07-AI Youtube Hooks

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14 Reasons You Should Never

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14 Fucking Awesome Ad
Hooks You Can Run In Any
Market
(And How To Use AI To Write Infinite

Variations Of Them)
Hooks were ALWAYS important.
Even MORE so now, where people have endless content options. The hooks
we’re going to talk about today were pulled off of Youtube.
Why Youtube? Because that’s where I consistently see the strongest creatives.
It’s a super competitive, interruption-marketing environment where everyone is competing

for attention.
However, these hooks can easily be adjusted for Facebook, email, VSLs, etc. In fact,
the gap is closing FAST between “ads”, “content” and “sales messages.”
You see more and more brands using weird scroll stopping shit in their actual VSL
leads. And it makes sense. Whatever gets attention.
There’s Two Kinds Of Attention

Targeted Attention
Talking specifically to your market. The exact people you want to attract. Ideal
customers.
Collateral Attention
Mass appeal. General human interest. Passing curiosity. The impossible to ignore
story.
GOOD ads generate targeted attention. GREAT ads
generate both.
They speak at their core market FIRST. But make the ad interesting enough to
where even less than ideal prospects are still sucked in.
What Is A Youtube Hook?
A YouTube ad hook refers to the initial few seconds of a YouTube advertisement. Its
purpose is to swiftly capture the viewer's attention, enticing them to either watch the full
ad or engage with it before they select the "SKIP AD" option.
Given that users can typically skip ads after just 5 seconds on YouTube, these precious
moments are vital for advertisers to captivate your target audience.
Ultimately, the ad's success often relies on the strength of this initial hook. It’s the make or
break moment.
A compelling YouTube ad hook should accomplish two objectives:
#1: Capture Immediate Attention: Whether through captivating visuals or intriguing

spoken content, if the ad fails to grip the viewer right off the bat, they'll likely skip it.
#2: Relevant to the Target Audience: Nobody wants to watch your ads. So your ads
need to feel PAINFUL to ignore. Simply put, you need to imply that watching your ad will
make your prospect’s life BETTER in some meaningful way. And skipping your ad will
make their life WORSE.
Two Ways Of Calling Out To Your

Prospect: Direct And Indirect
Here are two examples from the dating niche to help better understand
direct and indirect callouts:
Direct Callout Hook Example: “So you like a girl and want to go on a date with her.
But the only problem is when you try to text her, she takes forever to respond or worse.”
>> This directly addresses those facing this specific situation, without adding any
complexities.
Indirect Callout Example: “Online dating never worked for me, at first I thought
maybe i'm just too f***in ugly, but then somehow over the last year…”
>> This is indirect because it expresses a sentiment many can relate to, without directly
asking, "Do you feel online dating isn't working for you?" It subtly connects with
viewers who have harbored similar thoughts.
In essence, direct and indirect callouts are the two main strategies you'll observe in
YouTube ads. These techniques encapsulate the primary methods of engaging potential
customers on the platform.
14 High-Performing YouTube Ad
Hooks:
These hooks work for 90-95% of YouTube ads. It's rare to find an ad that doesn't fall into
one of these hooks. They are the foundation of effective ads.
These following hooks are battle-tested, they have been tried and proven to work time and
time again.
They're versatile too—they can be adapted to fit any niche or product.
Again, the magic often lies in the first few seconds of your ad. You can get transformative
results just by tweaking the beginning of your video ads. The core message of the ad
remains the same; only the initial seconds/hook change. And that can make all the
difference.
- Hook #1 -
The Proof or “Let Me Show You How” Hook

Hook Brief Intro:
This is a basic and prevalent type of hook, especially evident in the "make money online"
niche. It's effective for claims promising substantial results to prospects.
Hook Goal/Purpose:
The primary aim of this hook is to present proof that you can solve your audience's
problems. This proof can manifest as customer or student success stories or personal,
company, or guru success stories. Using customer success on top of personal success
usually yields better results.
If you lack customer proof, you can begin with personal proof, or borrow proof from
other businesses' publicly published results or reference established/proven facts.
For example, to use proof from outside sources, we say "70% of youtube searches start
with how to...". Trying to show people that YouTube is a great source of traffic because
you can harness the power of intent targeting.
Student/Customer Success Stories Proof Examples:

Show proof that your other customers are satisfied and have achieved great results
using your products or services to pique their interest.
If you have good student stories to share, the student story hook can work great, especially
if your own story isn't that relatable. Sharing the story of a student or of several students
can help more and more potential customers relate to what you are trying to help them
with!
Example #1: Biz Op Niche

This is Gianna she paid off all her student debt by making YouTube videos here's how she
did it…
Explanation: This is for a brand called Jump Cut, and they are talking about the
significant result that Gianna was able to achieve using their services.
You know this young man just texting me right now he took action with my program -
which most people don't.
He just made his first thousand dollars.
He's just 26 years old he's been working the job for a while minimum wage and he took
action…
Explanation: Indicating a young man's success after taking action with the mentioned
program.
Example #3: Youtube Influencer:

Hi my name is kong and I have helped many ordinary people turn their hobbies into a
career on youtube…
For example this is one of my students…
He used to work at a local coffee shop making coffee for people then he took his passion
for music production and created a youtube channel where he makes music tutorials
without even showing his face.
Explanation: Highlighting a student's transition from a coffee shop job to a successful

YouTube career.
Example #4: YouTube Advertising Niche

Our client got a 8x ROI on his ad spend when he followed the exact system we used to
scale to a 6 figure business using YouTube ads.

I want to show you how Bob over here was able to turn $8 into $200 using a simple
YouTube ad just like this one.
Example #6: Weight loss niche

Hey, I want to show you how Julie was able to lose 20 pounds in three weeks without
restrictive dieting or crazy exercise.”
Personal/Company/Guru Success Stories Proof Examples:
This is where the advertiser tells their own success story to make people interested in
their products or services. They want to show that they can help customers with their
goals by showing awards or certifications they have achieved.
Example #1: E-commerce Dropshipping Niche:

Do you want to see how I've made 50,000 in the last month with my Shopify store?
Example #2: Digital Nomad Lifestyle niche

Hey what's up my friend, Calacanai here and in just a moment, I'm going to step into my
office here at my home and pull out my computer and show you exactly how I went from
barely scraping by working in a coffee shop to creating a life that I love that revolves
around the things that i'm passionate about. (81+ million views).
Explanation: A personal story of moving from a challenging financial situation to

success.
Example #3: Self-improvement Niche:
Here in my garage just bought this new Lamborghini here…
It's fun to drive up here in the Hollywood hills…but you know what I like a lot more
than materialistic things? Knowledge.
In fact, I'm a lot more proud of these seven new bookshelves that I had to get installed to
hold 2000 new books that I bought.
Example #4: Biz Opp Niche
Three years ago i was thinking about how to make more passive income online so that i
could work from anywhere and i was walking through times square in New York city on
a sunday afternoon it was my first time in the city and i saw one of those crazy sign
spinners and all of a sudden it hit me no i wasn't gonna become a sign spinner”
Explanation: Describing an epiphany that led to a personal success story.
Example #5: YouTube Advertising Niche:

Hey, I want to show you how one simple YouTube ad campaign of ours generated
$133,000 with just $710 of ad spend,”
Additional Insights:
If possible, addressing objections within this hook can enhance its effectiveness.
Throwing testimonials in various formats (FB screenshots, quick video clips with quotes
under them, text messages) can significantly boost the impact of this hook type.
HOOK SPECIFIC PROMPT

Today, you’re a world-class direct response copywriter and YouTube advertising expert
who specializes in writing ultra-compelling, attention-grabbing, and
high-curiosity provoking YouTube ads.
You are an absolute master at grabbing and holding the interest of complete strangers. And
creating interest and desire for the products and services you’re tasked with promoting.
The most important part of the Youtube ad is the "Hook." That refers to the
opening of the video ad. Specifically the first 6 seconds. Because that's the time
where the audience decides whether to watch the ad or skip the ad.
So the first 6 seconds needs to be especially compelling. It needs to create massive
curiosity and desire, so members of our target market want to continue watching the
ad.
And today, you’re going to write a YouTube ad hook called "The Proof or “Let Me
Show You How” Hook"
The primary aim of this hook is to present proof that you can solve your audience's
most pressing problems. This proof can manifest as customer or student success stories
or personal, company, or guru success stories. Using customer success on top of
personal success usually yields better results.
If you lack customer proof, you can begin with personal proof, or borrow proof from
other businesses' publicly published results or reference established/proven facts. For
example, to use proof from outside sources, we say "70% of youtube searches start with
how to...". Trying to show people that YouTube is a great source of traffic because you
can harness the power of intent targeting.
Here are examples of highly successful ads that leverage these hooks in
different niches:
A few important details: Show proof that your other customers are satisfied and have
achieved great results using your products or services to pique their interest.
If you have good student stories to share, the student story hook can work great, especially
if your own story isn't that relatable. Sharing the story of a student or of several students
can help more and more potential customers relate to what you are trying to help them
with!

This is Gianna she paid off all her student debt by making YouTube videos here's how she
did it…
Explanation: This is for a brand called Jump Cut, and they are talking about the
significant result that Gianna was able to achieve using their services.

You know this young man just texting me right now he took action with my program -
which most people don't.
He just made his first thousand dollars.
He's just 26 years old he's been working the job for a while minimum wage and he took
action…
Explanation: Indicating a young man's success after taking action with the mentioned
program.
Example #3: Music Niche:

Hi my name is kong and I have helped many ordinary people turn their hobbies into a
career on youtube…
For example this is one of my students' imaginary ambition…
He used to work at a local coffee shop making coffee for people then he took his passion
for music production and created a youtube channel where he makes music tutorials
without even showing his face.
Explanation: Highlighting a student's transition from a coffee shop job to a successful

YouTube career.

Our client got a 8x ROI on his ad spend when he followed the exact system we used to
scale to a 6 figure business using YouTube ads.

I want to show you how Bob over here was able to turn $8 into $200 using a simple
YouTube ad just like this one.
Example #6: Weight loss niche

Hey, I want to show you how Bob was able to lose 20 pounds in three weeks without diet
and exercise.”
[END OF EXAMPLE HOOKS]
Now, I want you to adapt those YouTube ad hooks for the following market. Please stick to the
structure and underlying psychological principles. (For example, do not include any strange
greetings).
However, ensure that you adapt any promises so that the new hooks makes sense. (No one
should be able to recognize that it was taken from the previous YouTube ad hooks).
Please DO NOT make the NEW hooks longer or shorter than the provided example hooks
above.
Here are the market details:
[Emotional Impact Of Problem] = lack of confidence, feeling undesirable, ashamed of their

body, feeling “lost” like they no longer recognize themselves, afraid of future health issues
caused by their weight, feeling like a burden on their children and grandchildren, feeling like
life is passing them by
Guidelines:
Be direct. Write in an appropriate tone for our target market (Write how a typical member of
our target market would ACTUALLY talk in casual conversation while out at lunch with a
close friend).
IMPORTANT: Write using simple, conversational language. At a 3rd grade reading level. Short,
punchy, easy to read sentences and action oriented. Short paragraphs. Limit words with more
than 3 syllables.
Write using active, visual, action-oriented words. Limit/avoid passive constructions.
Be VIVID, DESCRIPTIVE, VISCERAL, VISUAL and ULTRA-SPECIFIC when describing
benefits. Do not mention anything vague.
Make sure we stay LASER-FOCUSED on the benefits referenced in the primary
promise. Remove any fluff and focus on the core message.
Our prospects should be able to see, feel, and experience the situation you’re describing… as
if it’s really happening right now. It needs to impact them emotionally. Anything less is a
failure.
Optimize each sentence for maximum emotional impact.
Include vivid, specific details that create a strong emotional connection.
Ensure the tone is relatable and speaks directly to the audience's experiences and feelings.
MOST IMPORTANT: Do NOT artificially try to “complete” the hook. I’m going to attach
this hook to the rest of the email. And it will all make sense. So for now, I JUST want you to
focus on generating the most compelling YouTube ad hooks possible. Without worrying
about what comes next.
Write me 20 new variations of Youtube ad hooks for my market, following the principles
above. Remember, these hooks are designed to drive maximum engagement from our target
prospects. If 100 of our ideal prospects watch the first 5 seconds of our video, at least 99 of
them should want to CONTINUE watching the video. Anything less is considered a failure.
Also, since these are VIDEO ADS, please include suggested VISUALS to accompany these
hooks. These visuals needs to grab attention immediately. Things that are weird, unusual, a
“pattern interrupt” from what our prospects expect to see tend to work best.
HOOK OUTPUT EXAMPLE: Financial Niche & Copywriting Niche:
Financial Niche:
"This is Emma; she maximized her savings, and bought her dream home in cash. All
using this investment method."
"Our rookie investor, Sam, saw a 400% growth in his portfolio in 6 months. Yup, he
followed the exact steps I'm revealing."
"Look at Amy's transformation! Doubled her savings, without cutting coffee or takeouts, using
one investment hack."
"This might surprise you. Jake was buried in debt. Followed our method and cleared it all in
under a year. Intrigued?"
Copywriting Niche:
"Here's Liam; his website conversions skyrocketed 300% once he revamped his content using
our copywriting secrets."
"Just got a text from Mia. With our copywriting blueprint, she wrote a sales page that raked
in $20k in one weekend."
"I'm Claire. Helped Dave here switch up his email campaign. Result? Tripled his open rates
and doubled his sales."
"Meet our star student, Hannah. With the techniques I shared, she penned a blog post that went
viral, overnight!"
"Ever wonder how Neil's site went from 10 visitors to 10,000? One word: copywriting. More
specifically, our tested strategies."
"Quick snapshot: Rick revamped his product descriptions. Now? He's back-ordered for 3
months. Want to know the secret?"
- Hook #2 -
The Direct Callout Hook

Hook Brief Introduction: This is a simple yet effective type of hook that can be applied in
various industries. Direct callout is a straightforward and universally effective approach.
Creating this kind of hook is easy, and it is highly successful because it immediately identifies
and addresses the prospects' pain points.
The Goal/Purpose: The aim of this type of hook is to directly identify the ideal prospect or
highlight specific traits that they may possess. Additionally, it can call out the particular pain
points that these prospects are likely experiencing.
Example #1: Online marketing niche

Are you a consultant coach or service provider struggling to get clients?
Example #2: Real Estate Niche

Are you a homeowner and you've been searching around for homes but you can't seem to find
one that really suits the needs of you and your family?
Example #3: Biz Opp Niche:

Tired of your 9-to-5 and dreaming of starting your own online business?
Example #4: Fitness/Body building niche

Attention gym enthusiasts: Do you feel like you're putting in the hours but not seeing the results?
Example #5: Baby care niche:

New parents: Are sleepless nights and endless baby cries testing your patience and sanity?
PROMPT:
ad.
Today, you’re going to write an ad hook called The Direct Callout Hook
Hook Brief Introduction: This is a simple yet effective type of hook that can be applied in
various industries. Direct callout is a straightforward and universally effective approach.
Creating this kind of hook is easy, and it is highly successful because it immediately identifies
and addresses the prospects' pain points.
IMPORTANT: Make sure these callouts feel VISCERAL. We don’t just want to mention the
problem, we want to describe HOW this problem impacts our prospects EMOTIONALLY in
their daily lives. Be SPECIFIC.
The Goal/Purpose: The aim of this type of hook is to directly identify the ideal prospect or
highlight specific traits that they may possess. Additionally, it can call out the particular pain
points that these prospects are likely experiencing.
Here are some examples of ads that effectively leverage these hooks in different niches:
Example #1: Online marketing niche

Are you a consultant coach or service provider struggling to get clients?
Example #2: Real Estate Niche

Are you a homeowner and you've been searching around for homes but you can't seem to find
one that really suits the needs of you and your family?
Example #3: Biz Opp Niche:

Tired of your 9-to-5 and dreaming of starting your own online business?
Example #4: Fitness/Body building niche

Attention gym enthusiasts: Do you feel like you're putting in the hours but not seeing the results?
Example #5: Baby care niche:

New parents: Are sleepless nights and endless baby cries testing your patience and sanity?
[End Of Example Hooks]
greetings).
above.
[Target Market]= overweight women over 45

[Problem] = menopausal weight gain
caused by their weight, feeling like a burden on their children and grandchildren,
feeling like life is passing them by

[Primary Promise] = release your stubborn fat in a safe and healthy way
[Unique Solution]= The Metabolic Reset
[Credible Proof] = developed by female metabolism expert Andrew Hanoun, a functional
diagnostic nutrition practitioner
[Social Proof] = helped thousands of women achieve lasting weightloss without
restrictive dieting or extreme exercise
Julie, a 64 year old grandma of 6, dropped 37 pounds in 12 weeks.
Penny, age 66, was able to effortlessly regain control of her weight after 40 years of failed
dieting.
Karen, 58, was able to reach and maintain her ideal weight. Even after having her thyroid
removed.
[Common But Disliked Solutions] = restrictive diets like keto, demanding exercise
routines, shady weight loss supplements, dangerous medications like Ozempic
Guidelines:
close friend).
than 3 syllables.
Make sure we stay LASER-FOCUSED on the benefits referenced in the primary
promise. Remove any fluff and focus on the core message.
failure.
- Hook #3 -
The Simple Mistake
Hook Brief Introduction:

Discussing common mistakes made by prospects in a market not only reflects an insider's
understanding of the industry, but it also grabs the attention of those who may unknowingly be
making these errors. When positioned as a hook, it can be an impactful way to lead into an
opportunity, solution, or product that addresses the mistake. It subtly infers "We know better,
and we can show you how."
The goal: Talk about a common mistake that you see prospects in your industry
making. This type of hook is very effective if you're using ad copy that is centered
around a new opportunity.
The power of these hooks lies in its ability to resonate with a specific pain point or typical
mistake in the target market, and then quickly offer an appealing solution or opportunity.
Example #1: Online marketing:

You know the number one mistake I see entrepreneurs make is the fact that you're not using
advertisements like this to get more customers, they're so simple…”
Explanation: Billy Gene identified the number one mistake that advertisers in his industry tend
to make, and the rest of the advertisement demonstrates how to avoid this mistake and highlights
the advantages of not making it again.
Example #2: Fitness niche:

The biggest blunder I see most people make is focusing solely on cardio and completely
neglecting strength training. Don't get trapped…
Example #3: Financial Advisory Niche:

The most frequent mistake I always see young investors make is pouring their savings into
volatile stocks without a diversified portfolio. To protect your financial future…
Example #4: Digital Marketing Niche

A consistent oversight I spot is businesses pouring all their budget into paid advertising,
neglecting organic SEO. Why pay for every click when you can rank naturally?
PROMPT:
ad.
Today, you’re going to write a Youtube ad hook called The Simple Mistake
Hook Brief Introduction:

Discussing common mistakes made by prospects in a market not only reflects an insider's
understanding of the industry, but it also grabs the attention of those who may unknowingly be
making these errors. When positioned as a hook, it can be an impactful way to lead into an
opportunity, solution, or product that addresses the mistake. It subtly infers "We know better,
and we can show you how."
The goal: Talk about a common mistake that you see prospects in your industry
making. This type of hook is very effective if you're using ad copy that is centered
around a new opportunity.
The power of these hooks lies in its ability to resonate with a specific pain point or typical
mistake in the target market, and then quickly offer an appealing solution or opportunity.
Example #1: Online marketing:

You know the number one mistake I see entrepreneurs make is the fact that you're not using
advertisements like this to get more customers, they're so simple…”
Explanation: Billy Gene identified the number one mistake that advertisers in his industry tend
to make, and the rest of the advertisement demonstrates how to avoid this mistake and highlights
the advantages of not making it again.
Example #2: Fitness niche:

The biggest blunder I see most people make is focusing solely on cardio and completely
neglecting strength training. Don't get trapped…
Example #3: Financial Advisory Niche:

The most frequent mistake I always see young investors make is pouring their savings into
volatile stocks without a diversified portfolio. To protect your financial future…
Example #4: Digital Marketing Niche

A consistent oversight I spot is businesses pouring all their budget into paid advertising,
neglecting organic SEO. Why pay for every click when you can rank naturally?
greetings).
above.

dieting.
removed.
Guidelines:
close friend with zero fear of judgment).
than 3 syllables.

failure.
Remember to explore the EMOTIONAL impact of how these mistakes impact our
prospects in their daily lives. Be specific and visceral.
Be wildly creative with these different ad hooks. Remember, we need maximum

curiosity.
- Hook #4 -
The Contrarian Approach

Hook Brief Intro:
This is a popular hook often seen in longer form “teaching style ads”. It challenges the
existing beliefs and introduces a fresh perspective.
Hook Goal/Purpose:
The primary goal of this hook is to compare the traditional approach (old way) to a more
effective or unique method (new way) that the advertiser promotes. By shedding light on a
prevalent mistake or outdated way of thinking, you pave the way for presenting your novel
solution.
Example #1: Online Marketing Niche:

There's a gazillion different entrepreneurs or gurus who will say - click this button and I'll make
you so much money blah blah blah…
Well shut the hell up, the reason why you haven't been able to make money is because you're
focused on the WRONG thing…
Your entire existence has been about MONEY.”
Explanation: Billy Gene challenges the old notion that making money should be the
central focus and introduces the new idea of solving problems to achieve financial success.
Example #2: Music Education Niche:

There are a million ways to learn guitar online... but you have to start with something more
important first…
Explanation: The speaker emphasizes the plethora of traditional methods available and
then hints at a novel approach they're about to introduce.
Example #3: Online Business Niche:

Some people recruit mlm... some sell gadgets on facebook econ... some like to play with
google too seo or blogging…we don't do any of that anymore…
Explanation: This ad lists the old popular ways of making money online and then hints at
introducing a newer, presumably better way.
Example #4: Online Advertising Niche:

Facebook Ads used to be the best way to generate leads and sales in a business, but now, it’s
oversaturated and underperforming.
Explanation: The old way is using Facebook Ads, while the new way emphasizes the
benefits of YouTube ads.
Example #5: Software Niche:

If you’ve spent hours plugging numbers into spreadsheets, then check out this new
software that automatically does everything for you with a few clicks…
Explanation: This type of ad emphasizes the time-consuming traditional manual

approach and presents the software as a modern solution.
Example #6: Personal Development Niche:

There's no such thing as a good or bad memory there is no such thing as a good or bad memory
there's just a trained memory and an untrained memory.
Explanation: The speaker challenges the long-held belief of inherent memory quality and
introduces a fresh perspective on training.
Example #7: Business Strategy Niche:

Don't start a business, buy an existing business…
Explanation: Most people believe starting a business is the way to go, but the
contrarian advice here grabs attention.
Example #8: Real Estate Niche:

Cold calling and door knocking is an amazing way to grow your real estate business if it was
still 1987.
Explanation: The statement challenges real estate agents' traditional methods, hinting at more
modern, effective methods.
These hooks are powerful because they defy established norms and beliefs, instantly grabbing
the attention of the audience. They set the stage for the advertiser to introduce their product or
service as the novel solution to the audience's pain points.
PROMPT:
ad.
Today, you’re going to write a Youtube ad hook called The Contrarian Approach
The Contrarian Approach

Hook Brief Intro:
This is a popular hook often seen in longer form “teaching style ads”. It challenges the
existing beliefs and introduces a fresh perspective.
Hook Goal/Purpose:
The primary goal of this hook is to compare the traditional approach (old way) to a more
effective or unique method (new way) that the advertiser promotes. By shedding light on a
prevalent mistake or outdated way of thinking, you pave the way for presenting your novel
solution.
Here are some examples of successful ads that leverage this hook in different niches:
Example #1: Online Marketing Niche:

There's a gazillion different entrepreneurs or gurus who will say - click this button and I'll make
you so much money blah blah blah…
Well shut the hell up, the reason why you haven't been able to make money is because you're
focused on the WRONG thing…
Your entire existence has been about MONEY.”

Explanation: Billy Gene challenges the old notion that making money should be the
central focus and introduces the new idea of solving problems to achieve financial success.
Example #2: Music Education Niche:

There are a million ways to learn guitar online... but you have to start with something more
important first…
Explanation: The speaker emphasizes the plethora of traditional methods available and
then hints at a novel approach they're about to introduce.
Example #3: Online Business Niche:

Some people recruit mlm... some sell gadgets on facebook econ... some like to play with
google too seo or blogging…we don't do any of that anymore…
Explanation: This ad lists the old popular ways of making money online and then hints at
introducing a newer, presumably better way.
Example #4: Online Advertising Niche:

Facebook Ads used to be the best way to generate leads and sales in a business, but now, it’s
oversaturated and underperforming.
Explanation: The old way is using Facebook Ads, while the new way emphasizes the
benefits of YouTube ads.
Example #5: Software Niche:

If you’ve spent hours plugging numbers into spreadsheets, then check out this new
software that automatically does everything for you with a few clicks…
Explanation: This type of ad emphasizes the time-consuming traditional manual

approach and presents the software as a modern solution.
Example #6: Personal Development Niche:

There's no such thing as a good or bad memory there is no such thing as a good or bad memory
there's just a trained memory and an untrained memory.
Explanation: The speaker challenges the long-held belief of inherent memory quality and
introduces a fresh perspective on training.
Example #7: Business Strategy Niche:

Don't start a business, buy an existing business…
Explanation: Most people believe starting a business is the way to go, but the
contrarian advice here grabs attention.
Example #8: Real Estate Niche:

Cold calling and door knocking is an amazing way to grow your real estate business if it was
still 1987.
Explanation: The statement challenges real estate agents' traditional methods, hinting at more
modern, effective methods.
greetings).
above.


dieting.
removed.
Guidelines:
than 3 syllables.
failure.
Remember to explore the EMOTIONAL impact of how this problem/solution impacts our

curiosity.
- Hook #5 -
The Visualization Hook

Hook Brief Intro:
This hook draws prospects in by getting them to visualize a specific result or outcome, linking
a desired goal to something simple and visual.
Hook Goal/Purpose:
The objective of the Visualization Hook is to initiate with a visually captivating element, often a
tangible object or a relatable scenario, and then transition to explain its connection to a more
intricate subject. By starting with a basic visual element, the content's complexity becomes more
digestible. This approach mirrors teaching methods where learners begin with simple concepts
and progressively delve into complex ones. Furthermore, this hook encourages the audience to
imagine brighter prospects and outcomes.
Example #1: E-commerce Niche:

Do you know what this is? Because believe it or not, this weird little blue tool actually sells
thousands of units right here on amazon for $19.99, and you can buy them right here for a
dollar 97 per unit.
With over 82% of households in America having an active prime membership. Can
you guess what this little bad boy makes?...
Explanation: This ad capitalizes on the viewer's curiosity about the blue tool's
significance and potential profit, especially given its prevalence in American
households.
Example #2: Home Business Niche:

Just imagine the perfect small business that you could start. What would that look like?
You'd be able to work from home; you wouldn't have to rent expensive commercial office
space…
Explanation: This ad paints a clear and relatable picture of an ideal business scenario, thus
catching the viewer's attention. Its effectiveness is evident by its longevity since 2016.
Example #3: Wealth-building Niche:

Imagine making $246,000 a minute, that's 14 million dollars an hour and 355 million dollars
a day. Listen, I don't know if anybody personally could ever make that kind of money…
Explanation: This ad draws viewers in with its exaggerated figures, making them
ponder the vast possibilities, even if they seem far-fetched.
Example #4: Architecture Niche:

Ever seen a cube like this? This simple geometric shape is the basis for some of the most
advanced architectural designs in the world.
From this, we've built wonders.
Explanation: A simple cube is used as a segue into the world of advanced architecture,
highlighting how basic foundations can lead to magnificent creations.
Example #5: Astronomy/Philosophy Niche:

Picture a single grain of sand.
Now, realize that our galaxy contains more stars than grains of sand on all the beaches on Earth.
Let that sink in.
Explanation: By juxtaposing a tangible element like sand with the vastness of the
universe, the viewer is made to marvel at the enormity and wonder of existence.
By strategically placing an intriguing visual element or scenario at the beginning of the content,
it's possible to make complex ideas or prospects more approachable. This not
only makes content more engaging but also promotes better understanding. Given the right
circumstances, the Visualization Hook can be a powerful tool for content creators, especially
those looking to break down intricate concepts.
PROMPT:
Today, you’re a world-class direct response copywriter and YouTube advertising

expert who specializes in writing ultra-compelling, attention-grabbing, and
ad.
Today, you’re going to write a Youtube ad hook called The Visualization Hook
Hook Goal/Purpose:
The objective of the Visualization Hook is to initiate with a visually captivating element,
often a tangible object or a relatable scenario, and then transition to explain its connection to a
more intricate subject. By starting with a basic visual element, the content's complexity becomes
more digestible. This approach mirrors teaching methods where learners begin with simple
concepts and progressively delve into complex ones. Furthermore, this hook encourages the
audience to imagine brighter prospects and outcomes.
Example #1: E-commerce Niche:

Do you know what this is? Because believe it or not, this weird little blue tool actually sells
thousands of units right here on amazon for $19.99, and you can buy them right here for a
dollar 97 per unit.
With over 82% of households in America having an active prime membership.

Can you guess what this little bad boy makes?...
Explanation: This ad capitalizes on the viewer's curiosity about the blue tool's
significance and potential profit, especially given its prevalence in American
households.
Example #2: Home Business Niche:

Just imagine the perfect small business that you could start. What would that look like?
You'd be able to work from home; you wouldn't have to rent expensive commercial office
space…
Explanation: This ad paints a clear and relatable picture of an ideal business scenario, thus
catching the viewer's attention. Its effectiveness is evident by its longevity since 2016.
Example #3: Wealth-building Niche:

Imagine making $246,000 a minute, that's 14 million dollars an hour and 355 million dollars
a day. Listen, I don't know if anybody personally could ever make that kind of money…
Explanation: This ad draws viewers in with its exaggerated figures, making them
ponder the vast possibilities, even if they seem far-fetched.
Example #4: Architecture Niche:

Ever seen a cube like this? This simple geometric shape is the basis for some of the most
advanced architectural designs in the world.
From this, we've built wonders.
Explanation: A simple cube is used as a segue into the world of advanced architecture,
highlighting how basic foundations can lead to magnificent creations.
Example #5: Astronomy/Philosophy Niche:

Picture a single grain of sand.
Now, realize that our galaxy contains more stars than grains of sand on all the beaches on Earth.
Let that sink in.
Explanation: By juxtaposing a tangible element like sand with the vastness of the
universe, the viewer is made to marvel at the enormity and wonder of existence.
greetings).
above.

dieting.
removed.
Guidelines:
than 3 syllables.
failure.

curiosity.
hooks. These visuals needs to grab attention immediately. Things that are weird,
unusual, a “pattern interrupt” from what our prospects expect to see tend to work best.
- Hook #6 -
The Provocative/Abrasive Hook

Hook Goal/Purpose:
This hook is designed to make a bold, unexpected statement to catch the prospect's attention
immediately. By invoking curiosity or even a hint of controversy, the viewer is enticed to watch
further. It's crucial, however, to ensure that any explicit content, like swear words, is censored or
bleeped out, especially on platforms like YouTube, to avoid any content violations.
For example, a provocative statement about commonly accepted practices in a particular industry
or niche can lead viewers to rethink their understanding or beliefs and engage more with the
content.
Example Demonstrations:
These examples illustrate how a provocative or abrasive statement can draw the viewer's
attention and make them curious enough to engage further with the content. The success of this
hook often lies in its unexpectedness and the emotions it evokes.
Example #1 (Online Business Niche): By Sabri Suby…

Most businesses are walking around trying to sell to complete strangers…
Explanation: This statement is jarring because it challenges conventional business wisdom.

Sabri doesn't directly address his prospects because he is targeting a broad audience, which
explains the vagueness. The wide applicability of his offer means it resonates with almost
anyone in the online business domain. This approach has proven successful for him, as
evidenced by the high number of views on his content.
Example #2 (Online Advertising Niche):

Think YouTube ads don’t work? That's what everyone who's failing wants you to believe.
Explanation: This statement is confrontational, directly challenging a commonly held

belief. It evokes curiosity about why such a statement would be made, prompting viewers to
continue watching.
Example #3 (Digital Marketing Niche):

You're still using this outdated marketing strategy? No wonder you're left behind.”
Explanation: This is abrasive as it directly calls out the viewer, implying that they are out of
touch. It creates an immediate reaction, either defensive or curious, both of which can drive
further engagement.
Example #4 (SEO/Content Marketing Niche):

Everyone thinks SEO is the key. That's why they're all wrong.
Explanation: By directly opposing a commonly accepted view (that SEO is essential), this
statement forces the viewer to reconsider their beliefs and engage more with the content.
PROMPT:
ad.
Today, you’re going to write ads using The Provocative/Abrasive Hook
Hook Goal/Purpose:
This hook is designed to make a bold, unexpected statement to catch the prospect's attention
immediately. By invoking curiosity or even a hint of controversy, the viewer is enticed to
watch further. It's crucial, however, to ensure that any explicit content, like
swear words, is censored or bleeped out, especially on platforms like YouTube, to avoid any
content violations.
For example, a provocative statement about commonly accepted practices in a particular industry
or niche can lead viewers to rethink their understanding or beliefs and engage more with the
content.
Example Demonstrations:
These examples illustrate how a provocative or abrasive statement can draw the viewer's
attention and make them curious enough to engage further with the content. The success of this
hook often lies in its unexpectedness and the emotions it evokes.
Example #1 (Online Business Niche): By Sabri Suby…

Most businesses are walking around trying to sell to complete strangers…
Explanation: This statement is jarring because it challenges conventional business wisdom.

Sabri doesn't directly address his prospects because he is targeting a broad audience, which
explains the vagueness. The wide applicability of his offer means it resonates with almost
anyone in the online business domain. This approach has proven successful for him, as
evidenced by the high number of views on his content.
Example #2 (Online Advertising Niche):

Think YouTube ads don’t work? That's what everyone who's failing wants you to believe.
Explanation: This statement is confrontational, directly challenging a commonly held

belief. It evokes curiosity about why such a statement would be made, prompting viewers to
continue watching.

You're still using this outdated marketing strategy? No wonder you're left behind.”
Explanation: This is abrasive as it directly calls out the viewer, implying that they are out of
touch. It creates an immediate reaction, either defensive or curious, both of which can drive
further engagement.
Example #4 (SEO/Content Marketing Niche):

Everyone thinks SEO is the key. That's why they're all wrong.
Explanation: By directly opposing a commonly accepted view (that SEO is essential), this
statement forces the viewer to reconsider their beliefs and engage more with the content.
greetings).
above.

dieting.
removed.
Guidelines:
than 3 syllables.
failure.

curiosity. Be bold and provocative.
- Hook #7 -
The Big Benefit/Promise Hook

Hook Goal/Purpose:
The key objective of this hook is to start the ad with a substantial promise or benefit,
compelling the viewer to watch the entirety of the ad. In ads that lean towards teaching or
instruction, this method proves particularly effective. This hook ensures the viewer remains
interested by giving them a preview of what they stand to gain.
Examples of the Big Benefit/Promise Hook:
Example #1 (Advertising Efficiency Niche):

Your ads, I'll show you how to get customers 52% cheaper if you just give me 15
seconds...
Explanation: Demonstrates a promise of a more cost-effective advertising strategy.
Example #2 (E-commerce Niche):

If you give me 35 seconds I'm gonna share with you three simple tips on how I sold over three
million worth of products on amazon number one…
Explanation: Offers quick, actionable tips for successful selling on Amazon.
Example #3 (Stock Market Trading Niche):

I'm about to show you the quickest and easiest way that anybody can make a steady income
in the stock market but first…
Explanation: Promises a simple strategy for consistent earning through stock trading.
Example #4 (Wealth Building Niche):

Big news.. in the next 60 seconds I'm gonna show you the fastest way to become a
millionaire.
Explanation: This hook provides an enticing preview of a potentially life-changing

secret to financial success.
This hook's effectiveness is significantly amplified by offering a preview, ensuring that if the
content aligns with the viewer's interests, they'll stay engaged. Once they're hooked, you can
pace your content delivery, ensuring maximum retention and interest.
PROMPT:

ad.
Today, we’re going to write ads using The Big Benefit/Promise Hook
Hook Goal/Purpose:
The key objective of this hook is to start the ad with a substantial promise or benefit,
compelling the viewer to watch the entirety of the ad. In ads that lean towards teaching or
instruction, this method proves particularly effective. This hook ensures the viewer remains
interested by giving them a preview of what they stand to gain.
Examples of the Big Benefit/Promise Hook:
Example #1 (Advertising Efficiency Niche):

Your ads, I'll show you how to get customers 52% cheaper if you just give me 15
seconds...
Explanation: Demonstrates a promise of a more cost-effective advertising strategy.

If you give me 35 seconds I'm gonna share with you three simple tips on how I sold over three
million worth of products on amazon number one…
Explanation: Offers quick, actionable tips for successful selling on Amazon.
Example #3 (Stock Market Trading Niche):

I'm about to show you the quickest and easiest way that anybody can make a steady income
in the stock market but first…
Explanation: Promises a simple strategy for consistent earning through stock trading.
Example #4 (Wealth Building Niche):

Big news.. in the next 60 seconds I'm gonna show you the fastest way to become a
millionaire.
Explanation: This hook provides an enticing preview of a potentially life-changing

secret to financial success.
greetings).
above.

[Primary Promise] = overcome menopausal weight gain by releasing your stubborn fat
in a safe and healthy way

dieting.
removed.
Guidelines:
than 3 syllables.
failure.
this hook to the rest of the email. And it will all make sense. So for now, I JUST want
you to focus on generating the most compelling YouTube ad hooks possible. Without
worrying about what comes next.

- Hook #8 -
The Crazy Statistic Hook
Hook Goal/Purpose:
The primary purpose of this hook is to commence the ad with an unexpected or shocking
statistic, ensuring the viewer's attention is captured and maintained throughout the ad. In ads that
revolve around dispelling myths or confronting popular misconceptions, this technique works
wonders. This hook maintains viewer engagement by hinting at further elucidation or solutions
related to the statistic.
Examples of the Crazy Statistic Hook:
Example #1 (Online Business Niche):

More than 85% of online business owners have to close their virtual doors within their first
six months…
Explanation: Reveals a distressing statistic about online businesses, highlighting the risk of
failure.
Example #2 (Environmental Niche):

Did you know that nearly 8 million metric tons of plastic end up in our oceans every year?
Explanation: Offers a startling statistic about environmental degradation, evoking

concern for our planet.
Example #3 (Health & Fitness Niche):

Almost 70% of adults in the US are considered overweight or obese…
Explanation: Draws attention to the escalating health crisis, emphasizing the

importance of fitness and health.
Example #4 (Education Niche):

In many parts of the world, 60% of children complete elementary school without
acquiring basic literacy and numeracy skills.
Explanation: Sheds light on the educational disparity and the crisis in primary
education worldwide.
PROMPT:

ad.
Today, we’re going to write ads using The Crazy Statistic Hook
Hook Goal/Purpose:
The primary purpose of this hook is to commence the ad with an unexpected or shocking
statistic, ensuring the viewer's attention is captured and maintained throughout the ad. In ads that
revolve around dispelling myths or confronting popular misconceptions, this technique works
wonders. This hook maintains viewer engagement by hinting at further elucidation or solutions
related to the statistic.
Examples of the Crazy Statistic Hook:
Example #1 (Online Business Niche):

More than 85% of online business owners have to close their virtual doors within their first
six months…
Explanation: Reveals a distressing statistic about online businesses, highlighting the risk of
failure.
Example #2 (Environmental Niche):

Did you know that nearly 8 million metric tons of plastic end up in our oceans every year?
Explanation: Offers a startling statistic about environmental degradation, evoking

concern for our planet.
Example #3 (Health & Fitness Niche):

Almost 70% of adults in the US are considered overweight or obese…
Explanation: Draws attention to the escalating health crisis, emphasizing the

importance of fitness and health.
Example #4 (Education Niche):

In many parts of the world, 60% of children complete elementary school without
acquiring basic literacy and numeracy skills.
Explanation: Sheds light on the educational disparity and the crisis in primary
education worldwide.
[End Of Examples]
greetings).
above.

[Problem] = menopausal weight gain making it impossible to lose stubborn fat [Emotional
Impact Of Problem] = lack of confidence, feeling undesirable, ashamed of their body, feeling
“lost” like they no longer recognize themselves, afraid of future health issues caused by their
weight, feeling like a burden on their children and grandchildren, feeling like life is passing
them by
dieting.
removed.
Guidelines:
than 3 syllables.
failure.

- Hook #9 -
The Power Question Hook

Hook Brief Intro:
This hook is especially prominent in direct callouts on platforms like YouTube, aiming to
capture immediate attention. The Power Question Hook serves as a versatile and direct tool,
akin to the bread and butter of video advertising.
Hook Goal/Purpose:
The central objective of this hook is to begin the ad by posing a question, either highlighting a
pain point or pointing towards a goal the viewer might wish to achieve. This method is
particularly effective in sparking the interest of potential customers. If the question resonates
with the viewer's pain point or aspiration, they are highly likely to continue watching the ad to
learn more.
Examples of The Power Question Hook:
Example #1 (Biz Opp Niche):

Are you sick of droning away at your nine to five?
Explanation: This question directly speaks to those dissatisfied with their regular jobs.
Example #2 (Financial Niche):

Do you wish you had more financial security?
Explanation: A direct appeal to those concerned about their financial stability.
Example #3 (Retirement Planning Niche with a Statistical Twist):

See, more than 80% percent of Americans don't have enough saved up for their
retirement…
You don’t want to be one of them…
Explanation: The power question gets enhanced by a statistic, making it even more
compelling.
Example #4 (Investment Niche):

Hi I'm Rex Moore with the Motley Fool in front of BMW's self-driving exhibit at CES in Las
Vegas…
Now, have you ever wondered about how to invest in this revolutionary technology?
Explanation: Although the speaker starts by introducing himself, he quickly transitions to the
power question, catching the viewer's curiosity about the investment.
Example #5 (Dating Niche):

Wanna know the most common mistake men make when approaching women but most have no
clue that they're making it?
Explanation: This question piques interest by pointing to a common issue in the dating scene.
Example #6 (Make Money Online Niche):

Do you want to know what 182 billion dollars looks like?
Explanation: This broad question captures general curiosity, but might result in
unwanted views.

Hey, Do you want to know how we built a 50 million dollar shopify store...?
Explanation: The power question intrigues entrepreneurs and business professionals curious
about success stories.
PROMPT:
Today, you’re a world-class direct response copywriter and YouTube advertising expert who
specializes in writing ultra-compelling, attention-grabbing, and high-curiosity provoking
YouTube ads.
The most important part of the Youtube ad is the "Hook." That refers to the opening of the
video ad. Specifically the first 6 seconds. Because that's the time where the audience decides
whether to watch the ad or skip the ad.
So the first 6 seconds needs to be especially compelling. It needs to create massive curiosity and
desire, so members of our target market want to continue watching the ad.
Today, we’re going to write new ads using The Power Question Hook
Hook Goal/Purpose:
The central objective of this hook is to begin the ad by posing a question, either
highlighting a pain point or pointing towards a goal the viewer might wish to achieve. This
method is particularly effective in sparking the interest of potential customers. If the question
resonates with the viewer's pain point or aspiration, they are highly likely to continue watching
the ad to learn more.
Examples of The Power Question Hook:
Example #1 (Biz Opp Niche):

Are you sick of droning away at your nine to five?
Explanation: This question directly speaks to those dissatisfied with their regular jobs.
Example #2 (Financial Niche):

Explanation: A direct appeal to those concerned about their financial stability.
Example #3 (Retirement Planning Niche with a Statistical Twist):

See, more than 80% percent of Americans don't have enough saved up for their
retirement…
You don’t want to be one of them…

Explanation: The power question gets enhanced by a statistic, making it even more
compelling.
Example #4 (Investment Niche):

Hi I'm Rex Moore with the Motley Fool in front of BMW's self-driving exhibit at CES in Las
Vegas…
Now, have you ever wondered about how to invest in this revolutionary technology?
Explanation: Although the speaker starts by introducing himself, he quickly transitions to the
power question, catching the viewer's curiosity about the investment.
Example #5 (Dating Niche):

Wanna know the most common mistake men make when approaching women but most have no
clue that they're making it?
Explanation: This question piques interest by pointing to a common issue in the dating scene.

Do you want to know what 182 billion dollars looks like?
Explanation: This broad question captures general curiosity, but might result in
unwanted views.

Hey, Do you want to know how we built a 50 million dollar shopify store...?
Explanation: The power question intrigues entrepreneurs and business professionals curious
about success stories.
[End Of Examples]
greetings).
above.

them by
dieting.
removed.
Guidelines:
than 3 syllables.
failure.

hooks. These visuals need to grab attention immediately. Things that are weird, unusual, a
- Hook #10 -
The Pain Points Hook

Hook Goal/Purpose:
The primary purpose of this hook is to highlight problems or pain points that resonate with the
viewer, ensuring they continue watching. It focuses on what the audience might
be struggling with and offers a solution, positioning the advertiser as the answer to their issues.
This method is extremely effective as it plays on genuine concerns the viewer might have.
Examples of the Pain Points Hook:

Example #1 (Aging/Hormone Replacement Niche):
Have you noticed a drastic change between how you feel today and when you were younger,
when you had an abundance of energy, slept well, built muscle easily, and had great stamina?
You see, as we age our bodies no longer function optimally like when we're in our 20s.
Explanation: Highlights the decline in health as people age, invoking feelings of

nostalgia and desire for better health.
Example #2 (Personal Development/Motivation Niche):

Do you sometimes find the fear of what could happen is making nothing happen in your life?
Explanation: Taps into the universal fear of stagnation and missed opportunities.
Example #3 (Education/Programming Niche):

Hi, have you always wanted to learn to code but don't know where to start?
Explanation: Addresses a common barrier to starting a new skill or hobby.
Example #4 (Fitness/Diet Niche):

If you're trying to lose weight let me know if this sounds familiar you decide that you're going
to start eating healthier right lose a couple pounds maybe start just getting in shape so for
breakfast you eat something nice and light.
Explanation: The advertiser tells a relatable story, resonating with viewers who've tried and
failed to maintain a diet.

Facebook, if you have seen, is removing targeting options, making it much harder to
advertise and shutting accounts down…
Hey, if you’re tired of the increasing cost of Facebook Ads, the constant account shutdowns
and all the other shenanigans that Facebook is pulling, listen up because I want to show you
how you can move over to YouTube.
Explanation: Highlights the pain points of using Facebook for advertising and offers an
alternative.
The efficacy of this hook lies in its ability to resonate deeply with the viewer's existing
concerns. By directly addressing these concerns and then hinting at a solution, the advertiser
can maintain the viewer's attention and position their product or service as the solution. This
method ensures that viewers feel seen and understood, making them more likely to engage.
PROMPT:
YouTube ads.
Today, we’re going to write new ads using The Pain Points Hook
Hook Goal/Purpose:
The primary purpose of this hook is to highlight problems or pain points that resonate
with the viewer, ensuring they continue watching. It focuses on what the audience might be
struggling with and offers a solution, positioning the advertiser as the answer to their issues.
This method is extremely effective as it plays on genuine concerns the viewer might have.
Examples of the Pain Points Hook:

Example #1 (Aging/Hormone Replacement Niche):
Have you noticed a drastic change between how you feel today and when you were younger,
when you had an abundance of energy, slept well, built muscle easily, and had great stamina?
You see, as we age our bodies no longer function optimally like when we're in our 20s.
Explanation: Highlights the decline in health as people age, invoking feelings of

nostalgia and desire for better health.
Example #2 (Personal Development/Motivation Niche):

Do you sometimes find the fear of what could happen is making nothing happen in your life?
Explanation: Taps into the universal fear of stagnation and missed opportunities.
Example #3 (Education/Programming Niche):

Hi, have you always wanted to learn to code but don't know where to start?
Explanation: Addresses a common barrier to starting a new skill or hobby.
Example #4 (Fitness/Diet Niche):

If you're trying to lose weight let me know if this sounds familiar you decide that you're going
to start eating healthier right lose a couple pounds maybe start just getting in shape so for
breakfast you eat something nice and light.
Explanation: The advertiser tells a relatable story, resonating with viewers who've tried and
failed to maintain a diet.

Facebook, if you have seen, is removing targeting options, making it much harder to
advertise and shutting accounts down…
Hey, if you’re tired of the increasing cost of Facebook Ads, the constant account shutdowns
and all the other shenanigans that Facebook is pulling, listen up because I want to show you
how you can move over to YouTube.
Explanation: Highlights the pain points of using Facebook for advertising and offers an
alternative.
[End Of Examples]
greetings).
above.

them by
dieting.
removed.
Guidelines:
than 3 syllables.
failure.

- Hook #11 -
The Command Hook

Hook Brief Intro:
This hook primarily thrives on generating immediate attention from the audience by utilizing the
word "STOP" or a similar command. Often, it incites curiosity, urging the viewer to know what
follows next. It can be jarring, and works best when paired with compelling/interesting visuals.
Many times, it's further complemented by another opener like a power question or a bold
statement. The viewer gets entranced, awaiting what the advertiser has to unfold after such a
commanding interruption.
Hook Goal/Purpose:
The main purpose of the "Command Hook" is to capture instant attention, making the viewer
curious about the subsequent content. By generating this immediate pause or halt, the hook
engages the audience, urging them to pay close attention to what follows.
Examples of The Stop Hook:

Example #1 (Biz Opportunity Niche):
STOP. Do you want a much better job?
Explanation: This hook instantly draws attention towards new job opportunities.

STOP. Did you know every time you shop on Amazon you are helping someone make passive
income?
Explanation: Sheds light on the passive income prospects related to Amazon

shopping.
Example #3 (Fitness Niche):

STOP doing this exercise.
Explanation: Immediately captures interest by challenging a potentially common fitness belief

or practice.
Example #4 (Health and Wellness Niche):

STOP. Are you still consuming sugar without knowing its effects?
Explanation: Urges the viewer to reconsider their sugar consumption based on

possible unknown consequences.
Example #5 (Travel Niche):

STOP. Think twice before visiting this tourist spot.
Explanation: Creates intrigue about potential downsides or secrets related to a popular travel
destination.
Example #6 (Cybersecurity Niche):

STOP. Are you sure your computer isn’t being hacked right now?
Explanation: Generates immediate concern and curiosity about personal cybersecurity.
PROMPT:
YouTube ads.
Today, we’re going to write new ads using The Command Hook
Hook Brief Intro:

This hook primarily thrives on generating immediate attention from the audience by utilizing the
word "STOP" or a similar command. Often, it incites curiosity, urging the viewer to know what
follows next. It can be jarring, and works best when paired with compelling/interesting visuals.
Many times, it's further complemented by another opener like a power question or a bold
statement. The viewer gets entranced, awaiting what the advertiser has to unfold after such a
commanding interruption.
Hook Goal/Purpose:
The main purpose of the "Command Hook" is to capture instant attention, making the viewer
curious about the subsequent content. By generating this immediate pause or halt, the hook
engages the audience, urging them to pay close attention to what follows.
Examples of The Stop Hook:

Example #1 (Biz Opportunity Niche):
STOP. Do you want a much better job?
Explanation: This hook instantly draws attention towards new job opportunities.

STOP. Did you know every time you shop on Amazon you are helping someone make passive
income?
Explanation: Sheds light on the passive income prospects related to Amazon

shopping.
Example #3 (Fitness Niche):

STOP doing this exercise.
Explanation: Immediately captures interest by challenging a potentially common fitness belief

or practice.
Example #4 (Health and Wellness Niche):

STOP. Are you still consuming sugar without knowing its effects?
Explanation: Urges the viewer to reconsider their sugar consumption based on

possible unknown consequences.

STOP. Think twice before visiting this tourist spot.
Explanation: Creates intrigue about potential downsides or secrets related to a popular travel
destination.
Example #6 (Cybersecurity Niche):

STOP. Are you sure your computer isn’t being hacked right now?
Explanation: Generates immediate concern and curiosity about personal cybersecurity.
[End Of Examples]
greetings).
above.

them by
dieting.
removed.
Guidelines:
than 3 syllables.
failure.

- Hook #12 -
The Open Loop Hook
Hook Brief Intro:

The Open Loop Hook is a masterful tool used in advertising where the goal is to captivate
the viewer with an unfinished story or an unanswered question. The viewer feels the need to
stay engaged and continue watching in order to find the resolution. This hook operates on the
Fear of Missing Out (FOMO), ensuring viewers feel compelled to see the content to its
completion.
Hook Goal/Purpose:
The purpose of the Open Loop Hook is to create an unfinished narrative or pose a question that
leaves a gap in the viewer's understanding. This intentional omission incites curiosity, ensuring
that the only way to satiate it is by watching the entire ad. Coupling this with a product or
service as the answer or solution can significantly boost engagement and conversion.
Examples of the Open Loop Hook:

Example #1 (Music Training Niche):
What's the best kept secret to becoming a great singer?
I'm going to answer that question in 30 seconds let's start that clock. hi if you don't know who I
am my name is Aaron Anastasi Anastasia…
Explanation: This example creates suspense by posing a question and then briefly shifting the
focus to introduce the speaker, ensuring the viewer remains hooked to learn the answer.
Example #2 (Stock Market Niche):

If it were easy to make money in the stock market everybody would be doing it. But they're
not rich and you know there's a reason why…
Explanation: Here, the speaker hints at an undisclosed reason, stimulating the viewer's
curiosity and enticing them to continue watching in hopes of uncovering the mystery.
Example #3 (Relationship Advice Niche):

There is one four-word question you must absolutely never ask a man if you want him to be your
boyfriend or your husband or anything beyond just a hookup who you never hear from again. do
you know what the question is?
Explanation: The ad tantalizes the viewer with a promise of revealing a secret, yet
strategically delays the reveal to maintain interest and engagement.
Example #4 (Fitness and Health Niche):

Ever wondered why some people can eat whatever they want and not gain weight? I was as
puzzled as you until I discovered this one simple secret…
Explanation: The question posed at the start sparks curiosity in viewers who might have the
same query. The claim of having found a secret further intensifies the viewer's interest, urging
them to watch the entire ad.

There's a hidden gem in Europe where you can experience the beauty of five countries in just
one day. Curious?
Explanation: Travel enthusiasts would be intrigued to know about such a unique place. The
open-ended question at the end builds anticipation and ensures viewers stick around to find out
more.
Example #6 (Gourmet Cooking Niche):

What if I told you there's a spice that can transform your ordinary dishes into
gourmet-level cuisine? Hold on, because I'm about to reveal it...
Explanation: For viewers interested in cooking, the promise of unveiling a transformative
ingredient can be quite enticing. The suspense keeps viewers engaged, eager to discover the
secret spice.
By introducing a story or a question without an immediate resolution, the Open Loop Hook
taps into the viewer's inherent desire for closure. By delaying the satisfactory ending or
answer until later in the ad or even after a specific action (like clicking on a link), advertisers
can harness the power of FOMO, compelling viewers to remain engaged and more likely to
respond to the call-to-action.
- Hook #13 -
The Curiosity Hook

Hook Brief Intro:
The Curiosity Hook is a powerhouse in the world of advertising, often leading with intriguing
questions or statements that pique the viewer's interest. While the primary aim is to tease and
make the viewer inquisitive, the succeeding parts of the ad cater to this curiosity with revealing
insights, ultimately guiding them towards the advertiser's objective.
Hook Goal/Purpose:
The main intent of this hook is to open the ad with an intriguing question or statement that
immediately captures the viewer’s attention, driving them to watch the entire advertisement.
Understanding the target audience and their interests is paramount to crafting a successful
curiosity hook. The effectiveness of this hook lies in its ability to keep the viewer engaged,
tantalized by the promise of an interesting revelation.
Examples of the Curiosity Hook:

Example #1 (Skin Care/Health Niche):
Can eating sweet potatoes make us look younger?
Explanation: For those keen on maintaining their youthfulness, this hook taps into their
curiosity about achieving it, making it an excellent opener for skincare or health products.
Example #2 (Weight Loss Niche):

There’s an herb that’s already sitting in your fridge that will help boost your metabolism by
500%. You just need to know where to look.
Explanation: Targeting those eager to shed some weight, this hook connects the desire to
"boost metabolism" with an everyday item, sparking interest.

What if I told you that you could ethically hijack traffic from any YouTube video?
Explanation: This hook has a strong allure as it prompts viewers to think, “Is it possible to
leverage traffic from other videos on YouTube?” It indicates the focus on YouTube advertising,
potentially appealing to those keen on outsmarting their competitors.

What if there's a secret paradise that even the most seasoned travelers haven't
discovered?
Explanation: Sparks curiosity for adventure-seekers and frequent travelers by hinting at an

undiscovered destination.
Example #5 (Tech/Gadget Niche):

Ever wondered how your smartphone can actually make you smarter?
Explanation: Teases the audience with the paradoxical idea of a device, which often gets
blamed for distractions, actually benefiting cognitive abilities.
Example #6 (Literature/Reading Niche):

Did you know there's one book that even the most avid readers have missed out on?
Explanation: Piques the interest of bookworms and challenges them, making them
curious about this potentially overlooked gem.
The Curiosity Hook's potency comes from the promise of revelation. The key is to keep the
initial tease vague enough to pique interest but relevant enough to the content that follows,
ensuring the viewer feels satisfied and informed by the end of the ad.
PROMPT:
YouTube ads.
Today, we’re going to write new ads using The Curiosity Hook
Hook Brief Intro:

The Curiosity Hook is a powerhouse in the world of advertising, often leading with
intriguing questions or statements that pique the viewer's interest. While the primary aim is to
tease and make the viewer inquisitive, the succeeding parts of the ad cater to this curiosity with
revealing insights, ultimately guiding them towards the advertiser's objective.
Hook Goal/Purpose:
The main intent of this hook is to open the ad with an intriguing question or statement that
immediately captures the viewer’s attention, driving them to watch the entire advertisement.
Understanding the target audience and their interests is paramount to crafting a successful
curiosity hook. The effectiveness of this hook lies in its ability to keep the viewer engaged,
tantalized by the promise of an interesting revelation.
Examples of the Curiosity Hook:

Example #1 (Skin Care/Health Niche):
Can eating sweet potatoes make us look younger?
Explanation: For those keen on maintaining their youthfulness, this hook taps into their
curiosity about achieving it, making it an excellent opener for skincare or health products.
Example #2 (Weight Loss Niche):

There’s an herb that’s already sitting in your fridge that will help boost your metabolism by
500%. You just need to know where to look.
Explanation: Targeting those eager to shed some weight, this hook connects the desire to
"boost metabolism" with an everyday item, sparking interest.

What if I told you that you could ethically hijack traffic from any YouTube video?
Explanation: This hook has a strong allure as it prompts viewers to think, “Is it possible to
leverage traffic from other videos on YouTube?” It indicates the focus on YouTube advertising,
potentially appealing to those keen on outsmarting their competitors.

What if there's a secret paradise that even the most seasoned travelers haven't
discovered?
Explanation: Sparks curiosity for adventure-seekers and frequent travelers by hinting at an

undiscovered destination.
Example #5 (Tech/Gadget Niche):

Ever wondered how your smartphone can actually make you smarter?
Explanation: Teases the audience with the paradoxical idea of a device, which often gets
blamed for distractions, actually benefiting cognitive abilities.
Example #6 (Literature/Reading Niche):

Did you know there's one book that even the most avid readers have missed out on?
Explanation: Piques the interest of bookworms and challenges them, making them
curious about this potentially overlooked gem.
The Curiosity Hook's potency comes from the promise of revelation. The key is to keep the
initial tease vague enough to pique interest but relevant enough to the content that follows,
ensuring the viewer feels satisfied and informed by the end of the ad.
[End Of Examples]
greetings).
above.

them by
dieting.
removed.
Guidelines:
than 3 syllables.

failure.

- Hook #14 -
The Bold/Unbelievable Statement/Claim Hook

Hook Brief Intro:
The "Bold/Unbelievable Statement/Claim Hook" is prevalent in ads that seek to make a
memorable impression right at the outset. By making a strong, eye-catching statement, this
hook immediately captures the viewer's attention. After making the claim, it's essential to
provide supporting information or proof to maintain credibility. Just like teaching-style ads,
these hooks often end with a call-to-action, turning the viewer's attention into a tangible action.
Hook Goal/Purpose:
The primary goal of this hook is to open with a striking and audacious statement that ignites the
viewer's curiosity. This method ensures that the audience's attention is immediately seized. By
hinting at revealing more information or providing proof later in the ad, viewers are compelled
to continue watching. It's pivotal to ensure the claim, although bold, is believable and can be
substantiated in the subsequent sections of the ad.
Examples of the Bold/Unbelievable Statement/Claim Hook:

Example #1: [Niche???]
There's a big government scandal going on that you need to know about it; the
government is actually stealing money from unsuspecting property owners.
Explanation: The bold claim about government theft instantly grabs attention, making the
viewer curious about the details and the new perspective presented.
Example #2 Financial Niche:

The people at the top earning the most money know something you don't.
Explanation: The statement instantly sparks curiosity about the hidden knowledge that the top
earners possess, compelling viewers to find out more.
Example #3: Digital Marketing Niche:

What if I told you that you could ethically hijack traffic from any video on YouTube and push
it to your own product or service?
Explanation: The bold promise of leveraging YouTube traffic is eye-catching and

prompts viewers to learn the method.
Example #4: Online Advertising Niche

What if I told you there was a risk-free way to run YouTube ads where you only paid if
somebody actually watched your video?
Explanation: This audacious claim about YouTube advertising is instantly intriguing,

promising a unique and cost-effective marketing strategy.
Example #5: Investment Niche:

Imagine if you invested in Google, Tesla, or Bitcoin in 2009. Here’s the next opportunity.
Explanation: This statement makes a bold comparison to past successful investments, luring
potential investors to discover the next big opportunity.
For the "Bold/Unbelievable Statement/Claim Hook" to work effectively, it is crucial to back up
the claim with credible information or proof. This ensures that the viewer's trust is not betrayed.
Just like the preview offered in the "Big Benefit/Promise Hook", the claim in this hook should
directly address the viewer's interests. Once their curiosity is piqued, the delivery of further
details and the final call-to-action should be paced appropriately for maximum engagement and
conversion.
PROMPT:
YouTube ads.
Today, we’re going to write new ads using The Bold/Unbelievable Statement/Claim
Hook
Hook Brief Intro:

The "Bold/Unbelievable Statement/Claim Hook" is prevalent in ads that seek to make a
memorable impression right at the outset. By making a strong, eye-catching statement, this
hook immediately captures the viewer's attention. After making the claim, it's essential to
provide supporting information or proof to maintain credibility. Just like teaching-style ads,
these hooks often end with a call-to-action, turning the viewer's attention into a tangible action.
Hook Goal/Purpose:
The primary goal of this hook is to open with a striking and audacious statement that ignites the
viewer's curiosity. This method ensures that the audience's attention is immediately seized. By
hinting at revealing more information or providing proof later in the ad, viewers are compelled
to continue watching. It's pivotal to ensure the claim, although bold, is believable and can be
substantiated in the subsequent sections of the ad.
Examples of the Bold/Unbelievable Statement/Claim Hook:

Example #1: [Niche???]
There's a big government scandal going on that you need to know about it; the
government is actually stealing money from unsuspecting property owners.
Explanation: The bold claim about government theft instantly grabs attention, making the
viewer curious about the details and the new perspective presented.
Example #2 Financial Niche:

The people at the top earning the most money know something you don't.
Explanation: The statement instantly sparks curiosity about the hidden knowledge that the top
earners possess, compelling viewers to find out more.
Example #3: Digital Marketing Niche:

What if I told you that you could ethically hijack traffic from any video on YouTube and push
it to your own product or service?
Explanation: The bold promise of leveraging YouTube traffic is eye-catching and

prompts viewers to learn the method.
Example #4: Online Advertising Niche

What if I told you there was a risk-free way to run YouTube ads where you only paid if
somebody actually watched your video?
Explanation: This audacious claim about YouTube advertising is instantly intriguing,

promising a unique and cost-effective marketing strategy.
Example #5: Investment Niche:

Imagine if you invested in Google, Tesla, or Bitcoin in 2009. Here’s the next opportunity.
Explanation: This statement makes a bold comparison to past successful investments, luring
potential investors to discover the next big opportunity.
[End Of Examples]
greetings).
above.

them by

dieting.
removed.
Guidelines:
than 3 syllables.
failure.


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wwwwww.i.

14 Reasons You Should Never

(And How To Use AI To Write Infinite

Hooks were ALWAYS important.

we’re going to talk about today were pulled off of Youtube.

It’s a super competitive, interruption-marketing environment where everyone is competing

There’s Two Kinds Of Attention

GOOD ads generate targeted attention. GREAT ads

What Is A Youtube Hook?

A compelling YouTube ad hook should accomplish two objectives:

#1: Capture Immediate Attention: Whether through captivating visuals or intriguing

Two Ways Of Calling Out To Your

They're versatile too—they can be adapted to fit any niche or product.

The Proof or “Let Me Show You How” Hook

Student/Customer Success Stories Proof Examples:

Example #1: Biz Op Niche

Example #2: Biz Op Niche

He just made his first thousand dollars.

Example #3: Youtube Influencer:

For example this is one of my students…

Explanation: Highlighting a student's transition from a coffee shop job to a successful

Example #4: YouTube Advertising Niche

Example #5: YouTube Advertising Niche

Example #6: Weight loss niche

Personal/Company/Guru Success Stories Proof Examples:

Example #1: E-commerce Dropshipping Niche:

Example #2: Digital Nomad Lifestyle niche

Explanation: A personal story of moving from a challenging financial situation to

Example #3: Self-improvement Niche:

Here in my garage just bought this new Lamborghini here…

Example #4: Biz Opp Niche

Explanation: Describing an epiphany that led to a personal success story.

Example #5: YouTube Advertising Niche:

HOOK SPECIFIC PROMPT

Example #1: Biz Op Niche

Example #2: Biz Op Niche

He just made his first thousand dollars.

Example #3: Music Niche:

For example this is one of my students' imaginary ambition…

Explanation: Highlighting a student's transition from a coffee shop job to a successful

Example #4: YouTube Advertising Niche

Example #5: YouTube Advertising Niche

Example #6: Weight loss niche

[END OF EXAMPLE HOOKS]

Here are the market details:

[Emotional Impact Of Problem] = lack of confidence, feeling undesirable, ashamed of their

HOOK OUTPUT EXAMPLE: Financial Niche & Copywriting Niche:

The Direct Callout Hook

Example #1: Online marketing niche

Example #2: Real Estate Niche

Example #3: Biz Opp Niche:

Example #4: Fitness/Body building niche

Example #5: Baby care niche:

Example #1: Online marketing niche

Example #2: Real Estate Niche

Example #3: Biz Opp Niche:

Example #4: Fitness/Body building niche

Example #5: Baby care niche:

[End Of Example Hooks]