Question 1

_____ are a snappy subspecies of non-skippable in-stream ad. They’re identical in that
you pay for impressions, they show up as pre-, mid- or post-roll, and they’re generally
best used for reach and awareness campaigns.
Response: Bumper ads
Score: 1 out of 1 Yes

Question 2
Google recommends uploading an _____ px square or round image as channel icon.
Response: 800 x 800
Score: 1 out of 1 Yes

Question 3
Your channel may be eligible for a custom URL if you have over 100 subscribers, a
channel icon, channel art, and is more than 30 days old.
Response: True
Score: 1 out of 1 Yes

Question 4
_____ are the main images viewers see when scrolling through a list of video results,
and yours can have a large impact of the amount of clicks and views your video
receives.
Response: Thumbnail
Score: 1 out of 1 Yes

Question 5
Types of YouTube Videos to Create
Response: are short-form interviews with satisfied customers. It can help build company
and product credibility. => customer testimonial, customer testimonials
Response: are short pieces of content showing the benefits and proper use of a
product. => On-demand product demonstration videos
Response: are in-depth videos explaining how to use a product or various parts of a
product or service. => Explainer and tutorial videos
Response: ecap a successful campaign or project and often include statistics and
results. => Project reviews and case studies
Response: allows you to easily share unfiltered moments and lets your audience
participate with real-time comments and reactions. => YouTube Live
Response: are daily or weekly videos documenting daily life or events. => Video blogs
Response: feature in-person experiences at a conference or expo and can be a great
way to show the excitement of a crowd. => Event Video
Score: 7 out of 7 Yes

Question 6
_____ should be short and sweet (around 30 to 60 seconds). This should focus on
showing visitors what your channel is about and what they can expect to see in your
videos. Don't forget to encourage them to subscribe.
Response: Channel trailer
Score: 1 out of 1 Yes

Question 7
Channel trailers are interrupted by Ads.
Response: False
Score: 1 out of 1 Yes

Question 8
_____ help you learn what content is resonating with your audience. Here you can see
what viewers are clicking, sharing, commenting, and promoting.
Response: Engagement reports
Score: 0 out of 1 No

Question 9
_____ appear on the right-hand sidebar, and include an image and text, alongside a
CTA with a link to your website.
Response: Display ads
Score: 1 out of 1 Yes

Question 10
For non-skippable ads, advertisers pay per _____.
Response: impression
Score: 1 out of 1 Yes

Question 11
You have to create or have a Google account prior to creating a Youtube Channel
Response: True
Score: 1 out of 1 Yes

Question 12
 YouTube will only show the first two to three lines (about 100 characters) of your
video’s description.
Response: True
Score: 1 out of 1 Yes

Question 13
Upload a _____ px image as channel art, this will scale well across a desktop, tablet,
mobile, and TV.
Response: 2560 x 1440
Score: 1 out of 1 Yes

Question 14
Bumper ads are usually _____ seconds long.
Response: six
Score: 1 out of 1 Yes

Question 15
When you grant access to a Google account, there are three options for roles:
Response: have full editing power over all company Google properties. They can add or
remove managers, edit business information, respond to reviews, and more. => Owner
Response: have the same editing powers as Owners, except they cannot add or
remove page roles or remove listings. => Manager
Response: can respond to reviews and do several other actions but they cannot use
YouTube’s video manager, upload content, or view analytics. => Communications
Manager
Score: 3 out of 3 Yes

Question 16
_____ allows you to curate a collection of videos from both your channel and other
channels. Not only does it help to organize your channel and encourage viewers to
continue watching similar content, but they also show up separately in search results.
Creating this/these provides you with more discoverable content.
Response: Playlists
Score: 1 out of 1 Yes

Question 17
_____ should provide more information on your company and explain what type of
video content you plan on sharing.
Response: Channel description
Score: 1 out of 1 Yes

Question 18
_____ indicates the average percentage of a video your audience watches per view. A
higher percentage means there’s a higher chance that your audience will watch that
video until the end.
Response: retention rate
Score: 1 out of 1 Yes

Question 19
Titles are what people first read when scrolling through a list of videos, so make sure
yours is clear and compelling — it should make searchers curious about your content or
make obvious that your video will help them solve a problem.
Response: True
Score: 1 out of 1 Yes

Question 20
Keep titles to around 60 characters to keep text from being cut off in results pages.
Response: True
Score: 1 out of 1 Yes

Question 21
_____ appear on the YouTube homepage, within search results, and as related videos
on YouTube video watch pages. When a user clicks on one of these ads, they're
redirected to the promoted video.
Response: TrueView video discovery ads
Score: 1 out of 1 Yes

Question 22
_____ is associated with every single video you publish. Make sure it’s correct and
consistent with your other social media sites and overall branding.
Response: Channel name
Score: 0 out of 1 No

Question 23
_____ associates your video with similar videos, which broadens its reach. When doing
these, choose your most important keywords first and try to include a good mix of more
common keywords and long-tail keywords.
Response: Tags
Score: 1 out of 1 Yes
Question 24
_____ are small, rectangular notifications that appear in the top right-hand corner of
both desktop and mobile screens.
Response: Cards
Score: 1 out of 1 Yes

Question 25
_____ refer to ads that play within a YouTube video.
Response: In-stream ads
Score: 1 out of 1 Yes

Question 26
For skippable in stream ad, an advertiser only pay when viewers choose to keep
watching past those first _____ seconds however your ad must be at least _____
seconds long.
Response: 5
Response: 12
Score: 1 out of 1 Yes

Question 27
The maximum length for a non-skippable ad is _____ seconds.
Response: 15
Score: 1 out of 1