Assignment Brief

Qualification(s) Advanced Diploma in Graphic Design & Advertising

Unit Techniques & Processes

Written By Nisal Guruge

Assignment Title Research, Investigate & Test

Important

80% attendance will be mandatory to submit this assignment. Resubmissions will affect your
course duration and assessed with a pass result. For any improper submission your assignment
will be considered as a non-submission. So please check your submission thoroughly before
sending them. Refer assignment submission guidelines for more information.

Academic Integrity

You pledge and declare that the work submitted for this assignment has been researched,
undertaken, completed, and submitted solely by yourself, except the assignment guidelines
require you to work in groups. Further, you declare that the work entitled is your original work and
you have not copied from any other students’ work or any other sources except where adequate
reference or acknowledgment is made explicitly in the text, nor has any part been written for you
by another person.

Resources

COLLINS, H. (2010) Creative research: The theory and practice of research for the creative
industries (required reading range). Lausanne: AVA Publishing.

DAVIES, R. (2013) Introducing the creative industries. Los Angeles: Sage Publications. LAUREL, B.
(2004) Design research: Methods and perspectives. Cambridge, MA:MIT Press.

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 Assignment Brief and Guidance

Branding can help you stand out from your competitors, add value to your offer and engage
with your customers. Branding and design are, to a large extent, inseparable. If design is
the brand, stop thinking of branding and design as distinct disciplines. "It's all about
integrating design and brand," says Doucet.

You are a Designer who has been given an opportunity to identify flows of an existing brand by
comparing it with another two similar products. You are supposed to come up with a design
solution using appropriate techniques & processes in-order to take the chosen brand to the
next level.

You are supposed to challenge your own design ideas, techniques & processes by creating a
new similar product which you have rebranded.

You need to submit the below-mentioned compiled into an A4 PDF document (portrait or
landscape)

1) Select three different brands which belongs to one product category. Research, evaluate and
create a report on how these brands effectively make use of digital media in Art & Design.

2) Identify one from the above brands with the lowest market-share. Justify your choice. You
must apply effective judgments in analyzing the different solutions that you need to initiate.
Identify stakeholder requirements and needs, audience needs and areas for investigation and
research.
a. Produce creative and effective design work by redesigning the selected brand in order to
compete with the other brands. Prepare image, graphics and text files for the output.
b. You should create a plan to effectively brand the product in order to compete with the
other brands. This should include promotional methods you intend apply for branding of
the product.
c. Create necessary customer profile, mind maps, mood boards, colour guides as part of
planning the designs.
d. Before creating the promotional artwork, you should create an initial sketch as part of
planning.
e. If necessary, you should change materials used or ingredients used of the original product
to compete with the other brands.
f. Present visual design work of the promotional materials and evaluate the use of digital
media in creating successful art and design outputs. Every created artwork should be
evaluated and justified.
3) Challenging your own design ideas, you are supposed to create a very new brand under
similar category (redesigned product) and introduce it to the market to compete with all the
other brands which you researched and redesigned.
a. Produce creative and effective design works starting up with a logo and packaging etc in
order to compete with the other brands. Prepare image, graphics and text files for the
output.
b. You should create a plan to effectively brand the product in order to compete with the
other brands. This should include promotional methods you intend apply for branding of
the product.
c. Create necessary customer profile, mind maps, mood boards, colour guides as part of
planning the designs.

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 d. Before creating the promotional artwork, you should create an initial sketch as part of
planning.
e. If necessary, you should change materials used or ingredients used of the original product
to compete with the other brands.

Present visual design work of the promotional materials and evaluate the use of digital media
in creating successful art and design outputs. Every created artwork should be evaluated and
justified. Your report needs to be succinct and professional. The main outcome of this task is to
derive how well the student has explored in terms of research, design and materials.

Undertake an illustrated investigation of techniques and processes in specific art and design
contexts.
1) You have been commissioned by a gallery to write an analysis of the use of the techniques
and processes employed by two artists exhibiting in their forthcoming show. You are
required to show how these two artists used contrasting techniques and processes to bring
out different qualities of ideas and feelings. Your writing should include wording suitable
for inclusion in exhibition notes for a visitor foldout and for placards placed by the works.

Your writing should include:

a. Details of the material and visual communication techniques and processes used by the
artists.
b. Reasons for these methods being used.
c. Reasons for the contrasts between the two artists.
d. Details of the interplay between materials and visual communication.
e. The relevance of the methods chosen to the context in which the artists’ work.

2) As part of the gallery show, local artists have been asked to respond to the work shown by
making their own explorations, inspired by the show and the theme 'imbalance'. They will
later take part in a group presentation/discussion on their findings to an invited audience.
Your practical work should include and be supported by:
a. Sketchbooks/folders of experimental work with techniques and processes, exploring
materials and visual communication.
b. Development work towards the theme.
c. Final outcomes on the theme.

A reflective statement on the practical explorations

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 Learning Outcomes and Assessment Criteria
Techniques & Processes

PASS MERIT DISTINCTION

LO1 Evaluate a given brief to identify stakeholder requirements and

areas for investigation and research

P1 Evaluate a brief to identify

M1 Explore the way that the
stakeholder requirements. LO1 and LO2
context of an art and design
project informs the research that D1 Create art and
P2 Discuss the role of context in an design outcomes
will be undertaken.
art and design brief. that reflect a creative
LO2 Explore concepts, materials and processes through experimentation process of
and testing experimentation and
testing, and an
P3 Develop a conceptual position, analysis of client
based on the context of an art and requirements and
M2 Evaluate results of
design brief. context.
experiments and testing to
improve work through an
P4 Explore materials and processes
iterative process.
through experimentation and
testing.

LO3 Present a body of work that includes evidence of development

process, as well as final outcomes

P5 Present finished work in response

to an art and design brief.
P6 Prepare a portfolio of
development work in support of final
proposals.
LO4 Assess own process and outcomes, based on reflection and
feedback of others.
P7 Gather feedback from others to
inform evaluation of own work.
P8 Reflect on own process and
outcomes.
M3 Justify the use of materials,
techniques, processes and LO3 and LO4
presentation format for an art D2 Present a body of
and design project, with reference work that shows
to the context. proficiency in the use
of techniques and
processes related to
a specialist area of
art and design.
M4 Evaluate own reflection, and
the feedback of others, to identify
areas for further development.

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