Dissertation Report

on

Effects of Online Marketing on the Behavior of Consumers in Selected

Online Companies in Owerri, Imo State – Nigeria

SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR

THE
AWARD OF DEGREE OF
MASTER OF BUSINESS ADMINISTRATION

Submitted by Under the Supervision of

Abhishek Verma Dr. Pankaj Kumar
SAP ID 10000225 Assistant Professor
Department of Management Studies
DIT University

DEPARTMNET OF MANAGEMENT STUDIES, SCHOOL OF

LIBERAL ARTS & MANAGEMENT
DIT UNIVERSITY, DEHRADUN
JUNE 2023