LCC503

FACULTY OF BUSINESS AND MANAGEMENT

BACHELOR OF BUSINESS ECONOMICS(HONS.) (BA280)

ENGLISH FOR BUSINESS COMMUNICATION (LCC503)

ASSESSMENT 1:
BUSINESS PITCH OUTLINE ( TRILUXE LIPBALM)

PREPARED FOR:
MADAM KHAIRUNNISA BINTI MOHD DAUD

PREPARED BY:
NUR KAMIELYA BINTI AHMAD KAMAL

DURATION FOR SUBMISSION: 4 weeks ( weeks 2 – weeks 6)

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BUSINESS PITCH OUTLINE

INTRODUCTION

Attention
getter (Display pictures of Eucerin lip balm and the founder, apothecary
Paul C. Beiersdorf, on the screen)

I. Use the response question: Have you ever experienced dry,

chapped lips, particularly during harsh weather conditions or
because of frequent lip licking?
II. Highlight the immediate need for effective lip care:" As the
colder months approach, it's crucial to ensure that our lips
are adequately moisturised and protected from the harsh
effects of winter weather."

III. Give more information about the ingredient of Eucerin lip

balm (Panthenol, which converts into Pantothenic Acid in the
skin, promoting skin regeneration and repair)
Introduce myself to the audience

Share with the audience:

Credibility
I. Introduce Eucerin as a trusted skincare brand known for its
dermatologist-recommended products formulated to address
various skin concerns

II. Share Testimonials or User Reviews

III. Share personal experience while using the lip balm

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Tell more details to the audience:

Background I. Eucerin Lip Balm is gentle for all skin types, including
Information sensitive skin, and is fragrance and preservative-free.

II. Ideal for daily application, this lip balm effectively nourishes
and protects lips from environmental aggressors, keeping
them soft and moisturised.

Introduce the new idea to the audience.

Central idea I. "Nano Infused Triluxe Lip Balm." This innovative formula
ensures optimal absorption and long-lasting moisture
retention, leaving the lips soft and smooth.

II. It also contains SPF with DNA repair to minimise the risk of
sunburn and premature ageing.

III. Another critical feature is its antioxidant and anti-pollution

defence, providing powerful protection against
environmental aggressors such as pollution and free
radicals.

BODY

Issue / Inform the audience:

Problem
I. Eucerin Lip Balm currently does not incorporate SPF with
DNA repair functionality and does not contain antioxidants
or anti-pollution ingredients.

The solution to this problem is to create a 3-in-1” Nano Infused

Solution Triluxe Lip Balm” formula with SPF, DNA repair function, and
antioxidants.

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Inform the audience of the benefits of “Nano Infused Triluxe Lip

Balm.”

1. Superior Hydration:
The nano-infused moisturising agents deeply penetrate the
lips, providing intense hydration and repairing damaged skin
barriers for soft, smooth, and rejuvenated lips with long-
lasting moisture.

Justification 2. Advanced Sun Protection:

for the The lip balm offers broad-spectrum sun protection with
solution nano-encapsulated sunscreen, shielding the lips from UV
rays for healthy outdoor activities.

3. DNA Repair:
The lip balm repairs and regenerates lips for improved
health and resilience.

4. Antioxidant Defense:
Nano-encapsulated antioxidants like vitamin C and
coenzyme Q10 protect against environmental damage,
keeping lips youthful.

CONCLUSION

Our” Nano Infused Triluxe Lip Balm “revolutionises lip care by

Reinforce offering a groundbreaking solution that combines hydration, sun
central idea protection, and antioxidant defence in a single, innovative product.
With its advanced formulation and cutting-edge technology, this lip
balm provides customers with superior benefits.

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I. Ask the audience if they are ready to change (Are you

prepared to take the first step towards healthier, more
beautiful lips? Explore our innovative lip care solution today.)

Call to II. Tell the audience to visit our website to learn more about the
action benefits of our lip balm and discover how it can revolutionise
their lip care routine.

III. Provoke emotions: Elevate your lip care experience with our
"Nano Infused Triluxe Lip Balm" for hydrated, protected, and
rejuvenated lips. Order now!

Source of References
I. Eucerin. (n.d.). SB-Desktop-2023.

LINK: https://www.eucerin.my/

II. Eucerin. (n.d.). df0440eab8d44a268305c077f90758db-screen.

LINK: https://int.eucerin.com/products/aquaphor/sos-lip-repair

III. Hebert, C. (2024, February 14). What is Lip Balm: What You Need to Know—all

Good Body Care.

LINK: https://allgoodbodycare.com/what-is-lip-balm/

IV. Lin, R. L., MD. (2021, May 18). What you need to know about lip balm | Short Hills

Dermatology. Short Hills Dermatology.

LINK: https://shorthillsderm.com/blog/what-you-need-to-know-about-lip-balm/