists of some interrelated steps or
parts through which messages are sent form sender to receiver.
The process of communication begins when the sender wants to
transmit a fact, idea, opinion or other information to the receiver
and ends with receiver’s feedback to the sender. The main
components of communication process are sender, message,
channel, receiver and feedback.

IN MEDIA STUDIES:
Understanding the process of communication in the
context of media studies helps researchers, journalists,
and media professionals analyze how information is
created, disseminated, and received. It also highlights the
importance of considering factors such as audience
demographics, media biases, and the power dynamics
within the media industry. In media studies, the process of
communication is a fundamental concept that helps
analyze and understand how information is disseminated
through various media channels.
1. Sender:
The sender is the source or originator of the message. In
media studies, the sender could be an individual, a group, a
media organization, or any entity creating content for
communication.

2. Message:
The message is the content that the sender wishes to convey
to the audience. In media studies, this can be a news article,
a television program, a social media post, a film, or any
other form of media content.
3. Encoding:
Encoding is the process of transforming the message into a
format that is suitable for the chosen medium. This may
involve writing, recording, filming, or any other method of
content creation.

4. Channel:
The channel is the means through which the message is
transmitted to the audience. Media channels can include
print media, television, radio, the internet, social media,
and more.

5. Receiver:
 The receiver is the audience or individuals who consume
the message. They play a critical role in the communication
process as they interpret and decode the message.

6. Decoding:
Decoding is the process by which the receiver interprets
and understands the message. The receiver's background,
experiences, and context can influence their interpretation.

7. Feedback:
Feedback is the response or reaction from the audience or
receiver. This can be in the form of comments, likes,
shares, ratings, or any other form of audience engagement.

8. Noise:
Noise refers to any interference or disruption that may
affect the communication process. In media studies, noise
can include distractions, technical issues, misinformation,
or competing messages that make it challenging for the
receiver to understand the message.

9. Context:
The context in which the communication occurs is crucial
in media studies. It includes the cultural, social, political,
and economic environment in which the message is created
and received. Context significantly influences the meaning
and impact of the message.