2023 AWS Partner Funding Benefits Program Guide - English

PARTNER NETWORK
AWS Partner Funding

Benefits Guide
2023
Version 1.0
© 2022, Amazon Web Services, Inc. or its affiliates. All rights reserved.
© 2022, Amazon Web Services, Inc. or its affiliates. All rights reserved. Page | 12
Notices
This document is provided for informational purposes only. It describes Amazon Web Services, Inc. and its affiliates’ (AWS) current
AWS Partner Funding Benefits as of Q1 2023, which are subject to change or termination by AWS without notice. Customers and
AWS Partners are responsible for making their own independent assessment of the information in this document and any use of
AWS’s products or services, each of which is provided “as is” without warranty of any kind, whether express or implied. This
document does not create any warranties, representations, any offer, contractual commitments, promise, conditions or assurances
from AWS, its suppliers or licensors. The responsibilities and liabilities of AWS to its customers and AWS Partners are controlled by
AWS agreements, and this document is not part of, nor does it modify, any agreement between AWS and its customers or AWS
Partners.
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Table of Contents
Introduction ............................................................................................................................................................. 4
What are the AWS Partner Funding Benefits?.................................................................................................... 4
AWS Partner Funding Benefits Policy................................................................................................................ 4
How Do AWS Partner Funding Benefits Work? ................................................................................................ 5
Training & Certification ......................................................................................................................................... 6
Benefits and Offerings ........................................................................................................................................ 6
APN Innovation Sandbox Credits ........................................................................................................................... 7
Guidelines and Eligibility.................................................................................................................................... 8
How to Request Innovation Sandbox Credits ..................................................................................................... 8
AWS Partner Innovation Sandbox Performance Measures ................................................................................ 8
Marketing Development Funds (MDF) Program ................................................................................................... 8
Key Changes YoY ............................................................................................................................................... 8
Guidelines and Eligibility.................................................................................................................................... 9
What are the MDF Program Expectations?....................................................................................................... 10
Policy for MDF Activities ................................................................................................................................. 10
Claiming MDF Activities Crossing Calendar Years ......................................................................................... 10
Claims and Proof of Performance Requirements .............................................................................................. 10
MDF Marketing Plan ........................................................................................................................................ 11
Success Measures .............................................................................................................................................. 12
Utilize the APN Customer Engagement (ACE) Program (Submission Process): ............................................ 13
World Wide Public Sector (WWPS)..................................................................................................................... 13
Migration Acceleration Program (MAP) .............................................................................................................. 14
MAP Partner Funding Incentive Overview ....................................................................................................... 15
Partner Eligibility Criteria ................................................................................................................................. 15
MAP Deal Qualification.................................................................................................................................... 17
MAP Partner Funding Incentives ...................................................................................................................... 17
MAP Assess Funding ........................................................................................................................................ 17
MAP Mobilize Funding .................................................................................................................................... 19
Migrate & Modernize Funding ......................................................................................................................... 21
Additional Incentives for MAP Migrate & Modernize Funding ....................................................................... 22
Migrate & Modernize Funding Requirements .................................................................................................. 24
Payment Summary ............................................................................................................................................ 26
MAP Autopilot Program ................................................................................................................................... 26
Partner Proof-of-Concept (POC) Activity Funding .............................................................................................. 27
Proof-of-Concept Requirements ....................................................................................................................... 27
Eligibility for MAP/POC Worldwide Public Sector (WWPS) Funding ........................................................... 28
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MAP, MAP Lite, & POC FAQ ......................................................................................................................... 29
ISV Workload Migration Program ....................................................................................................................... 31
Partner Eligibility .............................................................................................................................................. 31
Migration Use Cases Supported ........................................................................................................................ 31
Partner Nominations .......................................................................................................................................... 31
WMP Benefits ................................................................................................................................................... 31
Funding Rates .................................................................................................................................................... 32
Building a WMP Offer ...................................................................................................................................... 32
Opportunity Registration Process...................................................................................................................... 32
WMP Funding Requirements ............................................................................................................................ 33
Submitting a WMP Fund Request ..................................................................................................................... 33
AWS Promotional Credit Disbursement ........................................................................................................... 33
WMP & Partner Engagement Process .............................................................................................................. 34
WMP Frequently Asked Questions (FAQ) ....................................................................................................... 35
APN Funding Key Dates and Deadlines ............................................................................................................... 35
Introduction
The Amazon Web Services (AWS) Partner Network (APN) is comprised of tens of thousands of firms globally. As you grow your AWS-
based practice and deepen your knowledge of AWS, you have the opportunity to unlock AWS Partner Funding Benefits.
This AWS Partner Funding Benefits Guide will help you understand each funding benefit and the related policies and guidelines, as
well as provide examples of how to best leverage these APN resources.
What are the AWS Partner Funding Benefits?

AWS Partner Funding Benefits offer funding to accelerate various stages of AWS Partners’ business development, including
technical, sales and marketing enablement. AWS Partner Funding Benefits help you build a sustainable business model and expand
your AWS practice as you build, market, and sell with the APN.
AWS Partner Funding Benefits offer cash and/or AWS Promotional Credits. These benefits are tailored to meet your needs in 1) AWS
training & certification, 2) new solution/product development, 3) go-to-market activities, and 4) Partner opportunity acceleration
with customers. Each AWS Partner Funding Benefit has its own objectives and specific requirements.
AWS Partner Funding Benefits Objectives

1. Increase AWS Partners’ capacity and capabilities for delivery of AWS solutions and products.
2. Build AWS qualified customer opportunities with AWS Partners.
3. Accelerate sales cycles for Partner-led opportunities from development to deployment.
4. Develop wins that AWS Partners can use to validate and demonstrate their AWS experience.
AWS Partner Funding Benefits Policy

Below are policies and requirements that apply to all AWS Partner Funding Benefits:
• All funding and other benefits are provided at AWS’s sole discretion.
• You must adhere to all AWS Partner Funding Benefits and programs deadlines to remain eligible for AWS Partner Funding
Benefits.
• Any receipt of funding or other benefits are subject to the AWS Partner Network Terms and Conditions (the “APN Terms”), as
may be updated by AWS from time to time.
• As a pre-requisite to receive cash funding benefits, you must complete required Amazon Payee Central registration and
associated tax interview.
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• Any receipt of AWS Promotional Credits is subject to the AWS Promotional Credit Terms & Conditions (Promotional Credit
Terms), as may be updated by AWS from time to time. Dollar values assigned to benefits as described herein merely represent
dollar value equivalents solely for purposes of defining the scope of the available benefit. AWS Promotional Credits are not
redeemable or exchangeable for cash under any circumstance.
• Expired or cancelled AWS Partner Funding Benefits will not be extended or reinstated.
• Funding must be pre-approved by the APN funding team for all activities or projects prior to their start date.
• Funding amounts pre-approved by the APN funding team include any applicable taxes and fees associated with the activity.
Payee Central has been designed to show if indirect taxes (e.g. VAT or GST) above the pre-approved funding amount are
acceptable in specific tax settings. AWS Partners can find more information on tax and legal terms in the purchase order or by
reaching out to Payee Central
• Pre-approval by the APN funding team indicates that you are eligible to receive applicable funding or other benefits, but it is not
a guarantee that you will receive such funding or benefits, nor does it create any obligation for AWS.
• Funding and other benefits are subject to availability.
• Fund claims need to be submitted upon project/activity completion. Multiple fund claims against one project/activity will be
subject to additional approval.
• Travel and accommodation expenses are ineligible for funding.
• All claims require submission of proof of performance (POP) for validation and to assess compliance. Required POP documents
are listed in each program in this guide.
• The APN funding team may request additional details regarding your projects and activities as part of the AWS Partner Funding
Benefits in accordance with the Compliance Guidelines below.
• You must remain in compliance with the APN Terms, including the timely payment of all applicable APN fees.
Compliance Guidelines
Should you choose to participate in the AWS Partner Funding Benefits, for the duration of your participation and for one year
afterward, you must maintain all original POP documents, complete and accurate records sufficient to verify performance results,
your compliance with the APN Terms, any Additional Terms (as defined in the APN Terms), and this Program Guide, in connection
with your receipt of funding or other benefits. AWS reserves the right to request original POP documents, records, and performance
results for the purpose of verifying your compliance. If AWS is unable to verify your compliance or finds non-compliance with the
APN Terms, any Additional Terms, or this Program Guide, then AWS reserves the right to withhold or delay funding or other benefits,
or take other appropriate action, until AWS validates that you are in compliance.
How Do AWS Partner Funding Benefits Work?

Step 1: As a pre-requisite to the submission of any cash AWS Partner funding benefit request, AWS Partners should
have a completed Amazon Payee Central account. If you do not have an Amazon Payee Central account, open a case
in AWS Partner Central to initiate this process. If you have been invited to create an Amazon Payee Central account,
but have not completed the setup, please login to finalize bank account registration and take the tax interview. To
ensure successful future payments, AWS Partners must choose the same currency as in Amazon Payee Central when
submitting their funding request.
Step 2: Prior to starting any activity, the AWS Partner provides activity information to the APN funding team.
Depending on the funding benefit, this may occur through the AWS Partner Funding Portal or by contacting your AWS
Partner Development Manager or AWS Partner Sales Manager.
Step 3: The APN funding team will review and pre-approve the activity/project funding request if it meets all required
guidelines.
Step 4: Once pre-approved, the AWS Partner may execute the activity/project. Please note, the fund request must be
pre-approved by AWS prior to any execution across all funding programs. Fund claims will not be approved if work
started prior to pre-approval.
Step 5: Upon completion, the AWS Partner submits the fund claim with required information per the AWS Partner
Funding Benefit requirements and deadlines. Depending on the AWS Partner Funding Benefit, this can occur in the
AWS Partner Funding Portal or by submitting the fund claim directly to your AWS Partner Development Manager or
AWS Partner Sales Manager.
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Step 6: If all funding program requirements are met, the APN funding team will approve the fund claim. If the fund
claim is rejected, the AWS Partner will receive either an email or a comment in the AWS Partner Funding Portal that
details the rejection reasons. Once required updates are made to the claim, please re-submit your fund claim for
approval. For more information on program and region-specific fund claim requirements, please download the User
Guide available in the “Resources” tab of AWS Partner Central.
Step 7: Upon fund claim approval, the AWS Partner must submit a webform invoice in Amazon Payee Central against
the purchase order you received for the activity. The APN funding team will review and approve the invoice, and
initiate payment in accordance with the applicable Program terms.
Training & Certification
AWS Training & Certification’s Partner Training offerings support enablement for AWS Partners by providing AWS training resources
that increase Partners’ AWS knowledge and capabilities. Partners gain proficiency in AWS services through a variety of training
avenues, including in classroom training, virtual instructor-led training, and self-paced digital training.
Benefits and Offerings

AWS Training & Certification offers funding to accelerate the onboarding of your technical resources and prepare your team for AWS
certification exams. One way to increase your capacity and capability for delivery of AWS solutions is through achieving AWS
certifications. AWS certifications help you demonstrate your expertise in the design, deployment, and operation of highly available,
cost-effective, and secure applications on AWS. Certifications bolster your credibility with your customers.
AWS Training & Certification offers the following funding benefits:
1) Discounted AWS Training Packages
a. AWS Partners may be eligible for highly discounted AWS training, delivered by AWS Training Partners (ATPs) as well as
an AWS Certification exam voucher upon training completion. Training course schedules, prices and availability may
vary by country. Seats and funds are limited and registration is on a first-come, first-serve basis. To register and access
greater detail around this benefit, login to AWS Partner Central to download the list of participating ATPs and
registration details.
b. Partners may be eligible to receive up to a 20% discount on AWS-delivered individual and private training courses.
Login to AWS Partner Central and visit the ‘Learn’ tab to gain greater detail on the training options available.
2) AWS Promotional Credits for Certifications – As an incentive, AWS offers AWS Promotional Credits for net new certification(s)
your organization attains, reported in the same calendar year of completion. AWS Promotional Credits can be used to help
offset future AWS usage costs incurred once redeemed. Participating AWS Partners are eligible to receive $300 USD of AWS
Promotional Credits per Associate Certification and $500 USD of AWS Promotional Credits per Professional or Specialty
Certification. The AWS Partner Alliance Lead, the primary Partner account holder who is designated to manage all AWS Partner
information, will receive the credit code(s) via email on a quarterly basis according to the number of net-new certifications
updated in your AWS Partner Central account. Ensure all individuals within your organization have correctly set up the “AWS
T&C Account Email” within the My profile “My AWS certifications” section in AWS Partner Central.
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What are the AWS Training and Certification Program Recommendations?
Whether you're just starting out, building on existing cloud skills, or sharpening your cloud knowledge, AWS Training & Certification
can help AWS Partners like you build competence, confidence, and credibility. Visit the AWS Partner Training & Certification site to
learn more about the various AWS training and certification offerings. You can also utilize the Partner Learning Path Tool to
determine which type of Partner training will work best for you.
Other AWS Partner Training Courses

AWS Partner Course (APC): APC is a one-day boot camp that is free for AWS Partners and designed to help new AWS Partners build
their businesses with AWS. APC courses are available in instructor-led, virtual instructor-led and digital web-based formats. By
learning about AWS best practices, AWS Partners will be better able to meet customer business challenges. The courses available
introduce concepts on how to uncover customer priorities (including CxO-level priorities) and provides content specific to AWS
differentiators, AWS security and compliance, and the migration/cloud adoption process.
AWS PartnerCast: AWS PartnerCast is a series of free interactive webinars, plus a library of on-demand training resources, to help
AWS Partners in business and technical roles. It can help you create new client opportunities, enhance professional relationships,
and develop your AWS cloud skills. With the First Look series, you can also get just-in-time insights with the latest AWS news and
updates customized specifically for AWS Partners.
AWS Partner Accreditations: AWS Training & Certification provides free digital AWS Partner Accreditation courses for individuals in
business and technical roles. These courses give you a foundational understanding of AWS products and services, best practices, and
partner programs so you can effectively address customer business and technical needs. AWS Partner Accreditation courses are
available on demand and allow you to learn at your own pace.
AWS Skill Builder: AWS Skill Builder is our new online learning center that makes it easier for anyone – from beginners to
experienced professionals – to build in-demand AWS cloud skills. AWS Skill Builder provides 500+ free self-paced digital courses, 25+
learning plans focused on specific job roles or domains, AWS Cloud Quest as well as many AWS Certification Practice Questions and
Exams to help you expand your knowledge.
AWS Certified Cloud Practitioner Exam: This AWS Certification Exam offers a foundational understanding of AWS Cloud concepts,
services, and terminology. This is a good starting point for individuals in non-technical roles with no prior IT or cloud experience or
for those with on-premises IT experience looking for basic AWS Cloud fluency. This certification can give candidates the confidence
to tackle role-based AWS Certifications.
APN Innovation Sandbox Credits
One of the objectives of AWS Partner Funding Benefits is to increase your capabilities for delivery of AWS solutions and products.
This is important for the long-term success of your AWS business as the cloud industry continues to grow and evolve rapidly. To help
increase your AWS capabilities, we encourage innovation and development. The APN Innovation Sandbox Credits benefit (Sandbox
credits) provides AWS Promotional Credits to help drive innovation and development of products and solutions that integrate or
build on AWS Services.

The APN Innovation Sandbox program is a benefit that supports partners that are building solutions or service offerings integrated
with or built on AWS by offering AWS Promotional Credits to reduce up to 3 months of costs of AWS services used on development
of a Design Win.
Design Wins are a new solution or service offering on AWS or a significant re-architecture of existing products built on or integrated
with AWS for production use. It must be able to be deployed and managed across multiple customers with minimal or no
customization of infrastructure, application, and/or database configurations. This is not only packaging of a migration methodology;
a solution must include partner intellectual property in the form of software or hardware developed by the AWS Partner. There
must be clear documentation on the AWS Partner’s website that explains how to deploy, buy, and get support for the product when
it is run on AWS. Lastly, there must be a sales plan in place that details the go-to-market activities and is shared with your Partner
Development Manager.
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Guidelines and Eligibility
AWS Partners who have attained the Confirmed stage of their chosen Partner Path(s) after paying their annual APN fee are eligible
to request APN Innovation Sandbox credits. Partners may submit requests to support multiple Design Wins.
To maximize the value of Sandbox credits and ensure your development leads to implementation, you are required to submit an
estimated AWS Pricing Calculator that shows projected AWS usage for the solution development along with a solution development
plan, an AWS account ID where the development will occur and, where approved credit codes will be redeemed towards. This plan
must 1) describe the overall goal and how it ties into customers’ needs; 2) include project details such as estimated timeline,
resources, and budget; and 3) list the solution in development by application and industry (see examples of solution by application
and industry here). AWS Promotional Credits are intended to offset any AWS usage incurred during the solution development. AWS
Partners must execute and deliver against the solution development plan once the AWS Promotional Credits have been issued.
For each unique solution development plan, the program will offset up to 3 months of associated AWS usage cost with sandbox
credits. This benefit is subject to annual maximums per calendar year.
How to Request Innovation Sandbox Credits

AWS Partners must prepare the following prior to submitting the fund request: 1) AWS pricing calculator or Excel calculator
information 2) the solution development plan, and 3) provide a valid AWS account ID where the development will occur.
Once you have gathered that information, log into AWS Partner Central and click on the “Funding” tab to enter the AWS Partner
Funding Portal. There you will see the button in the “Innovation Sandbox” section to click “apply” to start a fund request.
AWS Partner Innovation Sandbox Performance Measures

If you develop and launch a new solution utilizing APN Innovation Sandbox funding benefits, be sure to create a new offering in your
AWS Partner Central account as follows:
• Have the Alliance Lead or Team member log into AWS Partner Central
• Click “View My APN Account” Scroll to “Offerings”
• Click “New” and fill out the form.
Marketing Development Funds (MDF) Program
The Marketing Development Funds (MDF) Program is your resource to help drive demand generation to build your sales pipeline
with validated AWS opportunities. Depending on which designations you have attained, you may be eligible to request MDF cash
and/or MDF AWS Promotional Credits to help support your marketing efforts to promote your services and solutions on AWS. The
goal of the MDF Program is to support brand awareness and marketing activities to generate new opportunities for AWS Partners.
Partners must have a completed Amazon Payee Central account before MDF Cash funding will show in their APN wallet and can be
accessed. To initiate this process, open a case in AWS Partner Central.
Access and management of MDF benefits can be performed through AWS Partner Funding Portal, which is accessible through the
“Funding” tab of AWS Partner Central. The AWS Partner Funding Portal allows Partners to request, claim, and track their MDF
activities in one centralized location.
Please note, AWS is not a marketing agency for AWS Partners. A list of marketing agencies can be found on AWS Marketing Central.
AWS Marketing Central also offers complimentary marketing resources, such as marketing assets and pre-built email campaigns, to
help support your go-to-market (GTM) plans.

There are two main benefits you may receive in the MDF Program:
1) MDF Cash – MDF cash offsets up to 50% of the actual costs for eligible marketing activities that focus on demand generation
campaigns (see the Guidelines & Eligibility section for a list of eligible activities). The campaigns should drive customer interest,
generate awareness of your AWS solution or service offerings to build your sales pipeline. Our goal is to support your go-to-
market (GTM) plan and help offset your approved marketing costs.
2) MDF AWS Promotional Credits – AWS Promotional Credits can help offset future AWS billed usage incurred during eligible
marketing activities with end customers. AWS Partners can leverage AWS Promotional Credits as part of a marketing campaign
to drive demand generation or promote their solutions. AWS Credits are also available to be used for all eligible marketing
activities at 50% of the marketing activity cost up to $10k. AWS credits are available upon request.
Key Changes YoY

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Funding Partner wallets: AWS has changed how Partner funding is distributed. Partner funding loaded at the beginning of the year
will be distributed based on prior-year utilization. Partners are eligible for their full Prescriptive funding earned from designations
throughout the year.
Planning: Partners with limited (less than 50% utilization) prior-year MDF utilization need to provide a marketing plan to trigger the
loading of MDF funds to the Partner wallet.
Reinstated: Up to 50% of MDF Cash may expire mid-year if not associated with an approved marketing activity in APFP. AWS will
attempt to coordinate with Partners prior to funding being removed from Partner wallets.
Credits: Credits are available only upon request. Partners are eligible to use credits towards AWS eligible marketing activities listed
below. Credits are to support 50% of the cost of a marketing activity.
Guidelines and Eligibility

AWS Partners will receive MDF benefits as program designations are attained, we call these Prescriptive benefits. MDF Cash funding
is available for AWS Service Ready, AWS Service Delivery, AWS Device Qualification Program, AWS Well-Architected Partner
Program, AWS Competency, or AWS Managed Service Provider (MSP) status. In 2023, initial wallet loads for the year will be based
on prior-year utilization. Partners that utilized over 50% of their Prescriptive MDF benefits in 2022 will have 100% of their earned
MDF Prescriptive funding loaded to their wallets. Partners that did not utilize over 50% of their MDF funds in the prior-year are
eligible for their marketing benefits but must coordinate with their PMM, PDM, or VPMM on a plan to utilize current year funding
before their wallet will be loaded. If program designations are attained during the calendar year, MDF cash benefits are loaded the
week following the attainment, provided the partner already has Payee Central set up. Once funds are available in the APN wallet,
Partners can create fund requests activities for approval.
Fund requests must be approved in the AWS Partner Funding Portal prior to the activity start date. Once the activity is approved,
Partners must claim in APFP within 30 days after the activity end date by submitting the required proof of execution, and then
invoice in Payee Central within 30 days of the claim being approved in the AWS Partner Funding Portal. Fund requests that are not
claimed in APFP within 30 days of the activity end date will be expired automatically, and the activity will not be reimbursed.
Partners have the ability to self-extend the activity end date one time for a period of up to 90 days.
2022 MDF Cash Benefits

Service Validations Program Validations
AWS Service Ready AWS Competencies
AWS Service Delivery AWS Managed Service Provider Program (MSP)
AWS Device Qualification Program AWS Well Architected Partner Program (WAPP)
$5,000 USD Each $10,000 USD Each
MDF Activity Submission Key Deadlines:

✓ MDF Cash benefits: Up to 50% of MDF Cash loaded by January 31st may expire if the funds are not pre-approved by June
30th (regardless of the start date).
o Example: If a Partner had $20,000 in MDF cash loaded in January and has $8,000 pre-approved by June 30th, AWS
will remove $2,000 from their wallet ($20,000 x 50% = $10,000, $10,000 - $8,000 = $2,000).
✓ The deadline to submit an MDF activity request for approval is December 1st.
✓ Any unused MDF not associated with a pre-approved activity will expire after December 1st.
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MDF Claims Key Deadlines:
✓ All claims must be submitted in APFP within 30 days after the activity completion date and prior to December 15th. For
example: if an activity's completion date is December 1st, the claim must be submitted prior to December 15th (forgoing the
30-day claim window).
✓ All invoices must be submitted in Payee Central 30 days after approval of the claim in APFP and prior to January 30 th.
✓ Last day to submit claims in APFP is December 15th.
✓ Last day to submit invoices in Payee Central is January 30th.
✓ Any unused or unclaimed MDF benefits will not carry over to the next calendar year.
What are the MDF Program Expectations?

All activities requesting MDF Cash or AWS Promotional Credits will be reviewed and pre-approved by AWS if applicable guidelines
are met. Each activity is required to be pre-approved in the AWS Partner Funding Portal prior to the start date of the activity and
should include: 1) a clear call-to-action, 2) a defined activity start and end date, 3) the expected outcomes. After the activity is
completed, if the request is for MDF cash, proof of performance and claim submission deadlines must be met.
AWS Partners are required to submit performance results from MDF funded activities when claiming reimbursements and submit
opportunities in the APN Customer Engagement (ACE) Program (within AWS Partner Central). ACE is the tool we use to track
opportunities generated and funded by the MDF Program as performance metrics. See the Success Measures section below for more
details.
Additional Go-To-Market Resource Tools
Resource Description
Primary online resource for AWS Partners. Includes:
• APN Programs
AWS Partner Central • AWS Partner Training and Certification
• AWS Partner Funding Benefits
• APN Customer Engagements Tool (ACE) – Pipeline and Opportunity Management
APN Logo Guidelines • Eligibility for Use
• Trademark Guidelines
AWS Marketing Central • Find marketing templates to co-brand with AWS Marketing Toolkit
• Find approved marketing agencies to execute campaigns and activities
APN Support Submit a support case for additional questions
Policy for MDF Activities

Any cash reimbursement by AWS as part of the MDF Program is based on the actual submitted expenses associated with the third-
party services. Please be aware that partners can claim up to the pre-approved cash amount of the fund request, but not beyond,
even if their expenses are higher. For example, if an event was pre-approved by AWS for $10,000 at 50% reimbursement for a
$20,000 activity, but the actual cost was $8,000, then the eligible reimbursement amount would be up to $4,000 (50%
reimbursement). If the same activity had an actual cost of $22,000 the partner can still only claim $10,000 (not $11,000). MDF is
approved at the discretion of AWS for activities that drive awareness, interest, leads, opportunities, and engagement for an AWS
Partner’s solutions that run on AWS, are integrated with AWS, or for services provided by Partners specific to AWS. AWS branding
and/or messaging is required for MDF-supported activities.
MDF Credits can also be used to offset 50% of the costs of an eligible marketing activity. Requests for AWS Credits should be made if
the Partner will incur AWS usage costs during an eligible marketing activity.
Claiming MDF Activities Crossing Calendar Years

Expenses can be claimed in the calendar year when the expense occurred. Partners must have an approved fund request in the
calendar year in which the expense occurred and follow the MDF approval process. Example: Purchase a booth at an industry event.
The purchase happens in 2023 but the event occurs in 2024. Follow the MDF process, put the date (current calendar year) for when
the purchase will be made, get an approved fund request prior to the purchase of the event and claim the expense within 30 days. In
2024 if there are additional costs the Partner must submit another funding request for the costs expected in that calendar year.
Claims and Proof of Performance Requirements
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Standard MDF requests require third-party receipts showing actual incurred costs as part of the claim process. These should clearly
show a date—after fund request approval—and the paid amount. AWS Partner internal costs are not eligible for MDF
reimbursement.
For Sales Kick Off’s (SKO), 3P Events and Partner Led Sponsorships, a proof of sponsorship will count as proof of performance in lieu
of a third-party receipt. If AWS is sponsoring any of these events through MDF funding, the Partner must provide documentation
showing the cost of sponsorship. Acceptable documentation includes sponsorship marketing materials, pamphlets or invoices.
The third-party receipt(s) or proof of sponsorship must be provided when submitting a claim in APFP within 30 days of the activity
end date. After which, the guideline for submitting an invoice in Payee Central is within 30 days of claim approval in AWS Partner
Funding Portal.
MDF Marketing Plan

MDF Custom and Prescriptive funding (for partners with less than 50% utilization in the prior-year) requires an execution plan.
Partners will work with their PMM, PDM, or VPMM and determine how MDF funds will be spent and the opportunities that will be
created. Once a marketing plan is agreed upon the PMM, PDM, or VPMM will submit a request to load the Partners’ wallet. The
marketing plan will be attached in the request to load the Partners wallet. Note: This will only load the funding to the Partner’s
wallet. The Partner will still need to submit a fund request in the APFP portal to receive any reimbursement.
A Partner marketing plan needs to include:

1. Marketing Activity Title
2. SPMS ID
3. Payee Central ID
4. Activity Start Date
5. Activity End Date
6. Total Cost of Activity
7. Amount to Claim (50% of activity)
8. Description of Activity
9. Opportunities the marketing activity will generate
ELIGIBLE Cash & Credit Description

MDF Activities
End Customer Events Execution and promotion of an in-person or virtual event that showcases your AWS solution (i.e. networking,
(in-person and virtual) sporting, roundtables, Partner hosted, etc.)
Webinars led by AWS Partners focused exclusively on your AWS solutions, or joint events with other vendors
Customer Focused Webinars
that demonstrate your AWS solution
Display Advertising and Advertising support across display, paid search, SEO, or social media
Search Marketing
Email Campaign Templates; Design; Execution (i.e. Marketo Eloqua), Web copy; Landing pages; Microsites; Design; Development
Industry Conference Event Participation in a third-party industry or technology conference to showcase your AWS solutions
Lead List Purchase List purchase; List enhancement/enrichment
AWS Event Sponsors can use MDF to support networking events (focused exclusively on your AWS solutions)
Customer Event associated
alongside AWS events (i.e.: re:Invent, Summits), so long as you are sponsoring said AWS event and agree to
with an AWS-led Event
comply with AWS Sponsorship Rules & Guidelines (see your Sponsor event portal for more details).
Partner Produced Case Study Customer Case study on a completed deployment that showcases your AWS solutions
(Written and/or Video)
Development and design of Partner marketing and sales content (i.e. whitepaper, e-book, solution brief,
Partner Sales Content
technical brief, landing pages, etc.) that showcases your AWS solutions.
Partner Sales Kick Off AWS Partner event focused on your annual sales strategy and go-to-market with AWS
(SKO)
Call campaigns and supporting assets (i.e. battlecard, sales call script, first call deck, telesales outreach, etc.) that
Telemarketing Campaigns
showcase your AWS solutions.
AWS Led Joint Campaign AWS Led Joint Campaign focusing on highlighting value that AWS and a select set of Technology and Consulting
(Invite Only) Competency Partners provide to customers.
Gifts/Giveaways/Swag Logo items specifically associated with an MDF activity or AWS marketing campaign.
Social and recreational costs for training or marketing events that showcase your AWS solutions. AWS provided
Social/Recreational Events
opportunity to participate, provide training and materials.
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Video Conferencing Cost to host video conference services (i.e. Zoom, GoToMeeting, WebEx) for events that showcase your AWS
solutions
Catering Catering of food, beverages and gratuities associated with an event that showcases your AWS solutions. Food
vouchers for virtual events. (i.e. DoorDash, Grubhub, Postmates etc.)
INELIGIBLE
Details
Activities/Costs
AWS will not approve any events that are networking only and not focused on an AWS Partner Solution. This
Relationship Events
also includes events only for morale building.
Gifts, entertainment, or business costs for AWS or AWS employees will not be covered. This includes thank
AWS Staff Activity
you gifts, tickets for AWS employees to attend a conference or event, etc.
MDF can’t be used to fund staff unless directly tied to the activity, (e.g. event staff for a funded activity). This
Headcount
includes recruiting events and wages for temporary or permanent employees assigned to the activity.
Charity Donations MDF can’t be used to fund charitable donations.
MDF can’t be used to offset fees around AWS led events such as: AWS re:Invent, AWS Summits. This includes
AWS Sponsored Events
the tickets to such events.
Cancellation Fees Costs for deposits or costs already incurred, will not be covered if the activity is cancelled.
No travel or accommodation expenses will be covered. This includes flights, hotels, individual meals, and other
Travel types of transportation such as taxis, ride shares, buses, etc. This includes costs incurred by the Partner, AWS
staff, and your third-party vendor (e.g. speakers, event staff, etc.).
AWS will only pay costs associated with a third-party agency. MDF funding cannot be used for internal hours.
Internal Costs This includes internal creative services and in-house marketing agencies/resources. This may include full time
employees, temporary employees, seasonal employees, and contract employees.
MDF can’t be used for normal business expenses. This includes operational expenses, normal overhead, or
AWS Partner Business Costs
capital expenditures.
MDF can’t be used to buy any Amazon.com merchandise such as Amazon.com gift cards, Echo’s, Kindles, Kindle
Amazon.com Merchandise
Fires, Echo Dots, Echo Shows, etc.
Alcohol can only be included for reimbursement when food is also served. All food and beverage must be
Alcohol
itemized on the invoice. Activities where only alcohol is consumed are not eligible for reimbursement.
Rush Fees Any additional fees for expedited or rush jobs are not reimbursable.
MDF cannot be used to incent customers. EX: APN Partner cannot offer $500 in MDF cash or credits in
Incentives exchange for a public reference. MDF though can be used to develop a Customer Case study on a completed
deployment that showcases your AWS solution
Success Measures
The leads and opportunities generated from MDF funded activities are tangible success measures of the MDF Program. To
accurately capture these results, AWS Partners are required to use the APN Customer Engagement (ACE) platform (within AWS
Partner Central) to submit each opportunity and indicate that it was funded by the MDF Program. We will review opportunities
associated to MDF funding to determine key metrics and return on investment that MDF supported for future consideration into
distribution of MDF benefits.
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Utilize the APN Customer Engagement (ACE) Program (Submission Process):
ACE is available for AWS Partners and helps Partners receive the AWS-related technical support necessary to help them pursue
opportunities. ACE captures both opportunity records and status tracking, to increase visibility for both AWS and the Partner’s firm.
We strive to enable Partners to work successfully with the AWS field teams as you develop customer opportunities.
How to submit opportunities through ACE Pipeline Manager:

1. Log in to the AWS Partner Central.
2. Navigate to “My Customers” tab.
3. Select “+Add” to create a new opportunity.
4. Before completing fields, click on “All Fields” to reveal relevant fields.
5. Select “Yes” option on Opportunity from Marketing Activity.
6. In the “Marketing Development Funded” field, select “Yes”.
7. Add the campaign code received from AWS Partner Marketing or the Partner Marketing Concierge Service to Additional
Comments, if applicable.
8. Select “Submit.”
World Wide Public Sector (WWPS)
There are AWS Partner Funding Benefits that AWS Partners can leverage to support customers in government, education, and
nonprofit entities (“Public Sector Customers”) around the world. The MAP, POC, Innovation Sandbox, and WWPS Custom MDF
programs are available when serving Public Sector Customers via the Worldwide Public Sector (WWPS) Partner Funding team.
Eligibility for WWPS Partner Funding
The gateway to eligibility for WWPS Partner Funding is membership in the AWS Public Sector Partner (PSP) Program. The PSP
Program enables AWS Partners to accelerate their business growth on AWS through alignment with our WWPS point of contact,
marketing, capture and proposal, and funding teams. Membership unlocks access to additional benefits and programs that further
differentiate, reward, and recognize our partners’ unique offerings and expertise. Because of the PSP requirement, AWS Partners
who have only reached the Enrolled stage of their chosen Path are not eligible for WWPS funding.
Each funding benefit offers cash and/or AWS Promotional Credits and has its own specific program requirements with additional
review necessary if required by law, especially when engaging with government officials. Although WWPS Custom MDF follows the
same eligibility requirements as APN MDF, the funds must go toward public sector demand generation activities. Public sector
opportunities for MAP are channeled through WWPS Partner Funding for review.
The WWPS Funding team will review and pre-approve fund requests that meet all required guidelines. Please flag any POC
opportunity that relates to a Public Sector Customer and identify any campaigns that target any Public Sector Customers. Please
note the fund request must be pre-approved by AWS prior to any activity/project execution.
Benefits Tied to End Customer Opportunities.

Transparency is important when receiving funding benefits in connection with opportunities you have with your customers that are
a part of—or substantially owned, funded, managed, or controlled by—any government at any level (“Government
Customers”). Some funding benefits are meant to accelerate specific opportunities with your Government Customers; AWS’s
sponsorship of such opportunities should be disclosed to the relevant Government Customers, and AWS may reach out to such
Government Customers to notify them of such sponsorship and funding. You must also pass along the full amount of any benefits
that are designed to offset a Government Customers’ fees for AWS or related services (e.g., POC credits, cash for POCs or
Migrations, etc.).
Where do I go for more information about WWPS Partner Funding?
For any opportunities in the Public Sector, please work with your AWS or WWPS point of contact to determine program eligibility
and for additional guidance related to funding public sector activities.
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Migration Acceleration Program (MAP)
The Migration Acceleration Program (MAP) is a strategic program designed to support AWS Partners with migrations to the AWS
Cloud through a proven methodology, tooling, and incentives. Customers are migrating to AWS to unlock substantial business
benefits offered through the cloud. These customers are working with AWS Partners to help drive AWS adoption quickly, and
differentiate their business and applications through modernization projects. MAP is designed to support AWS Partners at each
phase of the customer’s migration journey: Assess, Mobilize, Migrate & Modernize.
AWS Partners can leverage MAP funding incentives to assist customers in achieving their business objectives with AWS, while
working with AWS Partners to ensure their workloads are migrated successfully. MAP also offers AWS promotional credits (MAP
Credits) to help offset customer usage incurred during a migration or modernization project1. MAP Partner Funding is not available
for the modernization of workloads that have already been migrated to AWS.
The purpose of introducing MAP funding is to:

1. Enable AWS Partners to accelerate their customer’s decision to migrate or modernize workloads on AWS
2. Support AWS Partners by originating customer migration or modernization opportunities to AWS
3. Allow AWS Partners to grow their Migration and/or Modernization practice on AWS
MAP Partner Funding Incentives by Phase

MAP benefits are offered at each phase of the customer migration or modernization journey: Assess, Mobilize, and Migrate &
Modernize.
1. The Assess phase can encompass a discovery of the customer’s source workloads, cost analysis of staying on the current
environment compared to the expected cost on AWS, a recommendation of the migration/modernization pattern, or a
business case to motivate the decision to migrate or modernize. A successful assessment will create a compelling event for
the customer to progress to the Mobilize or Migrate & Modernize phase.
2. The Mobilize phase includes planning, preparing, and enabling the customer for their migration or modernization to AWS,
and may include pilot migrations to AWS. After the Mobilize phase has been completed, the objective is agreement from
the customer to migrate or modernize their environment on AWS.
3. The Migrate & Modernize phase includes execution of the customer’s migration or modernization project. A successfully
completed Migrate & Modernize engagement includes timely completion of the expected deliverables, realization of the
expected post-migration Annual Recurring Revenue (ARR), customer achievement of the intended business objectives, and
may lead to identification of additional migration workloads or modernization opportunities on behalf of the customer.
Getting Started with a MAP Opportunity

To get started, please submit the potential MAP opportunity in APN Customer Engagements (ACE) Partner Central. An AWS Partner
may be eligible to receive MAP Partner Funding when:
1. The MAP opportunity is partner-originated. A partner-originated opportunity is an ACE partner-referred opportunity, and is not
eligible to be shared with other partners.
2. The MAP opportunity is AWS-originated. An AWS-originated opportunity is shared by AWS to an AWS Partner in ACE, and
subsequently accepted by the AWS Partner.
To get started with MAP, please submit or accept the potential MAP opportunity in ACE Partner Central, and tag the opportunity
with the “Migration Acceleration Program” campaign tag. For small migrations (<$500K ARR, “MAP Lite”), each MAP opportunity,
irrespective of phase, should only be submitted through ACE once. After the opportunity has been qualified by AWS, you can then
submit a request for funding using the AWS Partner Funding Portal. AWS will review each funding request and approve if the
applicable requirements are met. Any MAP benefits must be requested and approved by AWS prior to starting the applicable
activity.
1 MAP Credits are subject to the AWS Promotional Credit Terms & Conditions
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MAP Partner Funding Incentive Overview
The MAP Partner Funding Program is designed to support AWS Partners with migrations or modernizations of any size or workload
to AWS, at each phase of the customer’s migration journey. The amount of funding available is dependent on AWS Partner
qualification, workload, and the customer’s projected AWS incremental ARR, as summarized:
MAP Funding by Phase

MAP Lite (<$500K Post-Migration ARR) MAP (>=$500K Post-Migration ARR)
(USD)
Assess $15,000 $60,000
>=$250K $1:$1 customer match, capped at the $1:$1 customer match, capped at the lesser of
Mobilize ARR lesser of 20% of the post-migration 40% of the post-migration ARR or 50% of the
ARR or 50% of the total project cost total project cost (max of $400,000 available)
Migrate & Modernize 15% of Post-Migration ARR 25% of Post-Migration ARR
Additional incentives for specialized workloads may be available in the Migrate & Modernize phase. See the “Additional Incentives
for MAP Migrate & Modernize Funding” section for more details.
MAP Partner funding is available in the form of cash to the AWS Partner. MAP Credits are available for the Migrate & Modernize
phase, and can be provided directly to the customer, or through an AWS Partner participating in the Solution Provider Program or
Distribution Program. For partner-originated migration opportunities, MAP Lite Credits can be requested directly through the AWS
Partner Funding Portal. MAP credits are not supported in the AWS Partner Funding Portal. For MAP credit requests, please contact
the AWS Account Manager who may request credits on behalf of the customer, through an AWS Partner participating in the Solution
Provider Program, or through an AWS Distribution Partner.
The amount of cash funding available at each phase will be capped on the basis of the cost of the AWS Partner’s Statement of Work
(SOW)/Project Plan, or the amount available for the applicable phase. MAP Credits are available based on the expected Post-
Migration ARR, and are not capped by the cost of the AWS Partner’s Statement of Work (SOW)/Project Plan.
Partner Eligibility Criteria

The benefits offered through the Migration Acceleration Program are available for AWS Partners who have differentiated
themselves through the AWS Partner Network (APN). To be eligible for MAP, MAP Lite Assess, and MAP Lite Mobilize the AWS
Partner must be on the Services Partner Path and have achieved the AWS Migration Competency or relevant Specialized Workload
Competency and/or Service Delivery Designation as defined in this Program Guide. The MAP Lite 15% of Post-Migration ARR Migrate
& Modernize benefit may be available to any AWS Partner at the Validated Stage or higher on the Services Partner Path.
MAP Funding by Phase MAP Lite (<$500K ARR) MAP (>=$500K ARR)
Assess AWS Services Path Partner with the Migration
Competency, or relevant Service Delivery AWS Services Path Partner with the Migration
Mobilize
Designation/Workload Competency. Competency, or relevant Service Delivery
AWS Partner at the Validated Stage or higher on Designation/Workload Competency.
Migrate & Modernize
the Services Partner Path
For migration projects scoped predominately to the following specialized workloads, the AWS Partner must hold the corresponding
specialized AWS Competency or AWS Service Delivery designation defined below to be eligible for MAP Assess, Mobilize, and/or
Migrate & Modernize benefits. If the partner has only Migration Competency and not the corresponding specialized AWS
Competency or AWS Service delivery designation defined below, then they are not eligible for MAP Assess, Mobilize, and/or Migrate
& Modernize benefits.
Workload AWS Partner Qualification Requirement Eligible Application/Service/Workload

• Amazon Connect Delivery Includes: Amazon Connect, Customer Profiles, Chatbot,
Connect Contact Lens, Voice ID, Wisdom and Tasks.
• AWS Digital Workplace Competency Includes: Amazon Workspaces, Amazon AppStream 2.0,
EUC Amazon WorkLink
Page | 15
Partners who hold the AWS Migrations Competency are eligible for MAP Assess, Mobilize, and/or Migrate & Modernize benefits for
all the listed specialized workloads below.
Partners who do not hold the AWS Migrations Competency are eligible for MAP Assess, Mobilize, and/or Migrate & Modernize
benefits for migration projects scoped predominately to the specialized workloads listed below, only if they hold at least one of the
designations listed in the AWS Partner Qualification requirement.
AWS Partner Qualification Requirement

Workload Eligible Application/Service/Workload
(at least one competency per workload)
• AWS Microsoft Workloads Competency Includes Microsoft Windows Server, Microsoft SQL Server,
• Amazon EC2 for Windows Server Windows File Server, Sharepoint, .NET applications.
Windows Delivery
• AWS SAP Competency Includes: SAP HANA on AWS, SAP S4/HANA on AWS, SAP
SAP BW/4HANA on AWS, SAP Business One on AWS and other SAP
Applications and Databases.
• AWS Oracle Competency Includes: Oracle E-Business Suite, Oracle PeopleSoft, Oracle JD
Edwards, Oracle Siebel, Oracle Hyperion, Oracle ATG Web
Oracle Commerce, Oracle Fusion Middleware based applications,
supporting databases and any other Oracle packaged
applications previously or currently sold by Oracle Corp
VMware • VMWare VMC on AWS Solution Includes: VMware Cloud on AWS SDDC, NSX, VSAN, Hybrid
Competency Migration with VMware HCX, Hybrid Migration with vMotion,
Hybrid Cold Migration.
• AWS Mainframe Migration Includes: Automated code refactoring, middleware emulation,
Competency for Software or Services data replication and data migration for mainframe.
Mainframe
Partners
• AWS Oracle Competency Includes: Amazon Aurora, Amazon RDS, Amazon Redshift,
• AWS Microsoft Workloads Competency Amazon DynamoDB, Amazon ElastiCache, Amazon MemoryDB
• AWS Database Migration Service for Redis, Amazon DocumentDB, Amazon Keyspaces, Amazon
Database Delivery Neptune, Amazon Timestream, Amazon QLDB.
• Amazon DynamoDB Delivery
• Amazon RDS Delivery
• AWS Data and Analytics Competency Includes: Amazon QuickSight, Amazon Redshift, AWS Glue,
• Amazon EMR Delivery AWS Data Exchange, AWS Data Pipeline, AWS Lake Formation,
• Amazon Kinesis Delivery Amazon FinSpace, Amazon Kinesis, Amazon Managed
Analytics
• Amazon Redshift Delivery Streaming for Apache Kafka (MSK), Amazon Athena, Amazon
• Amazon OpenSearch Service Delivery EMR, Amazon CloudSearch.
• AWS Storage Competency Includes: Amazon S3, Amazon S3 Glacier, Amazon EBS, Amazon
Storage EFS, Amazon FSx for Windows, FSx for NetApp ONTAP, FSx for
OpenZFS and FSx for Lustre.
• AWS IoT Competency Includes: FreeRTOS and AWS IoT services

• AWS IoT Core Delivery
IoT • AWS IoT Analytics Delivery
• AWS IoT Greengrass Delivery
• AWS Machine Learning Competency Includes: Amazon Comprehend, Amazon SageMaker, Amazon
Augmented AI, Amazon Codeguru, Amazon DevOpsGuru,
Amazon Forecast, Amazon Elastic Inference, Amazon Fraud
Machine
Detector, Amazon Rekognition, Amazon Polly, Amazon
Learning
Healtlake, Amazon Kendra, Amazon Lex, Amazon Lookout,
Amazon Monitron, Amazon Personalize, Amazon Textract,
Amazon Translate, Amazon Transcribe.
Page | 16
• AWS Healthcare Competency Includes migration of business applications or other specialized
• AWS Education Competency workloads related to the specific industry specialization held by
• AWS Energy Competency the AWS Partner.
• AWS Financial Services Competency
• AWS Government Competency
• AWS Industrial Software Competency
• AWS Life Sciences Competency
Industry
• AWS Nonprofit Competency
Verticals
• AWS Public Safety and Disaster
Response Competency
• AWS Retail Competency
• AWS Smart City Competency
• AWS Supply Chain Competency
• AWS Travel and Hospitality
Competency
• AWS SaaS Competency Includes migration projects for independent software vendors
Software as a
(ISVs) where their existing software products are migrated to
Service
SaaS deployments on AWS.
• AWS Migration Competency Includes any workload for a migration to AWS not defined in
Other the Specialized Workload eligibility table
MAP Deal Qualification
The Post-Migration ARR reflects the portion of the incremental, net new AWS service spend incurred by the customer that is directly
attributable to the scope of the relevant MAP qualified migration or modernization project being executed by the AWS Partner. For
MAP (>=$500K ARR) migrations, eligible spend must include services listed on the MAP Included Service List unless otherwise
specified. The projected MAP eligible ARR should be incurred by the customer directly, or indirectly through an AWS Solution
Provider or Distributor for AWS Services.
A MAP qualified migration project involves moving a customer’s existing production workload onto AWS. The workloads being
migrated must be hosted on a source that is either on the customer’s on-premises data center, a co-located data center, another
cloud provider, or other source outside of AWS2. The MAP Program can support qualified migrations with modernization projects,
builds, or other projects implementing AWS Artificial Intelligence or Machine Learning Technology when the project includes the
migration of a customer’s production environment onto AWS from a source outside of AWS. MAP is intended to support one
customer per migration project.
MAP Partner Funding Incentives

MAP Partner funding is available at each phase of the AWS customer’s migration or modernization journey: Assess, Mobilize, and
Migrate & Modernize.
MAP Assess Funding

Assess funding is available for eligible AWS Partners to help accelerate their customer’s decision to migrate to AWS. The Assess
phase may include a discovery of the customer’s source workloads, cost analysis of staying on the customer’s current environment
compared to the expected cost on AWS, a business case to motivate the decision to migrate or modernize their environment, and
recommendation of the migration and modernization pattern. The Sample Assess Analysis Report and other prescriptive guidance
can be found on AWS Partner Central by clicking the “Resources” tab in the navigation ribbon, then selecting “APN Funding” and
“Migration Acceleration Program Resources”.
The goal of the Assess phase is to demonstrate the benefits of a customer migration to AWS. The intended success outcome will be
customer progression to either the Mobilize or Migrate & Modernize phase.
Assess funding is available in the form of cash to the AWS Partner. Cash will be paid to the AWS Partner upon completion of the
project subject to inclusion of deliverables such as the customer sign-off template and the Assess Analysis Report (see “Migration
Acceleration Program Resources” on AWS Partner Central).
2 The Migrate & Modernize Phase MAP ($500K+ ARR) incentives may support eligible MAP Database & Analytics 2-step standalone modernization projects. Please reach out to your Partner
Sales Manager to learn more.
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When to Use Assess Funding
Assess funding is available to eligible AWS Partners to help accelerate the customer decision to migrate or modernize their
environment on AWS. Situations where Assess funding can help include:
• The AWS Partner has identified a partner-originated migration or modernization opportunity to AWS, and is leading the
implementation of discovery, assessment, and/or business case to progress to the Mobilize Phase or the Migrate &
Modernize Phase
• There is a competitive cloud opportunity and a detailed business case will lead to the selection of AWS
• An AWS Partner leads an unsolicited proposal for the customer to migrate to AWS, and the business case will lead to the
selection of AWS
• The opportunity has stalled, or the customer lacks a compelling event to migrate to AWS
Assess funding should only be proposed for a migration or modernization project to AWS. MAP can be used for responses to a
Request for Proposal. If a multi-cloud Request for Proposal (RFP) situation exists, please submit the opportunity in ACE Partner
Central, and work with the relevant AWS Partner Sales Manager on progression of the opportunity through MAP. For RFPs, MAP
Assess funding should only be requested after the customer has decided to proceed with their project on AWS.
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Assess Funding Requirements
After submitting the MAP opportunity in ACE Partner Central, please use the AWS Partner Funding Portal to submit a request to
AWS with the following requirements met:
Migration Size MAP Lite (<$500K ARR) MAP (>=$500K ARR)

1. MAP Opportunity in ACE (Partner originated or 1. MAP Opportunity in ACE (Partner originated or AWS-
AWS-originated). Each phase of MAP Partner originated) that is associated to a Migration Program
Funding requested for a migration opportunity Engagement. Each phase of MAP Partner Funding
must only have one ACE submission for MAP Lite requested for a migration opportunity must use the same
migrations. Migration Program Engagement.
2. Valid opportunity with AWS Technical Validation 2. Qualified+ Migration Program Engagement, to be
opportunity stage at or above 40% facilitated by the AWS Partner Sales Manager
3. Partner meets the eligibility requirements for 3. Partner meets the eligibility requirements for MAP
MAP Lite Assess funding Assess funding
4. Assess SOW or Project Plan which meets the 4. Assess SOW or Project Plan which meets the Assess
Assess technical requirements, and includes a technical requirements, and includes a detailed project
detailed project scope, deliverables, and the scope, deliverables, and the expected cost of the AWS
Assess Fund
expected cost of the AWS Partner's service Partner's service provided during funding pre-approval.
Request
provided during funding pre-approval.
Requirements
5. MAP Qualified Partner Solution Architect 5. MAP Qualified Partner Solution Architect SOW/Project
SOW/Project Plan Approval Plan Approval
6. AWS MAP Business Development Manager
qualification of the deal for MAP (Coordinate with BD
team to get MPE in Qualified+ status and update the
“Migration BD Approved” field in APFP FR as “Yes”. We do
not require MAP BD Approval email to be attached to the
MPE nor FR), and supporting cash for MAP Partner
Funding, to be facilitated by the AWS Partner Sales
Manager and done for the Migration Program
Engagement
7. A calculation of the expected post-migration ARR
MAP Mobilize Funding

During the Mobilize phase, AWS will provide a $1:$1 customer match in cash to the eligible AWS Partner. The below examples
illustrate how Mobilize funding is applied:
• The Partner SOW for the Mobilize phase is $800K and in the Migrate & Modernize phase, the total estimated ARR is $900K.
AWS will match the customer $1:$1, capped at the lesser of 40% of the post-migration ARR or 50% of the total project cost
(max of $400,000) for MAP (>=$500K ARR). Thus, the total funding for MAP Mobilize is $360K (40% * $900K which is lesser
than $1:$1 match 50%* $800K).
• The Partner SOW for the total project cost of Mobilize phase is $900K and in the Migrate & Modernize phase, the total
estimated ARR is $2M. AWS will match the customer $1:$1, capped at the lesser of 40% of the post-migration ARR or 50%
of the total project cost (max of $400,000) for MAP (>=$500K ARR). Thus, the total funding for MAP Mobilize is $400K (50%
* $900K = $450K, but capped at $400K).
• The Partner SOW for the Mobilize phase is $200K and in the Migrate & Modernize phase, the total estimated ARR is $400K.
For MAP Lite, AWS will match the customer $1:$1, capped at the lesser of 20% of the post-migration ARR or 50% of the
total project cost for MAP Lite. Thus, the total funding for MAP Lite Mobilize is $80K (20% * $400K < 50% * $200K).
• The Partner SOW for the total project cost of Mobilize phase is $100K and in the Migrate & Modernize phase, the total
estimated ARR is $400K. For MAP Lite, AWS will match the customer $1:$1, capped at the lesser of 20% of the post-
migration ARR or 50% of the total project cost for MAP Lite. Thus, the total funding for MAP Lite Mobilize is $50K (50% *
$100K < 20% * $400K).
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Mobilize funding is available in the form of cash to the AWS Partner. Cash will be paid to the AWS Partner upon completion of the
project, subject to inclusion of the customer sign-off template, a Well Architected Review Report (WA-R), and the Success Criteria
Report.
Approval of MAP Mobilize funding is subject to AWS review of the SOW/Project Plan for the Mobilize engagement. A Mobilize
Project Plan checklist, and other prescriptive guidance on Mobilize can be found on AWS Partner Central by clicking the “Resources”
tab in the navigation ribbon, then selecting “APN Funding” and “Migration Acceleration Program Resources”.
When to Use Mobilize Funding

Mobilize funding should only be proposed when the customer is unlikely to pay for the full Mobilize engagement. This funding
should be offered to customers as a mechanism to significantly accelerate the decision to initiate the Mobilization project. Customer
situations that Mobilize funding can help with include:
• The AWS Partner has identified a partner-originated migration or modernization opportunity to AWS, and is leading the
development of a detailed migration/modernization plan to progress to the Migrate & Modernize Phase
• The customer is early in their cloud journey, and lacks a compelling event to motivate a rapid decision to migrate to AWS
• The customer needs assistance building cloud readiness and confidence in order to move forward with a
migration/modernization project on AWS
• The customer does not have the budget for a Mobilization project
MAP Mobilize funding should not be used in situations where the customer has already made the decision to move to AWS.
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Mobilize Funding Requirements
To request Mobilize funding, please submit the opportunity through ACE Partner Central. The AWS Partner Funding Portal should be
used to request Mobilize Funding from AWS.
Migration Size MAP Lite (<$500K ARR) MAP (>=$500K ARR)

Funding requested for a migration opportunity Engagement. Each phase of MAP Partner Funding
must only have one ACE submission for MAP Lite requested for a migration opportunity must use the
opportunities. same Migration Program Engagement.
2. Valid opportunity with AWS opportunity stage at 2. Qualified+ Migration Program Engagement, to be
or above 60% facilitated by the AWS Partner Sales Manager
MAP Lite funding funding
4. Mobilize SOW or Project Plan which meets the 4. Mobilize SOW/Project Plan which meets the Mobilize
Mobilize technical requirements, and includes a technical requirements, and includes a detailed project
detailed project scope, deliverables, and the scope, deliverables, and the expected cost of the AWS
Mobilize Fund expected cost of the AWS Partner's service Partner's service provided during funding pre-approval.
Request provided during funding pre-approval.
Requirements 5. MAP Qualified Partner Solution Architect 5. MAP Qualified Partner Solution Architect
SOW/Project Plan Approval SOW/Project Plan Approval
6. A calculation of the expected post migration ARR 6. A calculation of the expected post-migration ARR
qualification of the deal for MAP, and supporting cash
for MAP Partner Funding. Coordinate with BD team to
get MPE in Qualified+ status and update the “Migration
BD Approved” field in the APFP FR as “Yes”
Note: We do not require MAP BD Approval email to be
attached to the MPE nor FR
8. Confirmation on the use of MAP Tagging if the

Mobilize engagement includes a POC or Pilot Migration
(this can be incorporated into the SOW/Project Plan)
Migrate & Modernize Funding

During the Migrate & Modernize phase, AWS will provide a funding incentive equal to a portion of the net new post migration ARR
in cash to the AWS Partner for the migration and/or modernization (if the modernization is included in the initial migration scope).
The ARR must be attributable to the scope of the migration or modernization project that is executed by the AWS Partner. MAP
Migrate & Modernize funding is available in the form of cash or credits. MAP Credits can be provided directly to the customer, or
through an AWS Partner participating in the Solution Provider Program or Distribution Program. If the AWS Partner is participating in
the Solution Provider Program or Distribution Program for a MAP engagement, then MAP credits are required in lieu of Partner
Cash. To request Migrate & Modernize cash funding, or partner-originated MAP Lite Credit funding, please utilize the AWS Partner
Funding Portal. For AWS-originated requests, please work with your AWS Partner Sales Manager.
Approval of MAP Migrate & Modernize funding is subject to AWS review of the SOW/Project Plan for the Migrate & Modernize
engagement. A Migration Acceleration Program (MAP) Technical Checklist and other prescriptive guidance, including specialized
workload documentation, can be found on AWS Partner Central by clicking the “Resources” tab in the navigation ribbon, then
selecting “APN Funding” and “Migration Acceleration Program Resources”.
MAP Migrate &

MAP Lite (<$500K ARR) MAP (>=$500K ARR)
Modernize Funding
Migrate & Modernize 15% of Post-Migration ARR 25% of Post-Migration ARR
Migrate & Modernize – +10% for Select Private-Equity Backed Customers
Incremental Specialized +5% of Windows ARR
Incentives +10% of Database and Analytics ARR (Non-commercial Sources)
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+25% of Database and Analytics ARR (Commercial Sources)
+50% SAP Workload ARR
+50% Oracle Applications ARR
+25% Year 1 Amazon Connect Spend
Additional Incentives for MAP Migrate & Modernize Funding

Private Equity Backed Customers
For customers backed by select Private Equity (PE) firms, AWS will fund an additional 10% of the post migration ARR during the
Migrate & Modernize phase. To confirm eligibility, please reach out to your Partner Sales Manager. The Private Equity MAP incentive
cannot be combined with specialized workload incentives. Private Equity MAP incentive (+10%) supersedes the Windows incentive
(+5%) in cases where a customer’s workload is eligible for both incentives.
MAP for Windows

During the Migrate & Modernize Phase, AWS will fund an additional 5% of the net new Windows post migration ARR in cash to the
partner for Windows workloads migrated in the Migrate & Modernize Phase. Windows eligible spend is inclusive of (1) MAP
Workloads on Amazon Elastic Compute Cloud (EC2) for Windows Server or SQL Server on Windows license-included instances and
their attached Amazon Elastic Block Store (EBS) volumes and (2) MAP Workloads that originated on Microsoft Windows Server(s)
prior to migration to AWS. To be eligible for this incentive, an Optimization and Licensing Assessment must be completed prior to
the start of the Migrate & Modernize Phase. A calculation of the expected Windows post-migration ARR must be provided to AWS
during the funding pre-approval process. For MAP Migrations (>=$500K ARR) migrations, the workloads must be tagged as they are
migrated (see Migration MAP Tagging Section for more details).
MAP for Database & Analytics (DB&A)

Database & Analytics (Non-commercial Sources) - During the Migrate & Modernize phase, AWS will fund an additional 10% of
on the eligible DB&A service portion of the post migration ARR in partner cash or in MAP credits if the workload is migrated
from a non-AWS source other than a DB&A Commercial Source to a DB&A service. DB&A Commercial Sources are database
engines, data warehouses, or analytics offerings identified as a DB&A Commercial Source on the included services list, as such
list may be updated from time to time. DB&A eligible services are the AWS services identified as Database & Analytics services
on the included services list. Additionally, if you migrate workloads from Amazon EC2 (other than workloads from a DB
Freedom source running on Amazon EC2) to DB&A services (including workloads that originate on AWS) during the migration
period, your spend on such properly tagged DB&A services will be included in spend calculations for purposes of the DB&A
funding. A calculation of the expected DB&A post-migration ARR must be provided to AWS during the funding approval process.
For MAP Migrations (>=$500K ARR), the workloads must be properly tagged as they are migrated (see Migration MAP Tagging
Section for more details).
Or
Database & Analytics (Commercial Sources) - During the Migrate & Modernize phase, AWS will fund an additional 25% of on
the eligible DB&A service portion of the post migration ARR in partner cash or in MAP credits if the workload is moved from a
DB&A Commercial Source. DB&A Commercial Sources are database engines, data warehouses, or analytics offerings identified
as a DB&A Commercial Source on the included services list as such list may be updated from time to time. Eligible DB&A
services are the AWS services identified as Database & Analytics services on the included services list. Additionally, if you
migrate workloads from a DB&A Commercial Source running on Amazon EC2 to a DB&A Service (including workloads that
originate on AWS) during the migration period, your spend on such properly tagged DB&A Services will be included in spend
calculations for purposes of the DB&A funding. A calculation of the expected DB&A post-migration ARR must be provided to
AWS during the funding approval process. For MAP Migrations (>=$500K ARR), the workloads must be properly tagged as they
are migrated (see Migration MAP Tagging Section for more details).
MAP for SAP
During the Migrate & Modernize phase, AWS will fund an additional 50% of eligible, incremental MAP for SAP Migration ARR in
Partner cash or MAP Credits. Eligible SAP workloads are SAP On Premise software packages that are operated in customer-, solution
provider- or distributor-owned accounts on AWS (i.e., not SAP SaaS or managed solutions like NS2, RISE with SAP, SAP HEC, Concur,
or Success Factors, which operate in SAP-owned accounts). A cost estimate for AWS workload services for the migrating SAP
workloads must be provided to AWS during the funding approval process. For MAP ($500K+ ARR), SAP incentives cannot be
combined with other specialized workload incentives. There must be an incremental $500K in ARR attributable to SAP workload
spend to be eligible for MAP ($500K+ ARR) 25% Migrate & Modernize benefits, and the workloads must be properly tagged as
they are migrated (see Migration MAP Tagging Section for more details). Incremental SAP workload partner cash funding is only
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offered for partners who have SAP Competency. Credits can be offered directly to the customer or through AWS Solution Provider or
Distribution partners. MAP for SAP deals >$500K ARR are not eligible for other specialized workload incentives.
MAP for Oracle Applications
During the Migrate & Modernize phase, AWS may fund an additional 50% of eligible, incremental MAP for Oracle Applications
Migration ARR in Partner cash or AWS service credits. Eligible Oracle Applications include Oracle Applications running on premise, or
one migrated from other cloud providers other than AWS. Oracle Business Application software (e.g. Peoplesoft, JDEdwards, Oracle
E-Business Suite, and Hyperion) that will be operated in customer, solution provider, or distributor owned accounts on AWS. A cost
estimate for AWS workload services for the migrating Oracle Applications workloads must be provided to AWS during the funding
approval process. Incremental Oracle Application Partner funding is only offered for AWS Service Path Partners who have Migration
Competency or Oracle Competency. Credits can be offered direct to the customer or through Solution Provider or Distribution
partners. A cost estimate for AWS workload services for the migrating Oracle Applications workloads must be provided to AWS
during the funding approval process. For MAP ($500K+ ARR), Oracle Applications incentives cannot be combined with other
specialized workload incentives. There must be an incremental $500K in ARR attributable to Oracle Application spend to be eligible
for MAP Migrate & Modernize ($500K+ ARR) 25% benefits. For large migrations, the workloads must be properly tagged as they are
migrated (see Large Migration MAP Tagging Section for more details). MAP for Oracle Applications deals >$500K ARR will not be
eligible for other specialized workload incentives.
MAP for Connect
During the Migrate & Modernize phase, AWS will fund an additional 25% on net new eligible Amazon Connect post migration ARR in
cash to the AWS Partner for Connect contact center workloads migrated in year one. To be eligible for this incentive, the migration
ARR for Connect must be expected to achieve a run rate of at least $500K ARR within 12 months of the migration start date. Eligible
Connect spend includes spend on Connect, Telephony, Chat, Contact Lens, and Tasks, as updated from time to time. The incremental
MAP for Connect Incentive is available for AWS Service Path Partners who have achieved the Amazon Connect Service Delivery
Designation. This incentive is available for MAP Migrations (>=$500K ARR) only, and cannot be requested for MAP Lite migrations.
Tagging is not a requirement for the MAP for Connect.
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Migrate & Modernize Funding Requirements
To request Migrate & Modernize Funding, please submit the opportunity through ACE Partner Central. The AWS Partner Funding
Portal should be used to request Migrate & Modernize Cash Funding from AWS, as well as MAP Credits for partner-originated
opportunities.
Migration Size MAP Lite (<$500K ARR) MAP Migrations (>=$500K ARR)
Funding requested for a migration opportunity must Engagement. Each phase of MAP Partner Funding
only have one ACE submission for MAP Lite requested for a migration opportunity must use the
opportunities. same Migration Program Engagement.
2. Valid opportunity with AWS Committed 2. Qualified+ Migration Program Engagement, to be
opportunity stage at or above 80% facilitated by the AWS Partner Sales Manager)
MAP Lite funding funding
4. For Partner cash requests, Migrate & Modernize 4. Migrate & Modernize SOW or Project Plan which
SOW or Project Plan which meets the Migrate & meets the Migrate & Modernize technical requirements,
Modernize technical requirements, and includes a and includes a detailed project scope, deliverables, and
detailed project scope, deliverables, and the the expected cost of the AWS Partner's service provided
expected cost of the AWS Partner's service provided during funding pre-approval.
during funding pre-approval.
5. For Partner cash requests, MAP Qualified Partner 5. MAP Qualified Partner Solution Architect SOW/Project
Solution Architect SOW/Project Plan Approval Plan Approval
6. A calculation of the expected post migration ARR 6. A calculation of the expected post-migration ARR
7. Valid AWS Management Account ID 7. Valid AWS Management Account ID
Migrate &
qualification of the deal for MAP, and supporting cash
Modernize
for MAP Partner Funding. Coordinate with BD team to
Fund Request
get MPE in Qualified+ status and update the “Migration
Requirements
BD Approved” field in the APFP FR as “Yes”
Note: We do not require MAP BD Approval email to be
attached to the MPE nor FR
9. Confirmation on the use of MAP Tagging (this can be

incorporated into the SOW/Project Plan)
10. Milestone Schedule for Payment, which includes the

timing and deliverable of milestones, cost tied to the
percentage of work completed at each milestone, and a
revenue ramp of the post-migration ARR that aligns to
the timing of each milestone. The expected revenue will
be validated against the actual, tagged migration spend
at time of payment.
11. Migration Readiness Assessment (MRA) or Partner

Equivalent completed prior to the start of the Migration
(note: the Assess Analysis report is a required technical
deliverable upon completion of the Assess Phase, and
may supplement the MRA) (Migration Readiness
Assessment can be performed using AWS Assessment
Tool. You can find more details here)
Migrate & Modernize Payment

For MAP Lite Migrate & Modernize deals, cash will be paid to the AWS Partner upon completion of the migration project, subject to
customer sign-off. If MAP Lite Credits are requested, they will be disbursed in two tranches: 25% of the eligible MAP credits will be
Page | 24
disbursed after upon funding pre-approval, and 75% of the eligible MAP credits will be disbursed upon project completion, subject
to submission of customer sign-off. The first credit tranche will be disbursed within 2 days of AWS pre-approval, the second credit
tranche will be disbursed within 30 days of claim approval. The amount of the second credit tranche will be proportionally adjusted
based on the level of completion of the migration measured as a percentage of the “Anticipated Annual Spend on Migrated
Workloads After Migration Completion” identified in the Customer Sign-off form (the “Migration Completion Rate”). For example, if
Eligible MAP Credits are $60,000 and the Migration Completion Rate is 100%, the first tranche will be equal to 25% of Eligible MAP
Credits ($15,000), and the second tranche will be equal to 75% of your Eligible MAP Credits ($45,000), for a total of $60,000 in MAP
Credits. However, if Eligible MAP Credits are $60,000 and the Migration Completion Rate is 80%, the first tranche will still be equal to
25% of Eligible MAP Credits ($15,000), but the second tranche will be equal to 55% of your Eligible MAP Credits ($33,000), for a total
of $48,000 in MAP Credits. All credits will be auto-redeemed into the AWS account ID provided during the Migrate & Modernize
fund request pre-approval process, and are valid for 12 months after the disbursement date. Credits will be visible in the AWS
Partner Funding Portal dashboard, and can be further validated through the AWS Billing Console.
For MAP (>=$500K ARR) Migrate & Modernize Cash deals, the AWS Partner will need to work with the customer to complete the
Migration Tagging steps outlined in this program guide. Cash payment will be available in milestones that are tied to the percentage
of work completed. Migrate & Modernize cash funding is contingent on AWS validating the expected revenue provided in the
milestone schedule during the funding pre-approval process with the actual, tagged migration spend at time of claim. The quarterly
run rate at the last milestone should align to the run rate for the expected post-migration ARR of the project. Customer sign-off is
required with each milestone claim.
(Customer sign-off template is published at APN Central. Please use this link to select your preferred language template and
download. In case of any issues with the link, please go to APN Central: Resources: APN Funding > AWS Partner Funding Portal
Resources > Customer Sign-Off Templates).
In the event that actual revenue for the migration is 90% or less of the expected revenue submitted during the MAP (>=$500K ARR)
Migrate & Modernize funding approval process, then the AWS Partner will submit an explanation for the deviation to the AWS
Partner Sales Manager, Partner Development Manager, and Partner Solution Architect. If actual revenue is running at less than 90%
of the expected revenue for two consecutive milestones and the cumulative revenue is not on track, then the AWS Partner will
provide the status of the project and remediation plan in a write-up for a formal review with APN senior management to determine
next steps for payments. AWS does not expect to withhold payment to an AWS Partner if the reason for the revenue delay is not
attributable to the AWS Partner.
MAP Migration (>=$500K ARR) Tagging Overview

To qualify for MAP (>=$500K ARR) migration incentives, an AWS Partner needs to work with the customer to complete the Migration
Tagging steps outlined below to enable AWS to assess migration revenue performance against the migration forecast for the
Migrate & Modernize phase. It is recommended that the designation of Migration Accounts (i.e., AWS Management Account) are
completed in the Mobilization phase of the engagement. Additional instructions on tagging are available in the MAP Tagging Guide
or in the MAP Credit Calculation Service Tagging Partner Central.
Designate Migration Accounts

The AWS Partner must work with the customer to designate the AWS Management Account and Member Account ID(s) that will be
used for the workloads which are part of the migration scope.
Enable Cost Allocation Tags

At least 48 hours before the migration begins, the AWS Partner must work with the customer on enabling User-defined cost
allocation tags in the AWS Console for each of the AWS Management Accounts that are designated for MAP workloads. All
designated accounts must be Management Accounts.
Only MAP workloads launched and correct tagged (as per MAP tagging guide) in the designated accounts will be included in the MAP
migration tracking calculations. Additional instructions and Cloud-formation templates can be found in Account Setup section
of MAP Tagging Guide.
Tagging MAP workloads

As you move your existing on-premises workloads to AWS, the migrated workloads are identified through a tagging mechanism.
Tagging is required for cash and credits, as it is used to report the migrated workloads spend and generate appropriate credits. MAP
cannot apply credits to your account if you do not activate Cost Allocation Tags or tag the migrated resources. Migration spend on
tagged services will be included on the day you apply the tag. It is recommended that tags be applied shortly after incurring spend
on those services to be included in MAP migration tracking in the Migrate & Modernize phase.
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Payment Summary
The below table summarizes the timing for claiming each MAP Partner Funding project, as well as required deliverables for payment.
MAP Funding by Phase /Activity APN Customer Sign-off

Payment Eligibility Technical Deliverable
Template
Project Completion Required at project Assess Analysis Report
Assess
completion
Project Completion Required at project Well Architected Review
completion Report (WA-R); and
Mobilize
Mobilize Success Criteria
Report
MAP Lite (<$500K
Cash: Project Required at project
ARR)
Completion completion
Migrate &
Credits: paid 25% upon
Modernize
MAP Pre-approval, 75%
upon project
completion
Project Completion Required at project Assess Analysis Report
Assess
completion
Project Completion Required at project Well Architected Review
completion Report (WA-R); and
Mobilize
Mobilize Success Criteria
Report
Cash: Payment is made Required with each
based on pre- Milestone Claim
determined milestones
MAP (>=$500K tied to the percentage
ARR) of work completed,
with expected revenue
Migrate & validated against
Modernize actual, tagged
migration spend.
Credits: issued
according to the MAP
Credit agreement
terms.
Customer sign-off template is published at APN Central. Please use this link to select your preferred language template and
download. In case of any issues with the link, please go to APN Central: Resources: APN Funding > AWS Partner Funding Portal
Resources > Customer Sign-Off Templates.
MAP Autopilot Program

MAP Autopilot is designed to accelerate the MAP SOW/Project Plan review process by providing trusted AWS Migration Competency
Partners with a streamlined approval experience. MAP Autopilot enables Migration Competency Partners to expedite the technical
approval process during funding review and approval, as it builds upon the Partner’s proven record of delivering successful AWS
migrations resulting in high customer satisfaction. MAP Autopilot is not available to all AWS Partners, nor is it available in all
countries and for all customer migrations.
AWS MAP Autopilot Partners can self-assess their SoW/Project Plan, and confirm compliance with AWS Migration best practices
outlined in the MAP Autopilot checklist. MAP Autopilot Checklists are available at all three phases of MAP: Assess, Mobilize, and
Migrate & Modernize. The MAP Autopilot Checklist will be reviewed by a qualified AWS Partner Solution Architect to ensure
conformity with at least 80% of the expected MAP technical deliverables and best practices at each phase. AWS Migration
Deliverable Checklist can be found on AWS Partner Central by clicking the “Resources” tab in the navigation ribbon, then selecting
“APN Funding” and “Migration Acceleration Program Resources”.
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Partner Eligibility
The MAP Autopilot Program is only available for AWS Migration Competency Partners on the Services Partner Path. To enroll in the
MAP Autopilot Program, please reach out to your Partner Development Manager.
Partner Commitment
By participating in AWS MAP Autopilot, the AWS Partner commits to following similar, or improved, migration practices as the
current AWS Migration Competency for Services Path Partners, as well as assigning an AWS Migrations trained and/or an AWS
Professional level certified individual to the migration project who will be responsible for the quality of work delivered. MAP
Autopilot Partners must complete the tasks/deliverables and provide the information as described in the MAP Autopilot Enrollment
Letter.
Fund Request Pre-Approval Requirements

AWS Partners partaking in MAP Autopilot must submit a signed MAP Autopilot Enrollment Letter folder name to confirm their
participation. Depending on the phase of migration in scope, AWS Partners must also submit a completed checklist with associated
auto-scoring for each project, in addition to the requirements for the applicable MAP phase. The checklist is forward looking and
identifies deliverables and project outputs. The technical review of MAP Autopilot projects will be auto-approved if >80% of
documented tasks in the checklist are met.
Funding Claim Requirements

Upon project completion, AWS Partners must submit all required documentation outlined in the “Payment Summary” section of this
program guide.
Partner Proof-of-Concept (POC) Activity Funding
POC projects are small scale projects for customers that have not fully committed to adopting AWS, but are keen to see if AWS is a
viable solution for their business objectives. For new customers, POC projects can demonstrate feasibility and benefits of the AWS
Cloud. For existing customers, POC projects can help grow their AWS utilization by optimizing current solutions and introducing new
AWS products where applicable. AWS Partners at the Validated Stage or higher on the Software, Services, or Hardware Partner Path
may be eligible to receive Proof-of-Concept funding.
The objective of a POC is agreement from the customer that they will commit to AWS for the implementation of their project. To
ensure successful delivery of a POC, it is recommended that all proposed architectural designs in the POC SOW/Project Plan follow
best practices in accordance with the AWS Well-Architected Framework.
For small-scale projects where the customer has not committed to adopting AWS, AWS will provide up to 10% (capped at $25k) in
cash or credits on the expected 12-month spend generated by the customer opportunity. The amount of cash or credits available for
a POC is dependent on 10% of the expected year-one spend, or the cost of the SOW/Project Plan, whichever is lower. Cash is
provided as reimbursement for Partner Professional Services to co-invest with AWS Partner and reduce financial risks through co-
funding the project up to provided guidelines. AWS promotional credits are available to offset AWS usage incurred during a POC
project based on estimated AWS usage identified through AWS Pricing Calculator. AWS promotional credits will need to adhere to
terms and conditions here. POC funding cannot be combined with MAP incentives, but MAP incentives can be requested upon
successful completion of a POC where the customer agrees to a larger migration or modernization engagement. POC funding will be
deducted from subsequent MAP funding. For migration workloads, if the AWS Post-Migration ARR is >$250K, it is recommended that
the POC/Pilot activity be conducted through the MAP Mobilize Phase.
Proof-of-Concept Requirements
POC Request
<$10,000 USD $10,000 - $25,000 USD
Size
1. Opportunity in ACE (Partner originated or 1. Opportunity in ACE (Partner originated or AWS-originated)
AWS-originated).
2. Valid opportunity with AWS opportunity 2. Valid opportunity with AWS opportunity stage at Technical
stage at Technical or Business Validation (at or or Business Validation (at or above 40%)
POC Fund
above 40%)
Request
3. Partner meets the eligibility requirements 3. Partner meets the eligibility requirements for POC Funding
Requirements
for POC funding
4. A calculation of the expected year one AWS 4. A calculation of the expected year one AWS usage
usage
5. A Valid AWS Management Account ID 5. A Valid AWS Management Account ID
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6. POC SOW/Project Plan, which must include detailed
project scope, clear deliverables, and the price of the AWS
Partner’s service. This SOW/Project Plan may be reviewed for
reasonableness by the AWS Partner Sales Manager).
(download optional SOW template here)
Payment
POC cash will be paid upon project completion, with submission of customer sign-off (download template here). If credits are
requested in lieu of cash, credits will be issued upon pre-approval by the APN Funding Team. Credit will be loaded into the AWS
Management Account ID provided.
All credits will be auto-redeemed into the AWS account ID provided after the fund request has been approved by AWS, and are valid
for 6 months after the disbursement date. Credits will be visible in the AWS Partner Funding Portal dashboard, and can be further
validated through the AWS Billing Console.
Eligibility for MAP/POC Worldwide Public Sector (WWPS) Funding
Transparency is important when receiving funding benefits in connection with opportunities you have with your customers that are
a part of—or substantially owned, funded, managed, or controlled by—any government at any level (“Government Customers”).
AWS’s sponsorship of MAP or POC opportunities should be disclosed to the relevant Government Customers, and AWS may reach
out to such Government Customers to notify them of AWS sponsorship and funding. Because MAP and POC benefits are meant to
reduce overall migration or proof-of-concept costs, you may not retain either MAP or POC benefits as additional compensation or
margin, and must utilize all AWS benefits to charge correspondingly lower fees for your migration related professional services.
For any MAP or POC opportunities in the Public Sector, please work with your AWS or WWPS point of contact to determine program
eligibility and for additional guidance related to funding public sector activities.
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MAP, MAP Lite, & POC FAQ
1. What are the changes in the 2023 AWS Partner Funding Benefits Program Guide?
There are no major program changes for MAP, MAP Lite, and POC (please note, there are MDF Program changes). We
included several clarifications and a few minor changes to help partners better understand the program eligibility
requirements and benefits.
2. Why are you making changes to the AWS Partner Funding Benefits Program Guide? How often are the changes made?
We are in the constant pursuit of improving our programs to assist our partners and customers. By gathering feedback from
internal and external stakeholders, we determine where additional content, updates, and improvements to the program
guide can bring greater clarity and value to our partners. The program guide content is built around the construct of our
programs, and any changes to this construct require us to update the guide to keep it current and aligned. We aim to limit
the number of times we publish the AWS Partner Funding Benefits Guide to two or three per year.
3. What if I only need one phase of funding?

The MAP Partner funding is modularized, and each phase is independent. If an AWS Partner only needs one phase of
funding, then they would only apply for that phase of funding, provided that a plan exists to enable the customer for a
successful migration to AWS.
4. Can MAP Migrate & Modernize funding be split between AWS Promotional Credits to the customer, and cash to the AWS
Partner?
No, Migrate & Modernize funding is either cash to an AWS Partner or AWS Promotion Credits to a customer or through a
Solution Provider / Distributor.
5. Can POC funding be split between AWS Promotional Credits to the customer, and cash to the AWS Partner?
No, POC funding is either cash to an AWS Partner or AWS Promotional Credits.
6. Can MAP be used if the proposal includes a multi-cloud solution?

No, MAP Partner Funding is only available if the proposal is a migration to AWS.
7. Can the migration project be broken up to receive multiple phases of Assess / Mobilize funding?
Assess and Mobilize investments are designed to support the planning for a migration of a single application / workload,
logical grouping of applications / workloads, or data center at a customer. The Migrate & Modernize phase is intended to
scale according to the size of the migration. Multiple, sequential requests for Assess & Mobilize benefits are considered
non-standard investments, and are not supported through the standard, Partner MAP framework.
8. Does MAP provide funding for Migration & Modernization tools (i.e. Software Partners)?
MAP Partner funding does not pay for standalone tooling but the recommended outcomes and deliverables by phase for
the partners listed in as eligible partners in the AWS Partner Funding Program Guide. For example, in the Assess phase a
tool can provide automated visibility into the Total Cost of Ownership (TCO), but we’ve seen success in MAP through
Services Partners that use the output of the tool to help drive the decision to migrate to AWS with the customer’s leaders
and key stakeholders. We recommend that any Software Partners work closely with a Differentiated (Competency or
Service Delivery) Services Partner to build packaged offerings of your tool along with the Services Partners capabilities to
support the customer.
9. Does MAP fund a migration of a Software Partner/ISV?

There are two use cases for this:
1. Software Partner/ISV = Customer: If the Software Partner/ISV is the customer, and they are moving their software
from on-prem / co-location provider to an application or SaaS application on AWS, then this use case would fit under
eligible use cases for the Migration Acceleration Program (MAP).
2. Software Partner/ISV = Technology and End Customers Involved: If the Software Path Partner/ISV is moving their end
customers to AWS, then the ISV Workload Migration Program (ISV WMP) would support funding in credits to move the
workloads to the ISV’s solution on AWS.
10. When should I request MAP funding?
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Any MAP benefits must be requested and approved prior to the start of the engagement. We recommend beginning the
MAP approval process at least 3 weeks prior to the start of the project. In AWS Partner Funding Portal, the request must be
submitted 2 weeks before the project start date.
11. Can my partner combine Assess, Mobilize, or Migrate & Modernize workstreams into one SOW/project plan?
The MAP methodology is based on a proven framework that is designed to support the customer at each phase of their
migration journey, where each phase is requested sequentially at least three weeks prior to the start of the relevant phase.
There may be certain circumstances where the customer wants to an end to end SOW encompassing Assess, Mobilize, and
Migration activities into one SOW. Each phase of funding will still need to be submitted and approved separately.
12. What is the difference between Partner Proof-of-Concept (POC) funding and MAP Partner funding?
MAP Partner funding should be used for production migrations to AWS. Proof-of-Concept (POC) funding is available when
the customer has not fully committed to AWS, and a POC is needed to demonstrate the required business solution on the
AWS Cloud. Proof-of-Concept activity funding cannot be combined with MAP incentives, but can be used prior to a
Migration Project in order to build customer confidence after which MAP can be used to support the net new migration
scope that was not included in the POC, or may deduct what was initially funded for the POC activity. POC and pilot
activities are included as a workstream in the MAP Mobilize phase, along with other migration planning activities to further
prepare the customer for a successful migration to AWS.
13. Is a Migration Readiness Assessment (MRA) Required for MAP Lite funding?
No. The Migration Readiness Assessment must be in scope or completed prior to approval the $500K+ ARR MAP Migrate &
Modernize deals only.
14. Is MAP Tagging required for MAP Lite Migrate & Modernize Deals?
No. MAP Tagging is a requirement for MAP (>=$500K ARR) Partner Funding opportunities in the Mobilize and Migrate &
Modernize Phase.
15. Is approval from a MAP Business Development Manager (MAP DB) required for MAP Lite Deals?
No. MAP BD approval is only required for MAP (>=$500K ARR) Partner Funding opportunities. This approval will be for the
Migration Program Engagement (MPE), and will not be required for individual phases of funding.
16. Is there a minimum ARR required to receive MAP Lite Migrate & Modernize incentives?
MAP is designed to support migrations of any size or workload, thus MAP Lite Migrate & Modernize incentives do not have
a minimum ARR requirement. MAP benefits are designed to become increasingly more beneficial as the customer grows
their business on AWS.
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ISV Workload Migration Program
The AWS ISV Workload Migration Program (WMP) works with AWS Software Partners to create a repeatable migration capability
and joint go-to-market driving customer migrations to their cloud offers, at scale. The program offers prescriptive technical
guidance and automation for the migration process, and funding to help mitigate cost.
Through WMP, partners unlock a partner-led selling motion supported by AWS to reduce migration risk and cost for the end-
customer. WMP is a public program available to all AWS Software Partners that meet the program criteria.
Partner Eligibility
To be considered for WMP, AWS Software Partners must be/have:
1. Software Partner at the Validated or Differentiated stage of the Software Partner Path
2. Completed a Foundational Technical Review for the nominated Software Partner workload
3. A SaaS offering on AWS and a cloud first strategy
4. A significant customer base to migrate
5. Aligned organization resources to deliver migrations at scale
Migration Use Cases Supported
In Scope WMP Workload Scenarios Out of Scope WMP Workload Scenarios
Migrations to Software Partner's SaaS

- Customers using Software Partner's software in
offering on AWS from:
their AWS account moving to Software Partner's
SaaS
- Software Partner's product on-premises
- Software Partner's product on other cloud - Migration / Build of Software Partner's platform
provider on AWS
-
- Competitive displacement of other cloud provider Displacement of competitive Software Partner
(e.g. Azure Sentinel to Partner's product) Solution running on AWS
- On-premises open source software
- Other on-premises workloads qualified for specific
use cases
Partner Nominations
If you have not already applied for WMP, you can do so by completing this form. Once you apply, a WMP Partner Development
Specialist (PDS) will work to onboard you into the program. Partners must be at the Validated or Differentiated stage of the APN
Software Path, and have completed a WMP Acceleration Plan in order to receive WMP funding benefits.
WMP Benefits
WMP invests in the success of partners’ migration engagements through funding in the form of AWS
Promotional Credits.
AWS Promotional Credits are delivered to the participating AWS Software Partner to offset the migration cost incurred by the
end-customer. AWS Promotional Credits must be redeemed in the AWS account where the AWS revenue for the migration
accrues.
Partners can package AWS Promotional Credits as an offer for end-customers to offset one-time migration expenses in exchange for a
customer commitment to run migrated workloads on AWS.
WMP funding is based on the first year’s AWS Annual Recurring Revenue (ARR) from the migrated workload. The first year AWS
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ARR estimate is based on the run rate of the workload after it is fully migrated. For example, if a migration will take four months to
complete, after the four months, the run rate of the workload at that point is multiplied by 12 to come up with the ARR amount.
Following this example, when a customer begins migrating a $120k AWS ARR workload, the total expected AWS ARR once
migrated will be $10k per month and this $10k is then multiplied by 12 to come up with the AWS ARR of $120k (see table
below).
Month 1 Month 2 Month 3 Month 4
$1k in AWS ARR $2k in AWS ARR $5k in AWS ARR $10k in AWS ARR
ARR is based on a custom calculator built by the AWS Software Partner or an AWS Pricing Calculator. T- shirt sizing (as detailed in
WMP Acceleration Plan) can be used if the sizing backs to an AWS Pricing Calculator estimate. It is important to note that WMP
funding is based on actual AWS ARR post discounts. Any discounts must be accounted for prior to WMP credit calculations. Any
AWS Support costs must also be excluded from the ARR estimate.
Funding Rates
Standard WMP funding rates are 15% of the first year’s AWS ARR for individual customer migrations resulting in under $500k in AWS
ARR or 25% of the first year’s ARR for migrations resulting in $500k or greater.
For example, a workload migration that results in $120k in AWS ARR, or $10k per month, would be eligible for 15% in AWS
Promotional Credits through WMP, or $18k. Alternatively, if a single workload migration results in $720k in AWS ARR, or $60k per
month, that migration would be eligible for 25% in AWS Promotional credits, totaling $180k.
Please note that the WMP funding rate is based on the AWS ARR resulting from the migration, not on the Software Partner’s Annual
Contract Value associated with the migration opportunity.
Building a WMP Offer
A key component of WMP is building a custom offer to help incentivize a Software Partners’ target migration base of customers.
Since the WMP benefit is typically provided to the AWS Software Partner, the Software Partner is may opt to offer a similar
incentive to the end- customer in some way, shape, or form. It is encouraged that the partner gets its WMP funding pre-
approved before offering a similar incentive to its end-customers.
For any questions on the WMP incentive or building a WMP offer, please work with your Partner Development Specialist (PDS).
Opportunity Registration Process

Use of APN Customer Engagements (ACE) is a requirement for participating partners. AWS Software Partners can access the APN
Customer Engagements (ACE) User Guide for APN Lead and Opportunity Management. The following information is mandatory
for WMP Opportunity qualification.
• Target migration “AWS Account ID” must be filled in

• Expected Monthly AWS Revenue
o The “Expected Monthly AWS Revenue” must match the calculation in the AWS Pricing Calculator or any mutually
agreed upon custom AWS Revenue calculator including t- shirt sizing.
• AWS Account Rep supporting the Opportunity (if applicable)
• Choose “ISV Workload Migration” in the “Campaign Name” field dropdown
• Choose “SaaS or PaaS” in the “Delivery Model” field section.
To submit WMP opportunities through ACE Pipeline Manager:
1. Log in to the APN Partner Central

2. Navigate to “My Customers” tab
3. Select “Add” to create a new opportunity
4. Choose “ISV Workload Migration” campaign
5. Complete all required fields and select “Submit.”
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Public Sector Requirements
Any Opportunity for an AWS ‘Public Sector’ customer requires additional review and approval by AWS. The ‘Public Sector’
customer classification includes, but is not limited to, government, government tech,
education, education tech, education publishers, non-profit and non-profit tech accounts. In addition, certain entities
(depending on geography and industry classification) within aerospace, agriculture, forestry, fishing, airports, broadcasting,
telecommunications, finance, insurance, real estate, healthcare, hospital/clinics, media, postal service, services, transportation,
and utilities may be classified as ‘Public Sector’ by AWS. Please engage in regular reviews with the AWS team to accurately
determine which customer accounts will be classified as AWS Public Sector and may require additional review and approval by
AWS prior to committing any funding to the customer.
WMP Funding Requirements

There are two phases to the WMP funding process for individual customer migrations: Migration Commitment and Migration
Completion.
Migration Commitment:
In order to qualify for WMP funding, an individual migration opportunity must satisfy the following requirements demonstrating the
customer intends to migrate to AWS:
• Launched ACE opportunity properly tagged to WMP (see instructions above for tagging)
• AWS ARR calculator (either a screenshot of the T-shirt sizing/custom calculator or link to the AWS Pricing
Calculator)
• Proof of deal closure - customer signed purchase order, sales order form, Statement of Work, or project plan
committing to the migration
Opportunities that meet the above requirements will be eligible for funding benefits.
Migration Completion:
To ensure successful completion and delivery of the migration project, WMP partners are responsible for providing evidence that
the migration has been completed as planned. Proof of migration completion may consist of one of the following:
• Log from the SaaS administrator stating that the customer has been successfully provisioned
• Email from the customer stating the migration to the SaaS offering has been completed
Documentation of migration commitment and migration completion is required for all WMP fund requests.
Submitting a WMP Fund Request
WMP credits are issued in two tranches based on a 25/75 payment model whereby 25% of the total AWS Promotional Credit
amount will be released upon approval of the proof of ‘Migration Commitment’ and the remaining 75% of the total AWS
Promotional Credit amount will be released upon approval of the
proof of ‘Migration Completion.’
To submit a fund request, partners must use the AWS Partner Funding Portal (APFP). Through APFP, partners can submit, track, and
manage the status all of their fund requests, including WMP. Please refer to the APFP user guide for a step-by-step guide on how to
submit fund requests.
All fund requests must be submitted in a timely manner and with all of the required details in order to be approved. Fund
requests with missing, inaccurate, or incomplete information will be rejected. Please note, any deal submitted for funding more
than 3 months passed the deal close date will not be approved. Partners should upload proof of migration completion for deals
that have previously been submitted for funding upon migration completion and within one calendar month of the completion
date.
The typical lead time for a fund request to be approved is 10-15 business days. Funding requests over
$100k may require pre-approval before the deal closes and take longer to approve, so please make sure to work with your
Partner Development Specialist to understand any individual deal requirements.
AWS Promotional Credit Disbursement
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For approved WMP fund requests, AWS Promotional Credits will be approved and auto-redeemed in the AWS account specified
on the fund request. It is important that you make sure the correct AWS Account ID is captured in the fund request.
For example, following the scenario outlined above in “Funding Rates” a workload migration that results in $120k in AWS ARR,
$10k per month, would be eligible for 15% in AWS Promotional Credits through WMP, or $18k. Once the partner closes the
deal, the partner would submit a fund request in APFP uploading all of the documentation required to show the proof of
migration commitment from the end customer (i.e. the AWS ARR calculator, proof of deal closure, and launched ACE
opportunity). Upon approval, the AWS team will auto-redeem an AWS Promotional Credit for $4,500 in the AWS Account ID
entered in the fund request.
Once the migration is completed, the partner will need to upload evidence of completion to the same fund request in APFP.
Partners can do so by attaching either pieces of evidence from the ‘Migration Completion’ section above (e.g. log from the SaaS
admin stating the customer account has been provisioned or an email from the end-customer stating the migration has been
completed). Upon approval, the AWS team will auto-redeem an AWS Promotional Credit for $13,500 in the same AWS Account
ID specified in the original fund request.
AWS Promotional Credits must be redeemed in accordance with the AWS Promotional Credit Terms and Conditions available at:
https://aws.amazon.com/awscredits. Credits provided through WMP are restricted to use on Amazon S3 and Amazon EC2
services only. Dollar values assigned to any AWS benefits as described herein merely represent dollar value equivalents solely for
the purposes of defining the scope of the available benefit. AWS Promotional Credits are not redeemable or exchangeable for
cash under any circumstance. AWS may audit use of AWS Promotional Credits and initiate remediation, which may include
termination of this Acceleration Plan and your removal from the WMP if you apply the AWS Promotional credits to incorrect or
ineligible AWS accounts.
WMP & Partner Engagement Process

Below is a sample Partner Engagement Process between AWS and the Partner:
1) The AWS Partner will identify and report Opportunities to the WMP team by engaging in pipeline reviews at mutually
agreed schedule. The AWS PDM/PDR will confirm if any of the reported Opportunities are for Public Sector customers.
2) The AWS partner will provide the identified customer with a WMP offer to accelerate the migration.
3) The Partner will submit the Opportunities using the guidelines described in the “Opportunity Registration Process”
section and will notify the respective AWS account team so that they may be able to assist in closing the migration deal.
4) Once a customer has formally committed to the migration Opportunity, the Partner will update the status of the Opportunity
to “Launched” in ACE Pipeline Manager and send a funding request with all required documentation in the AWS Partner
Funding Portal (APFP). AWS team (Account Manager) will mark the deal as won and update the Opportunity amount in the
AWS system.
5) The AWS team will review and approve the fund request.
6) The AWS funding team will auto-redeem the AWS Promotional Credit in the AWS Account ID specified from the fund request.
7) The Partner will monitor the migration and ensure successful deployment
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WMP Frequently Asked Questions (FAQ)
1. How does WMP funding work?
A. WMP leverages AWS Promotional Credits as a program benefit and motivator for partners to migrate their on-premises customers
to their products on AWS, at scale. Credits are provided for each customer migrated.
2. Who is eligible for WMP funding?
A: Software Partners who have built products on AWS, have completed Foundation Technical Reviews (FTR), have been on-boarded
by a WMP PDS into the program, and signed up to goals for migrating their customers.
3. Does WMP provide cash as a benefit?
A. No, funding benefits are exclusively provided in the form of AWS Credits.
4. How are AWS WMP Credit values determined?
A. Standard payouts are 15% of first year ARR for deals below US$500K ARR, and 25% first year ARR for deals at or above US$500K
ARR.
5. How are ARR amounts calculated?
A. As part of the WMP onboarding, partners undergo a rigorous exercise with the WMP PSA to determine the AWS ARR per
customer, which could be by T-Shirt sizes and/or custom calculators providing accurate ARR estimations of AWS service consumption.
6. When are AWS WMP Credits issued?
A. Credits are issued after an opportunity closes in ACE. Partner must update opportunity status to “launched” in ACE, and provide
necessary supporting deal proof of performance for WMP to process funding request. Opportunity must be tagged ‘ISV Workload
Migration’ in the APN Campaign Name drop down pick list.
7. How long does it take for AWS WMP Credits to be disbursed?
A. Once a funding request is submitted, the standard SLA for AWS finance and funding teams to review and approve is 10 to 15
business days.
8. How do AWS WMP Credits work?
A. AWS Credits offset customer fees and charges of their Amazon EC2 and Amazon S3 service utilization. Credits are auto-applied to
the account ID submitted, and are valid for 12 months from issuance date. The offset is applied during or following the billing cycle in
which code is redeemed. For additional details, see AWS Promotional Credits Terms and Conditions and Overview of AWS Credits.
9. Who receives AWS WMP Credits?
A. AWS WMP Credits are given to participating Software Partners. Partners may then opt to provide similar savings to its end-
customers. In some scenarios, WMP Credits are utilized directly by AWS customers (with AWS Account Executive approval; most
common in BYOL scenarios), by the Software Partner’s Channel Partner, or by an AWS Services Partner.
10. Can WMP Credits be leveraged with other APN Program Credits?
A. WMP investments cannot be stacked with investments from other AWS programs. However, partners may use POC funding (10%)
during that stage of the opportunity, and seek the additional funding (+5% or 15%) from WMP in the migration stage. For example, if
a partner received $12k in POC funding to help win a $120k AWS ARR migration opportunity, that opportunity would be eligible for
an additional
$6k in AWS Promotional Credits through WMP ($18k in total WMP funding at a 15% funding rate minus the previously provided $12k
in POC credits).
11. Can AWS WMP Credits be leveraged with AWS Marketplace promotions?
A. Yes, AWS WMP credits can be leveraged with credits issued by AWS Marketplace.
12. Can WMP credits be used in GovCloud?
A. Yes, AWS WMP credits can be redeemed in GovCloud just like any other AWS region.
APN Funding Key Dates and Deadlines
The APN Funding Key Dates and Deadlines are available here. Please use this link to access them or log into AWS Partner Central,
click the “Resources” tab in the navigation ribbon, then select “APN Funding” and “General Funding Resources”. This outlines the
key dates for submitting fund requests and claims in AWS Partner Funding Portal.
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PARTNER NETWORK

AWS Partner Funding

What are the AWS Partner Funding Benefits?

AWS Partner Funding Benefits Objectives

AWS Partner Funding Benefits Policy

How Do AWS Partner Funding Benefits Work?

Training & Certification

Benefits and Offerings

AWS Training & Certification offers the following funding benefits:

1) Discounted AWS Training Packages

Other AWS Partner Training Courses

APN Innovation Sandbox Credits

Benefits and Offerings

How to Request Innovation Sandbox Credits

AWS Partner Innovation Sandbox Performance Measures

Marketing Development Funds (MDF) Program

Benefits and Offerings

Key Changes YoY

Guidelines and Eligibility

2022 MDF Cash Benefits

MDF Activity Submission Key Deadlines:

What are the MDF Program Expectations?

Additional Go-To-Market Resource Tools

Policy for MDF Activities

Claiming MDF Activities Crossing Calendar Years

Claims and Proof of Performance Requirements

MDF Marketing Plan

A Partner marketing plan needs to include:

ELIGIBLE Cash & Credit Description

How to submit opportunities through ACE Pipeline Manager:

World Wide Public Sector (WWPS)

Benefits Tied to End Customer Opportunities.

The purpose of introducing MAP funding is to:

MAP Partner Funding Incentives by Phase

Getting Started with a MAP Opportunity

MAP Funding by Phase

Partner Eligibility Criteria

Workload AWS Partner Qualification Requirement Eligible Application/Service/Workload

AWS Partner Qualification Requirement

• AWS IoT Competency Includes: FreeRTOS and AWS IoT services

MAP Deal Qualification

MAP Partner Funding Incentives

MAP Assess Funding

Migration Size MAP Lite (<$500K ARR) MAP (>=$500K ARR)

7. A calculation of the expected post-migration ARR

MAP Mobilize Funding

When to Use Mobilize Funding

Migration Size MAP Lite (<$500K ARR) MAP (>=$500K ARR)

8. Confirmation on the use of MAP Tagging if the

Migrate & Modernize Funding

MAP Migrate &

Additional Incentives for MAP Migrate & Modernize Funding

MAP for Windows

MAP for Database & Analytics (DB&A)

9. Confirmation on the use of MAP Tagging (this can be

10. Milestone Schedule for Payment, which includes the

11. Migration Readiness Assessment (MRA) or Partner

Migrate & Modernize Payment

MAP Migration (>=$500K ARR) Tagging Overview

Designate Migration Accounts

Enable Cost Allocation Tags

Tagging MAP workloads

MAP Funding by Phase /Activity APN Customer Sign-off

MAP Autopilot Program