(Developments in Marketing Science_ Proceedings of the Academy of Marketing Science) Krzysztof Kubacki (Eds.)-Ideas in Marketing_ Finding the New and Polishing the Old_ Proceedings of the 2013 Academy
with the use of searching and surfing skills. INFORMATION FLUENCY This uses a wide variety of digital tools such as computers, cellphones and handheld devices. Fluency includes the critical evaluation of data. *Information fluency has 5A’s which are: -Ask – good question, in order to get good answer - Access and acquire – the raw material from the appropriate digital information sources, which today are mostly graphical and audio visual in nature. - Analyze and authenticate and arrange these materials and distinguish between good and bad, fact and opinion. Understand bias and determine what is incomplete to turn the raw data into usable knowledge. -Apply the knowledge within a real world problem or simulation using VIP (Vision into Practice). -Assess both the product and the process which is both a teacher and a student practice.
This is about whole brain creative and problem
SOLUTION FLUENCY solving thinking.
The 6D System is a thorough and a
relevant approach for tackling a problem: - Define – the problem, because you need to know exactly what your doing before you start. - Discover – a solution because planning prevents wasted effort. - Dream up a process, one that is suitable and efficient. - Design the process in accurate and detailed action plan. - Deliver – by putting the plan into action by both producing and publishing the solution. - Debrief – and foster ownership by evaluating the problem solving process. This is proficiency in working as a team with COLLABORATION FLUENCY virtual or real partners using social networking sites and online gaming domains. *The 5A’S of Collaboration fluency are: -Establish – the collective and determine the best role for each team member by pinpointing each team members personal strength and expertise establishing norms and the signing of a group contract that indicates both a collective working agreement and an acceptance of the individual responsibilities and accountability of each team member. - Envision – the outcomes examining the issue challenge and goals as a group. - Engineer – a workable plan to achieve the goal - Execute – by putting the plan into action and managing the process. - Examine – the process and the end result for areas of constructive improvement. This is the ability for analytic interpretation of the message of communication media, also the MEDIA PROFICIENCY ability to create and publish original digital products, such as a personal blog or journal. Digital publishers need to know the principles of effective design for print, sound, video, web sites and 3-D environment. *Two components of media fluency are: - One for input and one for output *LISTEN– actively and decode the communication by separating the media from the message concisely and clearly verbalizing the message and verifying its authenticity and then critically analyzing the medium for form flow and alignment with the intended audience and purposes. *LEVERAGE – The most appropriate media for your message considering your content or message and what the desired outcome is “Then consider the audience your abilities and any pre- determined criteria. From here, the application of the other fluencies is used to produce and publish your message. This is artistic proficiency through design, art CREATIVITY FLUENCY and storytelling. *There are 5 I’s to Creativity fluency: *Identify- the desired outcome criteria *Inspire – your creativity with rich sensory information *Interpolate and connect the dots by searching for patterns within the inspiration that align with your desired outcomes and criteria from identify. *Imagine is the synthesis of inspire and interpolate uniting in the birth of an idea. *Inspect – the idea against the original criteria and for feasibility. INTEGRATING ICT through student-centered learning
Table 2. Changes of teacher role using ICT
A shift from to Knowledge transmitter Facilitator, collaborator, coach navigator of Primary source of information knowledge, co-learner. Control and management of learning Teacher gives students options and responsibilities for their own learning.
Changes brought about by use of ICT on student roles
Shift from To Passive recipient of knowledge Active participant in learning Recall of knowledge Producing knowledge Individual learning Collaborative learning
INTERNET LEARNING ACTIVITIES
1. Inquiry-oriented cooperative learning 2. Web Quest 3. Themaic Web Collections 4. Open-ended, student-directed projects. 5. Publishing original ideas and thoughts. 6. Field trips. 7. Project-based learning is one method among others, which has been proposed in order to involve students on an inquiry process.
Among the key features of effective projects are:
1. Use of essential skills and tools, including technology; 2. Specific outcomes that solve problems, explain issues, present informed through investigation, research and reasoning. 3. Multiple products needing feedback and experiential opportunities, performance based assessments’ 4. Collaboration in small groups, student presentations, and class evaluation of project outcomes.
(Developments in Marketing Science_ Proceedings of the Academy of Marketing Science) Krzysztof Kubacki (Eds.)-Ideas in Marketing_ Finding the New and Polishing the Old_ Proceedings of the 2013 Academy