Information Systems for Managers

Q1.

- Amazon is the biggest E-commerce in the world it’s an American company founded by
Jeff Bezos it has multiple subsidiaries include amazon web services, imdb twitch whole
food market and many more it was known as a disruptor of well established industries
through technological innovation.
- The different types of analytics that amazon uses are

1. Manage customer data:- This system maintains the data of customers that only
pertains to the details of the customer such as name of the customer, address, and
demographic profile and about the product the customer had purchased and it also
maintains the history of contact with customer. The CRM system for bank will
maintain the data of the customer including the bank details when the potential
customer visited the bank website with such type of data available to them sales
person can easily target any customer showing that they are aware of the customer
needs.
2. Manage sales force:- The CRM also allows sales manager to track activities and
plan the task. The CRM supports the sales person by providing the access to the
data of customers which include details of orders, delivery status, payment and
previous payment history. This system also helps sales personnel to follow up on
leads and record the details of their visits and conversation. The type of systems
also enables creating quotes, based on current product pricing.
3. Marketing management:- For marketing campaign this system can be used . this
type of system also helps in planning events, campaigns, promotions and retaining
data and result related to this. Then marketing managers uses this analysis to assess
to run the campaigns. The system also shows charts, graphs, dynamically adjusted
visuals of marketing across and regions and products.

Apart from this analytics amazon also uses some different type of analytics to increase
their presence grow the business like

customer analytics- amazon uses this to understand the behavior and preference of
customers by analyzing the data of what customers buys, how much they spend on there
website what product they added in the cart what the most product they see on the
website All this helps amazon to make targeted recommendation to the customers.

Business Analytics:-Amazon uses the business analytics to gain overall insights of the
performance and profitability. This is done by analyzing the data on sales, revenue
expenses, and profit margins. All this helps amazon to stay competitive and achieve its
business growth.

Conclusion
Amazon uses its customer analytics for operation analytics and for the target offering and
also to improve supply chain by using the power of data analytics amazon increases its
profitability and increase its efficiency in the market and stay ahead of the competition.

Q3.

Ans 3a)

Introduction

BYOD- Bring your own device is a strategy that allows the employee to use their own
devises such as phone and laptop in work related activities. The trend of employee bring
their own devices was dubbed by industry. BYOD helps the employee in reviewing the
emails, for joining the corporate network and for accessing the business apps

Discussion

Their are many risk associated with BYOD in the organization as it leads to data leaked in
the big corporates. They must also take care of the individual data and safety including
device theft and malfunction, in the same way how the organization deal with remote
workers and other personal gadgets. Now a days problems are getting worsen due to
changes in BYOD. The company needs to look into the BYOD internet protocols which place
crucial role in Data privacy and security concerns

Three levels of BYOD

For the BYOD employees create a native application with this approach many issue gets
solved. The access to network in BYOD native apps is primarily maintained on a mobile
device. Employees must be verified and given authorization because users will also have
the access to this data that is exclusive to the programme . Additionally when the device
is been compromised the other users or malpracticener gain unrestricted access to the
data.

With the use of virtualization technology BYOD users can have the access to company
systems and information. Information can be easily stored using corporate database
methods

The BYOD can point customers towards mobile friendly gateway and webpages. Now the
customers and employees can provide the data and access the system

Conclusion

BYOD can be advantageous for services or for the employees because the employee are no
longer bring numerous devices, BYOD also eliminates the need of IT team in the business
to give additional phones for employees