Digital Marketing

DAY 1
Digital Marketing

The practice of reaching consumers online through digital

channels with the aim of turning them into customers

E- commerce: The buying and selling of goods or services

using the internet
History ofdigital marketing and
e -commerce.

Did you know that the first sale made completely online happened in 1994
A man named Dan Kohn sold a CD for $12.48
over an encrypted website he built himself.
These days, it's a lot easier to sell things online
whether you're an individual, a small business, or a massive retailer.
E-commerce has come a long way since the 90s,
growing into a global, multi - billion dollar industry.
That's because e -commerce is generally cheaper, more convenient, and
more accessible than storefront sales.
And, as the online marketplace has grown, also launched entirely new industries, and
career paths, like digital marketing.
What do digital marketing and ecommerce
specialists do

Digital Marketer Specialist

As a digital marketing specialist, you will develop and execute digital strategy for your
organization. You’ll be responsible for planning, building, and implementing digital marketing
campaigns across multiple channels and platforms. You will use organic search campaigns, paid
advertising, email marketing, social media, and other channels to increase awareness about your
company, brand, products, and services.
Ecommerce Specialist
As an e-commerce specialist, you are an expert in online sales strategies and the various platforms
used to conduct digital sales or conversions on a website. Your responsibilities include monitoring
the day-to-day activity on the site and its overall performance to achieve goals like improving user
experience, increasing website traffic and sales, and developing brand loyalty. You execute ad
campaigns on search engines and other websites and research and implement the latest digital
marketing strategies
Recent Statistics Of Ecommerce
Digital Marketing

70% of marketers invested in SEO2021

in
56% of marketers who leverage blogging say it’s effective and 10%
say it generates the biggest return on investment
Nearly 40% of marketers say content marketing is a very important
part of their overall marketing strategy
The number of global social media users is expected to reach
almost 3.43 billion in 2023
 Comparison of core skills in different
roles
Areas of focus Digital Marketing Coordinator E- commerce Analyst
responsibilities responsibilities

Search engine optimization (SEO

) Follow SEO best practices Use SEO to maximize traffic to website

Social media marketing
Email marketing
Draft social media copy and obtain
approvals
Execute and monitor email campaigns
Ensure social media ads increase traffic
to website
Ensure email ads generate desired
results on website

Ensure customer interactions align with

Business objectives Identify campaign business objectives
business objectives

Marketing analytics Analyze data from marketing campaigns Analyze data from website or mobile app

Assign content development and track

Content design and copywriting Edit content on website
progress
Types Of Digital Marketing Businesses

B2B digitalmarketing
B2B digital marketing refers to a market where businesses are the purchasers of goods and
services from other businesses. These other businesses need what you have in order to
complete their own products or services.
The purpose of a B2B digital marketing strategy is to introduce your brand to other
businesses, show them your product or service and how it can directly benefit their own
business, and turn them into paying customers.
In addition, B2B digital marketing can create returning customers with long -term revenue
potential .

Business- to- consumer (B2C):Refers to when businesses sell products or services to consumers
(when consumers purchase from businesses )
Business-to-consumer (B2C): Refers to when
businesses sell products or services to consumers (when
consumers purchase from businesses)
Consumer-to-business (C2B): Refers to when individuals
(consumers) sell products or services to businesses (when
businesses purchase from consumers)
Consumer-to-consumer (C2C): Refers to when individuals
(consumers) sell products or services to other consumers (when
consumers purchase from each other)
Advantages of digital marketing

Traditionalmarketing is restricted by geography and creating an

international marketing campaign can be hard, expensive, as well as
labor-intensive. ...
Local Reach. ...
Lower Cost. ...
Easy to Learn. ...
Effective Targeting. ...
Multiple Strategies. ...
Multiple Content Types. ...
Increased Engagement.
Digital marketing challenges

A customer -centric market. ...

Creating engaging content. ...
Complying with privacy and data -sharing
regulations. ...
Mobile -friendly approach. ...
Omni channel marketing strategies .