FACULTY OF BUSINESS

DEPARTMENT OF BACHELOR OF BUSINESS ADMINISTRATION

COURSE UNIT; STRATEGIC MANAGEMENT
LECTURER; MR.ASTON BLESSED ARYAMANYA
NAME REG. NO
KISAAKYE JUDITH S21B05/124
MUHINDO MIRIAM NYABAGHENI J23B05/028
AKELLO REBECCA J22BO5/209
 COMPANY AND NEW PRODUCT
• PepsiCo limited is an American multinational food, snack, and beverage corporation
• Pepsi's vision ‘‘be the global leader in convenient foods and beverages by winning with a
purpose.’’
• Pepsi's mission ‘‘creating more smiles with every sip and every bite.’’
• PepsiCo plans to introduce Tropicana juice as a new product in different flavors such as grapes,
oranges, mango, strawberry and banana to meet the different tastes and preferences of their
local and international customers.
 PEPSI CAN LAUNCH TROPICANA JUICE TO ITS LOCAL
COSTUMERS CONSIDERING THE FOLLOWING MODELS

MICHAEL PORTER’S FIVE FORCES MODEL

• threat of new entrants
• bargaining power of suppliers
• bargaining power of buyers
• threat of substitutes:
• competitive rivalry
 MODELS cont’d
INDUSTRY LIFE CYCLE
• initiation phase:, planning phase, execution phase, monitoring and controlling phase and closing
phase:
GEERT HOFSTEDE’S CULTURAL DIMENSION. IT IDENTIFIES SIX DIMENSIONS OF
UNDERSTANDING CULTURAL DIFFERENCES.
• power distance
• individualism vs. collectivism
• masculinity vs. femininity
• uncertainty avoidance
• long-term orientation vs. short-term normative orientation
• indulgence vs. restraint’
 INTERNATIONAL/ GLOBAL ENTRY MODEL TO USE
EXPORT INTERNATIONAL/ GLOBAL ENTRY MODE
• export model is categorized into two
• direct export model
• indirect exporting
HOWEVER THERE ARE OTHER GLOBAL MODES THAT PEPSI CAN USE;
• licensing
• franchising
• joint ventures
 PEPSI CAN SUSTAINABLY REACH AND SELL
TROPICANA TO ITS COSTUMERS BY;
• building a strong brand
• digital marketing channels
• providing exceptional customer service
• implementing a sustainable pricing strategy
• measuring and analyzing performance
 IMPACT OF TROPICANA JUICE ON PEPSI
FINANCIAL IMPACT
• revenue growth
• market expansion:
• costs and investments
• profit margins
NON FINANCIAL IMPACT
• brand image
• competitive advantage
• customer relationships:
• employee morale and engagement:
 E) STRATEGIES THAT PEPSICO CAN EMPLOY TO ADDRESS
THE ABOVE
FINANCIAL STRATEGIES:
• budget allocation:
• pricing strategy
• financial forecasting
NON-FINANCIAL STRATEGIES:
• market research
• product development
• marketing and promotion
 CONCLUSION

In conclusion, by implementing these strategies PepsiCo can effectively launch the new product
locally, expand into international markets, sustainably reach customers, drive company growth and
address challenges effectively.

THANK YOU