Group Members: Abeer Sultan (45913), Meesha Tahir (22703), Javeria Sajjad

(28428), Saira Tahir (24506), & Savaira Adil (20115).

Product: Event Management Company.
Batch: BBA-08

Introduction:
Dream Craft Events is a premier event management company dedicated to creating unforgettable
experiences for a wide range of events. With our passion for creativity and attention to detail, we
transform ordinary occasions into extraordinary moments. Whether it's a corporate conference, a
wedding celebration, or a community festival, Dream Craft Events is committed to exceeding
expectations and making dreams come true.
Our Mission: To craft extraordinary experience that go above and beyond what our customers
expect.
Our Vision: We want to be known for being able to make dreams come true and for being the
industry’s top event planners. By breaking through barriers, utilizing modern technology, and
creating experiences that last a lifetime, our objective is to influence the direction of the industry.
Positioning:
Dream Craft Events stands out in the event management industry as a beacon of innovation,
reliability, and excellence. We pride ourselves on our ability to tailor our services to the unique
needs of each client, ensuring that every event we organize is a reflection of their vision and
values. Our reputation for delivering seamless, memorable experiences has made us the go-to
choice for discerning individuals and organizations seeking unparalleled event management
expertise.
Brand Equity:
Dream Craft Events has built a strong brand equity based on trust, creativity, and reliability. Our
track record of success, coupled with glowing testimonials from satisfied clients, has solidified
our reputation as a leader in the industry. Our commitment to excellence in every aspect of event
management, from conceptualization to execution, has earned us the loyalty and respect of our
clientele, further enhancing our brand equity.
Brand Elements:
The brand elements of Dream Craft Events reflect our commitment to creativity, sophistication,
and professionalism. Our logo features a stylized representation of a dream catcher, symbolizing
our ability to capture and weave together the dreams and aspirations of our clients into
unforgettable events. Our brand colors, a blend of elegant gold and floral look, evoke a sense of
luxury and refinement, while our sleek typography conveys a modern, sophisticated aesthetic.
These brand elements work in harmony to convey the essence of Dream Craft Events and
differentiate us in the competitive landscape of event management.
Slogan: Where Dreams Come True
URL: