SWOT Analysis

Strengths:

1. This brand introduces yummy, healthy, and affordable juices for furbabies.

2. Juices are prepared from fresh and locally grown ingredients from the Yaoya of Japan

3. Fruit wastes from the juice production could be used as fertilizer

4. Additional healthy fruits flavors / fusion of flavors.

5. Raising health awareness not just for furbabies but also for the furparents.

Weaknesses:

1. Market competitors might have a larger variety of products

2. Packaging and exportation procedure, shelf life, and distribution channel

3. Brand and business concepts are new and not yet establish

4. Language barrier

Opportunities:

1. In fiscal year 2021, the pet-related retail market in Japan was forecasted to exceed 1.6 trillion Japanese yen

2. Due to Covid 19, majority of the population sticking close to home during Japan’s state of emergency, pets got more attention
than usual from their stressed-out pet parents.
 3. Caring for a dog or cat is an effective health promotion strategy to increase physical activity and facilitate social participation
among older adults. https://journals.plos.org/
4. Availability of technology in terms of marketing and awareness.

5. Expansion of product concept and to other international countries where having pet ownership is in demand.

6. Caring for a dog or cat is an effective health promotion strategy to increase physical activity and facilitate social participation
among older adults.

Threats:

1. The trend of home made juice has increased among the people and they prefer to make juices for their furbabies at home.

2. Covid-19 economic downfall - There are costs associated with pets that go far beyond the basic food, bedding and chew toys.
((Macro)
3. More variety of kinds of drinks for pets from a more established company and brand offered the local competitors in Japan.