Web designers by the numbers

We wanted to find out where web designers are today in terms of their skills in web design, freelancing,
and Webflow.. We asked our audience of 400k+ web designers to find out.

web design

14%
Adv.
30%
Beginner

56%
Inter.

How web designers rate 32% of Web Designers use Figma as their tool of choice. The
their own proficiency vast majority report a proficiency level of ‘Intermediate’

The steps web designers take to complete projects. Only 30%

report having content strategy as part of their process

28% report having no process.

30% 40% 30% 50% 100% 80% 10%

Discovery Research Content Low-fi Testing

strat. design High-fi Dev.
design

How web designers develop Web designers want to get better at...

51% animation

Webflow
working faster

layout

UI/UX

Visuals

20%
Work w/ developer Creativity & innovation

Clearer process
4%
16% Code

WordPress mastering tools

6% 4% seo
Squarespace Wix
0% 5% 10% 15% 20% 25%

freelance

43%

29%

17%
11%

Lost Entry-lvl Intermediate Advanced

1 in 2 freelancers report having
a portfolio website. Of those
How freelancers rate their business management skills. Most who do, 60% report being
rate themselves as “Entry-level” due to poor client acquisition dissatisfied with it.

13%
9% Social media
Online
marketplace

75%
Referrals

3%
Cold emailing
1 in 3
How freelancers find clients. The vast majority freelancers report a steady
rely on referrals for steady work. influx of work

Freelancer tools of choice.

Freelancers want to get better at...
Half use Notion or Trello.

consistent work

better portfolio

business management

finding a niche

higher prices

marketing

better clients

confidence

work/life balance

0% 10% 20% 30%

webflow

6%
Adv.

22%
Beginner

72%
61% 39% Inter.

Yes No

Have web designers worked How web designers rate their current
with Webflow before? Webflow proficiency

41% are confident creating Only about 16% report using 37% report including custom
animations in Webflow integrations in their projects code in their projects

Webflow developers want to get better at...

9/10
Integrations

92% reported enjoying Webflow

as their tool of choice Custom code

working faster

styling
62%
WordPress
interactions

cms

25%
Code from scratch

advanced builds/layouts
12%
Other

e-commerce
What web designers report as
preferable alternatives 0% 10% 20% 30%

Learn the art & business of web design: www.flux-academy.com