JH CERILLES STATE COLLEGE

Department of School of Business and Management

Bachelor of in Entrepreneurship

Business Marketing

Submitted to:

Mr. Ernesto B. Medina Jr., MBA

Course Professor

Submitted by.

Via C. Gracia

Johnrey A. Jurane

Jamaica B. Lamesa

Market Research
Introduction

Bachelor of Science in Entrepreneurship students conducted a survey interview at Boyet

store located in Purok. Bakhaw A. Barangay Kawit Pagadian City on February 26, 2024. The
focus group was conducted as part of the Business Marketing Course.

The following are the questions that the proponents asked to the respondents during the
survey interview.

1. Name of the market (why it was named that way).

 The name of the market is Boyet Store, and it was name that way, because
everyone in their place knows Boyet the very kind Purok President.

2. Location of the Market

 The location of the market is Purok. Bakhaw A. Barangay Kawit, Pagadian City

3. The size of the market

 The market size is 600x300 cm

4. Year it was created.

 The market was created on year 2002.

5. The owner of the market

 The owner of the market is Mrs. Rowena Rivero Heneroso,

52 years of age wife of Boyet Heneroso.

6. What is the famous product over the market?

 The famous product in the market is the Banana cue, Turon, Camote cue and
Kalan de uling with blower.
Overall, the survey has highlighted the positive impact of Boyet Store on the community. It
has provided valuable feedback that can be used to enhance the market’s offerings and
services, ensuring continued satisfaction among customers. The insight gathered from the
survey will aid in the market’s growth and development, allowing it to better to cater to the
evolving needs of the community.

 Documentation