Professional Documents
Culture Documents
Purcom Chapter 1
Purcom Chapter 1
Purcom Chapter 1
Learning Outcomes:
This chapter is expected to facilitate the student’s
ability to:
a. describe the nature, elements, and functions
of verbal and non-verbal communication in
various and multicultural context; and
b. evaluate a piece of information
according to process and function.
HOUSE RULES
1. Mute your microphone at all times.
2. Unmute only for queries, sharing or participation purposes.
3. Open your camera during discussion times.
4. Participation guarantees additional points every session.
Outline:
•
•
•
•
•
CHAP
TER
Reviewing the basic
1
Concepts of communication
TRUE OR FALSE
1. Communication is a systematic process in which individuals interact
only through symbols and body actions.
2. The receivers receive only the intended meaning of a message.
3. In a linear communication model, feedback is not outrightly
given.
4. Noise refers to the means through which a message is
transmitted.
5. Transmission is the process by which sound waves and light
waves reach the receiver.
NATURE
COMMUNICATION
● Communication is an essential human activity
that is innate in nature.
communication during the time when only the rich had televisions in order
to show the mass media culture.
The Shannon-Weaver Model
• Claude Elwood Shannon and Warren Weaver, who worked for Bell Telephone Lab
in the United
States, designed a model to mirror the function of radio and telephone
technology.
• Basic elements are Sender, message, channel, and receiver later recognized the
static background, termed “noise”
Berlo’s SMCR Model
• Expansion of Shannon Weaver’s model
a. Phonology –sounds
b. Semantics – meaning and interpretation
c. Syntax – grammatical structure
d.Pragmatics – how the same word can have different
meanings in different settings.
Functions of VC
a. Defining Reality
b. Organizing Complex Ideas to
Categories.
c. Making Us Think
d. Shaping our attitude to the world
Non-Verbal Communication
It is the process of conveying meanings
without the use of the words either written or
spoken including facial expressions, hand
movements, body language, postures, and
gestures.
Classification
1. Kinesics or Body Motion 4. Chronemics (Time)
a. Gestures and body stance
5. Paralanguage
b. Face and eyes
a. Voice qualities
2. Proxemics (distance and
territory) b. Vocalizations
a. Distance or space
6. Artifacts (earrings)
b. Territory (public, interactional,
home) 7. Environmental factors
3.Haptics (Touching 8.Olfactics (smell/
behavior including perfumes, spices)
handshake, pat on the
Functions of Non-Verbal
1. Accenting – calling attention to a key part of the message
Ex: stamping, increasing volume, moving forward, slowing down
2. Moderating – reducing attention, removing emphasis
3. Ex: reducing volume, speeding up, being incoherent