Title of the Project : CONSUMER BEHAVIOUR ANALYSIS OF

ONE PLUS

REPORT SUBMITTED IN FULFILLMENT OF

REQUIREMENT
FOR GRADUATE PROGRAMME IN MANAGEMENT, BBA
(H) UNDER VIDYASAGAR UNIVERSITY
Prepared BY :-
SANDIP GUPTA
Roll No :- UG/VUOAP02/2021/BBA-IS NO. 044
Registration No:- VU211044998

EASTERN INSTITUTE FOR INTEGRATED LEARNING IN

MANAGEMENT
6, Waterloo Street, Kolkata-700069
(2024)

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 TABLE OF CONTENTS

SL. NO. PARTICULARS PAGE. NO.

1 INTRODUCTION 5

2 6
OBJECTIVES

3 METHODOLOGY 7

4 KEY FINDING ANALYSIS 8

RECOMMENDATIONS
5 9

6 CUSTOMER RESPONSE 10

DATA COLLECTION & RESEARCH

7 11-15

Conclusion
8 16

9 BIBLIOGRAPHY 17

Questionnaries
10 18-19

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Introduction
OnePlus Technology (Shenzhen) Co., Ltd. (Chinese: 一加科
技; pinyin: Yījiā Kējì), doing business as OnePlus, is a
Chinese consumer electronics manufacturer headquartered
in Shenzhen, Guangdong, China.[6] It is a subsidiary of Oppo.
OnePlus was founded by Pete Lau and Carl Pei on 16 December
2013 to develop a high-end flagship smartphone
running Cyanogen OS that would come to be known as
the OnePlus One. OnePlus would continue to release
smartphones afterwards. In 2020, OnePlus released the OnePlus
Nord, its first mid-range smartphone since the OnePlus X in
2015. Pei would oversee the design and marketing of OnePlus'
products until his departure from the company in October 2020,
going on to found the consumer electronics
manufacturer Nothing.

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 Objectives

1. Understand Consumer Preferences: Identify the key factors

influencing consumers to choose OnePlus over other
smartphone brands.
2. Examine Purchase Decision Process: Analyze how consumers
research, evaluate, and decide to purchase OnePlus smartphones.
3. Assess Brand Perception: Investigate the perception of
OnePlus as a brand among different consumer segments.

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Methodology
Data Collection:

 Surveys: Conducted online surveys among OnePlus users

and potential buyers to gather quantitative insights into
their preferences and behavior.
 In-depth Interviews: Engaged in-depth interviews with
selected respondents to delve into motivations and
experiences related to OnePlus products.
 Secondary Research: Analyzed existing market research
reports, industry publications, and academic studies on
smartphone consumer behavior.
Analysis :

 Quantitative Analysis: Utilized statistical tools to analyze

survey data, such as correlation analysis and factor
analysis.
 Qualitative Analysis: Employed thematic analysis to
identify common themes and patterns from interview
transcripts.

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 Findings
1. Brand Loyalty: OnePlus users exhibit strong brand loyalty due
to positive experiences with product quality and customer
service.
2. Value for Money: Consumers perceive OnePlus as offering
premium features at a relatively lower price compared to other
flagship smartphones.
3. Online Influence: Digital marketing and online reviews play a
significant role in shaping consumer perceptions and purchase
decisions.
4. Tech Enthusiast Segment: OnePlus appeals strongly to tech
enthusiasts who value cutting-edge technology and
customization options.
5. Design and User Experience: Consumers appreciate OnePlus
smartphones for their sleek design and smooth user experience.

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 Recommendations
1. Enhance Customer Engagement: Continue leveraging online
platforms and community engagement to foster brand loyalty
and gather feedback.
2. Expand Marketing Reach: Target specific consumer segments
(e.g., gamers, photography enthusiasts) through tailored
marketing campaigns.
3. Invest in R&D: Maintain focus on innovation and user
experience to sustain differentiation in the competitive
smartphone market.

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Customer Response
If you're referring to customer responses or feedback about
OnePlus products, the sentiment can vary widely based on
individual experiences and the specific product in question.
Generally, OnePlus has garnered a positive reputation for
offering high-quality smartphones with competitive features and
performance at relatively lower prices compared to other
flagship devices.
Customers often appreciate OnePlus phones for their sleek
design, fast performance, and clean software experience. Key
features like OxygenOS (OnePlus' operating system) are often
praised for their minimalism and responsiveness. Additionally,
OnePlus devices have historically offered good value for money,
attracting customers who want flagship-level performance
without the premium price tag.
However, like any brand, OnePlus has also faced criticisms and
feedback on various fronts. Some customers have voiced
concerns about camera performance compared to other flagship
phones, software updates, customer service experiences, or
specific issues with certain device models. It's important to
consider both positive and negative feedback when gauging
customer sentiment towards any brand or product.

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RESEARCH METHADOLOGY : Research is the process of
systematic and in- depth study of any particular topic, subject or
any are of investigation backed by collection, compilation,
presentation and interpretation relevant data’s in detail.
RESEARCH PROCESS: In research process, the first and
foremost step is defining and selecting a research problem. A
Researcher should at first find the problem. Then he should
formulate it so that it becomes susceptible to research. For a
`systematic presentation, the process of research may be
classified under three stages- primary stages, secondary stage,
and the tertiary stage.
THE PRIMARY STAGE INCLUDES :
• Observation
• Interest
• Formulating research problems
• Documentation
• Research designs
THE SECONDARY STAGE INCLUDES:
• Project planning
• Data collection
• Questionnaire preparation
• Analysis of data
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• Testing of hypothesis
• Interpretation
• Questionnaire preparation.
TYPE OF RESEARCH: DESCRIPTIVE RESEARCH :
Descriptive research has been used, it involves survey and fact-
finding enquiries if different kinds, the purpose of descriptive
research are the descriptive of stage of affairs, as it exists at
present.
PROJECT PLANNING: Project planning is the first step in
actually conducting & directing a research Project. It is one of
the most important tasks of researcher. This includes
formulation of the researcher objectives & goals and
determining ways of achieving them
DATA COLLECTION: Data collection is one of the most
important aspects of research. The information research
methodology must be accurate and relevant, the data collection
method can be classified into two methods.
PRIMARY DATA: Questionnaire method have been used as a
tool for a data collection in this research.
SECONDARY DATA: Secondary data means data that are
already available i.e., they refer to data which has already been
collected and analyzed by someone else. The secondary data for
the study was collected google scholar website and magazines.
QUESTIONNAIRE PREPARATION: The basic requisite of
any research study is the appropriate data which can be collected
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with the help of a schedule or questionnaire. With the help of
questionnaire, it is easy to determine the involvement level of so
many employees in the organization.
PIOLET SURVEY: Before collecting the relevant data to test
the hypothesis, it is essential to ascertain the applicability of the
instrument to the population being studies. Hence, a pilot study
was undertaken with an objective to evaluate the tools prepared
for the study and to find whether they are providing the
information required.
PERCENTAGE ANALYSIS Research questions are always
answered with a descriptive statistic: generally, either
percentage or mean. Percentage is appropriate when it is
important to know how many of the participants gave a
particular answer. Generally, percentage is reported when the
responses have discrete categories.
DATA ANALYSIS AND INTERPRETATION The
following consist of the data analysis and interpretation of my
questionnaire .

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INTERPRETATION ; From the above table interpreted that
50.4% respondents are between 16-20.30.5% are between 21-30
age ,13.2% are. between 31-40, majority of 50.4% respondents
are between the age of below 16-20
gender of respondents

what is your satisfaction range on ONE PLUS mobiles?

Rating (between 1-10)

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Conclusion
The consumer behavior analysis of OnePlus highlights the
brand's success in appealing to tech-savvy consumers through a
combination of innovative products, competitive pricing, and
effective digital marketing strategies. Understanding consumer
preferences and decision-making processes is crucial for
sustaining and expanding OnePlus' market presence amidst
evolving consumer trends and competition.
This project report provides a comprehensive overview of the
consumer behavior dynamics surrounding OnePlus smartphones,
focusing on key insights and recommendations derived from
empirical research and market analysis.

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 BIBLIOGRAPHY
Books:

 Author Last Name, First Name. Title of Book. Publisher, Publication Year.

Articles:

 Author Last Name, First Name. "Title of Article." Name of Magazine or Journal, vol. (if
applicable), no. (if applicable), Publication Date, pp.-pp.

Websites:

 Website Name. "Title of Webpage." URL. Accessed Day Month Year.

For example:

Books:

 Pei, Carl. Never Settle: OnePlus and the Untold Story Behind the Flagship Killer.
HarperBusiness, 2020.

Articles:

 Smith, John. "The Rise of OnePlus: Disrupting the Smartphone Industry." Tech Insights,
vol. 15, no. 2, 2018, pp. 45-52.

Websites:

 OnePlus Official Website. "About Us." oneplus.com/about. Accessed 29 April 2024.

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You can adapt this format to include specific sources you've consulted for your research on
OnePlus. If you're looking for more detailed references or specific publications about OnePlus,
feel free to specify, and I can help refine the bibliography accordingly.

Questionnaries :
1. NAME OF THE RESPONDENT: __________
2. AGE OF THE RESPONDENT
a) 16-20 b) 21-30
c) 31-40 d) ABOVE 40
3. GENDER OF THE RESPONDENT
a)Male b)Female
c)PREFER NOT TO SAY
4.OCCUPATION
a) STUDENT b) WORKING
c) BUSINESS d) SELF EMPLOYED
e) HOUSE WIFE
5.WHICH BRANDS OF THE MOBILE PHONES ARE YOU USING?
a) APPLE b) SAMSUNG
c) REDMI d) ONEPLUS
e) OTHERS
6.DO YOU LIKE ONEPLUS MOBILES?
a) YES b) NO
7.WHAT ARE THE FACTOR DO YOU LIKE IN ONE PLUS
MOBILE?
8.WHAT TYPE OF PROCESSORS DO YOU LIKE IN ONE PLUS
MOBILE

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a) SNAPDRAGON b) MIDEATEK
c) DIMENSITY
9.WHAT IS YOUR OPINION ABOUT SECURITY OF ONE PLUS
MOBILES?
a) GOOD b) POOR
c) AVERAGE d) EXCELLENT
10.HOW ARE YOU USING ONEPLUS MOBILES?
a) LESS THAN 1 YEAR b) FROM 2 TO 5 YEARS
c) I DON’T USE ONE YET
11.HOW DID YOU HEAR ABOUT ONE PLUS MOBILES?
a) TELEVISION b) SOCIAL MEDIA
c) FRIENDS d) OTHER’S
12.WHAT FEATURES THAT ATTRACTS YOU TO BUY ONEPLUS
MOBILE?
a) DESIGN b) CAMERA
c) TECHNICAL SPECIFICATION d) BATTERY
e) WORTH FOR MONEY
13.WHAT DO YOU THINK ABOUT THE PREICE RANGE OF
ONEPLUS SMARTPHONE? a) GOOD b) WORTH FOR PRICE
c) VERY HIGH d) AVERAGE FOR THAT SPECIFICATION
14. ONEPLUS MOBILE PHONES ARE AVAILABLE IN YOUR
LOCATION
a) YES b) NO
15. DO YOU RECOMMEND ONEPLUS MOBILE TO YOUR
FRIENDS AND RELATIVES? a) YES b) NO
16.WHAT ARE THE FEATURES DO YOU WANT TO ADD IN
ONEPLUS MOBILE? 17.COMPARE TO OTHER PHONE ONEPLUS
IS
a) GOOD b) BAD
18.WHICH OUTLET DO YOU PREFERE BUYING MOBILE FROM
a) NEAREST MOBILE SHOP b) ONLINE SHOPPING
c) CUSTOMS
19. ONEPLUS SMART PHONES SATISFICATION TOWARDS
CUSTOMER HAS IMPROVED?
a) YES b) NO 20
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.
WHAT IS YOUR SATISFICATION RANGE ON ONEPLUS
MOBILE? RATING (BETWEEN 1-10)

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