Gaia

Jewels
PRESENTED BY: ANANYA BERRY, MUSKAAN DORWANI,
SAMEEHA JOSHI, YASH AGARWAL AND YAASHI
BAFNA
 BRAND ELEMENTS
1. NAME

Gaia
'Gaia' is a name for the Greek goddess of Earth

The name conveys the brand's commitment to

sustainability, and also a sense of natural beauty and
harmony

It is a name that could resonate with people searching

for jewellery that is not only fashionable and of the
highest quality, but also aligned with their morals and
environmental concerns

BY : DANI MARTINEZ
"WEAR YOUR VALUES"
"Wear Your Values" is a marketing campaign that
emphasises ethical and sustainable fashion industry
practices, with a focus on environmental sustainability.
The ad encourages consumers to choose jewellery
consciously and to support businesses that value ethical
and sustainable business practises.
Gaia's Face- Alaya F #alayaforgaia

Alaya Furniturewala is an emerging

Bollywood actress who would serve as our
brand's spokesperson

She has a large millennial and Gen-z

following of more than 1.5 million followers
on Instagram

By collaborating with our brand, Alaya F can

amplify her message and encourage her
followers to make sustainable choices in all
aspects of their lives
 Gaia's
Story
GAIA believes fashion and sustainability can coexist
beautifully. Using recycled gold and ethically sourced
gemstones, we work with small-scale artisanal miners for
responsible sourcing and fair treatment of workers. Our
eco-friendly processes use water-based cleaning
solutions and low-energy consumption methods, with
plastic-free packaging. Our versatile, timeless jewellery
makes a positive impact, reflecting our belief in fashion as
a force for good.

Join the sustainable fashion movement with GAIA.

Packaging for Gaia
GAIA uses eco-friendly packaging made from
biodegradable, compostable, and recycled
materials like jute and cotton. Our minimalist
designs reflect our brand's values while
minimizing our environmental impact. Join us in
creating a sustainable fashion industry that
benefits everyone, including the planet.
Social Media
https://instagram.com/gaia._jewellery?
igshid=YmMyMTA2M2Y=

Website
https://muskaandorwani.wixsite.com/my-site-2
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 LINK TO THE VIDEO AD

https://drive.google.com/drive/folders/1gRYCiP100fp91nb2kwGEN7r5iVgmagEv?
usp=sharing
THANK YOU