INSTAGRAM LIVE

Instagram Live allows you

to easily connect with your
community in real time.
Use Live to maintain this direct line to your
audience, give your community a ‘peek behind
the curtain,’ and feel closer to the world - and
people - around you.

Keep the setup casual Give context

Think of live like a big video chat. There Followers tune in at different times, so
isn’t an API, so keep it simple and focus it helps to add a title and periodically
on connecting with your audience. reintroduce what you're talking about.

Promote your live ahead of time Engage with your audience

Before you go live, use Stories to The power of going live is that it's
promote your upcoming stream so your interactive. Use live features - like
audience doesn’t miss your live. Q&A, Live Rooms and Media Sharing -
to directly engage with your audience.
 BEFORE YOU GO LIVE
FIRST THING’S FIRST
Make sure your battery is full and Plan to pin a comment to add context? One
your connection is strong for a high- hack: write it out before you go live, then copy
quality stream and paste from your clipboard when you start

CONTROL WHO CAN JOIN & COMMENT ON YOUR LIVE

• Navigate to Settings, then tap Privacy Tap Blocked Accounts to Prevent specific accounts
• From here, you can access prevent specific accounts from from commenting on your live,
Comments or and Blocking controls joining your live and hide offensive comments

PROMOTE YOUR LIVE Use the Countdown Sticker in Stories to promote your
upcoming live, so your audience knows when to tune in
• Open the Stories Camera. Tap stickers and then select the
countdown sticker.
• You can update the sticker description, adding:
- A title for your live stream
- The date and time of the event
- A custom sticker color

When your followers see this sticker in your story, they can set a
reminder or share to their own story. When the countdown ends,
you and everyone who turned on reminders will be notified.
 GOING LIVE
Step 1 Step 2
Tap the camera icon Scroll to and tap the Live
camera option at the bottom
THERE ARE NOW NEW WAYS FOR
YOU TO ENGAGE IN COMMENTS…
Using @-mentions, a live
host can engage with their
audience in comments, while
viewers themselves can tag
or even invite their
community to join the live
stream.
An account mentioned via
comments will receive a
notification to join the live
stream or be directed to your
Profile if your live has ended.
Step 3
First add a title to your live so
people know what it’s about,
then press the circular button
to go live!
…WHILE WE HELP PREVENT
COMMENT HARASSMENT
Cancel
Step 4
At the start of your live, tap
the *** in the comments
section to copy and/or share
a link to your live
Now, a viewer will receive a
warning if they post a
comment on your live that
is similar to others that have
been reported as offensive.
We hope this urges people
to reconsider potential
harassment or bullying.
This feature is currently
supported on Android, and
we’re exploring expanding
to iOS in future.
Remember, you can always
disable comments by
tapping ‘…’ in the comment
field after your live starts.
 ENGAGE WITH YOUR AUDIENCE
The power of Live is that it’s personal and interactive. Use the questions feature to
answer questions from your audience, or the media sharing tool to share photos or
videos from your camera roll while you broadcast.

LIVE Q&A

Step 1 Step 2 Step 3

Post the question sticker to your Once you’re live, tap the question Tap the active question to go
story to source questions from your icon to see what questions you’ve back to your question list and
audience received select another

MEDIA SHARING ON iOS

Share photos and videos in your live.

Did you know you can share photos and videos in your
Live? If on iOS, tap the gallery icon in the bottom tray
to pull up your camera roll and select a photo or video
to display during your stream. Don’t worry, your
camera roll is only visible to you. Your audience won’t
see your screen as you select media.

When you select a photo or video, it will become full

screen. You can tap on the photo or video to switch
places with it to become full-screen again.
LIVE ROOMS
Now, up to 4 people can go live
together in a Live Room
Live Rooms gives you even more ways to connect and
engage with your audience.
Invite multiple guests to join in the conversation and
create exciting new experiences for your community.

Reminders

• You can use interactive features

like live fundraiser and (if eligible)
Shopping and Badges

• Viewerscan follow your guests

during the live

• You can use Live Archive to share

to IGTV, save, or delete your
stream after it ends
 GETTING STARTED
Double check that you have strong
connection and full battery, and advise
your guest to do the same
Avoid using external microphones
Test out going live so you’re familiar with
the interface and where to locate the Live
Rooms button
Step 1
After you’re live, tap the Rooms icon
Going live with guests is a way to
increase your reach, as your guests’
followers will be notified!
HOW TO JOIN
SOMEONE ELSE’S LIVE
Have your guest(s) request to go live with
you, making it easier for you to add them to
your broadcast
Make sure you know your guest(s) handle to
make it easier for you to send/accept a request
Access and share your live video with your
guests from Live Archive
Step 2
You’ll see people who have requested to go live with you, and can also search
for a guest to add
Tap your guest(s) handle(s) to invite them to your live Room
Note:
• You’ll remain at the top of the screen when you add guests
• You can add all 3 guests at once or in a staggered way (for example, you
could start with two guests, and add the third later!)
Tap the question icon to
answer questions from
viewers!
First Then
Tap Request when you see the
option to request to join the live
Once your request is accepted,
you’ll receive a notification that
you’re about to join the live
Tap Send Request
 HOST A LIVE FUNDRAISER
Now, there are more ways to donate - and rally your audience to donate - on Instagram
CREATE A FUNDRAISER IN LIVE
When you go live, you can create a fundraiser, inviting your audience to support a cause in real time

Select ‘Fundraiser’ when you Choose the nonprofit you You’ll see in real time who is You can tap ‘wave’ to
first start your live want to support supporting and how much is acknowledge a donor during
Nonprofits receive 100% of raised your live
the money you raise

DONATE TO A FUNDRAISER IN LIVE

You can now donate to a fundraiser in a live stream you’re watching

When viewing a live You can donate anywhere Complete the donation in
fundraiser, Tap ‘Donate’ at from $5-$2,500 per checkout
the bottom to begin contribution
AFTER YOUR LIVE
Use Live Archive to access your past live streams for
up to 30 days and decide how (and if) you want to
share, save, or delete them.

This new feature will be toggled on by default, where

lives will be saved to your Live Archive alongside past
Feed and Stories content
While your lives are in archive (remember, for 30 days!)
you can:
• Share to IGTV
• Download to your device (you can now download
LiveWith streams without screen recording!)
• Delete the video altogether

HOW TO ACCESS YOUR LIVE ARCHIVE

Tap in the corner Tap ‘Live Archive’ to You can toggle this setting
of your Profile, then access live streams off by tapping ‘…’ in the top
tap ‘Archive’ from the last 30 days corner, then Settings
 AFTER YOUR LIVE
FROM YOUR LIVE ARCHIVE, YOU CAN:
• Share your live to IGTV so your audience can revisit engaging, authentic, and fun
content after your live has ended
• Download the live video to your camera roll
• Delete your live video altogether

HOW TO SHARE YOUR LIVE TO IGTV

amythest_grl
2 weeks ago

Note: if you
added a title to
your live, it’ll
auto-populate
when you
share to IGTV!

Once you’ve navigated to
Live Archive, tap on a past
live, then you’ll see
options to share,
download, or delete at
the bottom of your screen
Tap ‘Share’ in your From here, you’ll be taken
archive menu through the standard IGTV
upload process, with options to:
From here, you can:
- Add a title
Choose a cover photo for - Add a description
your video (from camera - Add to Series
roll or your broadcast)
FAQS
GENERAL
Q: Can I broadcast to Facebook and Instagram Live at the same time?
A: Currently, you cannot broadcast live across Facebook and Instagram at the same time.

Q: Can I use Instagram Live through an API?

A: No — Instagram Live does not support APIs at this time. Live video is not meant to be used via services
or APIs that change the intended experience of the product. Unauthorized use of APIs and similar services
may lead to live videos being classified as spam or removed.

Q: Can I live stream from two accounts at once?

A: Streaming from two accounts is not possible at this time.

Q: Can I alert my followers to subscribe to my live videos?

A: Before your live, promote in Stories, using the countdown sticker. Your followers can sign up for a
reminder to tune into your live!

Q: How do I save my live views?

A: At the end of your live, take a screenshot of your analytics to save your view numbers.

LIVE WITH GUESTS

Q: How do I go live with up to three people?
A: There are two ways to broadcast Live with someone else on Instagram: You can invite someone to join
your live, or you can ask to join someone else’s live. Remember, you can go Live with only one other
account at a time. Step-by-step instructions here.

Q: Can I go live with more than one account?

A: Yes, now you can go live with up to 3 guests at once.

COMMENT MODERATION
Q: How can I moderate comments in live?
A: If you’re going live, you can turn off/on comments by tapping the “…” button in the comment field, or
access further comment moderation tools in your Settings. Remember, phrases or words you’ve filtered out
through keyword comment moderation will also be filtered from Live comments.

Q: If I’m hosting a live, can I turn comments on/off mid-broadcast?

A: If you tap “…” in the comments composer, you will receive an option to turn off/on comments.

LIVE ARCHIVE
Q: Will the live archive toggle default to on?
A: Yes - similar to how stories and feed posts archives work, the live archive toggle will default to on and
remain on unless the user toggles off. You will receive a “Introducing Live Archives” pop-up the first time
they open the live camera after launch. You can choose to opt-out from Live Archive in Camera settings.

Q: If my live is interrupted, will it automatically be saved to archive?

A: Yes, unless the archive button is toggled off for live streams.