10.

10 Create a plan to increase market share

10.11 explain and conduct SWOT analysis; analyze a business organizations competitive position within the industry
10.12 Describe and explain the importance of a business plan for a new or existing business or product line
10.13 Write a business plan for an existing company new or modified product idea.
10.14 Write a business plan that covers management, financing, promotional plan, product/service management,
pricing, and channel management decisions
10.15 apply economic principles to management decisions
10.16 Apply academic skills to writing of business plan for new or modified product for existing company.
10.17 Appy technology and presentation skills to create a persuasive presentation
Learn some more about business plans https://drive.google.com/file/d/1bZmsUZfe3g_ciV_SFlOUPDCsLFBauuqr/
view?usp=sharing

You have been hired by ________________________(you choose company) to develop a new product or modify an
existing product in order to increase market share by targeting a new/different market. The task is to create a lean
canvas model business plan in the form of a poster using
USE GOOGLE DOC TABLE AND MAKE IT CREATIVE AND MATCH YOUR TARGET MARKET AESTHETIC
Set up like below. Make doc 1 page and publish it as a webpage
https://docs.google.com/document/d/e/2PACX-1vRMsWPiw3pvjlKPd8pekgBzL-HEmGseMv-
O3AKaMe3PTOaDuV49hSnmp4KBnsQV43DOfyObvXbRy0v3/pub Upload link google classroom

Rubric 4 3 2 1

Applied writing skills to project No mistakes excellent 1-2 mistakes 3-5 More than 5
spelling and grammar mistakes mistakes

Poster is well designed, creative, and Excellent design Good Mostly None
balanced creativity and balance

Graphics added to poster and insert yes mostly somewhat none

properly

Plan to increase market share is viable and yes mostly somewhat none
professional

All parts of the plan are well executed, All parts Well All parts Missing 1 Missing more
correct, followed guidelines and applicable executed, corred and evident but part than 1 part
● Co description followed guidelines. execution is
● SWOT Poster is professional lacking and
● Target market and authentic; usable professionalis
● Marketing in business m needs work
● PR
● Advertising
● Financials

Marketing plan is well designed and yes mostly somewhat none

marketing pieces are evident

Good use of technology and presentation yes mostly somewhat none

skills to create persuasive presentation
 COMPANY DESCRIPTION
● Mission statement:To be our customers favorite place and way to eat and drink
Vision Statement: To move with velocity to drive profitable growth and become an even
better McDonald’s serving more customers delicious food each day around the world
● Headquarters: Chicago, Illinois
● Brief description
○ One of the largest fast food companies in the world that is known for its burgers
and fries. The first McDonald’s restaurant was started by brothers, Maurice and
Richard McDonald, in San Bernardino, California.

SWOT ANALYSIS PLAN TO INCREASE MARKET SHARE TARGET MARKET

● Strengths: ● Chocolate and swirled cone ● Investors will get a profit of the
~ Strong Global Brand ● Having more flavored options earnings of the ice cream.
~Diversified Income ● Only having vanilla flavor and ● For any season, recommended
● Weaknesses: adding chocolate or both during the summer. Everyone of all
~Negative publicity combined to the option would be ages.
~ High Employee Turnover better ● This ice cream is for everyone, of
● Opportunities: all ages.Anyone this welcome to
~Upgraded Menu enjoy this ice cream flavor.
~ Expansion Plans ● The amount of ice cream being
sold will increase the profit of the
● 3 Threats: investors.
~Burger King
~Wendy”s
~Dairy Queen
MARKETING
● Goal would be to increase market
share by 12% in the first year
● The price would be the same as
the vanilla, $1.37
● Sold at all McDonald’s restaurant
● As a promotion, it would be $0.50
● On the first day of release it would
be free!

PUBLIC RELATIONS ADVERTISING

● The product will be put outside the restaurant and be placed in magazines so
people are aware.
https://yeswecoupon.com/be-ready-free-ice-
cream-cones-at-mcdonalds-who-wants-one/

FINANCIALS - Income - Expenses = Gross Profit

● Sales Forecast Projected Income $1.37 * 2000 = $2740
● Expense Budget $30 * 2000 = $600
● Projected Gross Profit $2740 - $600 = $2140
● Break Even - $600/$1.37 = 438