Sheraton

Key Message Document

2022
 Key Message Document
2022

Sheraton Hotels in 150 words Sheraton Hotels in 60 words

Sheraton Hotels has always been a timeless, upscale pioneer in hospitality. It is Marriott International’s Sheraton Hotels is an iconic and global
most global brand, positioned within the Premium tier, with nearly 450 hotels in 70+ countries spanning Premium tier brand, with nearly 450 hotels in
6 continents, and with over 151 hotels in the pipeline. With its rich history and iconic presence in the 70+ countries spanning 6 continents, and 151
hospitality industry, it was the first hotel to land in many cities around the world, garnering acceptance hotels in the pipeline. With its history and
and trust, and establishing itself as the fabric of communities around the globe. presence, it was the first hotel to land in many
cities around the world and establishing itself
Our unmatched global scale and distribution, paired with our strong network of properties and people, as the fabric of communities around the globe.
continue to serve as a symbol of excellence, trust, and invitation for our guests - both traveler and local.

There is so much pride in the Sheraton brand, and the elements of the brand that have thrived and
survived over the 80 years are what will continue to move the brand forward.

Sheraton Hotels. Where the World Comes Together

About Sheraton Hotels

- A Premium Tier, full service, hotel brand in the Marriott International portfolio
- Sheraton has always stood for community and the brand has played a special role in beginning, integrating, serving and building communities
around the world.
- Sheraton’s new design strategy offers spaces and services that serve guests’ desires as they gather as part of a community, no matter whether
they’re there to work, meet, or relax, alone or together.
- Brand Tagline: Where the World Comes Together
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2022

History of Sheraton Hotels

- First hotel established in1937 in Springfield, Massachusetts
- First hotel chain to be listed on New York Stock Exchange in 1947
- Expands in the Middle East and South America in the 1960s
- First international hotel chain to operate in China in 1985
- Today, Sheraton has nearly 450 hotels located in communities around the world and represents Marriott International’s most global and iconic brand

Global Distribution and Product Transformation

- 436 open hotels, 70+ countries, spanning 6 continents
- 151 in the Pipeline
- The brand has 20 Transformed hotels globally representing the new Sheraton design vision
- We anticipate having nearly 50 Transformed Hotels globally by end of 2022

Sheraton Brand Positioning

- A global icon with deep roots in communities around the world where we invite, we welcome, and we connect
- Full Service with locations in urban, suburban, metro, and resort destinations
- Internal Positioning: The World’s Gathering Place
- External Tagline: Sheraton. Where the World Comes Together
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Brand Passion Points The Sheraton Experience

- Productivity Inspired by the Public Square and built upon our brand’s passion points, Sheraton’s design
- Relationships and guest experience strategies build upon one another for an integrated environment and
- Growth work together to amplify our brand’s vision to be The World’s Gathering Place.
- Belonging
- Work: Community Table / The Booths / Business Services
Core Values - Meet: The Studios / Club Lounge / Community Manager
- Welcoming - Relax: &More by Sheraton / F&B Philosophy / Veiled Bar
- Assured
- Community Service & Culture
Delivering the brand experience through our Community Tenets that create strong bonds
Target Guest: The Team Player among our teams.
- “We” rather than “me”
- For the greater good - Care: Make a difference through acts of kindness and care
- Relentlessly dependable - Connect: Find authentic ways to create meaningful connections
- Strong and secure - Contribute: Seek out and own opportunity to contribute to greater good
- Has a story to tell