CHHATRAPATI SHAHU JI MAHARAJ

UNIVERSITY, KANPUR
A MARKET SURVEY REPORT ON
MARKETING STRATEGY OF TATA COMPANY

SUBMITTED FOR THE PARTIAL FULFILMENT OF THE

REQUIREMENTS

FOR THE AWARD OF DEGREE OF

BACHELOR OF BUSINESS ADMINISTRATION
SESSION (2021-2024)

SUBMITTED TO: SUBMITTED BY:

Dr.Sidhanshu Rai Name : Lavkush Yadav

Course: BBA 3rd Year
Roll No: 21185000085
 Declaration
I Hereby declare that the project work entitled a survey on the
‘Marketing Strategy of Tata company Submitted to CSJM University,
Kanpur is partial fulfilment of Degree of BBA is the original work
conducted by me the information and data given in the report is
authentic to the best of my knowledge.
This Project Report is not being submitted to any other
university for award for any other Degree, Diploma and
Fellowship.

Name: Lavkush Yadav

BBA 3rd Year

Roll No.21185000085
 ACKNOWLEDGEMENT

I take this opportunity to express my profound sense of gratitude and

respect to all those who helped me through-out the duration of this
project.

It gives me immense pleasure to acknowledge my indebteness and sense

of gratitude
TO Dr.Sidhanshu Rai (Project guide) for the project under taken.

I also immensely thank the other faculty members of the institute under
who continoues support and guidance I completed the project.
 CERTIFICATE
This is to certify that the Research Project Report entitled “A Market
Survey Report on Marketing Strategy of Tata Company” is a bonafide
work of lavkush yadav student of BBA VI Semester. It has been done
under my supervision for the partial fulfillment of the requirement for
the award of BBA degree from CSJM University, Kanpur.
The study presented here has not been submitted earlier elsewhere. I am
pleased to say that the performance of the student during the period of
report work was satisfactory.

Faculty guide:
Dr. Sidhanshu Rai
 EXECUTIVE SUMMARY
The current millennium has unfolded new business rules most the
significant of them being that company has to constantly look into
minds of the customer. Customer loyalty plays a significant role and
today securing that loyalty requires quality right price and of course last
but not the least i.e. creating awareness about that product. As a trainee,
I was given knowledge about the way and style of their working, their
routine and their environment. It was a great experience in getting under
such a reputed company, which has in it the ability to retain customer.
 METHODOLOGY

Research is a scientific and systematic search for relevant information

on a specific topic. In other words, it is a search for knowledge through
objective and systematic method of finding solution to a problem.
Research methodology is a way to systematically solve the research
problem. It includes the various steps that are generally adopted by a
researcher in studying his research problem along with the logic behind.
There are two methods of data collection viz., primary and secondary.
Primary data are those which are collected afresh and for the first time,
and thus happen to be original in character. There are several methods of
collecting primary data which are:

1. Observation method
2. Interview method
3. Through questionnaires
4. Through schedules
5. Warranty cards

The secondary data are those which have already been collected by
someone else and which have already been passed through the statistical
process. There are various sources of secondary data which are:
Publications of the central, state and local governments
Technical and trade journals
Books, magazines and newspapers
Public records and statistics
Company records

In this particular project, the data being collected is of secondary type.

Following is the secondary data that has been collected:-
Daily Balance Transfers: - These are the daily expenditures spent and
collections collected by units.
COCA: -These are the collections by RODs (Regional Operational
Divisions) and directly by sites.
COCF3: -These are the cheque collections by corporate offices.
Journal Vouchers: -These are rectifications and allocations received
from regions.
Bank Statement: This statement includes the transactions that are
recorded and maintained by banks.
 TABLE OF CONTENTS

S.NO TOPICS

1. INTRODUCTION

2. EXECUTIVE SUMMARY

3. METHODOLOGY

4. BRAND AMBASSADOR

5. BUSINESS SECTOR OF TATA COMPANY

CHEMICALS
ENGINEERING
MATERIALS
CONSUMER PRODUCTS
COMMUNICATIONS

6. CONCLUSION

7. BIBLOGRAPIY
 INTRODUCTION
At the Tata Group our purpose is to improve the quality of life of the
communities we serve. We do this through leadership in sectors of
national economic significance, to which the Group brings a unique set
of capabilities. This requires us to grow aggressively in focused areas
of business.
Our heritage of returning to society what we earn evokes trust among
consumers, employees, shareholders and the community. This heritage is
being continuously enriched by the formalisation of the high standards
of behaviour expected from employees and companies.
The Tata name is a unique asset representing leadership with trust.
Leveraging this asset to enhance Group synergy and becoming globally
competitive is the route to sustained growth and long-term success.
Five core values
The Tata Group has always sought to be a value-driven organisation.
These values continue to direct the Group's growth and businesses. The
five core Tata values underpinning the way we do business are:
Integrity: We must conduct our business fairly, with honesty and
transparency. Everything we do must stand the test of public
scrutiny.
Understanding: We must be caring, show respect, compassion
and humanity for our colleagues and customers around the world,
and always work for the benefit of the communities we serve.
Excellence: We must constantly strive to achieve the highest
possible standards in our day-to-day work and in the quality of the
goods and services we provide.
Unity: We must work cohesively with our colleagues across the
Group and with our customers and partners around the world,
building strong relationships based on tolerance, understanding and
mutual cooperation.
Responsibility: We must continue to be responsible, sensitive to
the countries, communities and environments in which we work,
always ensuring that what comes from the people goes back .
 BRAND AMBASSADORS
The Tata Group has some of India's most famous personalities from the
sports and entertainment fields endorsing its products and services, and
the Tata brand.
Narain Karthikeyan: The 'fastest Indian in the world' has been a brand
ambassador for the Tata Group since 2002. The Group was instrumental
in helping Karthikeyan break into the charmed Formula One racing
circle in 2005.
Sourav Ganguly and Irfan Pathan: The old warhorse and the young
tearaway have been supporting the Tata Indicom brand. Ganguly has
also been associated with Tata Steel.
Sania Mirza: The new kid on the tennis block has been making waves
in the women's game with her power and ebullience. Mirza, who
broke into the ATP top 100 in 2005, is a brand ambassador for Tata
Tea.
Yuvraj Singh: This rising cricket star, among the most prominent of
the young brigade that has been transforming the way India plays the
game, is a prominent feature of the many promotions run by Westside,
the retail chain of lifestyle stores.
Naseeruddin Shah: Arguably the best actor of his generation, Shah has
been endorsing a range of insurance products from the Tata AIG stable.
Aamir Khan: To promote its watches, Titan has cast this extremely
popular and versatile Bollywood star in the role of an "iconic, style-
conscious [brand ambassador] who cuts across both sex and age groups
in urban and rural India".
Karun Chandhok: Tata Group brand ambassador Karun Chandhok is
the brightest young star in the brigade of Indian racing car drivers
looking to follow in the footsteps of Narain Karthikeyan. The 21-year-
old racer is currently honing his skills in the Formula 3 World Series for
RC Motorsport, for whom he has made a positive start in the 2005-2006
racing season.
 TATA TITANS
There is a difference between making money for oneself and creating
wealth for others. This is the story of a business house that has created
wealth for a nation. It is a story of struggle, anxiety, adventure and
achievement. This is the story of our pioneers.
Jamsetji Tata: The founder of the Tata Group began with a textile mill in
central India in the 1870s. His powerful vision inspired the steel and
power industries in the country, set the foundation for technical
education, and helped India leapfrog from backwardness to the ranks of
industrialised nations.

Sir Dorab Tata: Through his endeavours in setting up Tata Steel and
Tata Power, this elder son of Jamsetji Tata was instrumental in
transforming his father's grand vision into reality. It was also under his
leadership that the Sir Dorabji Tata Trust, the premier charitable
endowment of the Tatas, was created, propelling the Tata tradition of
philanthropy.

Sir Ratan Tata: Jamsetji Tata's younger son had a personality that
reflected his sensitivity to the struggles of ordinary people and his desire
to utilise his considerable wealth to enhance the quality of public life. A
philanthropist all his life, he created a trust fund for "the advancement of
learning and for the relief of human suffering and other works of public
utility". The Sir Ratan Tata Trust is today the second largest of the Tata
trusts.

JRD Tata: The late chairman of the Tata Group pioneered civil aviation
on the subcontinent in 1932 by launching the airline now known as Air
India. That was the first of many path-breaking achievements that JRD,
who guided the destiny of the Group for more than half a century,
came to be remembered
 BUSINESS
SECTORS
OF
TATA INDUSTRY
CHEMICALS
SECTOR
1. RALLIS INDIA
2. TATA PGMENTS

Rallis India
Profile
Rallis India is one of India's leading
agrochemical companies. It offers the most
comprehensive portfolio of pesticides and
also markets some seed varieties and
speciality fertilisers.

Rallis has an extensive distribution system

with more than 1,500 distributors and
30,000 dealers nationwide, backed by strong marketing and sales teams.
It also has marketing alliances with several multinational agrochemical
companies, including FMC, Nihon Nihyaku, Dupont, Syngenta,
Makhteshim Agan and Bayer.

Areas of business
Agrochemicals division
This division deals in pesticides, speciality fertilisers, micronutrients
and seeds. The company's leadership in pesticides comes from its
portfolio of brands, including Contaf, Rogor, Tatamida, Reeva and
Tatametri. Its
range of speciality fertilisers includes calcium nitrate, Tracel and
Solubor.

Rallis's portfolio of products enables growers of cotton, rice, vegetables,

grapes and other crops to control insect pests, diseases and weeds that
affect crop output.
International business division
Rallis exports its range of pesticides through alliances with agrochemical
companies across the globe. The company's export basket includes
technical-grade pesticides, branded formulations and contract-
manufactured products.
Leather chemicals
This business deals primarily with the import of vegetable extracts and
speciality chemicals, such as wattle, syntans, fatliquors and pigments,
manufactured by the company's principals in Europe, Africa and
Argentina for distribution to the leather industry. It also exports natural
tanning extracts to the UK, Italy and Argentina. Rallis has technical
laboratories in main tanning centres like Chennai, Ranipet, Vaniyambadi
and Kanpur.
Manufacturing
Rallis's factories in five locations in India manufacture technical-grade
pesticides and formulations; it has the largest capacity in the country
(10,000 tonnes per annum of technical-grade pesticides and 30,000
tonnes / litres per annum of formulations).
.
Research and development
The Rallis Research Centre at Bangalore has over 200 highly qualified
and experienced research scientists focusing on toxicology studies and
the development of new formulations and manufacturing methods. The
activities supervised from the centre include: conducting field trials to
prove efficacy of products; residue, metabolism and other studies
necessary for registration of compounds; and contract synthesis.

Corporate social responsibility

Rallis employees have established a social service group called Rallilove
to assist the needy through an initiative called Assisting Communities
Through Service. The company's social service initiatives in Mumbai
include providing non-formal education to destitute children; sponsoring
a day-care centre for the many homeless children who come to the city
from all parts of India; and providing educational, dietary and other
support to the children of sex workers. Rallis also provides social
support to blind women at various institutes and houses for the aged.

Tata Pigments
 Profile
The company is a wholly-owned subsidiary of
Tata Steel. Its product range includes synthetic
iron oxide pigments used to lend colour to
paints, emulsions, cement floors, plastics,
rubber, paper, drugs, printing ink, and other end
products. It has engaged the services of reputed
American technical consultants to upgrade the
quality of its products in line with international standards.
Areas of business
The company is engaged in the production of synthetic red and yellow
oxides of iron. Tata Powders have been developed for cement floors in a
range of colours that have been well received in the marketplace. It also
manufactures dry cement paint for exterior application under the brand
name Cemplus, and is exploring the possibilities of manufacturing liquid
paint for exterior application, and phenolic resins that are used in
refractories and foundries.

The company’s products are exported to the UK. Its product line is being
exported to Indonesia and Nepal and plans to expand the network to the
Middle East, Sri Lanka and Bangladesh are underway.
Location
The company is located in Jamshedpur.
ENGINEERING
1. TATA MOTORS
2. VOLTAS

Tata Motors

Profile
Established in 1945, Tata Motors is
India's largest automobile
company, with revenues of Rs
24,000 crore (USD 5.5 billion) in
2005-06. The company began
manufacturing commercial vehicles
in 1954 with a
15-year collaboration agreement with Daimler Benz of Germany. It is
the leader by far in commercial vehicles in each segment, and the
second-largest in the passenger vehicles market with winning products
in the compact, midsize and utility vehicle segments. The company is
the world's fifth-largest medium and heavy commercial vehicle
manufacturer.

Areas of business
Tata Motors' product range covers passenger cars, multi-utility vehicles
as well as light, medium and heavy commercial vehicles for goods and
passenger transport. Seven out of 10 medium and heavy commercial
vehicles in India bear the trusted Tata mark. The company developed
India's first indigenously developed light commercial vehicle, India's
first sports utility vehicle and, in 1998, the Tata Indica — India's first
indigenously manufactured passenger car. Within two years of launch,
Tata Indica became India's largest selling car in its segment.

Commercial vehicle business unit

The company has over 130 models of light, medium and heavy
commercial vehicles ranging from two tonnes to forty tonnes, buses
ranging from 12-seaters to 60-seaters, tippers, special purpose vehicles,
off-road vehicles and defence vehicles.

Passenger car business unit

The company's passenger car range comprises the compact car Indica,
the midsize Indigo and Indigo Marina in both petrol and diesel versions.
The Tata Sumo, the Tata Safari and its variants are the company's multi-
utility vehicle offerings.

In addition to the growth opportunities in the domestic market, the

company is pursuing growth through acquisitions. In 2004, it acquired
the Daewoo Commercial Vehicle Company, Korea's second-largest
truck maker, now named Tata Daewoo Commercial Vehicles Company.
In 2005, Tata Motors acquired a 21-per cent stake in Hispano Carrocera,
a reputed Spanish bus and coach manufacturer, with an option to acquire
the remaining stake as well.

Research and development

Tata Motors invests approximately up to 2 per cent of its annual
turnover on research and development, with an emphasis on new
product
/ aggregates development and technology upgradation. Its Engineering
Research Centre in Pune employs over 1,400 scientists and engineers
and has India's only certified crash-test facility and hemi-anechoic
chamber for testing of noise and vibration.
The company also draws on the resources of leading international design
and styling houses like the Institute of Development in Automotive
Engineering, SPA, Italy, and Stile Bertoni, Italy. The company has also
been implementing several environmentally sensitive technologies in
manufacturing processes and uses some of the world's most advanced
equipment for emission checking and control.

Environmental responsibility
Tata Motors has led the Indian automobile industry's anti-pollution
efforts through a series of initiatives in effluent and emission control.
The company introduced emission control engines in its vehicles in
India before the norm was made statutory. All its products meet
required emission standards in the relevant geographies. Modern
effluent treatment facilities, soil and water conservation programmes
and tree plantation drives at its plant locations contribute to the
protection of the environment and the creation of green belts.

Exports
Tata Motors' vehicles are exported primarily to Europe, Africa, the
Middle East, South and South East Asia and Australia. The company
also has assembly operations in Malaysia, Bangladesh, Ukraine, Kenya
and Russia. Over the years, the company has received more than 50
awards from the government of India's Engineering Export Promotion
Council, for its export initiatives. While currently about 14 per cent (as
on March 31, 2005) of its revenues are from its international business,
the company intends to increase its international business through
organic and inorganic growth routes.

Associates
Tata Motors has made substantial investments in building associate and
subsidiary companies that complement and support its business
activities. These include:
Tata Daewoo Commercial Vehicle Company, manufactures heavy
trucks ranging from 15T GVW to 45T GVW. Tata Motors acquired this
company in March 2004.
Tata Cummins, a joint venture with Cummins, USA, manufactures
Cummins engines for Tata Motors.
Telco Construction Equipment Company, a joint venture with Hitachi
Machinery Company, Japan, is engaged in the manufacture and sale of
earthmoving machinery and construction equipment such as hydraulic
excavators, cranes and wheel-loaders.
Tata Technologies, provides IT support in the areas of engineering
design, development and validation, business information systems and
ERP systems.
HV Axles, manufactures axles for Tata Motors' medium and heavy
commercial vehicles.
HV Transmissions, supplies gearboxes for the company's medium and
heavy commercial vehicles.
Tata Holset, a joint venture between Holset Engineering Company, UK,
a wholly-owned subsidiary of Cummins Engine Company, USA and the
Tatas (Tata Motors, Tata International and Tata Industries are
shareholders). Incorporated in 1994, this company manufactures
turbochargers for engines made by Tata Cummins as well as other auto
manufacturers.
TAL Manufacturing Solutions, manufactures painting systems,
welding lines, material handling systems and robotics. It also develops
factory automation solutions and provides consultancy services in the
field of manufacturing processes and factory layouts.
Concorde Motors (India): Retails Tata Motors' range of passenger
vehicles.
Tata Precision Industries, Singapore and Tata Engineering Services,
Singapore, are engaged in the manufacture of high precision tooling
and spare parts, and warehousing, respectively.
Nita Company, Bangladesh, is engaged in the assembly of Tata
vehicles for the Bangladesh market.
Awards
Tata Motors has been chosen as India's Most Trusted Brand in cars in a
Readers Digest-AC Nielsen consumer survey in 2006.
Tata Motors' mini-truck, Ace, which has created an all-new category in
the commercial vehicles market, received the BBC-Top Gear' Design of
the Year 2006. The company's Starbus low-floor city bus and the Novus
heavy truck were adjudged second and third respectively.
For the second consecutive year, Tata Motors was rated by Auto Monitor
as the 'Commercial Vehicle Manufacturer of the Year' for 2006.
The Commercial Vehicle Business Unit won the CII-Exim Bank Award
for 2005 for Business Excellence, for being a role model of excellence in
management. The award particularly recognises excellence in the
management of quality as a fundamental process.
The two divisions of the company also won the Tata Group's JRD QV
Awards for Business Excellence in 2005.
The Jamshedpur plant and the car plant at Pune received the Union
Ministry of Power's National Energy Conservation Award, which
recognise significant initiatives to reduce energy intensity and improve
energy efficiency. The Jamshedpur plant won the award for the fourth
year in a row. The Commercial Vehicle Business Unit and the Passenger
Car Business Unit also received the CII's National Award for excellence
in energy management. The Foundry Division at the Pune plant received
the Gargi Huttenes Albertus Green Foundry of the Year Award.
Locations
Tata Motors has manufacturing plants at Jamshedpur (eastern India),
Pune (west), and Lucknow (north) as well as a nation-wide sales, service
and spare parts network focused on providing users with easy-access
service solutions.

VOLTAS
 Profile
Established in 1954, Voltas is India's premier
air conditioning and engineering services
provider. It offers engineering solutions for a
wide spectrum of industries in areas such as
heating, ventilation and air conditioning, refrigeration, climate control,
textile machinery, machine tools, mining and construction, materials
handling, water management, building management systems, pollution
control and chemicals.

The company's strengths lie in the design and manufacture of industrial

equipment, the management and execution of air-conditioning and
public work projects, the procurement, installation and servicing of
technology based systems, and in being a representative of global
technology leaders.
All these capabilities are ISO 9001-2000 certified.
Areas of business
Operations
Voltas's operations are organised into four independent business-
specific clusters: air conditioning and refrigeration business group,
international operations business group, unitary products business group
and engineering products business group. Each of these divisions has
independent facilities for market coverage and customer servicing.
Manufacturing
Voltas manufactures industrial air conditioning and refrigeration
equipment, air conditioners, water coolers, freezers, commercial
refrigerators, forklift trucks and large water supply pumps. These
products bear the stamp of state-of-the-art automated manufacturing
plants, resulting in consistently high quality and reduced costs.

Voltas has partnered with international companies, viz., LG Electronics

of Korea and Fedders International of USA, for 'manufacture only'
alliances producing low-cost, high-quality refrigerators and room air
conditioners.
Projects
The company is also well known in the field of engineering procurement
and construction, and electro-mechanical projects, specialising in
heating, ventilation and air conditioning, building management systems,
power and lighting, communication systems, water management and
pollution controls. It has successfully undertaken project works in the
Middle East, South East Asia, the Far East, Africa and the CIS countries.
Marketing
Voltas's extensive procurement and marketing operations cover air
conditioners, textile machinery, machine tools, mining and construction
equipment and industrial chemicals.

Collaborations
In its pursuit of the latest world-class technologies, Voltas has
established international tie-ups with Hitachi (Japan), Standard
Refrigeration (USA), Dunham Bush (USA), Siemens Building
Technologies (Asia Pacific), Ruks Engineering (Canada) and Costan of
Italy for refrigerated cabinet display units for hyper markets. Voltas also
represents a number of leading international manufacturers.
Community initiatives
Voltas has consciously laid emphasis on corporate social responsibility,
and also on ecology and environment protection. Exemplary corporate
citizenship is demonstrated in numerous social welfare projects, whether
independently undertaken or in support of the Tata Council for
Community Initiatives.
Location
Voltas has its head office in Mumbai and zonal headquarters in
Mumbai, Kolkata, New Delhi and Chennai. It has territorial offices in
Ahmedabad, Bangalore, Chandigarh, Hyderabad, Jamshedpur,
Lucknow, Pune and Kochi, while the overseas offices are located in Abu
Dhabi (UAE), Hong Kong and Singapore. Voltas has factories at Thane
(Maharashtra), the union territory of Dadra, and Sanathnagar (Andhra
Pradesh).
MATERIALS
COMPOSITES- TATA Advanced material
METALS – TATA Steel

Tata Advanced Materials

Profile
The company undertakes the design, application, engineering,
prototyping, testing and manufacture of products in advanced
composites for several high-tech and industrial sectors. The company is
ISO-9001 certified.
Areas of business
The company manufactures armour products such as bulletproof jackets,
helmets and bulletproof containers. It also armours special vehicles. The
special projects that have been undertaken include the design and
development of custom-made structural and armour products for several
sectors such as aerospace, defence, engineering and medical electronics
industry.
Its range of telecommunication products includes lightweight antenna
reflectors and telecom shelters.
The company manufactures composite panels for cargo containers.
Location
The company is based in Bangalore.
Tata Steel

Profile
Tata Steel is India's largest
integrated private sector
steel
company. Established in 1907, its steel plant at Jamshedpur produces
four million tonnes of hot and cold rolled flat and long products.

The company is backward integrated with owned iron ore mines and
collieries. With its competitive advantage in raw materials, efficient
operations and the benefits of a recently-completed $2.3 billion
programme of modernisation, Tata Steel is among the lowest cost steel
producers in the world.

The steel major has won the Prime Minister's Trophy four times. This
award is instituted by the Indian ministry of steel and awarded to the
country's best integrated steel plant. In 2000, it became the first Tata
company to win the JRD Tata QV award, given to the company with
'world class' operations under the Group's Tata Business Excellence
Model.

Areas of business
Apart from the main steel division, Tata Steel's operations are grouped
under strategic profit centres like tubes, growth shop (for its steel
plant and material handling equipment), bearings, ferro alloys and
minerals, rings, agrico and wires.

Tata Steel's products include hot and cold rolled coils and sheets, tubes,
wire rods, construction bars, structurals, forging quality steel, rings and
bearings. In an attempt to 'decommoditise' steel, the company has
recently introduced brands like Tata Steelium (India's first branded
cold rolled steel), Tata Shaktee (galvanised corrugated sheets), Tata
Tiscon (re-rolled bars), Tata pipes, Tata bearings, Tata Wiron
(galvanised wire products) and Tata Agrico (hand tools and
implements).
Tata Steel is also exploring opportunities in the ferro-chrome and
titanium businesses.
Joint ventures, associates and subsidiaries
Tata Steel has numerous joint ventures and subsidiaries. Among them
are:
Tinplate Company of India
Tayo Rolls
Tata Ryerson
Tata Refactories
Tata Sponge Iron
Tata Metaliks
Tata Pigments
Jamshedpur Injection Powder
(Jamipol) TM International Logistics
Metal-junction services
TRF
Jamshedpur Utility and Service Company (JUSCO)
The Indian Steel and Wire Products (ISWP)
Lanka Special Steel
Sila Eastern Company
Environment management
Jamshedpur was India's first planned industrial township. In more recent
times, Tata Steel has received ISO 14000 certification for environment
management for most of its works, plants, mines and collieries.

Corporate social responsibility

Tata Steel is one of the few Indian companies to be invited to join
the UN-sponsored Global Compact. It has also been conferred the
prestigious Global Business Coalition Award (GBC) for Business
Excellence in the Community in view of its outstanding work in the field
of HIV / AIDS awareness.
Awards
The Betz Dearborn Environment Partnership Award. .
The Outstanding Corporate Citizen Award from The Economic Times.
The Tata Steel Rural Development Society has won the Federation of
Indian Chambers of Commerce and Industry award for Rural Initiatives
three times.
The company has won the National Energy Conservation Award for
three consecutive years from the ministry of power, government of
India.
The Corporate Social Responsiveness Award from Business World and
Compaq.
Location
The company is headquartered at Jamshedpur in Jharkhand.

CONSUMER
PRODUCTS
1. TATA TEA
 Set up in 1964 as a joint venture with
UK-based James Finlay and
Company to develop valued-added
tea, the Tata Tea Group of
Companies, which includes Tata Tea
and the UK-based Tetley Group,
today represent the
world's second largest global branded tea operation with product and
brand presence in 40 countries. Among India's first multinational
companies, the operations of Tata Tea and its subsidiaries focus on
branded product offerings in tea but with a significant presence in
plantation activity in India and Sri Lanka.

The consolidated worldwide branded tea business of the Tata Tea

Group contributes to around 86 per cent of its consolidated turnover
with the remaining 14 per cent coming from bulk tea, coffee, and
investment income. The company has its headquarters in Kolkata, and
51 tea estates in the states of Assam, West Bengal, Tamil Nadu and
Kerala and one coffee estate in Tamil Nadu.

Products and brands

The company has five major brands in the Indian market — Tata Tea,
Tetley, Kanan Devan, Chakra Gold and Gemini — catering to all major
consumer segments for tea. The Tata Tea brand leads market share in
terms of value and volume in India and has been accorded "Super
Brand" recognition in the country. Tata Tea's distribution network in the
country with 38 C&F agents and 2,350 stockists caters to over 1.7
million retail outlets (ORG Marg Retail Audit) in India.

The company has a 100 per cent export-oriented unit (KOSHER &
HACCP certified) manufacturing instant tea in Munnar, Kerala, which is
the largest such facility outside the United States. The unit's product is
made from a unique process, developed in-house, of extraction from tea
leaves, giving it a distinctive liquoring and taste profile. Instant tea is
used for light density 100 per cent teas, iced tea mixes and in the
preparation of ready-to-drink (RTD) beverages.

With an area of 26,500 hectares under tea cultivation, Tata Tea produces
around 60 million kg of black tea annually.

Research and development:

Tata Tea and the Tetley Group have full-fledged research and
development centres that focus on the branded business. Tata Tea has a
research centre at Teok (Assam) and a product development centre at
Bangalore focused on the entire gamut of tea operations.

Overseas business
The Tata Tea and Tetley portfolios of branded offerings sourced from
the India based JV, caters specifically to the Australian, Middle East,
West Asia, North Africa, Poland, Russia and Kazakhstan markets. This
is independent of the manufacturing and supply operations of its Tetley
and other subsidiary companies.

Subsidiaries
Tata Tea has subsidiaries in Great Britain, United States and India.

The Tetley Group headquartered in Great Britain, is a leading

international tea company selling over 60 Tetley branded products to
over 40 countries world-wide. Tetley is the second largest tea bag brand
in the world, it is the number one tea bag brand in Great Britain and
Canada and has significant market shares in the United States, Australia,
Poland and France. Beyond these markets Tetley is steadily growing its
presence in the rest of Europe, particularly the former Eastern block
countries and throughout the Caribbean and lesser developed markets
such as Bangladesh, Pakistan and Russia where Tetley was launched last
year. Tetley has a customised portfolio of offerings for each country,
ranging from black, green, fruit and herbal teas,iced ready-to-drink teas
and an extensive range of exotic speciality tea. The Tetley brand is
accorded "Super Brand" recognition in Great Britain.

Tetley own one manufacturing facility at Eaglescliffe in the north of

England. Established since 1969, it currently occupies 220,000 square
feet and is believed to be the largest tea bag factory in the world. Its
quality management systems are accredited to the ISO 9002 standard
and is also in the process of receiving the ISO 14001 certification.

Tata Coffee with instant coffee manufacturing facilities, R&D capability

and plantation assets of around 8000 hectares, producing over 9000 MT
of coffee annually, is the largest coffee plantation company in Asia. The
company grows both the robusta and arabica varieties of coffee and
markets both instant and "ground" coffee. Its curing facility has the
Certificate of Approval for Quality Standards ISO 9002, the first curing
unit in Asia to receive this certification.

Tata-Tetley is a Kochi-based EOU which services the branded business

of specific Tetley and Tata Tea markets outside India.

Tata Tea Inc in the United States processes and markets instant tea from
its facility in Florida, based on sourcing of Instant Tea products out of
Munnar, Kerala.

Associate companies
Tata Tea has a substantial interest in the Sri Lankan tea industry through
Watawala Plantations, Sri Lanka, where it focuses on production and
marketing of tea, rubber and palm oil.

Kanan Devan Hills Plantation Company, established on March 31, 2005,

has major interests in production and manufacture of black tea at its 17
estates in Kerala. Tata Tea has a minority stake in the entity.
Community welfare
Tata Tea contributes significantly to social and community development
on its estates through comprehensive labour welfare programmes that
offer free housing, healthcare and other benefits. The company has set-
up and manages hospitals, adult-literacy centres, childcare centres and
schools to educate the children of its nearly 40,000 employees. In
addition, the company has special facilities to look after "differently
abled" children of the workers who are taught how to operate in the
environment by enhancing their skills and abilities.

Tata Tea has institutionalised a process of Annual Welfare Audit

conducted by renowned WHO experts, among the first Indian companies
to do so.

Committed to running its business responsibly, Tetley works with

stakeholders around the world to understand the social, ethical and
environmental impacts of its business and identify how to manage and
improve the most significant of these. This approach results in a range of
local activities and corporate initiatives - from waste management
programmes at our Eaglescliffe Tea Factory to the provision of safe
water for people in the tea growing areas of Malawi.

The Tetley Group also manages its social impacts by building

partnerships with charities and non government organisations, focusing
on causes with a clear relevance to its business. These partnerships go
beyond traditional corporate fundraising, involving activities that change
both the Tetley business and the partner organisation for the better. This
means encouraging our staff to become personally involved in the
partnerships, donating their time and skills, as well as money
COMMUNICATIONS
1)TATA Sky
2)BSNL

TATA SKY

Profile
Incorporated in 2004, Tata Sky is
an 80:20 joint venture between the
Tata Group and STAR, offering
viewers a world-class television
viewing experience through its
direct-to-home (DTH) television service. The Sky brand, owned by the
UK-based British Sky Broadcasting Group, has more than 20 years of
experience in satellite broadcasting, and is well known for its
innovative products and services. With this service, Tata Sky has joined
a select international group of DTH businesses that operate in areas as
far away as the UK and Italy in Europe, and Mexico and Brazil in Latin
America. Areas of business
Tata Sky offers viewers a variety of popular channels in categories
ranging from entertainment, sports, movies and music to news and
documentaries in DVD-quality picture and CD-quality sound. The
service further aims to empower television viewers with choice, control
and convenience through a wide range of programming and interactive
features, thus becoming a one-stop shop for all the television
entertainment needs of customers.
With state-of-the-art digital infrastructure and partners that include
global leaders in digital technology, Tata Sky provides for hardware
installation at subscribers' homes, as well as after-sales service through
an extensive customer service network that provides complete customer
care. Tata Sky also retails its hardware and prepaid recharge vouchers
through popular consumer electronic stores to facilitate consumer
access.
Business partners
Tata Sky has invested in state-of-the-art digital infrastructure and has
partnered with global leaders in digital technology.
Indian Space Research Organisation: The company has on lease all
12 KU-Band transponders on ISRO's Indian satellite, INSAT 4A, the
most advanced and high-powered KU-Band communication satellite in
the region. The satellite enables Tata Sky to offer superior picture and
sound quality with a wider range of channels.
NDS: Tata Sky has partnered with NDS, a provider of technology
solutions for pay television. The NDS VideoGuard conditional access
solution provides superior broadcast security, and enables Tata Sky to
offer multiple programming and pricing packages.
Siebel: Tata Sky has partnered with Siebel, leaders in Customer
Relationship Management (CRM) software, to support operations
through call centres and field service operations, customer order
management and product configuration.
Comverse: Comverse's Kenan FX billing software supports billing for
all residential, institutional and commercial customers. The software has
been enhanced specifically for Tata Sky to support a new industry pre-
paid billing service that allows customers 'to pay as you go'.
SAP: SAP's Enterprise Resource Planning (ERP) application suite
supports the company's materials management, sales and distribution,
finance and control, and human resources requirements.
Sun Microsystems: The company provides world-class technology
infrastructure to Tata Sky, which helps in delivering high levels of
service standards that ensure maximum up-time, fault recovery and load
management. Sun has also provided Tata Sky with installation,
engineering expertise and support.
Thomson and Humax: The company provides top-of-the-line
digicomps, customised specifically for the Indian markets. The
technology allows Tata Sky to deliver multiple programming, pricing
packages, and interactive services to its customers.
 BSNL

Profile
VSNL, India's leading international
telecommunications service
provider, was incorporated on
March 19, 1986, to take over the
activities of the erstwhile Overseas Communication Services (OCS)
with effect from April 1, 1986. Backed by over 25 years of overseas
communications experience, the company today operates a network of
32 earth stations, 12 international voice gateways, six operational
submarine cable systems and 22 internet ‘points-of-presence’ to provide
a range of basic and value-added voice and data services to corporate
and retail customers in India.
Since the privatision of the company in February 2002, the Indian
government owns approximately 26 per cent of BSNL’s equity and the
Tata Group about 45 per cent. The balance is held between various
overseas equity holders, including ADR holders, Indian institutions and
the Indian public. BSNL’s shares are listed in the bourses at four metros
and the National Stock Exchange, and its ADRs at the New York Stock
Exchange. The revenues of the company for the financial year ended
March 2002 were about Rs 71 billion (US$ 1.4 billion). BSNL has a
workforce of about 2,900 employees.
The company has been the premier provider of international voice and
data services, carrying over three billion minutes of traffic in 2001. It
has bilateral relations with international traffic carriers in over 75
countries. BSNL is also the market leader in providing international
IPLC and frame relay services in India.
BSNL was the first Internet service provider in India and today provides
services to over 600,000 customers in the country. It offers a range of
hosting and co-location services out of its data centers in Mumbai,
Delhi, Chennai and Bangalore. It also offers IP-VPN services in over 50
locations in India and is in the process of tying up with partners for
providing international VPN services as well. Additionally, BSNL has
started offering national long-distance services in select towns in India.
Areas of business
As India’s gateway to the world, BSNL is the nodal agency for
international communications from the country. It provides flexible and
global connectivity through satellite and submarine cable links. It is also
in the process of expanding its fiber optic network in India for its
national long-distance services. Its package of services include:
International long distance
National long distance
Data communication
Internet
Managed data network services
Data centre services
TV Up-linking
INMARSAT services
Video conferencing
Locations
BSNL has international gateways located in Mumbai, New Delhi,
Kolkata, Chennai, Ernakulam, Jallandhar, Gandhinagar and Kanpur. It
operates satellite earth stations at Arvi (near Pune), Dehradun, Mumbai,
New Delhi, Kolkata, Chennai and Bangalore. Additionally, international
submarine cables terminate at BSNL’s cable stations in Chennai,
Ernakulam and Mumbai.
 The Tata Business Leadership Award
The Tata Business Leadership Award (TBLA), initiated in 2004, is an
annual business school event organised by the Tata Group. It offers
students from select business schools a unique opportunity to compete
with the brightest and display their business acumen.

The award underlines the commitment of the Tata Group towards

promoting and encouraging future leaders. It is also an endeavour to
create awareness among management students of the Tata brand.

The students (in teams of three to four) are given a strategic problem or
situation relevant to the Group. They have to make a presentation to
senior managers in the Group and defend their case study. The defence
is evaluated on parameters such as creativity, clarity, relevance and
business value.

Preliminary rounds are held on campus and chaired by a panel consisting

of a cross section of senior Tata managers. The final defence
presentation, held at the Tata Management Training Centre in Pune, is
seen by Tata leaders and others

The winning team gets the coveted TBLA rolling trophy and a host of
other prizes.

TBLA 2005
National winners: IIM Lucknow (Tarandeep Singh Ghai, Kunal Arya
Shreshta, Ashutosh Bhandari, Saurabh Khandelwal)

First runners up: FMS, Delhi (Abhijeet Shetty, Mohit Ralhan, Amit
Gupta, Curie Balgir)
Second runners up: IIM Calcutta (H. V. Vinayak, Madhusudan
Sharma, Kunal Kumar, Ashish Verma)

TBLA 2004
National winner: SP Jain Mumbai (Ravi Kumar, Anahita Ichaporia,
Nilesh Kumar, Asif Shamim)

First runners up: IIM Ahmedabad (Anish Saraf, Ashish Keyal, R. N.

Gautam, Rahul Verma)

Second runners up: XLRI, Jamshedpur (Diwakar Loshali, Purnima

Kumar, Surabhi Loshali, Ritesh Bhardwaj)
 CONCLUSION

TATA is a well renowned company for its quality but still the company
needs to work upon its prices. In Indian market it has to compete with
brands with other companies, as they offer the product at lower price. It
must make the customer aware of the increased quality and safety of the
product they are providing. It can come with anew product line for
economy class. Without compromising on looks Tata is said to be the
top most manufacturing company. Net sales and revenue of Tata has
increased from last two years. Tata has never been so much involved in
marketing of its products as compared to its competitors.
 BIBLIOGRAPH

There was immense need and flow of the information while conducting
the analysis as well as while writing the report, which was gathered
through various sources as mentioned below:

Internet
www.tata.com
Company profile
Introduction of the co. & know how about their products & services that
they offer in market.
Products and services & its history
www.google.com
It used for searching information about different automobile
manufacturing companies

JOURNALS
Products manuals of Tata
Sales module of Tata
THANK YOU