SHADI MEHMOOD HASSAN ALHOURANI

Ajman | MOB: 00971 50 863 7367

CAREER SUMMARY

Performance driven, commercially astute Plant & Sales Executive 10 years delivering
outstanding returns within the Concrete Ready Mix industry captured through combining
incisive ability to strategize and execute forward-thinking revenue-generating solutions and
excellent product knowledge. Specialize in evolving Sales & Markets & Plant Operations and
related opportunities with outstanding track record for the research and accurate diagnosis of
appropriate industry and customer approaches, driving rapid customer acquisition and
retention. Possess keen focus on revenue growth, setting and achieving aggressive targets,
and complex decision making to synchronize with rapidly changing market conditions. Cross-
functional team leadership and management, facilitating large-scale operational change and
advancement within a highly competitive Concrete Ready Mix industry.

CAREER OBJECTIVE

Proactive result driven professional seeking a challenging position in a Sales and Business Development field to
utilize the qualifications and more than 7 years of experience to deliver outstanding results by ensuring proper
flow of project activities across all stages of the project.

Areas of Interest: Business Development, Territory Management, Customer Base inspection, Brand Awareness, Market
Share Expansion, Team Leadership and Training, Technical s & Ready Mix Concrete Plant operations, sales closing.

SKILLS
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Policy/Procedure Development Interpersonal Excellence
➢ ➢
Review Negotiations, Presentations Business Development & Turnaround
➢ ➢
Consultations Key Alliance & Strategic Planning & Vision
➢
➢ Innovative Promotions & Advertising
Relationship Management
➢
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Sales Training & Team Empowerment Creation of Excel calculations sheets and MS Office
➢
➢ Recruitment, Selection & Training
Performance & Productivity ➢
➢ Analytical & Conceptual Problem Solving
Improvement Communication &

PROFESSIONAL EXPERIENCE

SALES MANAGER
RAK WIX LLC
Oct-2023 to Til Now

Company Profile
RAK WIX LLC is one of the leading UAE based registered, EN ISO 9001 : 2008,BS OHSAS 18001 : 2007,EN ISO 14001
: 2004 certified company in UAE with experienced manpower and administration with high technology. RAK MIX is the
mother company of GERMAN Ready MIX .RAK MIX LLC is proud to be the pioneer in ready mixed concrete business in
United Arab Emirates, by taking an initiative in supporting the construction industry across the country.

Key Responsibilities:
• Lead Technical / commercial / sales/collection team at national level to start up business in
accordance with the based strategies defined in the national marketing strategy.
• Providing the product knowledge and sales training.
• Meeting with clients, consultants and contractors to understand and evaluate their needs by reviewing
the architectural drawings with all technical’s aspects as projects professional needs to client.
• Presenting solutions, propositions to project managers according to the project requirements.
• Review and analyze customer prescriptions / product sales and establish improvement plan to develop subordinates
 SALES MANAGER
EMIRATES READY MIX – SALMEEN AL SUWAIDI GROUP
JAN-2023 TO SEP-2023
Company Profile

The company was established in 2006 and quickly became one of the fore most ready-mix suppliers to the rapidly expanding
Ras Al Khaimah market.The company continues to be run under professional management. The company operates 2 concrete
plants and has workforce of over 300 covering administrative functions, operations and technical staff. The team covers Ras Al
Khaimah and the surrounding areas.

Key Responsibilities:

• Develop and grow the sales force through the use of leadership skills and mentorship.
• Communicate and implement Client's vision, mission and overall sales direction.
• Sell ready-mix concrete and associated building materials.
• Maintain awareness of external competition and the competitive landscape as well as opportunities for
expansion, customers, markets, new industry developments and standards.
• Make sales and marketing presentations and prepare accurate and timely sales forecasts.
• Work closely with customer service, quality control, operations, safety and credit.
• Meeting with clients, consultants and contractors to understand and evaluate their needs by reviewing the
architectural drawings with all technician’s aspects as projects professional needs to client.

SALES & COLLECTION MANAGER, DEC- 2018 – DEC-2022

RAKMIX - READY MIX COINCRETE COMPANY

Company Profile
RAK MIX LLC is one of the leading UAE based registered, EN ISO 9001 : 2008,BS OHSAS 18001 : 2007,EN ISO 14001
: 2004 certified company in UAE with experienced manpower and administration with high technology. RAK MIX is the
mother company of GERMAN Ready MIX .RAK MIX LLC is proud to be the pioneer in ready mixed concrete business in
United Arab Emirates, by taking an initiative in supporting the construction industry across the country.

Key Responsibilities:
• Lead Technical / commercial / sales/collection team at national level to start up business in
accordance with the based strategies defined in the national marketing strategy.
• Providing the product knowledge and sales training.
• Meeting with clients, consultants and contractors to understand and evaluate their needs by reviewing
the architectural drawings with all technical’s aspects as projects professional needs to client.
• Presenting solutions, propositions to project managers according to the project requirements.
• Review and analyze customer prescriptions / product sales and establish improvement plan to develop subordinates
• Developing a strong working relationship with clients (opticians/ regional department stores/ store
managers and field staff) within the designated territory.
• Coordination with operation managers & technical managers for all technical issues develop / design
and create a market for value added products
Collections and invoicing clients.
• Keeping client records up to date and accurate.
• Closing deals with clients.
• Reminding procurement and delivery departments of deadlines.
• Evaluating projects requirements.

Q MIX – READY MIX CONCERETE COMPANY – DUBAI

Shipping Supervisor
JULY-2016 TO NOV-2018

Company Profile
Q.Mix was originally established in 1983 and taken over by Khawaja Group in 2001 as part of their expansion in
Ready Mix Concrete Industry.
The ownership of Q.Mix L.L.C rest with Eng.Yasser Nimr Khawaja. Khawaja group has extensive business interests
inside and outside of U.A.E, with business established in Oman and Jordan. In U.A.E the group has interests in
Cement and Concrete manufacturing, Aggregate quarries, Building construction, Piling and Automobile Servicing.
The family has also very significant interest in real estate and investments.

Key Responsibilities:
• Ensure the company successfully executes the projects as per internal / global standards and achieves
high customer satisfaction Rate.
• Develop / Design / marketing concrete value add products ,
• Personal visit, telephone & E-mail, set appointments and meetings, present information and explain services/
products / requirements to prospective Customers/subcontractors and suppliers.
• Registering the company with Customers/ Consultant/ developers and government body.
• Visit Consultants and ensure the company is on vendor / tendering lists.
• Develops and maintains adequate sources of supply in accordance with the company requirements,
specifications and standards
• Collect payments on past due bills.
• Create a list of people who have not made payments.
• Organize list according to severity of delinquency.
• Locate customers using credit bureau information, background checks, loan documents, and other
paperwork or databases.
• Call customers using telephone.

GOLDEN READY MIX CONCERETE COMPANY – DUBAI

SITE SUPERVISOR
JAN-2015 TO JUN-2016
Company Profile
Golden Readymix (GRM) was established in the year 2007 by a group of high profile investors who wanted to venture into the
fast growing Dubai Construction Industry.The Company’s focus being the high end market, investment was made into the
most modern, state of the art and technologically advanced Plants, Equipment and Machinery.

Key Responsibilities

Supervising workers, subcontractors and work activities.

Preparing and presenting site inductions, safety briefings and toolbox talks.
Assessing and managing safety hazards.
Ensuring appropriate site rules and welfare facilities are in place.
Carrying out regular inspections.
Helping project managers to plan the work program.
Helping co-ordinate deliveries of materials, plant and equipment.
Completing records for site reports.

GALADARI READY MIX CONCERETE COMPANY – DUBAI

SAFETY OFFICER
MAY-2013 TO MAY-2015

Company Profile
Ready Mixed Concrete Batching Plants are employed in the vast production of high-quality concrete
products for a variety of construction materials and uses. Mobile, Stationary and Compact are some of
the concrete equipment and models that can be used depending on the scope of the project
Key Responsibilities

• Assessing risk and possible safety hazards of all aspects of operations

• Creating analytical reports of safety data
• Inspecting production equipment and processes to make sure they are safe
• Ordering repairs for unsafe and/or damaged equipment
• Focusing on prevention by keeping up with equipment maintenance and employee training
• Presenting safety principles to staff in meetings or lecture-type training sessions
• Participating in continuing education to update knowledge of health and safety protocols and techniques
• Determining whether the finished product is safe for customers
• Creating safety plans that include suggested improvements to existing infrastructure and business processe

HOUSE OF EQUIPMENT LLC (ARABTEC)

SAFETY CONTROL
MAR-2010 TO MAR-2013

Company Profile
House of Equipment LLC “HOE” was established in the United Arab Emirates in 2004. HOE is an
innovative and dynamic rapidly growing company specialized in management, trading and rental of
construction equipment and spare parts.

Key Responsibilities
Health, Safety, Regulations, Training, Education, Risk Assessment, Analysis, Auditing, Inspection,
Communication, Corporate Responsibility.

EDUCATION

GENRAL SECONDRY SCHOOL ,SCIENTIFIC STREAM , ZARQA JORDAN (1996)

CERTIFICATION

• NEBOSH – CERTIFICATE FOR HEALTH & SAFETY MAY 2017

• IQCS CERTIFICATION ISO 9001:2015 DEC 2013
• XTRAMIX CONCERETE SOLOUTION SEMINAR
• TRAINING COURCE IN BASIC FIRE FIGHTING SAFETY PROTECTION 2012
• SAFE TELEHANDLER OPERATION 2013-2013
• SAFE HEAVY EQUIPMENT OPERATION 2013-2014
• SAFE MOBILE CONCERETE PUMP OPERATION 2013-2014
• SAFE LIFTING SUPER VISOR TRAINING 2013-2014
• CIVIL DEFENCE TRAINING CERTIFICATE
• EXECUTRAIN MICROSOFT OFFICE LEVEL 1

Nationality: JORDN ~ Date of Birth: 01 JAN 1978 ~ Marital Status: Married

Languages: Fluent in Arabic & English, ~ Driving License: UAE Light vehicle,
Hobbies and Interests: Reading Books, listening to music, Travelling, Exchanging Knowledge

References: Available on request