LEARNING AND DEVELOPMENT

(LEAD) FORM

2023
(YEAR)

I. Program Profile
Learning Webinar on “Mastering the Art of
Title
Communication in the Public Sector”
The purpose of this seminar is to:
1. To improve and acquaint the MPA class
Purpose
2. To enhance public speaking skills
3. To boost confidence of the participants
1. Republic Act No. 6713: Code of Conduct and
Ethical Standards for Public Officials and
Employees
Legal Bases 2. Republic Act No. 948Anti-Red Tape Act of 2007
(Regulatory / Statutory Standards)
3. Administrative Code of 1987 (Executive Order
No. 292)
4. Various CSC Guidelines
Date of LEAD Activity November 25, 2023 (Saturday)
Venue Online Platform - zoom
MPA 227 HRD Class and all interested CPAG
Participants
students
ATTY. JOSHELLE RUTH C. BENTREZ-BANCILO
Learning Service Provider/s Local Legislative Staff Officer IV - LGU Tuba
1. Participants will leave the webinar with improved
public speaking skills and deeper understanding on
Expected Outputs the importance of emceeing/hosting.
2. Participants will be able to speak out their ideas,
comments, and suggestions.
Fund Source Free

LEARNING METHODOLOGY: Tick the method (based on the 70-20-10 learning principle) to be applied in the INSET
70 20 10
Workshop Peer assist Lecture
Problem-Solving Coaching Discussion
Case Analysis Gallery-walking One-on-One
Group Dynamics Small Group Discussion
Experiential Learning Demonstration
Others:

TARGET COMPETENCIES
CORE ORGANIZATIONAL LEADERSHIP FUNCTIONAL/TECHNICAL
Clarity and Strategic Clear and Knowledge:
Conciseness: Communication Transparent Understanding Public Sector
Ability to convey Planning: Communication: Communication:
complex ideas in a 1. Knowledge of the unique
clear and concise Objective Setting: Define Clarity: Clearly communication
manner. clear communication articulate ideas, challenges and
Use of plain objectives aligned with policies, and opportunities within the
language to ensure organizational goals and objectives using public sector.
understanding by a public service missions. straightforward 2. Awareness of the role of
diverse audience. language that is effective communication
Audience Analysis: easily in achieving public sector
Active Listening: Understand the diverse understandable by a objectives.
Skill in actively stakeholders and tailor diverse audience.

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listening to messages to different Stakeholder Engagement:
constituents, audience segments. Transparency: 1. Knowledge of strategies
colleagues, and Foster an for engaging diverse
stakeholders. Channel Selection: environment of stakeholders within the
Demonstrating Identify appropriate openness by public sector.
empathy and communication channels providing 2. Understanding the
understanding of for reaching different information on importance of clear and
diverse target groups effectively. decision-making transparent
perspectives. processes, resource communication with
Transparency and allocation, and various stakeholders.
Adaptability: Accountability: policy development
Flexibility in . Skills:
communication Information Accessibility: Stakeholder Strategic Communication:
style to address Ensure that information Engagement: 1. Ability to develop and
different audiences is readily available to the implement strategic
and situations. public through various Listening Skills: communication plans in a
Adjusting channels. Actively listen to the public sector context.
messages based concerns and 2. Skills in crafting
on cultural, social, Open Communication: feedback of various messages that align with
or economic Foster a culture of stakeholders, organizational goals and
contexts. openness and honesty including citizens, resonate with diverse
in communication to employees, and audiences.
Transparency: build trust with the other government
Openness and public. agencies. Effective Presentation:
honesty in Accountability 1. Skill in delivering
communication to Measures: Develop Empathy: compelling and effective
build trust. mechanisms for Understand and presentations in a public
Providing accurate measuring and reporting consider the sector setting.
and timely on the impact of public perspectives of 2. Ability to convey complex
information, even communications. different information in a clear and
in challenging stakeholders, accessible manner.
situations. Media Relations and demonstrating
Public Affairs: empathy in Interpersonal Communication:
Conflict Resolution: communication. 1. Skills in fostering positive
Ability to manage Media Monitoring: Stay relationships through
and resolve abreast of news and Adaptability: effective interpersonal
conflicts through public sentiment to Tailoring communication.
effective proactively address Communication: 2. Ability to navigate and
communication. issues. Adjust resolve communication
Mediating disputes communication challenges within a
and finding Spokesperson Training: styles to suit public sector
common ground Train key organizational different audiences, environment.
among diverse representatives to such as the general
stakeholders. effectively communicate public, government Attitude:
with the media and the officials, or Adaptability:
Storytelling: public. specialized groups. 1. Openness and
Crafting compelling adaptability to navigate
narratives to Crisis Communication: Crisis diverse communication
engage and inform Develop protocols for Communication: contexts within the public
the public. handling crises and Effectively sector.
Using stories to emergencies through communicate during 2. Willingness to adjust
illustrate the impact effective communication. crises, communication
of policies and demonstrating strategies based on the
initiatives. Community composure and needs of different
Engagement: providing stakeholders.
Digital Literacy: information that
Proficiency in using Community Outreach: reassures and Collaboration:
digital platforms Implement strategies to informs the public. 1. A collaborative attitude,
and social media engage with diverse Media Relations: recognizing the
for communication. communities and solicit importance of teamwork
Understanding the feedback. Media Literacy: in effective public sector

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implications of Understand the role communication.
digital Participatory Decision- of media in shaping 2. Willingness to seek input
communication on Making: Involve the public opinion and from and collaborate with
public perception. public in decision- effectively navigate colleagues and
Collaboration: making processes media relations. stakeholders.
Working effectively through consultations
with cross- and public forums. Interview Skills: Ethical Communication:
functional teams Develop the ability 1. Commitment to ethical
and diverse Cultural Competence: to handle interviews communication practices
stakeholders. Understand and respect confidently and in the public sector.
Fostering a the cultural nuances of deliver key 2. Awareness of the impact
collaborative different communities to messages of communication
environment to enhance communication effectively. choices on transparency
achieve common effectiveness. and public trust.
goals. Strategic
Internal Communication: Communication:
Crisis Employee Training:
Communication: Train staff to effectively Message
Ability to communicate Development: Craft
communicate organizational and deliver strategic
effectively during messages and values. messages that align
crises and Internal Collaboration: with organizational
emergencies. Foster collaboration and goals and resonate
Managing public communication among with the public.
perceptions and different departments
maintaining and levels within the Long-Term
confidence in the organization. Planning: Develop
government's communication
response. Feedback Mechanisms: strategies that
Establish channels for support long-term
Political Savvy: employees to provide objectives and are
Understanding the feedback on aligned with the
political landscape communication organization's
and implications of strategies. vision.
communication.
Navigating political Digital Communication Digital
challenges while and Technology Communication:
maintaining a focus Integration:
on public service. Social Media
Social Media Management:
Public Management: Effectively Effectively use
Engagement: use social media social media
Developing and platforms for public platforms to
implementing engagement. disseminate
strategies for information, engage
citizen Digital Accessibility: with the public, and
engagement. Ensure that digital manage the
Encouraging public communication channels organization's online
participation in are accessible to all, reputation.
decision-making including those with
processes. disabilities. Digital Literacy: Stay
abreast of emerging
Strategic Data Security: communication
Communication: Implement measures to technologies and
Aligning protect sensitive leverage them to
communication information and ensure enhance
efforts with data security. communication
organizational effectiveness.
goals and Legal and Ethical
objectives. Considerations: Cross-Cultural
Developing and Competence:

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implementing Compliance: Ensure that
communication all communications Cultural Sensitivity:
plans that support comply with legal and Understand and
policy initiatives. regulatory requirements. respect cultural
differences,
Feedback and Ethical Guidelines: adapting
Evaluation: Establish and adhere to communication
Seeking and ethical communication strategies to be
incorporating guidelines, especially in inclusive and
feedback to handling sensitive respectful of diverse
improve issues. communities.
communication
strategies. Privacy Protection: Multilingual
Evaluating the Safeguard the privacy of Communication:
effectiveness of individuals when When applicable,
communication communicating accommodate
initiatives and information. linguistic diversity
making through effective
adjustments as Measuring and multilingual
needed. Evaluating communication.
Communication
Cultural Effectiveness: Conflict Resolution:
Competence:
Understanding and Key Performance Negotiation Skills:
respecting cultural Indicators (KPIs): Define Navigate conflicts
differences in and measure KPIs to and negotiations by
communication. assess the success of employing effective
Adapting communication efforts. communication
communication strategies that lead
styles to resonate Feedback Loops: to mutually
with diverse Establish mechanisms beneficial outcomes.
communities. for receiving and
integrating feedback Consensus Building:
Ethical from the public and Foster collaboration
Communication: stakeholders. and consensus
Upholding high among diverse
standards of Continuous stakeholders by
integrity and ethics Improvement: Regularly facilitating open and
in communication. review and update constructive
Balancing communication dialogue.
transparency with strategies based on
the need for lessons learned and Accountability and
confidentiality and changing organizational Ethics:
privacy. needs.
Integrity:
Adaptability and Crisis Demonstrate
Communication: honesty and ethical
behavior in
Adaptability: Be flexible communication,
and responsive to fostering trust
changing circumstances among the public
and emerging issues. and stakeholders.

Rapid Response: Accountability: Take

Develop protocols for responsibility for
quickly addressing and decisions and
communicating during outcomes,
crises or emergencies. communicating both
successes and
Scenario Planning: challenges
Anticipate potential transparently.

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communication
challenges and have Continuous
plans in place for Improvement:
various scenarios.
Feedback
Training and Mechanisms:
Development: Establish feedback
channels to assess
Continuous Learning: the effectiveness of
Foster a culture of communication
continuous learning and strategies and make
development in continuous
communication skills. improvements.

Training Programs: Learning

Provide ongoing training Orientation: Foster a
for staff at all levels on culture of learning
effective communication and adaptability,
practices. encouraging the
team to evolve
Knowledge Sharing: communication
Encourage the sharing practices based on
of best practices and feedback and
lessons learned within changing
the organization. circumstances.

II. Rationale

The development of the Webinar on Mastering the Art of Communication in the

Public Sector is rooted in the critical need for effective communication within the
public sector. Clear and impactful communication is an essential component of
government operations, aligning with the principles of transparency, accountability,
and good governance. This training program aims to address specific skills gaps and
knowledge deficiencies that may hinder government employees from effectively
conveying information, both internally among colleagues and externally to the public.

By providing this webinar, we seek to enhance the performance of government

employees, ensuring they have the necessary skills to articulate policies, decisions,
and information with clarity and confidence. In doing so, we align with the broader
goals of our organization and government agency, contributing to the achievement of
our strategic objectives. In a rapidly evolving landscape, effective communication is
paramount to keep pace with changes in technology, regulations, and public
expectations.

Moreover, investing in this training program demonstrates our commitment to

employee development, fostering higher levels of engagement, job satisfaction, and
retention. A well-trained workforce is better equipped to serve the public efficiently,
which ultimately translates to improved public service delivery and increased citizen
satisfaction.

Furthermore, this training program aligns with succession planning efforts as we

identify and nurture potential leaders within the government agency. It also promotes
a culture of continuous learning, with the evaluation mechanisms in place to assess
the effectiveness of the training.

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Lastly, we recognize the importance of diversity and inclusion within the public
sector. This training program is designed to be accessible and relevant to all
government employees, regardless of their background or role, thereby promoting
inclusivity and equality in our organization.

In conclusion, this webinar is a strategic and cost-effective investment in our

workforce. It aligns with our organizational values and objectives, ensuring that
government employees remain proficient in communicating with clarity,
professionalism, and in accordance with legal and ethical standards, ultimately
serving the public interest more effectively.

III. Objectives
At the end of the seminar, the participants will be able to:
A. Understand the Principles of Emceeing and Public Speaking
B. Develop Effective Communication Skills
C. Handle Challenging Situations and Complaints
D. Measure and Improve Customer Satisfaction
E. Adapt to Evolving Customer Expectations

IV. Program of Activities

1:00 PM – 4:00 PM

i. Preliminaries
 Opening Prayer - AVP
 Singing of the Philippine National Anthem
 Singing of the BSU Hymn

ii. Welcome Message - Engr. Samuel Bahiwag

iii. Rationale of the Activity - Mr. Samuel Soliman
iv. Introduction of the Speaker - Ms. Julyn Ayban
v. Lecture Proper - Atty. Joshelle Ruth C. Bentrez-Bancilo
LLSO IV- LGU Tuba
i. Open Forum - Ms. Hazel Aquino
ii. Awarding of Certificate of Appreciation - Ms. Marife Calimodag
iii. Words of Thanks - Mr. Mhenard M. Sudara

Master of Ceremonies: Mr. John Wilson Nicolas

V. Communication Plan

Seminar Title: Learning Webinar on “Mastering Organization: BSU-CPAG

the Art of Communication in the

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Public Sector”
Seminar
PA 227 Students (Group 1) Date: November 25, 2023
Sponsor:

STAKEHOLDER INFORMATION MODE DATE

CPAG- DEAN Invitation letter Letter November 20, 2023
Resource Speaker Topic and schedule Verbal Request November 3, 2023
Participants Seminar Invitation SocMed Post November 20, 2023
Adviser Seminar Report Format Template November 24, 2023

VI. Equipment and Materials

Here's a list of equipment and materials that may be needed for the training program:

1. Training Venue Setup:

A. Training room or facility with adequate seating for participants.
B. Projector and screen for presentations.
C. Audio equipment, including microphones and speakers
D. Stable internet connections

2. Training Materials:
A. Workbooks or worksheets for activities and exercises.
B. Pens, pencils, notepads, and sticky notes for participants.

3. Training Aids:
A. Computers or laptops for interactive presentations
B. Video clips or multimedia presentations for engaging content.

4. Evaluation and Assessment:

A. Evaluation forms or surveys to gather feedback from participants.
B. Assessment tools for pre-training and post-training knowledge/skills assessment.
C. Certificates of participation for participants who successfully finish the webinar.
D. Certificates of appreciation for resource speaker

5. Break and Refreshment Supplies:

-not applicable

6. Miscellaneous Supplies:
A. Extension cords, power strips and web cameras for electronic devices.

7. Safety and Health Measures (if applicable):

A. Hand sanitizers and face masks for COVID-19 safety.
B. First aid kit for minor medical issues.

VII. Budgetary Requirements

-Not applicable

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Prepared by:

MHENARD M. SUDARA ENGR. SAMUEL C. BAHIWAG JOHN WILSON C. NICOLAS

MPA II MPA II MPA I

SAMUEL B. SOLIMAN MARIFE B. CALIMODAG JULYN M. AYBAN

MPA I MPA I MPA I

HAZEL D. AQUINO
MPA I

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