1. Problem Proposed Solution 3. Unique Value Unfair/Advantage 2.

Customer Segment
Top 3 problems Top 3 Solutions Proposition Your differentiator Target Customers
Crucial safety problems Through public A clear and compelling For the product itself, the The Commuting Cyclist
for road cyclists include awareness campaigns, message combination of features, (including eco-
the risk of accidents educating both cyclists We at HyperCycle have the integration of lights, commuters) we
involving vehicles, and drivers about road developed both a looping camera footage anticipate would take
which can result in safety rules and program and device, and existing bike up 35% of sales, with
serious injuries or etiquette will likely help namely the three60 as computer tech and, a their reliance on bikes
fatalities. Central promote mutual respect ultimate all-in-one unrivalled focus on safety as their favoured
frustrations for cyclists and understanding. cycling companion. The put the three60 in good transport option with
often include lack of HyperCycle three60 and steak to be competitive in sustainability in mind.
infrastructure such as Implementing School the integrated a relatively unsaturated They value safety and
bike lanes, sharing Cycling Safety ‘HyperCycle Kids’ market. appreciate the
roads with aggressive or Programs in line with school program provides navigation abilities to
unaware drivers, and the curriculum to more than just a bike help find the quickest
insufficient respect for support both skills computer, camera, or and safest routes.
cyclists' right to the advancement and safety lighting system, it's your
road. recognition comprehensive safety The Safety-Conscious
solution for every ride. Cyclist prioritises safety
Infrastructure With its cutting-edge above anything else
development, including technology, HyperCycle particularly in low-light
the building of three60 seamlessly or on busy roads. The
dedicated cycleways integrates advanced three60 provides them
and paths separated navigation, real-time with intelligent hazard
(or alongside) vehicular performance tracking, detection, empowering
traffic. This has been high-definition camera them to ride with
seen to significantly recording, and powerful confidence and a
reduce the risk of lighting into one sleek cutting edge safety
accidents by providing a device. Stay visible, stay solution at their
Existing Alternatives safe space for cyclists to informed, and stay safe disposal.
 ride. (Tweed Shire on the road with three60
Cycliq© offers their Council, 2024) – the ultimate guardian KIDS! A stripped back
consumers a single for every cyclist's safe version of the three60
front (handlebar) journey and arrival." could see children
mounted bike 4K Integrated on-bike incorporate a cool bit of
camera and light, a rear technology options such Unlike other products on kit on their bikes to a.)
(seat-post) mounted as smart bike the market, the thee60 encourage them out
camera and light, and computers, lights and and the program riding more and, b.) help
bundles of the two. This bells associated, will provide them ride in a more safe
product offers a nuanced measure to manner. This edition
consumers a reliable For the final product, get riders confident to could be rolled out in
‘dash-cam’ style my pitch is to have a utilise a highly conjunction with the
looping footage to designed product sustainable and efficient safety education school
capture any moment or similar to the Cycliq mode of transport, program.
incident whilst riding. system, however with recreation and exercise.
more integrated
features. This will
include a display for
cycling metrics and
data (Ie. Cadence,
power, time and
distance) as well as Early Adopters (may
safety features like on- not be applicable to
screen upcoming car all)
visuals sensed through Targeting these said
the rear facing camera. personas and receiving
The product would feedback will help[p
include similar video High Level Concept develop the three60 and
looping and light In the category of cycling it’s design progression.
combo that the Cycliq safety, the belief is that
 currently offers. As something like this has
well as this, a main aim not yet been achieved,
is to supply these in a and therefore should be
child friendly form at scope to hone and
school based develop with a sufficient
education programs. level of interest. Bike
safety programs have
been developed in
Australia and locally,
however there has
generally been a lack of
Key Metrics uptake and less of an Channels
(Success Indicators) inclination to align with (Communication)
Key Activities you the curriculum. Path to consumers
Measure • Using platforms
Surveys, reviews AND such as
footage captured by the Kickstarter could
three60 sent in by users. be an option for
This will generate early adoption
interest and showcase • Footage captured
the features first hand. by the three60
sent in by users.
This will generate
interest and
showcase the
features first hand

Potential Costs Potential Revenue Streams (may not be applicable to everyone)

• Initial consumer price (TBA) • Program subscription
• Maintenance and upkeep
• Potential for subscription
• Warranty & insurance