STRATEGY ANALYSIS

Strengths-Weaknesses-Opportunities-Threats Matrix

Strengths Weaknesses

S1 This brand introduces yummy, healthy, W1 Market competitors might have a larger
and affordable juices for furbabies. variety of products

S2 Juices are prepared from fresh and locally W2 Packaging and exportation procedure, shelf
grown ingredients from the Yaoya of life, and distribution channel
Japan
W3 Brand and business concepts are new and
S4 Fruit wastes from the juice pro duction not yet establish
could be used as fertilizer
W4 Language barrier
S5 Additional healthy fruits flavors / fusion of
flavors.

S6 Raising health awareness not just for

furbabies but also for the furparents.

Opportunities Strength-Threat Strategies Weakness-Threat Strategies

O1 In fiscal year 2021, the pet-related retail
market in Japan was forecasted to exceed 1.6
trillion Japanese yen
O2 Due to Covid-19, majority of the population
sticking close to home during Japan’s state of
emergency, pets got more attention than usual
from their stressed-out pet parents.
O3 Caring for a dog or cat is an effective health
promotion strategy to increase physical
activity and facilitate social participation
among older adults.
O4 Availability of technology in terms of
SO-1 Offer best introductory price (S1, S2. S3,
S5, S6, O1, O2,O3)
SO-2 Onsite launching (S1, S2. S3, S4, S5, S6,
O1, O3, O4, O5)
SO-3 Engaged in Traditional media - tri-media
campaign (S1, S3, S4, S5, S6, O1, O2,
O3, O4, O5)
SO-4 Develop an interactive website
SO-5 Create social media account
SO-6 Engage with social media influencers to
SO-1 Offer best introductory price (S1, S2. S3,
S5, S6, O1, O2,O3)
SO-2 Onsite launching S1, S2. S3, S4, S5, S6,
O1, O2,O3, O5)
SO-3 Engaged in Traditional media - tri-media
campaign,
SO-4 Develop an interactive website
SO-5 Create social media account
SO-6 Engage with social media influencers to
make building brand awareness easier
 marketing and awareness.
O5 Expansion of product concept and to other
international countries where having pet
ownership is in demand.
Threats
T1 The trend of homemade juice has increased
among the people and they prefer to make
juices for their furbabies at home.
T2 Covid-19 economic downfall - There are costs
associated with pets that go far beyond the
basic food, bedding and chew toys. ((Macro)
T3 More variety of kinds of drinks for pets from a
more established company and brand offered
the local competitors in Japan.
make building brand awareness easier
SO-7 Tie -ups / sponsorship
SO-8 Create Holidays and season promotional
package - calendar
SO-9 Conduct online survey on flavors / other
related products
Strength-Threat Strategies
SO-1 Offer best introductory price (S1, S2. S3,
S5, S6, O1, O2,O3)
SO-2 Onsite launching S1, S2. S3, S4, S5, S6,
O1, O2,O3, O5)
SO-3 Engaged in Traditional media - tri-media
campaign,
SO-4 Develop an interactive website
SO-5 Create social media account
SO-6 Engage with social media influencers to
make building brand awareness easier
SO-7 Tie -ups / sponsorship
SO-8 Create Holidays and season promotional
package - calendar
SO-9 Conduct online survey on flavors / other
related products
SO-7 Tie -ups / sponsorship
SO-8 Create Holidays and season promotional
package - calendar
SO-9 Conduct online survey on flavors / other
related products
Weakness-Threat Strategies
SO-1 Offer best introductory price (S1, S2. S3,
S5, S6, O1, O2,O3)
SO-2 Onsite launching S1, S2. S3, S4, S5, S6,
O1, O2,O3, O5)
SO-3 Engaged in Traditional media - tri-media
campaign,
SO-4 Develop an interactive website
SO-5 Create social media account
SO-6 Engage with social media influencers to
make building brand awareness easier
SO-7 Tie -ups / sponsorship
SO-8 Create Holidays and season promotional
package - calendar
SO-9 Conduct online survey on flavors / other
related products