Assessment Task 2: Demonstration

TASK SUMMARY
This task is divided into two parts:
 Part A requires you to write the advertorial copy for the marketing activity outlined in the
marketing activities action plan from Assessment Task 2.
 Part B requires you to respond to a scenario in which the advertorial is not meeting the expected
outcomes.

RESOURCES AND EQUIPMENT REQUIRED TO COMPLETE THIS TASK

 Access to textbooks and other learning materials.
 Access to a computer with the Internet
 Access to Microsoft Word or a similar program.
 The Marketing Plan and company information you reported on in Assessment Task 1.
 The Advertorial guidelines from your chosen newspaper in Assessment Task 1.
 The finalised Marketing Activities plan you submitted in Assessment Task 2 Part B.

WHEN AND WHERE SHOULD THE TASK BE COMPLETED?

This task may be done in your own time as homework or you may be given time to do this task in
class (where applicable).

WHAT DO I NEED TO SUBMIT FOR THIS TASK?

Part A
 Email to the marketing manager seeking feedback on advertorial
 Completed advertorial copy
Part B
 Responses to scenario
 Amended marketing activities plan

WHAT DO I NEED TO DO IF I GET SOMETHING WRONG?

If you complete any part of their project incorrectly, you will be given an appropriate time in which
to resubmit. Your assessor will give you the date for resubmission.

Assessment 2 BSBMKG433 Student Assessment Guide V1.0_ August 2021 1

 PART A – WRITE THE ADVERTORIAL COPY

INSTRUCTIONS

Scenario
The marketing manager has indicated that the purpose of the article is to generate awareness and
interest in the company and that will hopefully lead to increased sales.

1. Refer back to the marketing plan for your company and gather information including company’s
products and services, to prepare for your advertorial.
If you need guidance about how to write advertorial copy, you can go to
https://kopywritingkourse.com/advertorials-how-to-write-them/
2. The structure of your advertorial should be as follows:
 A headline
 An opening paragraph (introduction) that provides the most important and interesting
news
 Further short paragraphs, each one with a main idea and different fact. They may also
include quotes from people involved or experts
 Details in order of importance, with the least important details at the end of the article
 A final summary of facts and opinions at the end of the article.
3. Your advertorial should also combine the following language features to inform, entertain and
persuade as follows:
 Clear and concise writing.
 Written in the third person.
 Use of active or passive voice, depending on the focus and which is more engaging for
the reader.
 Must be factual and accurate.
 Needs to include quotes, comments, opinions, statements and observations from
people involved or experts on the topic.
 Give people labels so that the reader knows who they are straight away, for example:
‘the CEO, Mr Smith’.
 Should avoid racist, sexist or religious slurs or bias.
 Should be accurate and balanced.

4. Send an email to the marketing manager (your assessor), with completed advertorial to seek their
feedback.

Assessment 2 BSBMKG433 Student Assessment Guide V1.0_ August 2021 2

PART B – AMEND THE MARKETING ACTIVITIES ACTION PLAN

INSTRUCTIONS

Scenario
The results from the first two weeks of the marketing campaign you have worked on (that is the
advertorial publication) are in. The marketing manager has sent you the results of the monitoring
program for phone queries and the Google Analytics results to compare to the goals of the
marketing plan. These are the results:
Phone queries before campaign Phone queries during campaign
250 per week (average) 270 per week (average)
Website visits before campaign Website visits during campaign
500 per week (average) 575 per week (average)

The marketing manager requires you to:

 analyse and document the results and compare them to the campaign goals outlined in the
Marketing Activities Action Plan
 come up with suggested changes that may improve the effectiveness of the campaign
 amend the marketing activities action plan to reflect your suggested changes.

Follow the steps below:

1. Document the results of the campaign and your comparison to the goals here:
Campaign goals Actual outcomes in Goal achieved?
percentage
Phone queries increased by:
Website visits increased by:
Scenario continued…
You report your findings to the marketing manager. The marketing manager asks you to come up
with two ways that the results for this campaign could be improved

2. List and explain suggestions you would make.

Scenario continued…
The marketing manager is happy with your suggestions and asks you to amend the marketing
activity action plan to reflect the new strategies.

3. You will need to record the new strategy in the ‘marketing activity’ column and the new tasks,
staff responsible, when and costs for these strategies.

4. Submit your amended marketing activity action plan as per instructions from your assessor.

Assessment 2 BSBMKG433 Student Assessment Guide V1.0_ August 2021 3

What do I need to hand in for this task? Have I completed this?
Part A
Email to the marketing manager seeking feedback 
on advertorial
Completed advertorial copy 

Part B
Responses to scenario 

Amended marketing activities plan 

Assessment 2 BSBMKG433 Student Assessment Guide V1.0_ August 2021 4