TERRAMAN

Premium Men's Grooming

Products

Investor Presentation

Company Confidential - For Private Viewing Only

EXECUTIVE SUMMARY
Online store for premium men's grooming products
• Developed formulations of exotic natural elements for creating grooming product line
• Established network of contract manufacturers for delivering product inventory
• Primary marketplace is terraman.com with vendor affiliations with Nykaa, Amazon & Flipkart

An INR 182 Bn Market Opportunity

• TerraMan has established brand value in men's gifting segment
• Generated a revenue of INR 10 Mn in 1 year of operations with sea weed based product range
• Has cracked digital marketplace for tier 2 & tier 3 cities

Pioneering personalized men's grooming products in India

• Providing customers with personalized product options with monthly subscription plans
• Expanding beyond gifting segment to daily use product segment
• Led by a highly qualified founding team with 20+ years experience in FMCG domain

TerraMan is looking to raise INR 30 Mn to fuel expansion plans over the next 2 years

Company Confidential - For Private Viewing Only 01

LEADERSHIP TEAM

ROHAN KHANNA JOHN D'SOUZA

CEO CMO
• B-Tech in Chemical Engineering from ICT Mumbai • MBA Marketing from IIM Indore
• 15+ years experience in product design in Colgate-Palmolive • 10+ years product marketing experience in Godrej & HUL
• Conceptualized idea of TerraMan • Leads marketing strategy & customer acquisition

Company Confidential - For Private Viewing Only 02

MEN'S GROOMING LANDSCAPE IN INDIA

MEN'S GROOMING REMAINED A NEGLECTED

FMCG SECTOR IN INDIA FOR DECADES
Only 11 brands
• Men's grooming products has traditionally captured 1.9 Billion
Catered to men's grooming in 2000s
very little shelf space

• Product diversification in Men's grooming has been

6 out of 10 men
limited to Men's preshave products
1.9 Billion
Used Female Grooming Products till 2018

• Manufacturers have limited portfolio of grooming

products catering to men's needs
6% reach
1.9 InBillion
tier 2 & tier 3 cities

Information Source: thehindubusinessline.com & Inc42 datalabs

Company Confidential - For Private Viewing Only 03

RECENT BOOM IN MEN'S GROOMING

CAGR 36% FACTORS DRIVING THIS BOOM

Enhanced grooming consciousness

Increased disposable income

Diversification in grooming products

Growth in Men's Grooming Market (in INR Mn)

Information Source: Inc42 features

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TERRAMAN IN MEN'S GROOMING

Innovating Product Range from Natural Elements

Digital Marketplace Formulated 5 product ranges from exotic natural elements
Eliminating Brick & Mortar like sea weed, himalayan rock salt & tea tree oil
Business Model for
Accelerated Scalability Optimizing Inventorory for Reduced Risks
Contract manufacturing vendor relationships established for
Gifting smallers SKUs in larger quantities with greater shelf life
Premium Segment
Product Established Leading Digital Marketplace for Men's gifting
leader in gifting
Range Generated a revenue of INR 10 Mn through men's grooming
Natural
Elements Only gift boxes through digital platform & marketing strategies

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TERRAMAN'S PRODUCTS

5 Products - Shower gel, Shampoo, Perfume,

Beard Oil & Beard Wax

Quality rivaling with International premium

brands like Innisfree

Moderate price ranges suiting affordability

criteria of 70% men population in tier 1 & 2

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 R&D TO SALES

01 02 03 04 05

R&D Manufacturing Inventory Marketing Sales

Product formulations Partnership with Inventory is kept in Targeted digital Online sales through

prepared by leading contract warehouse in Pune marketing across FB, terraman.com along

oleochemical experts manufacturers in along with Amazon & Google & Instagram for with Amazon, Flipkart

in Chemical tech Gujarat for SKUs Flipkart storage quality lead generation & Nykaa

institute R&D labs utilities

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THE MARKET OPPORTUNITY

Total Available Market INR 182 Bn

Serviceable Available Market 60% of total

Serviceable Obtainable Market INR 109 Bn

Information Source: Mortor Intelligence Market Repost

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TERRAMAN'S TIMELINE

Completed R&D &

Ready with first Established leader in
formulation testing for
batch of inventory men's gifting segment
5 SKUs

JAN 2022 MAR 2022 APR 2023 JUN 2023 AUG 2023 PRESENT

Incorporated Developed terraman.com Start of sales on

TerraMan Pvt. Ltd. as a digital marketplace terraman.com, Nykaa,
Amazon & Flipkart

Company Confidential - For Private Viewing Only 09

TERRAMAN'S GROWTH IN STAGES

From Idea Validation To Future Growth Plans

PHASE I PHASE II PHASE III

Proof Of Concept Beyond PoC Further Scope

• Launched 5 SKUs made • Launched 5 SKUs made • Introducing a subscription

from sea weed as Men's from Himalayan rock salt & based model for grooming
gifting box Tea Tree Oil products

• Customer - women looking • Retained more than 60% of • Building platform for
for gifting options for men previous customers personalized products

• INR 10 Mn in Revenue • Currently in this stage • Planning rollout in 6 months

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PHASE I - PROOF OF CONCEPT (PoC)

From Idea Validation To Future Growth Plans

PHASE I PHASE II PHASE III

Proof Of Concept Beyond PoC Further Scope

• Launched 5 SKUs made • Launched 5 SKUs made • Introducing a subscription

from sea weed as Men's from Himalayan rock salt & based model for grooming
gifting box Tea Tree Oil products

• Customer - women looking • Retained more than 60% of • Building platform for
for gifting options for men previous customers personalized products

• INR 10 Mn in Revenue • Currently in this stage • Rollout in 6 months

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VALIDATING IDEA THROUGH PoC

Launched Giftbox of 5 SKUs 1000+ gift boxes sold

made from Sea Weed generating a revenue of
INR 10 Mn
formulations
About the PoC Customers Customer acquisition costs
Target customer segment were women in the age optimized by leveraging festive
group 18 to 40 looking for gifting options for men season offers across channels

Driving Sales through Digital Strategy Established customer base in 12

Leveraging festive season to acquire customers cities with 10,000+ footprints
through accelerated Ad strategy on FB & Instagram per day on terraman.com

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PHASE II - BEYOND PoC

From Idea Validation To Future Growth Plans

PHASE I PHASE II PHASE III

Proof Of Concept Beyond PoC Further Scope

• Launched 5 SKUs made • Launched 5 SKUs made • Introducing a subscription

from sea weed as Men's from Himalayan rock salt based model for grooming
gifting box & Tea Tree Oil products

• Customer - women looking • Retained more than 60% • Building platform for
for gifting options for men of previous customers personalized products

• INR 10 Mn in Revenue • Currently in this stage • Rollout in 6 months

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STRENGTHENING CUSTOMER BASE
Established Customer Base in 12 Launched 5 SKUs each made
Tier I & II Cities in India from Himalayan Rock Salt & Tea
Tree Oil formulations
Expanding Inventory
Delhi
Chandigarh Data analytics driven decision on expanding inventory
Kolkata 2x & launching sell of individual SKUs in addition to
Jaipur
Indore giftboxes
Ahmedabad
Surat Customer Retention of 60%+
Hyderabad

Mumbai Pune Digital strategy deployed for re-targeting existing

Bangalore customer base of which more than 60% subscribed to
Chennai buy individual SKUs

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PHASE III - FUTURE SCOPE

From Idea Validation To Future Growth Plans

PHASE I PHASE II PHASE III

Proof Of Concept Beyond PoC Further Scope

• Launched 5 SKUs made • Launched 5 SKUs made • Introducing a subscription

from sea weed as Men's from Himalayan rock salt & based model for grooming
gifting box Tea Tree Oil products

• Customer - women looking • Retained more than 60% of • Building platform for
for gifting options for men previous customers personalized products

• INR 10 Mn in Revenue • Currently in this stage • Rollout in 6 months

Company Confidential - For Private Viewing Only 15
PIONEERING PERSONALIZED GROOMING IN INDIA

Launching Online Platform for Personlized Products

• Customer survey to analyse skin type, grooming goals & lifestyle suitability
• AI & ML based recommendation engine to generate ingredient list for personalized grooming
products

Manufacturing Setup for Personalized Product Orders

• Setting up mini manufacturing facility for small quantity SKUs in variety of combinations &
proportions
• Establishing packaging unit within the facility to ship out deliveries

Going Live with the Subscription Model

• Giving customers a value add offer of subscribing monthly or quarterly for their
personalized grooming products
• Setting up logistics to facilitate on-demand & subscription deliveries to customers

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GO TO MARKET STRATEGY
Targeting Gifting Segment
• Google Adwords & FB target accelerated Ads for
identifying qualified leads
• Festive season offers for rapid conversions
STRATEGY TO
Affliate Marketing Strategy
CAPTURE • Vendor affiliations on Nykaa, Amazon & Flipkart
ADDRESSABLE for minimum product quantity
MARKET • Sponsored Ads on affiliate platforms to divert
traffic to terraman.com
Re-Targeting Identified Leads
• Cumulative tracking of website visits for re-marketing
• Conversion through emailers & sms campaigns
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CURRENT STATUS OF BUSINESS

Revenue Growth for FY 23 - 24

INR 10 Mn 2000+ (In INR Mn)

REVENUE CUSTOMERS

55% 60%
GROSS CUSTOMER
MARGIN RETENTION

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COMPETITVE LANDSCAPE
PRODUCT
RANGE The Competitive Edge

Diversified Gifting Range

More than 15 SKUs made from exotic natural
elements
Economical Premium Products
AFFORDABILITY
Premium quality products available at affordable
costs

Personalized Product Segment

Only brand to venture into personalized grooming
product segment

Information Source: Competitor Website, Economic Times, YourStory

Company Confidential - For Private Viewing Only 19

FUNDING REQUIREMENT

[In INR Mn]

TerraMan is looking to raise INR 30 Mn to fuel expansion plans over the next 2 years

Company Confidential - For Private Viewing Only 20

RISKS & MITIGANTS

RISKS MITIGANTS

Increasing Competitve Landscape Product Quality & Diversification

Established brands entering the men's grooming Maintaining top notch product quality & innovating
market product diversification

Increasing Costs of Customer Acquisition Optimizing on Organic Marketing

Digital spends increasing with more number of Reducing dependency on digital campaigns &
players in the market strengthening organic reach to customers

Company Confidential - For Private Viewing Only 21

INVESTMENT SUMMARY
Established leader in men's gifting segment
• Generated revenue of INR 10 Mn by cracking the gifting segment in 12 tier 1 & 2 cities
• Innovating quality product ranges & optimizing organic sales channels
• High customer retention of 60%+ with addressable market opportunity of INR 109 Mn

Pioneering Personalized Men's Grooming Product Segment in India

• Replicating the success in gifting segment to daily use personalized grooming products
• Introducing the monthly & quarterly subscription model on personalized grooming products
• Future growth plans

Unlocking the Bigger Market Opportunity with Personalized Products

• Platform development & manufacturing unit set requires capital investment
• Planning to launch the personalized grooming segment in the next 10 months
• 30+ years of combined domain expertise of founders leading disruption in men's grooming

TerraMan is looking to raise INR 30 Mn to fuel expansion plans over the next 2 years

Company Confidential - For Private Viewing Only 22

 TERRAMAN
Premium Men's Grooming
Products

rohan@terraman.com

+91-12345-67890

www.terraman.com

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