Business Plan

for
Marowero Solar
Technologies.
Company details

Name: Marowero Solar Technologies and Installations.

Trading Name: Marowero Solar Tech.
Address: 2882 Hob-House 3, Mutare
Contact number: +263 202 061 947.
Mobile number: +263 771 182 530.
Email: marowerosolartech@gmail.com

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Table of Contents
Company details....................................................................................................................................ii
Executive Summary...............................................................................................................................1
Business Overview................................................................................................................................2
Background.......................................................................................................................................2
Mission Statement.............................................................................................................................2
Vision................................................................................................................................................2
Goals and objectives..........................................................................................................................2
The investment opportunity...............................................................................................................2
The Market............................................................................................................................................3
Market trends.....................................................................................................................................3
Market Segment.................................................................................................................................3
Risk factors........................................................................................................................................3
Sales and Marketing Plan......................................................................................................................4
Customers..........................................................................................................................................4
Products and services.........................................................................................................................4
Pricing and distribution.....................................................................................................................5
Operating plan.......................................................................................................................................6
Business location...............................................................................................................................6
Competitive Advantages....................................................................................................................6
Equipment Available.........................................................................................................................6
Company structure.............................................................................................................................7
Key employees..................................................................................................................................7
Financial plan........................................................................................................................................8
Projected performance.......................................................................................................................8

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Executive Summary.
This proposal for Marowero Solar Technologies which will be involved in solar energy
system installations and energy efficiency retrofits is designed to be financially profitable,
technically feasible and good for investors, customers, staff, the community at large, and the
environment. It seeks to do what the current competitors are failing to achieve, which is to
provide tailor made solar energy solutions to common Zimbabweans to alleviate the stresses
being caused by the energy crisis.

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Business Overview.
The modern world offers huge potential in the energy sector primarily. More people are
better educated than ever before and scientific knowledge and technology offers solutions to
most of the world's problems. The responsibility of business is to ensure that there is
economic activity that helps the world to progress, and initiatives that address the subject of
solar energy and energy efficiency are a priority for this.

Background.
Marowero Solar Tech, is a solar technology provider and solar panel installation,
maintenance, and repair company that intends to start small in Mutare, specifically in the
Hob-House district, but hope to grow big in order to compete favourably with leading solar
energy companies and solar panel installation, maintenance, and repair companies in the
industry both in Mutare and nation-wide.

Mission Statement.
Our mission is to provide solar technology and professional solar panel installation,
maintenance and repair services, and other related services that will assist businesses,
individuals, households, and non-profit organizations in ensuring that their solar panels are
always in good shape to produce the required power output.

Vision.
Our vision is to establish a standard and world-class solar technology company and solar
panel installation, maintenance, and repair company whose services and brand will not only
be accepted Mutare but also in other cities in Zimbabwe.

Goals and objectives.

The goal of this company to provide solar technology to Zimbabweans and to do it in such a
way that the organization is efficient, financially profitable and therefore sustainable.
Objectives include:
 that investors have a low risk and safe investment opportunity.
 that customers get a good outcome.
 society as a whole gets a positive impact.

The investment opportunity.

The energy industry is a major area for investment, and policy makers in Zimbabwe and
elsewhere are looking to this sector to be the driver of future prosperity. The basic economics
of energy and developments in technology are making the area of solar energy system
installation increasingly attractive. Solar energy systems are positioned to grow in this
segment of the energy market as demand for cheap and clean energy continue to rise. Sector
studies show the vast potential of this segment of the market. Some well-known companies
like Solar Solution Zimbabwe have already made long term investments in the sector.
But the studies do not explain why the growth of that sector has been quite slow relative to
the potential. Our financial analysis suggests that this is because there are mismatches
between the needs of the consumer and the structure of the suppliers of the systems and the
financing. The company seeks to address this constraint by tailoring solutions for the

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different customer groups to meet each client needs best and to provide affordable and one-
stop solutions.

The Market.
The energy market has been growing at an exponential rate due to increased demands for
production and the increasing number of industries as well as mining operations in Zimbabwe
in recent years. The government has launched numerous projects to increase energy
production by upgrading their existing energy generation facilities like Hwange power station
and Kariba Dam Hydro power station. However, there is still much room for improvement as
demand still rises daily and with the economic situation being as it is the solutions must also
be cheap for them to be affordable to the populace, adding more complexity to the situation.

Market trends.
If you are keeping tabs on happenings in the Solar energy industry, you will agree that the
demand for construction of utility-scale solar power projects has skyrocketed many thanks to
substantial energy deficits in the country leading to wide spread load-sheading affecting
everyone from local businesses to individual households. Also, technological advancements
in solar panel construction have definitely led to a greater supply of low-cost panels, making
solar panels more accessible for the average person.
Statistics have indicated that the biggest consumers of solar energy are domestic consumers
who account for a larger percentage of the total consumption. With the high cost of
electricity, many households and individual users are opting for solar energy which is
considered to be more affordable and highly reliable.

Market Segment.
In order to ensure business goals are met, Marowero Solar Tech intends to offer a wide range
of services in order to cater to different types of customers. The focus will be placed on
offering quality services and deployment of the latest infrastructure and technologies to
ensure this solar tech business realizes its intended purpose. The increased frequency of
power outages has also led to many consumers needing alternative solutions to the local grid
to go about their business and to maintain their quality-of-life standards. This will be the
target market segment of Marowero Solar Tech.

Risk factors.
Marowero Solar Tech plans to rely more heavily on consumer purchases than sales to
contractors, which has changed our marketing strategy. The biggest risk is the fact that the
sector already has big players in it and competing against will not be easy as they have
already created concrete brand names and customer bases.
To mitigate these risks, the company will rely on its basic strengths, which are:
 superior quality products;
 Excellent service;
 customized "made to order" fit; and
 access to distribution networks
 price advantage compared with U.S. products.

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Sales and Marketing Plan
With time, energy resources are depleting faster from the globe. With this, the importance of
using alternative energy sources generally helps prevent the exhaustion of energy resources.
With the help of photovoltaic cells, solar energy can be converted to electrical power. Solar
panels can be installed differently depending on the users' needs. This will be the companies
advertising plan and its main sales pitch.
The biggest consumers of solar energy are domestic consumers who account for a larger
percentage of the total consumption. In a bid to reduce electricity costs, many companies are
opting to embrace solar energy to lower business expenses with a view of increasing profits.
Numerous government incentives including tax reliefs on solar energy have encouraged the
uptake of commercial use of solar energy.
A lot of real estate developments are increasingly opting for solar energy since it’s a cost-
effective and environmentally friendly option. To avoid depending on traditional electricity,
many developers are investing heavily in solar infrastructure with the intention of using solar
as a selling point for their properties. This company will also incorporate educational
institutions as one of the key customer segments that it will reach out to.

Customers.
The customer base distribution the company seeks to target is shown below in Fig 1.

Fig 1.
This shows how diverse the needs of each customer are, and Marowero Solar Tech has
tailored its products and services to cater to each demographic and meet their needs in the
best way that guarantees customer satisfaction.

Products and services.

Services offered:
 Electrician on call.
 Consultations with professionals.

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  Solar system designs and troubleshooting.
 Sell solar system equipment.
 Solar system installations and expansions.
 Maintenance of solar systems.

Pricing and distribution

Some of the packages to be offered by Marowero Solar Tech will include:
1. Basic House $900usd includes
 3 X 100watts solar panels
 200ah battery
 1500watts inverter
 change over switch
2. Basic House with Fridge $1500usd.
 4 X 150watts solar panels.
 lithium ion 100ah 24 volts batteries
 2000watts inverter
 change over switch
 installation
3. 3KVA Solar system $2000usd.
 3kva inverter (Mercer, Must, Sukam).
 1 Lithium battery 100ah 48volts (Leoch, Avage, Huawei).
 4 X 330watts solar panels (Canadian).
 installation material.
4. 5kva Solar system $2500usd
 5KVA hybrid inverter (mercer, sukam, must)
 lithium battery 100ah 48volts (Leoch, avage, Huawei)
 4 X 330watts solar panels (Canadian)
 installation material
5. 10kva Solar system $8500usd
 10kva hybrid inverter (mercer, sukam, must)
 18 X 330 watts Canadian solar panels
 4 X lithium battery 100ah 48volts (Leoch, avage, Huawei)
 installation material

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Operating plan.
Small business with goal of expanding into a medium to large organization in the future.
Largely depend on installations and consultant revenue at onset as well as design of solar
systems. Look to target mainly home solar systems, and then expand to include schools,
small businesses and eventually even provide services to solar farms.

Business location.
Will be mainly based in Hob-House and then as time goes on open offices in Mutare Central
Business District.

Competitive Advantages.
 Saves the customer their time because the company is a one stop shop where clients
get both services and solar materials.
 Is easier than spending time in the hardware procuring solar panels, batteries and
inverters for a solar installation project.
 Customer satisfaction is essential to keeping the business’ current customers and
retaining new ones so our service is high quality as a result.
 High quality products guaranteed as well as warranty on the solar systems procured at
the company and installed by our own professionals.
 Gives a predictable scenario hence offering stability for both counterparts during the
contract and makes it easier for client to budget.
 Gives the client the ability to budget and arrange payment plans with us. Setting up a
budget will help the client understand allocation of expenses throughout the project.
 Offers routine maintenance and system checks. This plays a pivotal role in ensuring
that the client's solar system is always in good working condition.

Equipment Available.
Hardware inventory:
 Solar panels.
 Batteries.
 Solar inverter.
 Junction board.
 Charge controller.
 Conduit pipes.
 Frame kits.
 Ferrules and heat shrink.
 Electrical wires.
 Digital multi-meter.
 Inline fuse unit.
 Electrical switches.
 Solar pumps.
 Solar geysers.
 Home lighting systems.

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Company structure
Company will be a two-partner business, with the Chief Operating Officer being the major
partner and will deal with the installations part and the other partner will be the business and
marketing leader, that is, the Chief Executive Officer.

Key employees.
 Office sales clerk.
Responsible for all the office documentation and handles customer appointments and
consultation scheduling.
 Shop attendant.
Deals primarily with the sales of the inventory.
 Technician.
Handles the installation of the solar systems onsite.
 System designer and engineer.
 Designs the solar systems and works with the customers to understand their exact
needs and requirements and designs the systems to provide it.

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Financial plan.
The company will be financed the two major partners as well as a few partners and they will
control the direction of the business to make sure that it is expanding at the forecasted rate.
As for the solar tech business start-up, no equity funding or outside loans will be required.
With the help of financial experts, we developed the following financial plan for this start-up
business.

Projected performance.
The following diagrams are based on calculations made by using certain assumptions about
the current economic environment and its possible changes.

Fig 2.

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 Fig 3.

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