Republic of the Philippines

Department of Education
Region I
SCHOOLS DIVISION OFFICE I PANGASINAN
MALIMPIN NATIONAL HIGH SCHOOL
MALIMPIN, DASOL, PANGASINAN

ACTION PLAN
SCHOOL INFORMATION OFFICER
Area/Phase Objectives Time Persons Involved Remarks
Frame
Assess Information Needs - Conduct a thorough assessment of Year School Head, SIO,
Round Learners, Parents
the information needs within the
school community, including
students, parents, teachers, and
administrators.
- Identify the types of information
that are most frequently sought
after or requested.
- Determine the most effective
channels for delivering information,
such as newsletters, social media,
website, or email.
Develop a Communication - Create a comprehensive Year School Head, SIO,
Round Learners, Parents
Strategy communication strategy that
 outlines the goals, objectives, and
target audience for each
communication channel.
- Determine the frequency and
timing of communication to ensure
consistent and timely delivery of
information.
- Consider incorporating a mix of
traditional and digital
communication methods to reach a
wider audience.
Establish Communication - Set up and maintain an updated Year School Head, SIO,
Channels Round Learners, Parents
school website that serves as a
central hub for information
dissemination.
- Create and manage social media
accounts, such as Facebook,
Instagram, or Twitter, to engage with
the school community and share
news and updates.
- Implement an email newsletter
system to regularly communicate
important information to parents
and staff.
 - Explore other channels such as
mobile apps, SMS alerts, or digital
signage to expand communication
reach.
Create Engaging Content - Develop engaging and informative Year School Head, SIO,
Round Learners, Parents
content that aligns with the school's
goals and objectives.
- Write articles, blog posts, or
newsletters that highlight school
achievements, upcoming events,
student accomplishments, and
important announcements.
- Include visuals, such as photos or
videos, to enhance engagement and
make the content more appealing.
- Tailor the content to the specific
needs and interests of each target
audience.
Collaborate with - Work closely with school Year School Head, SIO,
Round Learners, Parents
Stakeholders administrators, teachers, and staff to
gather accurate and up-to-date
information for communication
purposes.
- Collaborate with student
 organizations and parent-teacher
associations to involve them in the
communication process.
- Seek feedback and input from the
school community to ensure that
their information needs are being
met.
Monitor and Evaluate - Continuously monitor the
effectiveness of the communication
channels and adjust strategies as
needed.
- Track engagement metrics, such as
website traffic, social media
followers, email open rates, and
feedback received.
- Conduct surveys or feedback
sessions to gauge the satisfaction
and effectiveness of the information
being provided.
- Use the gathered data to inform
future communication strategies and
improvements.
Professional Development - Stay up-to-date with current
communication trends, technology,
 and best practices through
professional development
opportunities.
- Attend conferences, workshops, or
webinars related to school
communications and public
relations.
- Network with other School
Information Officers and
professionals in the field to share
ideas and learn from each other.

Prepared by: Noted:

ELTON JOHN G. PILAR EUNICE N. BALAOING. PhD

School Information Officer Principal II