CASE STUDY :-

FARZI CAFE
 COMMUNIQUE DIGITAL
BRAND CASE STUDY

01

FARZI CAFE, A PART OF MASSIVE RESTAURANTS

INTRODUCTION OWNED BY ZORAWAR KALRA IS A MODERN INDIAN
BISTRO LAUNCHED IN DUBAI. ITS A RENDITION OF
INDIAN CUISINE WHERE CULINARY ART MEETS THE
ALCHEMY OF MODERN PRESENTATIONS TO ABSORB
THE GUEST INTO THE ULTIMATE GASTRONOMIC
ILLUSION.
 COMMUNIQUE DIGITAL
BRAND CASE STUDY

02
CLIENT
CHALLENGES

FARZI CAFE A WELL KNOWN AND ESTABLISHED

RESTAURANT BRAND IN INDIA FOR YOUTHS TO BE
LAUNCHED IN DUBAI FOR THE FIRST TIME. MAJOR
CHALLENGE WAS TO COMMUNICATE THAT FARZI CAFE
SERVING INTERNATIONAL CUISINE WITH INDIAN
FUSION IN GASTRONOMICAL STYLE. COMMUNIQUE
DIGITAL HAD THE RESPONSIBILITY TO TARGET AND
ENGAGE YOUTH AUDIENCE BETWEEN 18 TO 45 AGE
WHO ARE INCLINDED TOWARDS LIFESTYLE.
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BRAND CASE STUDY

SOLUTION
03

BLOGGER PROGRAM SOCIAL MEDIA PR & EVENTS

INVITED 75 BLOGGERS OR PLANNED AND SCHEDULED PLANNED LAUNCH EVENTS,
SOCIAL MEDIA INFLUENCERS IN SOCIAL MEDIA CALENDAR MOMMY BLOGGER EVENTS,
FIRST 3 MONTHS DURING MONTHLY WISE. PLANNED ZOMATO
LAUNCH TIME AND 80 TEASER CAMPAIGN FOR THE REVIEWERS EVENT, LIFESTYLE
BLOGGERS OVER THE LAUNCH WITH INNOVATIVE EVENT AND PUBLISHED THEM
YEAR FOR FOOD TASTING AND CREATIVE POSTS THAT ACROSS PRINT MEDIA LIKE THE
SESSION. GENERATES CUROSITY. NATIONAL. KHALEEJ TIMES
WKND,. ETC
 COMMUNIQUE DIGITAL
BRAND CASE STUDY

SOLUTION

BRAND
04
MAKEOVER

DONE A SMALL BRAND MAKEOVER TO

COMMUNICATE THAT FARZI CAFE IN DUBAI IS
A RESTAURANT SERVING INTERNATIONAL CUISINE
FUSED WITH INDIAN DELICACIES AND THE FOOD IS
VERY MUCH AMUSING FOR YOUTHS FROM DIVERSE
NATIONALITY. FARZI CAFE STRENGTH LIES IN FOOD
PRESENTATION AND SO WE DO FOCUS ON
COMMUNICATING THE SAME THROUGH OUR NEW
DESIGNED MENU, DIGITAL PLATFORMS AND PRINT
MEDIUM LIKE GULF NEWS, KHALEEJ TIMES ETC.
ANOTHER BOTTLENECK TO SUCCESS WAS ITS
LOCATION IN AL WASL, A NEWLY DEVELOPED
PROPERTY FOR MARKETPLACE (AS THE CROWD WAS
TOO SPARSE).
 COMMUNIQUE DIGITAL
BRAND CASE STUDY

RESULTS
ACHIEVED 05
SALES ON GROUND

> 650,000 REACH SALES STARTED WITH A BANG

9874 LIKES LEADING TO FIRST MONTH SALES AT
3 MONTHS 200 COVERS PER DAY LEADING TO
800,000 PER MONTH APPROX FOR
FIRST 3 MONTHS.

BUZZ ON ZOMATO

WITH A TOTAL OF 1309 REVIEWS

IN 15 MONTHS TIME WITH AN
AVERAGE FOOTFALL OF 5000 UNIQUE
6434 FOLLOWERS VISITORS EVERY MONTH AND THE
33,000 REACH RATINGS SHOOTING TO 4.4
3 MONTHS
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