CMIE 1213 Pembangunan Perusahaan Mikro dan Kecil

Set 2023/2024

BUSINESS MODEL CANVAS DETAILS

Disediakan oleh ;

No Group Members Matric Number

1 Tang Yan Joo A188658

2 Nurul Fatihah Binti Muhamad Wafi A202885

3 Noor Farahin Binti Amiruddin A203745

4 Ammar Bin Aini Azri A187983

5 Evelyn Venora Arulthas A202851

6 Farah Insyirah Amzam binti Johar Amin A197633

7 Nursyazwin Azeera Binti A Siswandi A200645

8 Intan Hairunnisa Binti Ibrahim A200535

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 THE BUSINESS MODEL CANVAS
Inspired by Strategyzer
Designed by : Kranchies Team | Designed for : CMIE1213 | Version: 1

Customer
Key Partners Key Resources Value Proposition Relationship Customer
Segment
Promotion Bundles
Easy to consume snacks
Kerepek Supplier Kerepek Assortment
Customer Database & Feedback
Easy to store airtight
Packaging Supplier Kerepek Supplier Loyalty Program & Subscription
package

Courier Services Distribution Channel Social Media Engagement

Affordable snacks

Sticker Supplier
Key Activities Motivator snacks Channels
Face to face sell
Customized packages Students and Staffs of UKM
Distribution
Cash on Delivery
Loyalty Rewards
Packaging
Whatsapp
Marketing Business
@kropok.kranchy

Cost Structure Revenue Streams

Kerepek Production Cost Travelling Cost Keropok Nachos Balado : Keropok Nachos BBQ :
RM2.00 RM2.00
Cost of the kerepek bought from Cost of travel expenses
Salleh Food Industries
Packaging & Branding Cost Shipping Cost
Keropok Ubi Pedas Basah : Keropok Kentang Kari :
Cost of the packaging and sticker Cost of shipping of the kerepek, RM2.50 RM2.00
packaging and stickers

Prepared by Farah Insyirah (A197633) and Evelyn (A202851) helped by Intan (A200535), Nursyazwin (A200645), Noor Farahin (A203745), Ammar (A187983), Yanjoo (A188658) and Fatihah (A202885)
Perincian Business Model Canvas by Kropok Kranchy CMIE 1213

Business Model Canvas Details

1. Key Partners
a. Kerepek Supplier
Currently, our kerepek supplier is Salleh Food Industries Sdn Bhd which is located at No.
143, Jalan Parit Kemang, Senggarang, 83200 Batu Pahat, Johor. The business started in
1986 and has since improved until now. Their official phone number is 07-4277600 but
we contact them through Whatsapp with the number 011-55566810. Their email address
is sallehfood7@gmail.com. However, we are planning to expand our kerepek selection
towards other types of kerepek, if we find another supplier that can provide us with
higher quality kerepek with a lower price point we will update it further in our Business
Plan.

b. Courier Services
The courier service that we use particularly for the delivery of our kerepek is Poslaju.
However, it is subject to change.

c. Sticker Supplier
The stickers we use are for our logo our contact number and social media. Our main
supplier is one of our partners who goes by the name Tang Yan Joo.

d. Packaging Supplier
The packaging we use is specific in that it has to be resealable, visually appealing, and
able to store our kerepek well. Therefore we decided to buy from a store on Shoppee
named 99 Speed Home. The product name is 50pcs Transparent zip bag/Zipper standing
plastic bag/Clear Stand Up Pouch Bag with the size 16cm x 24cm.

2. Key Resources
a. Kerepek Assortment
The key resource of our business is the kerepek itself. As our company’s main focus is

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Perincian Business Model Canvas by Kropok Kranchy CMIE 1213

the kerepek that we offer, therefore, the kerepek we receive must be crunchy and
delicious. We also aim to offer different varieties of kerepek as cheap and accessible as
possible to the consumer which is currently Kerepek Nachos BBQ, Nachos Balado,
Kentang Kari, and Ubi Pedas Basah. We aim to improve our selection of kerepek as our
business grows to Kerepek Sayur and Kerepek Roda Cheese etc.

b. Kerepek Supplier
We had chosen Salleh Food Industries Sdn Bhd as our supplier as the kerepek they offer
in our opinion are of good quality and therefore would be suitable to be sold to our
customers.

c. Distribution Channel
Our distribution channel is our partners themselves. Our partners come from different
faculties and colleges. Therefore, our kerepek will be mainly distributed at the Faculty of
Law, the Faculty of Science and Technology, the Faculty of Information Science and
Technology, Kolej Pendeta Za’aba, Kolej Ibrahim Yaacob, and Kolej Tun Hussein Onn.
However, we may include more ways of distribution like selling our products at cafes,
hiring people to act as distributors and so on. However right now, to reduce cost we are
only doing it ourselves.

3. Key Activities
a. Distribution
We carry out our sales distribution process to customers where all members of the group
will hold a few stocks and distribute sales within their respective areas since all of the
group members are not from the same college and faculty. We have also set a target to do
the distribution process by placing our chips in sales stalls if there are sales stalls that will
take place in UKM so that we can reduce our costs to do hard selling to our target
customers. That way we can also reduce the cost of profit sharing compared to putting
our chips in the college cafe and faculty who will charge a higher wage price.

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Perincian Business Model Canvas by Kropok Kranchy CMIE 1213

b. Packaging
We will provide airtight packaging to ensure the quality of our chips lasts longer after
opening. Therefore, our customers can enjoy the deliciousness and crispiness of the
quality chips even after the package has been opened and customers can store the
unconsumed packages safely without pest infestation. This is also to ensure that our chips
become a safe and convenient food product for consumers. We will also put our product
sticker on the packaging so that it is easier to contact if the customer wants to buy again.

c. Marketing
Marketing will be actively conducted online and using various social media platforms
such as WhatsApp, Instagram and TikTok. We will advertise our chips in WhatsApp
groups around UKM by providing promotional verses that can attract customers and
make TikTok videos to attract more customers. We will also put our sales sticker on the
packaging that will give words of encouragement to students so that students will have
more fun buying and eating our chips while studying.

4. Value Proposition
a. Easy-to-consume snacks
Chips, what do you expect for something so easy to hold? You can pick more than 5
chips with your two fingers and dig them into your mouth. What could go wrong with
that? It’s so easy to consume, eventually, you’ll finish it without even noticing it. The size
is just nice and easy to hold (obviously) and eat. As easy as 1 2 3. And of course, this
munchies to fuel your study or work grind!

b. Easy to store with airtight packages.

We use the right size of plastic (16cm x 24cm) with the right weight of chips (35g), it’s
really in a cute shape and size and so easy to store. Any place, you name it. No need to
worry if you can't devour all those crunchy snacks in one go! Simply store them away
and they'll stay deliciously crispy! And you can share the crispiness with your friends and
lecturers.

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c. Affordable snacks.
For a price range below RM3, that’s totally a low-priced delicious snack. Compared to
popular snacks like Corntoz and Super Ring, most of these packages are filled with air for
nearly the same price as our products. Not to mention the weight of the products is nearly
twice lighter than ours. So pick your snacks wisely. Snack attacks won't break the bank
with our student-friendly prices!

d. Motivator snack.
Wait, how can these chips become a motivator snack? Ever heard of study snacks? These
chips can easily be your company to study late at night. Devouring every piece of the
chips and embracing the taste of every part of the chips with your taste buds
simultaneously slowly reduces your stress or hard work on your studies. Plus, we are very
good samaritans, so we will write witty and whimsical quotes on packaging that'll make
you giggle while munching and continuing with your late-night study or even your life.

e. Custom Packaging
Step into a world of enchanting snacking! Unlock the magic with our premium chips
adorned in spellbinding, personalized packaging. From 'All the Best for Finals!' wizardry
to birthday enchantments, we've crafted themed packages that sprinkle joy like fairy dust.
Whether it's celebrating friendship, casting a spell of love, or just embracing the magic of
self-indulgence, our whimsical chip experiences make every bite a journey into the
extraordinary. Unleash the enchantment – dive into our realm of magical chip delights
and let the snacking sorcery begin!

f. Loyalty Programs
Join the crunch crew and let the rewards roll in! Our magical loyalty program turns every
chip munch into a treasure hunt for discounts and exclusive rewards. The more you
snack, the more you save – because loyalty should be as rewarding as our chips are
crunchy. Embrace the delicious journey and watch your loyalty bloom into a cascade of
discounts. It's not just chips; it's a loyalty adventure waiting to unfold. Dive in, crunch on,
and let the rewards sprinkle your snacking with extra delight!

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Perincian Business Model Canvas by Kropok Kranchy CMIE 1213

As you can see above, the point is to solve some of the main problems with snacks.
Snacks that use normal packaging without the airtight seal are hard to store. It’s either
you use a rubber band or a designated clip that can seal the torn part of the plastic.
Because of that, we use airtight seal plastics, easy to store and easy to close if you can’t
finish it at once. Affordable snacks are also one of the main topics. Sometimes, snacks
that are sold like banana chips or sweet potato chips are always sold in bigger plastic and
at higher prices. So we help them by making smaller packages and selling them at much
cheaper prices.

5. Customer Relationship
Customer relationships are crucial for building and sustaining robust customer
relationships. Here's an example of how we might manage customer relationships:

a. Promotion Bundles
Implementing promotional packages is a highly effective approach for strengthening
relationships with customers inside a business. Our business will develop promotional
packages that include complimentary items or provide discounts on popular combos. For
example, Nacho Balado + Nacho BBQ pair with a lower price than the original. This
encourages customers to explore new items and complete their look with bundled
offerings. Not just that, we also want to include Thank-You notes and extras. Customers
who purchase promotion bundles receive personalized thank-you notes and, occasionally,
extra perks like free accessories or a discount on their next purchase. Customers are
shown respect and value through these actions. To keep things interesting and new, we
will also be introducing new promotion bundles as part of our ongoing innovation efforts.
Customers are enticed to return to the store frequently to explore the most recent
combinations and trends.

b. Feedback Collection
This business will actively seek feedback through surveys or comment cards. The
suitable avenues for us to gather input include online surveys, social media platforms,

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and face-to-face interactions. We will create a survey via GoogleForms where we will
include it every time the customer wants to purchase goods from us. Not just that, social
media platforms also will be one of the channels that we will get feedback from. We will
collect feedback through comments, direct messages, or polls on platforms where our
audience is active. However, for the in-person method, it is for a more personal touch. We
will use this information to understand our customer preferences, address concerns, and
continuously improve our products and services.

c. Loyalty Program
Introducing a rewards program to incentivize repeat purchases is an effective approach
for cultivating and sustaining client loyalty through relationship marketing. To implement
this, we will gain insight into our customer base by analyzing their demographics,
activities, and preferences. This will enable us to customize the rewards program
according to their specific requirements and interests. As an illustration, we will provide
incentives that are attractive to our intended demographic. Typical choices comprise of
reduced prices, complimentary items, or reward schemes based on points. This program
aims to establish a loyalty system in which users accumulate points for every transaction
made. These points can be redeemed for discounts or free items. This not only
encourages repeat business but also shows appreciation for customer loyalty.

d. Customer Database
Our company will maintain a simple customer database, including contact information,
purchase history, and preferences. This data will be collected through loyalty programs,
online orders, or in-store interactions.

e. Social Media Engagement

Our company will be active on social media platforms and engage with customers. We
will respond to comments, share user-generated content, and use social media to
announce promotions or new products.

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f. Subscription Services
Get ready to dive in for a crunchy adventure! Join our chip-tastic subscription and have a
flavour fiesta delivered to your doorstep weekly or every 3 days – because who can resist
the thrill of surprise chip excitement? Dive into the joy of snacking with our crispy
delights, making your taste buds dance with each delightful delivery. Subscription
snacking has never been this fun – hit us up for a chip rendezvous now.

6. Channels
a. Social Media
Social media marketing significantly contributes to boosting our product visibility. Given
the ubiquity of social platforms in today's society, we've embraced this opportunity by
leveraging applications like Instagram, Whatsapp and TikTok to promote our offerings.
Crafting innovative marketing content, including posters, images, and videos showcasing
our Kropok Kranchy, encourages interaction and entices potential buyers. Harnessing the
power of social media, we're confident that our product will gain recognition and traction,
simplifying the process of selling our Kropok Kranchy.
(i) Instagram
Instagram offers a dynamic and visually captivating platform that can work
wonders for marketing food products like Kropok Kranchy. Leveraging
Instagram's features such as posts, stories, reels, and IGTV, we can showcase the
product in various ways which is engagement through instagram stories,
influencer collaborations, shopping features, promotions and giveaways. By using
these ways, we can engage with customers easily and customers can follow our
updates regularly. As for our brand, we made an official instagram,
(@kropok.kranchy) to interact authentically with the audience.
(ii) WhatsApp
WhatsApp serves as an intimate platform to directly engage potential customers
and streamline sales for our product which is Kropok Kranchy. By using this
platform, we can easily engage with our customers personally, answering
inquiries promptly and providing detailed information about Kropok Kranchy.
Besides that, Whatsapp also has already upgraded its apps by adding a

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catalogue-sharing feature. This allows us to create a product catalogue on

WhatsApp, featuring images, descriptions, and pricing of Kropok Kranchy which
makes it convenient for customers to browse and purchase. One of our partners
Ammar will be using his number 0127732326 as out sales representative.
(iii) TikTok
TikTok offers a vibrant and engaging platform to showcase our product which is
Kropok Kranchy which makes it an enticing choice for marketing. By using this
platform, we can create creative content as TikTok's short video format allows for
creative storytelling about Kropok Kranchy's taste, versatility, and unique
features. We have the opportunity to highlight the product's taste, its various
applications in dishes, and the distinct qualities that set it apart. These bite-sized,
vibrant clips can range from visually appealing shots of Kropok Kranchy being
crafted to exciting serving suggestions or even reactions of people tasting it for
the first time. Besides that, collaborating with TikTok influencers known for
food-related content is a strategic move for @kropok.kranchy. By partnering with
influencers, the influencers can authentically integrate Kropok Kranchy into their
content, showcasing its taste, versatility, and unique attributes. Their endorsement
introduces the product to a wider audience and leverages their credibility,
fostering trust among their followers, ultimately driving traffic to our TikTok
account and potentially converting viewers into customers eager to explore and
purchase our product @kropok.kranchy.

b. Face-to-face sell
Engaging customers through face-to-face interactions presents a compelling opportunity
to sell Kropok Kranchy. By setting up in-store samplings or demonstrations at events or
in UKM, as our company is based in Universiti Kebangsaan Malaysia, we offer a
firsthand experience, allowing customers to taste the product's flavors and understand its
uniqueness. Through personalized recommendations, informative presentations about the
product's qualities, and friendly conversations, we build rapport, establishing trust and
loyalty. Utilizing eye-catching packaging displays and limited-time offers, we create a
sense of exclusivity and urgency, driving immediate purchases. Additionally, gathering

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direct feedback during these interactions helps refine our approach, ensuring we meet
customer preferences while strengthening the brand's presence in the market.
c. Cash On Delivery (COD)
Implementing a cash-on-delivery (COD) approach for selling Kropok Kranchy facilitates
accessibility and trust for customers. This method eliminates online payment concerns,
appealing to those who prefer paying in cash upon receipt of the product. By allowing
customers to inspect the product before payment, COD builds credibility, encouraging
hesitant buyers to make the purchase. Offering this convenient payment option not only
enhances customer satisfaction but also fosters loyalty, as it removes barriers to purchase
and establishes a sense of reliability and security, contributing to a positive buying
experience that encourages repeat orders and word-of-mouth recommendations. Efficient
logistics and clear communication are vital for ensuring smooth transactions and
customer contentment throughout the COD process. For our brand, we are focusing on
doing this method around UKM as our business is currently located in UKM. We will
deliver our product directly to the customers who live in UKM.

7. Customer Segment
As mentioned in the BMC, we are focusing on the UKM, especially at the main campus
which is UKM Bangi. The UKM Bangi itself is a huge campus, so we are going to focus
on several specific target segments on the campus. In this case, we will focus on certain
colleges and faculties, specifically colleges and faculties that we are currently staying and
studying daily. As taken into consideration, these are some of the targeted places which
are the Faculty of Law, the Faculty of Science and Technology, the Faculty of
Information Science and Technology, Kolej Pendeta Za’aba, Kolej Ibrahim Yaacob, and
Kolej Tun Hussein Onn. Just for the note, this is the place where the majority of sales are
expected to be done and that doesn’t mean the other faculty and college will be ignored.

8. Cost Structure
a. Kerepek Production Cost
The primary expense of producing Kropok Kranchy is the cost of the four varieties of
kerepek we have decided to sell, which we purchased from Salleh Food Industries Sdn

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Bhd. We have decided to sell a high-demand kerepek which is largely consumed by all
consumers, especially among the students as it is flavourful, crispy, and addictive which
are Nachos BBQ, Nachos Balado, Kentang Kari, and Ubi Pedas Basah. The cost will be
evenly charged by the supplier on the raw materials, which include potatoes, spices, and
other ingredients used in the various kerepek assortments. Therefore, the purchasing cost
will be influenced by the quantity purchased from Salleh Food Industries Sdn Bhd. After
much negotiations and bulk purchasing, each of our kerepek costs the following:
i) Nachos BBQ - RM39.00 / 2kg
ii) Nachos Balado - RM39.00 / 2kg
iii) Kentang Kari - RM49.00 / 4kg
iv) Ubi Pedas Basah - RM70.00 / 5kg

b. Packaging & Branding Cost

For our packaging, resealable, visually appealing, and appropriately sized packaging is
used for Kropok Kranchy and it involves costs. We successfully obtained the best
packing to preserve our kerepek, which we found on Shopee, after conducting a survey.
With the product name “50pcs Transparent Zip bag / Zipper standing plastic bag / Clear
Stand Up Pouch Bag” from the shop “99 Speed Home”, the affordable costs paid are only
RM46.00 for 200 units. In addition, we also add a sticker on each of our packaging to
create more charms towards our product as it contains some giggly quotes on it. This is
one of our business expansion methods to ensure that our customers have a laugh and
remember our product when they make a purchase. Not to forget, they can also tag us in
social media as our phone number and social media username will be pasted on the
stickers. All in all, the cost of stickers featuring the company logo, contact number, and
social media details, supplied by Tang Yan Joo, only costs RM5.00 for 200 units.

c. Travelling Cost
Since our distribution channel currently involves partners distributing products to specific
locations within UKM, there might be associated travelling costs. This includes
transportation expenses for delivering products to different faculties and colleges. Other
than that, if face-to-face interactions involve travelling to events within UKM for in-store

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samplings or demonstrations, travel expenses will be counted as the travelling cost as

well.
d. Shipping Cost
The cost associated with using courier services for delivering Kropok Kranchy to
customers outside our immediate distribution channel outside of UKM and the potential
customers who order through our social media platforms or website will be taken into
account as well. Moreover, one of the delivery methods that we will be using for our
consumers in different faculty and colleges is charge on delivery (COD). As a result,
depending on their location, the transportation cost will be implemented in the range of
RM0.50 - RM2.00.

9. Revenue Streams
Our company's main revenue stream is our kerepek, however, the way we aim to achieve
continuously receive positive revenue is as below;
a. Direct Sales to Customers:
We have set the retail price at RM 2.00 per packet and we are confident that customers
will be willing to pay this fair price based on the cost that we used to purchase the
product from our wholesaler, Salleh Food Industries. However, this aforementioned price
is only curated for Kerepek Nachos BBQ, Nachos Balado and Kerepek Kentang Kari. For
the Kerepek Ubi Pedas, we set the price at RM 2.50 because the modal is slightly more
expensive. We have set the price as low as we can to ease customers to purchase chips.

For the payment, customers can pay by cash on delivery, by online transfer to our online
banking account or by using QrPay. This will make it convenient for customers to pay for
our products.

b. Online Platforms:
Revenue from online sales through our tiktokshop @kropok.kranchy and Instagram page
@kropok.kranchy.

c. Subscription Services

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We offer a subscription model where customers receive regular deliveries of our chips.
This provides a steady stream of recurring revenue.
d. Custom Packaging:
We charge premium prices for customized packaging options. This will be appealing to
customers who are looking for a unique and personalized experience for their loved ones
or to pamper themselves.

e. Loyalty Programs:
We will implement a loyalty program where customers earn rewards or discounts based
on their chip purchases, encouraging repeat business.

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