30-8-2023

Business research 3
Lecture 4

Today’s programme

• Lecture on requirements problem statement

• Exercise formulating problem statement
• Exercise dismantling unsuitable research design

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Here we go!!!

The last few weeks…

Feasible &
Client’s issue technically correct
problem statement

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Requirements problem statement

The problem statement should be:

• In the form of a question
• Open minded (so without a preconceived solution)
• Free of vague, superfluous or emotional words
• As SMART as feasible? That is, don't put a number in if it isn't an essential, relevant,
acceptable, and real factor
• Crystal clear

In case of limitations
• Clarity on limitations for aspects, subjects and/or methods

Exercise
20 minutes
• Form groups of 4-5 students
• Complete the exercise
• Record your answer and insights on paper
• After 20 minutes checkpoint, 1 person from the group presents their answer in 1 minute
• Teacher randomly chooses presenter at the checkpoint
• Presentation without tools

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BREAK!!!
10 minutes

Research design

• Research questions to gather all insight needed for solving the problem statement
• Methods & instruments
• Respondents, sources

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Exercise
35 minutes
• Form groups of 4-5 students
• Complete the exercise
• Record your answers and insights on paper
• After 35 minutes checkpoint, 1 person from the group presents their answer in 1 minute
• Teacher randomly chooses presenter at the checkpoint
• Presentation without tools

Homework:
Review today’s steps and your performance