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A Report on Nature

Writing
By:Natasha Gorme
What is Nature Writing

Nature writing is nonfiction or fiction prose about the natural environment. It


often draws heavily from scientific information and facts while also incorporating
philosophical reflection upon various aspects of nature. Works are frequently
written in the first person and include personal observations.
Nature writing encompasses a wide variety of works, ranging from those that
place primary emphasis on natural history (such as field guides) to those
focusing on philosophical interpretation. It includes poetry, essays of solitude or
escape, as well as travel and adventure writing.
History of Nature Writing
The tradition of clerical naturalists can be traced back to the monastic writings of the Middle Ages, although under
modern-day definitions, these writings about animals and plants cannot be correctly classified as natural history. Notable early
parson-naturalists were William Turner (1508–1568), John Ray (1627–1705) and William Derham (1657–1735).

Gilbert White was an English ecologist, who expressed encouragement towards an increased respect for nature.[4] He said of
the earthworm: "Earthworms, though in appearance a small and despicable link in the chain of nature, yet, if lost, would make
a lamentable chasm. [...] worms seem to be the great promoters of vegetation, which would proceed but lamely without
them."[5] Along with naturalist William Markwick,White collected records of the dates of emergence of more than 400 plant
and animal species in Hampshire and Sussex between 1768 and 1793. Their findings were summarized in The Natural History
and Antiquities of Selborne, in which they recorded the earliest and latest dates for each event over a 25-year period. The
data recorded by White and Markwick are among the earliest examples of modern phenology.
American botanist, natural historian, and explorer William Bartram traveled extensively in the Americas throughout the late
1700s, observing the native flora and fauna; his work, now known as Bartram's Travels, was published in 1791.[6] Ephraim
George Squier and Edwin Hamilton Davis, in their book, Ancient Monuments of the Mississippi Valley, name Bartram as "the
first naturalist who penetrated the dense tropical forests of Florida."
History of Nature Writing
Another early illustrated work of nature writing was A History of British Birds by Thomas Bewick,
published in two volumes. Volume 1, "Land Birds", appeared in 1797. Volume 2, "Water Birds", appeared
in 1804. The book was considered to be the first "field guide" for non-specialists. Bewick provided an
accurate illustration of each species, listed the common and scientific name(s) and cited the naming
authorities. Each bird is described with its distribution and behavior, often with extensive quotations from
external sources or correspondents. Critics noted Bewick's skill as a naturalist as well as an engraver.[8]
Throughout the 19th century, works of nature writing included those of American ornithologist John James
Audubon (1785–1851), Charles Darwin (1809–1882) and Alfred Russel Wallace (1823–1913).[9] Additional
authors who published modern works include English author Richard Jefferies (1848-1887), American
authors Susan Fenimore Cooper(1813–1894) and Henry David Thoreau (1817–1862). Other significant
writers in the genre include Ralph Waldo Emerson(1803–1882), John Burroughs (1837–1931) and John Muir
(1838–1914).
History of Nature Writing
The second half of the 20th century saw a significant increase in nature writing in fiction and non-fiction in Britain. One of the earliest of these works was John Moore
(1907–1967), a best-selling pioneer conservationist. Writing from the 1930s to 1960s, he was described by Sir Compton Mackenzie as the most talented writer about the
[10]
countryside of his generation. Moore's contemporaries included Henry Williamson (1895–1977), best known for Tarka the Otter, whose imaginative prose won him the
[11]
Hawthornden Prize in 1928. Other 20th century writers included American authors Edward Abbey (1927–1989), Aldo Leopold (1887–1948) and Indian author M. Krishnan
(1912–1996).

After World War II, other writers emerged including English teacher and naturalist Margaret Hutchinson (1904–1997), who strongly advocated for raising children as naturalists
[12] [13]
from an early age. American author Rachel Carson (1907–1964) is known for Silent Spring, published in 1962. Carson heralded a new and pointed style of nature
writing that carried stronger warnings of environmental loss as climate change became an increasing conflict throughout the 20th century.

Relevant contemporary nature writers in Britain include Richard Mabey, Roger Deakin, Mark Cocker, and Oliver Rackham. Rackham's books included Ancient Woodland (1980) and
The History of the Countryside (1986). Richard Mabey has been involved with radio and television programmes on nature, and his book Nature Cure, describes his experiences and
recovery from depression in the context of man's relationship with landscape and nature. He has also edited and introduced editions of Richard Jefferies, Gilbert White, Flora
Thompson and Peter Matthiessen. Mark Cocker has written extensively for British newspapers and magazines and his books include Birds Britannica (with Richard Mabey) (2005).
and Crow Country (2007). He frequently writes about modern responses to the wild, whether found in landscape, human societies or in other species. Roger Deakin was an
[14]
English writer, documentary-maker and environmentalist. In 1999, Deakin's acclaimed book Waterlog was published. Inspired in part by the short story The Swimmer by John
[15]
Cheever, it describes his experiences of 'wild swimming' in Britain's rivers and lakes and advocates open access to the countryside and waterways. Deakin's book Wildwood
appeared posthumously in 2007. It describes a series of journeys across the globe that Deakin made to meet people whose lives are intimately connected to trees and wood.
History of Nature Writing

German contributions to nature writing include German author Peter Wohlleben's book The Hidden Life of Trees: What They
Feel, How They Communicate. Published in 2016, it was translated from German into English and subsequently became a New
York Times Bestseller.[16] In 2017, the German book publishing company Matthes & Seitz Berlin began to grant the German
Award for Nature Writing, an annual literary award for German writers who fulfill criteria within nature writing as a literary
genre. It comes with a prize of 10,000 euro and an additional artist in residency grant of six weeks at the International
Academy for Nature Conservation of Germany in Vilm.[17][verification needed] In 2018, the British Council offered an education
bursary and workshop opportunities to six young German authors deemed to be dedicated to nature writing
Common Themes of Nature Writing

Nature writing is about the environment, the care and respect of the land, living with beings that share the land
with us and the spiritual aspects of existing in a living universe.

The natural history genre written in English has a long history in North America. From the late 1600s and early
1700s to the present day, written works celebrating the land have found a ready audience. The lush abundance of
the American continents and the wise management of land by indigenous Americans enthralled the European
newcomers. Even if at the time the Europeans didn’t understand the wisdom, knowledge and sacrifice if took to
keep a land abundant and healthy.
Types of Nature Writing

1. Factual Books and Field Guides: These provide detailed information about flora, fauna, and ecosystems.
Field guides, for instance, help readers identify plants, animals, and natural features.
2. Natural History Essays: Writers explore the intricacies of the natural world through essays. They delve
into topics like ecological processes, species interactions, and geological formations.
3. Poetry Inspired by Nature: Poets use vivid language to evoke the beauty, wonder, and emotional
resonance of the natural environment. Their verses celebrate landscapes, seasons, and the
interconnectedness of life.
4. Literary Memoirs: Authors share personal experiences related to nature. These memoirs often blend
autobiographical elements with reflections on the natural world.
5. Philosophical Interpretations: Nature writing isn’t just about facts; it also delves into deeper questions.
Writers explore themes like our place in the ecosystem, environmental ethics, and the impact of human
activity.
Types of Nature Writing

1. Nature writing is a genre that beautifully intertwines literature with the


natural world. It’s a celebration of our environment, a call to action,
and a reflection on our place within the intricate web of life.
Types of Nature Writing

● Scientific writing should always aim to be Accurate, Brief, and Clear. Use simple language to
communicate your results1.
● Keep a notebook handy to jot down your ideas and observations2.
● Observe and focus on sensory details2.
● Make connections2.
● Choose a dedicated nature journal3.
● Identify your nature journaling goals3.
● Apply the two fundamental nature journaling strategies
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MERCURY VENUS MARS
It’s the closest Mars is actually a
planet to the Sun
and the smallest 02 cold place. It’s full
of iron oxide dust
02 PRESENTATION

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Home
PRESENTATION
You can enter a subtitle here if
02
you need it

Home
OUR EVOLUTION

2005 2015

2010 2020
Mercury is a Mars is actually
small planet a cold place

Venus has a Neptune is far


beautiful name away from us
OUR EVOLUTION

STEP 02 STEP 03
Mercury is the Earth is the planet
smallest planet that harbors life

STEP 01 STEP 04
Venus has a Mars is actually a
beautiful name cold place
A PICTURE IS WORTH A THOUSAND WORDS
A PICTURE IS WORTH A
THOUSAND WORDS
03
ANALYSIS
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Home
● MARKET SEGMENTATION

03 ●


CORE VALUES

KPI OVERVIEW

ANALYSIS ●


CORE CUSTOMER AUDIENCES

BUDGET ALLOCATION
You can enter a subtitle here if
you need it ● STRATEGY

Home
MARKET SEGMENTATION

JUPITER NEPTUNE
Jupiter is the 38% 24% Neptune is far
biggest planet away from us

VENUS MERCURY
Venus has a 12% 36% Mercury is a
lovely name small planet

Follow the link in the graph to modify its data and then
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MARKET SEGMENTATION

Venus has a Follow the link


lovely name in the graph to
VENUS modify its data
and then paste
the new one
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Jupiter is the
info, click here
biggest planet 40% 60%
JUPITER
CORE VALUES

MERCURY VENUS MARS


It’s the closest Venus has a Mars is actually a
planet to the Sun beautiful name very cold place

JUPITER SATURN NEPTUNE


Jupiter is the It’s a gas giant and Neptune is far
biggest planet has several rings away from us
CORE VALUES

VENUS 01 JUPITER
It has a lovely name
02 It’s a big planet
03
04
05

SATURN MARS NEPTUNE


It has rings It’s a cold place It’s far away from us
KPI OVERVIEW
JUPITER VENUS
65%
80%
45%

Mercury is a
50% small planet
KPI OVERVIEW

OPTIMIZATION
Jupiter is the biggest
planet of them all

Negative Positive
CORE CUSTOMER AUDIENCES
GENDER SHOPPING SOCIAL MEDIA
Male Female 25% 70% 5%

30% 20% 40% 10%


40% 60% Approximate budget

Jupiter is the biggest


planet of them all $4,754,000
KPI OVERVIEW

OBJECTIVE STRATEGY EVALUATION


Mars is actually a Mercury is the closest Neptune is far away
very cold place planet to the Sun from Earth

30%

TEAM B
TEAM A

60%
50%
30%
10% 20%
BUDGET ALLOCATION

MARS VENUS 2019 2020 2021


Mercury is the smallest planet $400 $1,500 $800

Mars is a cold place $2,000 $100 $350

Venus has a beautiful name $2,500 $800 $1,000


BUDGET ALLOCATION

MARKETING STRATEGY AVERAGE BUDGET RATING EFFECTIVE

SPECIAL EVENTS 17% 80%

WEBSITE 25% 60%

CONFERENCES 10% 40%

IDENTITY 60% 90%

ONLINE ADVERTISING 40% 80%


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GUIDING PRINCIPLES

VENUS EARTH
Venus is the second Earth is the third
planet from the Sun planet from the Sun

MARS SATURN
Despite being red, Saturn is a gas giant
Mars is a cold place and has several rings
GUIDING PRINCIPLES

Jupiter is the JUPITER VENUS


biggest planet

Mercury is a
small planet
01 02 03 04
Venus has a
lovely name

Neptune is far MERCURY NEPTUNE


away from us
STRATEGY

Venus has a
beautiful name VENUS 1
Jupiter is the
2 JUPITER biggest planet
Mars is a very
cold place MARS 3
Saturn is the
4 SATURN ringed planet
Neptune is far
away from us NEPTUNE 5
STRATEGY

PHASE 1 PHASE 2 PHASE 3 PHASE 4


Venus has a Neptune is far Jupiter is the Mercury is a
lovely name away from us biggest planet small planet
BUDGET

$34K $10M $57K


Venus is the second Despite being red, Saturn is a gas giant
planet from the Sun Mars is a cold place and has several rings
BUDGET

A B
$333,000 $487,000
Saturn is a gas giant Mars is a cold place
PRODUCT DESCRIPTION

VENUS JUPITER
Venus has a Jupiter is the
lovely name biggest planet

MERCURY NEPTUNE
Mercury is a Neptune is far
small planet away from us
AWESOME
WORDS
AWESOME
WORDS
PERCENTAGES

45% 55%
Venus is the second Despite being red,
planet from the Sun Mars is a cold place
PERCENTAGES

SOCIAL MEDIA USERS


Mercury is the closest planet to the Sun and the smallest one in the
Solar System—it’s only a bit larger than the Moon. The planet’s
name has nothing to do with the liquid metal

90% 70% 50%


Millennials Generation X Baby boomers
STATUS REPORT

STEPS L M H PROCESS DESCRIPTION


MERCURY 45% Mercury is a small planet

JUPITER 87% Jupiter is the biggest planet

MARS 12% Mars is a very cold place

VENUS 56% Venus has a beautiful name


04 CONCLUSIONS

You can enter a subtitle here if you need it

Home
BUYER PERSONA PROFILE
PROFILE SHOPPING CHOICES INTERESTS
● Climate change
65%
● Animals
80% ● Plants
50% ● Recycling

Despite being
ANNUAL BUDGET Jupiter is the
red, Mars is a biggest planet
cold place $45,754 of them all
SALES STRATEGY

JUPITER NEPTUNE
Jupiter is the 1st 2nd Neptune is far
biggest planet away from us

VENUS MERCURY
Venus has a 4th 3rd Mercury is a
lovely name small planet
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