SWOT Analysis – a

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tool to move ahead

Strength Weakness
(internal) (internal)

Opportunity Threat
(external) (external)
SWOT Analysis Microsoft

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Strength Weakness
(internal) (internal)

•Well established technical and •Lack expertise in non-window

infrastructural base based programs
•Good financial resources •Reliance on Windows extensive
use for revenue
Opportunity Threat
(external) (external)

•People consider Windows ‘easy to •Increased reliability of other

use’ systems (Mac..)
•Growth in computer use and •Development of new operating
economical status of people systems exclusively for internet
usage (google )
PESTLE Analysis

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PESTLE stands for
Political, Economic,
Sociological,
Technological, Legal and
Environmental factors.
 STOP
Analysis
S – Shared among
all stake holders
T – Thought well for
major aspects
O – Owned by
whom?
P – Who will pay for
it, now and future?
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