Sponsor egocentric motivation

Case Processing Summary

Sponsor egocentric motivation Cases

Valid Missing Total

N Percent N Percent N Percent

1.25 1 100.0% 0 0.0% 1 100.0%

1.50 1 100.0% 0 0.0% 1 100.0%

1.75 2 100.0% 0 0.0% 2 100.0%

2.00 4 100.0% 0 0.0% 4 100.0%

2.25 18 100.0% 0 0.0% 18 100.0%

2.50 12 100.0% 0 0.0% 12 100.0%

Consumer attitude towards sponsors 2.75 12 100.0% 0 0.0% 12 100.0%

3.00 22 100.0% 0 0.0% 22 100.0%

3.25 11 100.0% 0 0.0% 11 100.0%

3.50 7 100.0% 0 0.0% 7 100.0%

3.75 4 100.0% 0 0.0% 4 100.0%

4.00 4 100.0% 0 0.0% 4 100.0%

4.25 2 100.0% 0 0.0% 2 100.0%

1.25 1 100.0% 0 0.0% 1 100.0%

1.50 1 100.0% 0 0.0% 1 100.0%

1.75 2 100.0% 0 0.0% 2 100.0%

2.00 4 100.0% 0 0.0% 4 100.0%

2.25 18 100.0% 0 0.0% 18 100.0%

2.50 12 100.0% 0 0.0% 12 100.0%

Purchse Intention 2.75 12 100.0% 0 0.0% 12 100.0%

3.00 22 100.0% 0 0.0% 22 100.0%

3.25 11 100.0% 0 0.0% 11 100.0%

3.50 7 100.0% 0 0.0% 7 100.0%

3.75 4 100.0% 0 0.0% 4 100.0%

4.00 4 100.0% 0 0.0% 4 100.0%

4.25 2 100.0% 0 0.0% 2 100.0%

 Descriptivesa,b,c,d,e,f

Sponsor egocentric motivation Statistic Std. Error

Consumer attitude towards sponsors Mean 1.750 .2500

Lower Bound -1.427

95% Confidence Interval for Mean
Upper Bound 4.927

5% Trimmed Mean .

Median 1.750

Variance .125

1.75 Std. Deviation .3536

Minimum 1.5

Maximum 2.0

Range .5

Interquartile Range .

Skewness . .

Kurtosis . .

Mean 1.250 .2500

Lower Bound .454

95% Confidence Interval for Mean
Upper Bound 2.046

5% Trimmed Mean 1.222

Median 1.000

Variance .250

2.00 Std. Deviation .5000

Minimum 1.0

Maximum 2.0

Range 1.0

Interquartile Range .8

Skewness 2.000 1.014

Kurtosis 4.000 2.619

2.25 Mean 1.750 .1229

Lower Bound 1.491

95% Confidence Interval for Mean
Upper Bound 2.009

5% Trimmed Mean 1.750

Median 1.500

Variance .272

Std. Deviation .5216

 Minimum 1.0

Maximum 2.5

Range 1.5

Interquartile Range .6

Skewness .175 .536

Kurtosis -1.056 1.038

Mean 1.667 .1124

Lower Bound 1.419

95% Confidence Interval for Mean
Upper Bound 1.914

5% Trimmed Mean 1.685

Median 1.750

Variance .152

2.50 Std. Deviation .3892

Minimum 1.0

Maximum 2.0

Range 1.0

Interquartile Range .5

Skewness -.719 .637

Kurtosis -.792 1.232

Mean 1.792 .1681

Lower Bound 1.422

95% Confidence Interval for Mean
Upper Bound 2.162

5% Trimmed Mean 1.796

Median 1.500

Variance .339

2.75 Std. Deviation .5823

Minimum 1.0

Maximum 2.5

Range 1.5

Interquartile Range 1.0

Skewness .174 .637

Kurtosis -1.523 1.232

3.00 Mean 1.750 .1079

Lower Bound 1.526

95% Confidence Interval for Mean
Upper Bound 1.974

5% Trimmed Mean 1.750

 Median 2.000

Variance .256

Std. Deviation .5059

Minimum 1.0

Maximum 2.5

Range 1.5

Interquartile Range .6

Skewness -.303 .491

Kurtosis -.979 .953

Mean 1.955 .1253

Lower Bound 1.675

95% Confidence Interval for Mean
Upper Bound 2.234

5% Trimmed Mean 1.977

Median 2.000

Variance .173

3.25 Std. Deviation .4156

Minimum 1.0

Maximum 2.5

Range 1.5

Interquartile Range .0

Skewness -1.087 .661

Kurtosis 2.285 1.279

Mean 2.000 .1890

Lower Bound 1.538

95% Confidence Interval for Mean
Upper Bound 2.462

5% Trimmed Mean 2.028

Median 2.000

Variance .250

3.50 Std. Deviation .5000

Minimum 1.0

Maximum 2.5

Range 1.5

Interquartile Range .5

Skewness -1.400 .794

Kurtosis 3.000 1.587

3.75 Mean 2.125 .1250

 Lower Bound 1.727
95% Confidence Interval for Mean
Upper Bound 2.523

5% Trimmed Mean 2.111

Median 2.000

Variance .063

Std. Deviation .2500

Minimum 2.0

Maximum 2.5

Range .5

Interquartile Range .4

Skewness 2.000 1.014

Kurtosis 4.000 2.619

Mean 1.750 .2500

Lower Bound -1.427

95% Confidence Interval for Mean
Upper Bound 4.927

5% Trimmed Mean .

Median 1.750

Variance .125

4.25 Std. Deviation .3536

Minimum 1.5

Maximum 2.0

Range .5

Interquartile Range .

Skewness . .

Kurtosis . .
Mean 3.500 1.5000

Lower Bound -15.559

95% Confidence Interval for Mean
Upper Bound 22.559

5% Trimmed Mean .

Median 3.500

Purchse Intention 1.75 Variance 4.500

Std. Deviation 2.1213

Minimum 2.0

Maximum 5.0

Range 3.0

Interquartile Range .
 Skewness . .

Kurtosis . .

Mean 2.250 .6292

Lower Bound .248

95% Confidence Interval for Mean
Upper Bound 4.252

5% Trimmed Mean 2.222

Median 2.000

Variance 1.583

2.00 Std. Deviation 1.2583

Minimum 1.0

Maximum 4.0

Range 3.0

Interquartile Range 2.3

Skewness 1.129 1.014

Kurtosis 2.227 2.619

Mean 2.417 .2223

Lower Bound 1.948

95% Confidence Interval for Mean
Upper Bound 2.886

5% Trimmed Mean 2.407

Median 2.500

Variance .890

2.25 Std. Deviation .9432

Minimum 1.0

Maximum 4.0

Range 3.0

Interquartile Range 1.6

Skewness .210 .536

Kurtosis -.878 1.038

2.50 Mean 3.500 .3844

Lower Bound 2.654

95% Confidence Interval for Mean
Upper Bound 4.346

5% Trimmed Mean 3.556

Median 4.000

Variance 1.773

Std. Deviation 1.3314

 Minimum 1.0

Maximum 5.0

Range 4.0

Interquartile Range 1.3

Skewness -1.144 .637

Kurtosis .461 1.232

Mean 3.042 .2644

Lower Bound 2.460

95% Confidence Interval for Mean
Upper Bound 3.624

5% Trimmed Mean 3.102

Median 3.000

Variance .839

2.75 Std. Deviation .9160

Minimum 1.0

Maximum 4.0

Range 3.0

Interquartile Range 1.4

Skewness -.891 .637

Kurtosis .894 1.232

Mean 3.750 .2728

Lower Bound 3.183

95% Confidence Interval for Mean
Upper Bound 4.317

5% Trimmed Mean 3.828

Median 4.000

Variance 1.637

3.00 Std. Deviation 1.2794

Minimum 1.0

Maximum 5.0

Range 4.0

Interquartile Range 2.1

Skewness -.488 .491

Kurtosis -1.004 .953

3.25 Mean 2.773 .3835

95% Confidence Interval for Mean Lower Bound 1.918

Upper Bound 3.627

 5% Trimmed Mean 2.747

Median 3.000

Variance 1.618

Std. Deviation 1.2721

Minimum 1.0

Maximum 5.0

Range 4.0

Interquartile Range 2.0

Skewness .002 .661

Kurtosis -.654 1.279

Mean 3.929 .5818

Lower Bound 2.505

95% Confidence Interval for Mean
Upper Bound 5.352

5% Trimmed Mean 4.032

Median 5.000

Variance 2.369

3.50 Std. Deviation 1.5392

Minimum 1.0

Maximum 5.0

Range 4.0

Interquartile Range 2.0

Skewness -1.349 .794

Kurtosis 1.219 1.587

3.75 Mean 3.250 .7500

Lower Bound .863

95% Confidence Interval for Mean
Upper Bound 5.637

5% Trimmed Mean 3.333

Median 4.000

Variance 2.250

Std. Deviation 1.5000

Minimum 1.0

Maximum 4.0

Range 3.0

Interquartile Range 2.3

Skewness -2.000 1.014

 Kurtosis 4.000 2.619

Mean 3.375 .8509

Lower Bound .667

95% Confidence Interval for Mean
Upper Bound 6.083

5% Trimmed Mean 3.417

Median 3.750

Variance 2.896

4.00 Std. Deviation 1.7017

Minimum 1.0

Maximum 5.0

Range 4.0

Interquartile Range 3.1

Skewness -1.199 1.014

Kurtosis 1.979 2.619

a. Consumer attitude towards sponsors is constant when Sponsor egocentric motivation = 1.25. It has been omitted.
b. Purchse Intention is constant when Sponsor egocentric motivation = 1.25. It has been omitted.
c. Consumer attitude towards sponsors is constant when Sponsor egocentric motivation = 1.50. It has been omitted.
d. Purchse Intention is constant when Sponsor egocentric motivation = 1.50. It has been omitted.
e. Consumer attitude towards sponsors is constant when Sponsor egocentric motivation = 4.00. It has been omitted.
f. Purchse Intention is constant when Sponsor egocentric motivation = 4.25. It has been omitted.

Extreme Valuesa,b,c,d,e,p,q

Sponsor egocentric motivation Case Number Value

Consumer attitude towards sponsors Highest 1 77 2.0

1.75
Lowest 1 29 1.5

1 58 2.0
Highest
2 7 1.0f
2.00
1 55 1.0
Lowest
2 41 1.0g

2.25 1 32 2.5

2 60 2.5

Highest 3 84 2.5

4 89 2.5

5 1 2.0h

Lowest 1 67 1.0
 2 38 1.0

3 34 1.0

4 85 1.5

5 65 1.5j

1 3 2.0

2 8 2.0

Highest 3 9 2.0

4 78 2.0

5 86 2.0h
2.50
1 87 1.0

2 20 1.0

Lowest 3 94 1.5

4 37 1.5

5 35 1.5j

1 93 2.5

2 95 2.5

Highest 3 98 2.5

4 99 2.5

5 40 2.0
2.75
1 17 1.0

2 13 1.0

Lowest 3 52 1.5

4 47 1.5

5 22 1.5j

1 19 2.5

2 31 2.5

Highest 3 97 2.5

4 21 2.0

5 25 2.0h
3.00
1 91 1.0

2 83 1.0

Lowest 3 56 1.0

4 48 1.0

5 39 1.0

3.25 Highest 1 6 2.5

2 79 2.5
 3 15 2.0

4 18 2.0

5 36 2.0h

1 24 1.0

2 14 1.5

Lowest 3 90 2.0

4 75 2.0

5 68 2.0i

1 12 2.5

Highest 2 88 2.5

3 27 2.0h
3.50
1 30 1.0

Lowest 2 76 2.0

3 71 2.0i

1 82 2.5
Highest
2 43 2.0h
3.75
1 81 2.0
Lowest
2 51 2.0i

Highest 1 63 2.0
4.25
Lowest 1 49 1.5
Highest 1 77 5.0
1.75
Lowest 1 29 2.0

1 41 4.0
Highest
2 55 2.0h
2.00
1 7 1.0
Lowest
2 58 2.0i

1 59 4.0

2 67 4.0
Purchse Intention
Highest 3 45 3.5

4 85 3.5

5 28 3.0k
2.25
1 32 1.0

2 5 1.0

Lowest 3 42 1.5

4 38 1.5

5 1 1.5
 1 20 5.0

2 78 5.0

Highest 3 3 4.0

4 35 4.0

5 37 4.0l
2.50
1 9 1.0

2 8 1.0

Lowest 3 26 2.5

4 94 3.5

5 96 4.0m

1 22 4.0

2 40 4.0

Highest 3 47 4.0

4 52 4.0

5 17 3.0k
2.75
1 11 1.0

2 13 2.0

Lowest 3 16 2.5

4 99 3.0

5 98 3.0n

1 4 5.0

2 25 5.0

Highest 3 39 5.0

4 48 5.0

5 69 5.0o
3.00
1 33 1.0

2 21 2.0

Lowest 3 19 2.0

4 83 2.5

5 54 2.5

3.25 Highest 1 75 5.0

2 90 4.0

3 36 3.5

4 46 3.5

5 18 3.0k
 1 24 1.0

2 15 1.0

Lowest 3 14 1.5

4 6 2.0

5 79 3.0n

1 27 5.0

Highest 2 61 5.0

3 71 5.0o
3.50
1 12 1.0

Lowest 2 88 3.0

3 30 3.5

1 43 4.0
Highest
2 51 4.0l
3.75
1 82 1.0
Lowest
2 81 4.0m

1 74 5.0
Highest
2 2 4.0
4.00
1 23 1.0
Lowest
2 70 3.5

a. Consumer attitude towards sponsors is constant when Sponsor egocentric motivation = 1.25. It has been omitted.
b. Purchse Intention is constant when Sponsor egocentric motivation = 1.25. It has been omitted.
c. Consumer attitude towards sponsors is constant when Sponsor egocentric motivation = 1.50. It has been omitted.
d. Purchse Intention is constant when Sponsor egocentric motivation = 1.50. It has been omitted.
e. The requested number of extreme values exceeds the number of data points. A smaller number of extremes is
displayed.
f. Only a partial list of cases with the value 1.0 are shown in the table of upper extremes.
g. Only a partial list of cases with the value 1.0 are shown in the table of lower extremes.
h. Only a partial list of cases with the value 2.0 are shown in the table of upper extremes.
i. Only a partial list of cases with the value 2.0 are shown in the table of lower extremes.
j. Only a partial list of cases with the value 1.5 are shown in the table of lower extremes.
k. Only a partial list of cases with the value 3.0 are shown in the table of upper extremes.
l. Only a partial list of cases with the value 4.0 are shown in the table of upper extremes.
m. Only a partial list of cases with the value 4.0 are shown in the table of lower extremes.
n. Only a partial list of cases with the value 3.0 are shown in the table of lower extremes.
o. Only a partial list of cases with the value 5.0 are shown in the table of upper extremes.
p. Consumer attitude towards sponsors is constant when Sponsor egocentric motivation = 4.00. It has been omitted.
q. Purchse Intention is constant when Sponsor egocentric motivation = 4.25. It has been omitted.
 Tests of Normalitya,b,c,d,g,h

Sponsor egocentric motivation Kolmogorov-Smirnove Shapiro-Wilk

Statistic df Sig. Statistic df Sig.

1.75 .260 2 .

2.00 .441 4 . .630 4 .001

2.25 .240 18 .007 .875 18 .022

2.50 .304 12 .003 .777 12 .005

2.75 .275 12 .013 .830 12 .021

Consumer attitude towards sponsors
3.00 .280 22 .000 .852 22 .004

3.25 .362 11 .000 .795 11 .008

3.50 .357 7 .007 .787 7 .030

3.75 .441 4 . .630 4 .001

4.25 .260 2 .
1.75 .260 2 .

2.00 .329 4 . .895 4 .406

*
2.25 .131 18 .200 .946 18 .362

2.50 .313 12 .002 .801 12 .010

2.75 .232 12 .074 .861 12 .050

Purchse Intention
3.00 .245 22 .001 .847 22 .003
*
3.25 .207 11 .200 .941 11 .529

3.50 .328 7 .022 .771 7 .021

3.75 .441 4 . .630 4 .001

4.00 .279 4 . .923 4 .556

*. This is a lower bound of the true significance.

a. Consumer attitude towards sponsors is constant when Sponsor egocentric motivation = 1.25. It has been omitted.
b. Purchse Intention is constant when Sponsor egocentric motivation = 1.25. It has been omitted.
c. Consumer attitude towards sponsors is constant when Sponsor egocentric motivation = 1.50. It has been omitted.
d. Purchse Intention is constant when Sponsor egocentric motivation = 1.50. It has been omitted.
e. Lilliefors Significance Correction
g. Consumer attitude towards sponsors is constant when Sponsor egocentric motivation = 4.00. It has been omitted.
h. Purchse Intention is constant when Sponsor egocentric motivation = 4.25. It has been omitted.
Sponsor egocentric motivation = 1.75

Histograms
Stem-and-Leaf Plots

Consumer attitude towards sponsors Stem-and-Leaf Plot for

Sponsoregocentricmotivation= 1.75

Frequency Stem & Leaf

1.00 1 . 5
1.00 2 . 0

Stem width: 1.0

Each leaf: 1 case(s)
Purchse Intention Stem-and-Leaf Plot for
Sponsoregocentricmotivation= 1.75

Frequency Stem & Leaf

1.00 0 . 2
1.00 0 . 5

Stem width: 10.0

Each leaf: 1 case(s)

Normal Q-Q Plots

Detrended Normal Q-Q Plots
Sponsor egocentric motivation = 2.00

Histograms
Stem-and-Leaf Plots

Consumer attitude towards sponsors Stem-and-Leaf Plot for

Sponsoregocentricmotivation= 2.00

Frequency Stem & Leaf

3.00 1 . 000
.00 1 .
1.00 2 . 0

Stem width: 1.0

Each leaf: 1 case(s)
Purchse Intention Stem-and-Leaf Plot for
Sponsoregocentricmotivation= 2.00

Frequency Stem & Leaf

1.00 1 . 0
2.00 2 . 00
.00 3 .
1.00 4 . 0

Stem width: 1.0

Each leaf: 1 case(s)

Normal Q-Q Plots

Detrended Normal Q-Q Plots
Sponsor egocentric motivation = 2.25

Histograms
Stem-and-Leaf Plots

Consumer attitude towards sponsors Stem-and-Leaf Plot for

Sponsoregocentricmotivation= 2.25

Frequency Stem & Leaf

3.00 1 . 000
7.00 1 . 5555555
4.00 2 . 0000
4.00 2 . 5555

Stem width: 1.0

Each leaf: 1 case(s)
Purchse Intention Stem-and-Leaf Plot for
Sponsoregocentricmotivation= 2.25

Frequency Stem & Leaf

2.00 1 . 00
3.00 1 . 555
3.00 2 . 000
4.00 2 . 5555
2.00 3 . 00
2.00 3 . 55
2.00 4 . 00

Stem width: 1.0

Each leaf: 1 case(s)

Normal Q-Q Plots

Detrended Normal Q-Q Plots
Sponsor egocentric motivation = 2.50

Histograms
Stem-and-Leaf Plots

Consumer attitude towards sponsors Stem-and-Leaf Plot for

Sponsoregocentricmotivation= 2.50

Frequency Stem & Leaf

2.00 1 . 00
4.00 1 . 5555
6.00 2 . 000000

Stem width: 1.0

Each leaf: 1 case(s)
Purchse Intention Stem-and-Leaf Plot for
Sponsoregocentricmotivation= 2.50

Frequency Stem & Leaf

2.00 Extremes (=<1.0)

1.00 2 . 5
1.00 3 . 5
6.00 4 . 000000
2.00 5 . 00

Stem width: 1.0

Each leaf: 1 case(s)

Normal Q-Q Plots

Detrended Normal Q-Q Plots
Sponsor egocentric motivation = 2.75

Histograms
Stem-and-Leaf Plots

Consumer attitude towards sponsors Stem-and-Leaf Plot for

Sponsoregocentricmotivation= 2.75

Frequency Stem & Leaf

2.00 1 . 00
5.00 1 . 55555
1.00 2 . 0
4.00 2 . 5555

Stem width: 1.0

Each leaf: 1 case(s)
Purchse Intention Stem-and-Leaf Plot for
Sponsoregocentricmotivation= 2.75

Frequency Stem & Leaf

1.00 1 . 0
2.00 2 . 05
5.00 3 . 00000
4.00 4 . 0000

Stem width: 1.0

Each leaf: 1 case(s)

Normal Q-Q Plots

Detrended Normal Q-Q Plots
Sponsor egocentric motivation = 3.00

Histograms
Stem-and-Leaf Plots

Consumer attitude towards sponsors Stem-and-Leaf Plot for

Sponsoregocentricmotivation= 3.00

Frequency Stem & Leaf

5.00 1 . 00000
4.00 1 . 5555
10.00 2 . 0000000000
3.00 2 . 555

Stem width: 1.0

Each leaf: 1 case(s)
Purchse Intention Stem-and-Leaf Plot for
Sponsoregocentricmotivation= 3.00

Frequency Stem & Leaf

1.00 1 . 0
4.00 2 . 0055
5.00 3 . 00000
3.00 4 . 005
9.00 5 . 000000000

Stem width: 1.0

Each leaf: 1 case(s)

Normal Q-Q Plots

Detrended Normal Q-Q Plots
Sponsor egocentric motivation = 3.25

Histograms
Stem-and-Leaf Plots

Consumer attitude towards sponsors Stem-and-Leaf Plot for

Sponsoregocentricmotivation= 3.25

Frequency Stem & Leaf

2.00 Extremes (=<2)

.00 0 .
7.00 0 . 2222222
2.00 Extremes (>=3)

Stem width: 10.0

Each leaf: 1 case(s)
Purchse Intention Stem-and-Leaf Plot for
Sponsoregocentricmotivation= 3.25

Frequency Stem & Leaf

3.00 1 . 005
1.00 2 . 0
5.00 3 . 00055
1.00 4 . 0
1.00 5 . 0

Stem width: 1.0

Each leaf: 1 case(s)

Normal Q-Q Plots

Detrended Normal Q-Q Plots
Sponsor egocentric motivation = 3.50

Histograms
Stem-and-Leaf Plots

Consumer attitude towards sponsors Stem-and-Leaf Plot for

Sponsoregocentricmotivation= 3.50

Frequency Stem & Leaf

1.00 Extremes (=<1.0)

4.00 2 . 0000
2.00 2 . 55

Stem width: 1.0

Each leaf: 1 case(s)
Purchse Intention Stem-and-Leaf Plot for
Sponsoregocentricmotivation= 3.50

Frequency Stem & Leaf

3.00 0 . 133
4.00 0 . 5555

Stem width: 10.0

Each leaf: 1 case(s)

Normal Q-Q Plots

Detrended Normal Q-Q Plots
Sponsor egocentric motivation = 3.75

Histograms
Stem-and-Leaf Plots

Consumer attitude towards sponsors Stem-and-Leaf Plot for

Sponsoregocentricmotivation= 3.75

Frequency Stem & Leaf

3.00 2 . 000
1.00 2 . 5

Stem width: 1.0

Each leaf: 1 case(s)
Purchse Intention Stem-and-Leaf Plot for
Sponsoregocentricmotivation= 3.75

Frequency Stem & Leaf

1.00 1 . 0
.00 2 .
.00 3 .
3.00 4 . 000

Stem width: 1.0

Each leaf: 1 case(s)

Normal Q-Q Plots

Detrended Normal Q-Q Plots
Sponsor egocentric motivation = 4.00

Histograms
Stem-and-Leaf Plots

Purchse Intention Stem-and-Leaf Plot for

Sponsoregocentricmotivation= 4.00

Frequency Stem & Leaf

3.00 0 . 134
1.00 0 . 5

Stem width: 10.0

Each leaf: 1 case(s)
Normal Q-Q Plots

Detrended Normal Q-Q Plots

Sponsor egocentric motivation = 4.25

Histograms
Stem-and-Leaf Plots

Consumer attitude towards sponsors Stem-and-Leaf Plot for

Sponsoregocentricmotivation= 4.25

Frequency Stem & Leaf

1.00 1 . 5
1.00 2 . 0

Stem width: 1.0

Each leaf: 1 case(s)
Normal Q-Q Plots

Detrended Normal Q-Q Plots