Kidapawan City National High School

Senior High School Program

SELF-LEARNING MODULE
MEDIA AND INFORMATION LITERACY
QUARTER 1 / WEEK #2
Name:_____________________________ Grade / Strand / Section_________________
Subject Teacher:_________________________ LRN:___________________________
Control No.______________________
I. OBJECTIVES

At the end of the week, learners will be able to:

• Identify traditional media and new media, and their relationships. MIL11/12EMIL-IIIb-5
• Editorialize the roles and functions of media in democratic society. MIL11/12EMIL-IIIb-6
• Search and look up the latest theories on information and media. MIL11/12EMIL-IIIb-7

II. SUBJECT MATTER / TOPIC

1. Traditional and New Media and their Relationships.
2. Roles and Functions of Media in a democratic society.
3. Theories on Information Media.
III. LEARNING RESOURCES:
A. Teacher’s Guide for MIL
B. Social Media and Internet
IV. PROCEDURE : (Activating prior knowledge)
MOTIVATION: “Blaze it up!”

1. “If the Titanic sank somewhere in the Atlantic Ocean, how do you think the news reached people
in England and New York at that time?”
2. “If the Titanic sank today, in what format would people receive or read the news?”

ABSTRACTION “Mind Crafting”

Lesson 1:
Pre-Industrial Age (Before 1700s) - People discovered fire, developed paper from plants, and
forged weapons and tools with stone, bronze, copper and iron.
Examples:
• Cave paintings (35,000 BC)
• Clay tablets in Mesopotamia (2400 BC)
• Papyrus in Egypt (2500 BC)
• Acta Diurna in Rome (130 BC)
• Dibao in China (2nd Century)
• Printing press using wood blocks (220 AD)
• Codex in the Mayan region (5th Century)

JP Laurel corner Quirino Drive, Brgy. Poblacion, Kidapawan City Marlon G. Bolasa, LPT
Telephone No.: (064) 5724144/ (064) 5779654 Media Info and Literacy
Website: depedkidapawancity.com Email: kidapawan.city@deped.gov.ph Grade 12

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Industrial Age (1700s-1930s) - People used the power of steam, developed machine tools,
established iron production, and the manufacturing of various products (including books through the
printing press). Examples:
• Printing press for mass production (19th century)
• Newspaper- The London Gazette (1640)
• Typewriter (1800)Telephone (1876)
• Motion picture photography/projection (1890)
• Commercial motion pictures (1913)
• Motion picture with sound (1926)
• Telegraph
• Punch cards
Electronic Age (1930s-1980s) - The invention of the transistor ushered in the electronic age.
People harnessed the power of transistors that led to the transistor radio, electronic circuits, and the
early computers. In this age, long distance communication became more efficient.
Examples:
• Transistor Radio
• Television (1941)
• Large electronic computers- i.e. EDSAC (1949) and UNIVAC 1 (1951)
• Mainframe computers - i.e. IBM 704 (1960)
• Personal computers - i.e. HewlettPackard 9100A (1968), Apple 1 (1976)
Information Age (1900s-2000s) - The Internet paved the way for faster communication and the
creation of the social network. People advanced the use of microelectronics with the invention of
personal computers, mobile devices, and wearable technology. Moreover, voice, image, sound and
data are digitalized. We are now living in the information age.
Examples:
• Web browsers: Mosaic (1993), Internet Explorer (1995)
• Blogs: Blogspot (1999), LiveJournal (1999), Wordpress (2003)
• Social networks: Friendster (2002), Multiply (2003), Facebook (2004)
• Microblogs: Twitter (2006), Tumblr (2007)
• Video: YouTube (2005) • Augmented Reality / Virtual Reality
• Video chat: Skype (2003), Google Hangouts (2013)
• Search Engines: Google (1996), Yahoo (1995)
• Portable computers- laptops (1980), netbooks (2008), tablets (1993)
• Smart phones • Wearable technology • Cloud and Big Data

Lesson 2:
Internet of Things as Theory of Media and Information
Activity 1: Note: You may use a separate paper for this. This is a part of the learning process.
Search and answer the following questions about The Internet of Things (IoT):
• In your own words, define Internet of Things.
• What brought this theory about? (example: ideas, technology, another theory)
• Do you like the concept of IoT ? Why or why not?
• In what situations do you encounter IoT in the Philippines?
• How do you think IoT will evolve and affect Filipino society in the next 3 to 5 years?
• What do you think is the relationship / cause and effect of IoT in media and information literacy?

Lesson: 3
Roles and functions of media in a democratic society
• Channel - provides opportunities for people to communicate, share ideas, speculate, tell stories
and give information
• Watchdog - exposes corrupt practices of the government and the private sector. Creating a space
wherein governance is challenged or scrutinized by the governed. It also guarantees free and fair
elections
• Resource center - acts as a gateway of information for the society’s consumption. Also, it
becomes a keeper of memories of the community, preserver of heritage and source of academic
knowledge.
• Advocate - through its diverse sources or formats, it bridges the gap of digital divide.

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Activity 2: You may use a separate paper for this.
Create an editorial cartoon that depicts the role and functions of media in a democratic
society.

TOTAL: 30 pts.

ANALYSIS: “Thinking Tools”

Activity 3
Note: You may use a separate paper for this.
Write your answer or explanation briefly.
This is for discussion purposes only.
RUBRICS:
INDICATORS 5 4 3 2 1 TOTAL
CONCEPT The concept The concept The concept The concept The concept
is logical and is logical but is is confusing. or idea is not
clear to lack of focus. disorganized clearly
understand. but it can be stated.
understood.
ORGANIZATIO There is Trying to There’s quite The Failure to
N coherence of incorporate coherence but organization is apply
ideas from coherence not properly good but coherence
one but not shown. shallow. from one
paragraph to consistent . paragraph to
another. the other.
MECHANICS Grammar and There are There are Trying to be Many errors
the choice of some some good at on grammar.
words is grammar technical grammar but
absolutely issues but it writing issues lacking on the
good. can be but still it is choice of
considered. considerable. words.
ORIGINALITY Able to Able to Trying to Most of the The ideas
explain the convey the explain but ideas were were not from
message message not stated taken from one’s point of
from one’s from one’s clearly from another you.
own point of own point of one’s own source and
view with no view but have point of you lack of
grammar some and a minimal personal
issues. grammar grammar experience.
issues. issues
RELEVANCE The idea is a The idea is a Trying to be Somehow Failure to
reflection of reflection of relevance but there is apply
the topic the topic the examples relevance but relevance.
being being given are not the idea is
discussed or discussed or in the context. disorganized.
presented. presented but
lack of focus.
TOTAL 25 pts.

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APPLICATION: “How to do it?”
Activity 4 Note: You may use a separate paper for this.
Make a collage on Traditional media and New Media by cutting out pictures from old magazines and
news papers.
CRITERIA 5 4 3 2 1 Total
CONCEPT/IDEA Well-defined There is Trying to Confusing There is no
concept or concept or convey the ideas and concept at
idea. idea but concept but unclear all.
lack of not really concept
focus. clear.
CREATIVITY Uniqueness Style is Style is Unclear Failure to
and style is unique but inconsistent. style. apply style
being messy. and
emphasized uniqueness
CRAFTSMANSHIP The collage The collage Trying to The There is
is well is well hone the collage inconsistenc
designed designed collage has a y of the
with unique but with differently traditional design.
features. common but lack of or common
features. uniqueness. design.
NEATNESS Pleasing to Pleasing but There is a Not Not pleasing
the eyes the idea is little unclear pleasing at all.
and the idea not so clear. with the but the
is clear. photo’s or idea is
pictures. there.
ORGANIZATION Well- Organized Trying to There are Failure to
organized but lack of organized many organize the
with consistency. well but still inconsisten concept.
consistency lack of cies in
or concept. focus. presenting
the
pictures or
photos.
TOTAL 25
pts

ASSESSMENT: “Let’s Try It!”

ACTIVITY 5 Note: You may use a separate paper for this.

V. EVALUATION “You Can Do It”

Note: You may use a separate paper for this.
Given the available media that we now have in the world, what are its roles and functions in a
democratic society? Explain each roles.

VI. ESSAY WRITING: Note: You may use a separate paper for this. RUBRICS of Activity 3 will be
used to measure your answers here.
In what way does media affect your life (personal, professional, academic, social, others)?
CRITERIA 5 4 3 2 1 TOTAL
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 CONCEPT The concept The concept The concept The concept The concept
is logical and is logical but is is confusing. or idea is not
clear to lack of focus. disorganized clearly
understand. but it can be stated.
understood.
ORGANIZATIO There is Trying to There’s quite The Failure to
N coherence of incorporate coherence but organization is apply
ideas from coherence not properly good but coherence
one but not shown. shallow. from one
paragraph to consistent . paragraph to
another. the other.
MECHANICS Grammar and There are There are Trying to be Many errors
the choice of some some good at on grammar.
words is grammar technical grammar but
absolutely issues but it writing issues lacking on the
good. can be but still it is choice of
considered. considerable. words.
ORIGINALITY Able to Able to Trying to Most of the The ideas
explain the convey the explain but ideas were were not from
message message not stated taken from one’s point of
from one’s from one’s clearly from another you.
own point of own point of one’s own source and
view with no view but have point of you lack of
grammar some and a minimal personal
issues. grammar grammar experience.
issues. issues
RELEVANCE The idea is a The idea is a Trying to be Somehow Failure to
reflection of reflection of relevance but there is apply
the topic the topic the examples relevance but relevance.
being being given are not the idea is
discussed or discussed or in the context. disorganized.
presented. presented but
lack of focus.
TOTAL 25 pts.

Weekly Assessment. The test is a multiple choice. Read and understand the questions
carefully. Encircle the correct answer.

1. People discovered fire and developed paper from plants. This is in what age of the evolution of media?
A. electronic age C. information age
B. industrial age D. pre-industrial age
2. It is characterized by internet that paved the way for faster communication and the creation of
social network.
A. electronic age C. information age
B. industrial age D. pre-industrial age
3.People use the power of steam, developed machine tools, established iron-production and the
manufacturing of various products.
A. electronic age C. information age
B. industrial age D. pre-industrial age
3. Electronic age is characterized by the invention of transistor that lasts from ?
A. 1900s-2000s C. 1700s-1930s
B. 1930s-1980s D. before 1700s
5. The following are media used in pre-industrial age EXCEPT?
A. Acta Diurna C. metal printing press
B. cave paintings D. papyrus
6. Which of the following statements is NOT true about pre-industrial age?
A. People have learned how to make tools out stones.
B. Paper is made out of papyrus.
C. China has the oldest newspaper which is the Dibao.
D.People used typewriter as tool for communication.

7. Which of the following statements is TRUE about industrial age?

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A. People stored information through cave paintings.
B. The means of communication is through the use of electronic devices.
C. Books were published through printing press.
D. People used portable computer laptops.
8.The following are media used to share and store information during the
industrial age EXCEPT?
A. mainframe computers such as IBM 704 C. punch cards
B. newspaper- The London Gazette D. telegraph
9. It is the function of media wherein corrupt practices of the government and private sectors are
exposed to the public that gives the opportunity for the governed to scrutinized the government or
leadership.
A. Media as a resource center C. Media as an advocate.
B. Media as a watchdog D. Media as a channel
10. Marlon searches for journal articles that he will used for her research paper, in google scholar.
Moreover, he browses the internet on how to cite her references so as not to commit plagiarism. This
shows that media functions as?
A. an advocate C. as a resource center
B. as a channel D. as a watchdog
11. It is the function of media where it gives opportunity to bridge the gaps of digital divide.
A. an advocate C. as a resource center
B. as a channel D. as a watchdog
12. The following platforms signal the information age EXCEPT?
A. blogs C. wearable technology
B. television D. you tube
13. Which of the following medium is used during the electronic age?
A. clay tablets C. Personal Computers
B. cloud and big data D. Search Engines
14. It immerses users in a fully artificial digital environment.
A. augmented reality C. reality TV
B. virtual reality D. real-life situation
15. It overlays virtual objects on the real-world environment.
A. augmented reality C. reality TV
B. virtual reality D. real-life situation
_______________________________
Printed Name and Signature of Parents
Date:___________

ANSWER KEYS: WEEK 2

ACTIVITY 2 ACTIVITY 5
Sample of Editorial Cartoon

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