VISUAL &

EXPERIENCE
DESIGN MA
WS/2023
PG Programs Potsdam

IN N O V A T IO N HUB ECOS YS TEM

Future of education

At UE Innovation Hub we focus on

future technology and educate the
leaders of tomorrow in a newly
designed hub that enables you to learn
in the most up-to-date educational
environment.

Diverse Atmosphere

Benefit from our diversity of students

and lecturers at UE Innovation Hub.
Our english taught programmes
attract students from around the
world. Explore Potsdam and Berlin
with your fellow students.

Interdisciplinary Programs

We believe the future is a combination

of tech, data & design. Our
programmes at UE Innovation Hub
offer a unique module mix that will be
necessary to succeed in tomorrow's
job market.
Qualification:
MASTER OF ARTS M.A.

Duration:
2, 3 or 4 SEMESTERS CORE PRINCIPLES
Start of Studies:
SEPTEMBER 2023

Enrollment Capacity:
50 STUDENTS

Campuses: THEORY PRACTICE

UE INNOVATION HUB + TEAMS

Credits: ≥ Technology & Data Culture ≥ Interactive Prototyping

60, 90, or 120 ECTS ≥ Critical Conceptualisation 3 – 5 projects

Language: ≥ Narrative Structures

ENGLISH ≥ AI-proof Future ≥ Design Practice Development

Lecturers:
PETER CRNOKRAK
TILL JULIAN HUSS

DANIEL BASTIAN
Core Principles:

T E C H N O L OG Y & D ATA
C U L TUR E

Survey courses will provide a staging

ground for the development of deep
knowledge libraries to aid ideation.

– sourcing knowledge repositories

– critical judgment of sources
– exposure to existing technology
– technology’s relation to culture
Core Principles:

C RIT ICA L
C ONC E PTUALIS ATION

Students will produce research driven

and culturally resonant concepts
formulated as a response to, or
proposition for socially meaningful
phenomena.

– critical theory and research

– speculative design
– design for social good
– structural narratives
Core Principles:

I NT ER A C TIVE PROTOTYPING

Students will develop interactive

prototypes for the purposes of
elucidating concept narratives and
the staging of design proposals.

Students will complete 3 – 5 projects

across the 2-4 semesters of study.

– non-code based approach

– object-oriented prototyping
– responsive design
– UX flows
– visual user interfaces

– InDesign, Figma, Sketch, Adobe Xd

Core Principles:

N A R R A TIV E S TRUCTURES

Projects will emphasise the role that

narrative structures and storytelling
plays in the conveyance of design
concepts and mechanisms to engage
audiences and users of products.

– effective framing project concepts

– narrative structure and research
– visual artefacts and communication
Core Principles:

DESIGN PRACTICE
DEV EL OPM ENT

Entrepreneurship courses will

engender in the student confidence
to develop their own design
practices and/or business startups.

– articulation of design practice

– development of entrepreneurship
– deep dive into start up culture
Core Principles:

A I -PROOF FUTURE :
C RITIC A L v s. PROCED URAL

All courses will emphasise the

importance of critical design thinking
over changeable software skills to
ensure design practice relevancy.

– conceptualisation as practice
– development of critical design
– plasticity of software reliance
– specialised AI modules (90/120)
Career Prospects

U I/ U X DESIGNER

– research + experimentation
– analysis + evaluation
– user requirement
– visual look + feel
– cross-platform design
– visualising ideation
– responsive design
– user feedback iteration
Career Prospects

PROD UCT DE SIGNER

– concept ideation + development

– technological integration
– market research + testing
– design modeling
– prototype testing
– client liaison
– multidisciplinary integration
Career Prospects

E XHIBITIO N DESIGNER

– technology integration
– interface design
– 3D design + materials usage
– information design
– data visualisation
– narrative storytelling
– multidisciplinary thinking
An Education for the Leaders of
Tomorrow MASTERS PROGRAM T-PROFILE
MASTE R PROG RAM S TRUCTURE

Modern leaders in business and the

creative industries need – apart from
their specialization skills – a range of
Specialization Specialization
overarching competencies, among
them:
• ability to work in heterogenous
teams
Specialization Specialization
• properly communicate across
diverse cultural,
societal and disciplinary backgrounds
• creative/Entrepreneurial attitude to
Thesis
DEEP
Specialization Specialization
problemsolving
• empathy for collegues and
subordinates
• decision competency in increasingly Specialization Specialization
ambiguous environments

Our Master programs are build

around the so-called T-Profile which Atlas of Design
Advanced Research
Speculative Futures
descibes employers with a “deep” Methodologies
engagement in their specialized area
and a “broad” knowledge of general BROAD
and neighboring disciplines. Contemporary Interdisciplinary Comparative Cultural
Leadership Culture Elective Studies
Qualification:
MASTER OF ARTS M.A. 60 ECTS CURRICULUM
Duration:
2 SEMESTERS 1 2

Start of Studies:
SEPTEMBER 2023
Envisioning Experience Design

Enrollment :
18 STUDENTS

Campuses:
UE INNOVATION HUB + TEAMS Culture in Technology

Credits:
60 ECTS Graphic Practice &
Thesis & Colloquium
Narratives

Language:
ENGLISH
Speculative Futures

Lecturers:
PETER CRNOKRAK
Advanced Contemporary Leadership
TILL JULIAN HUSS Research Methodologies (University-wide)
THOMAS NOLLER
DANIEL BASTIAN
Qualification:
MASTER OF ARTS M.A. 90 ECTS CURRICULUM
Duration:
3 SEMESTERS 1 2 3

Start of Studies:
SEPTEMBER 2023
Envisioning Experience Design

Enrollment :
8 STUDENTS
Thesis & Colloquium
Campuses:
UE INNOVATION HUB + TEAMS Culture in Technology Data & Society

Credits:
90 ECTS Graphic Practice &
Design in Crisis
Narratives

Language:
ENGLISH Comparative
Speculative Futures Atlas of Design
Cultural Studies

Lecturers:
PETER CRNOKRAK
Advanced Contemporary Leadership
TILL JULIAN HUSS Research Methodologies
Interdisciplinary Elective
(University-wide)
THOMAS NOLLER
DANIEL BASTIAN
Qualification:
MASTER OF ARTS M.A. 120 ECTS CURRICULUM
Duration:
4 SEMESTERS 1 2 3 4

Start of Studies:
SEPTEMBER 2023
Envisioning Experience Design

Enrollment :
Capstone Project
24 STUDENTS

Campuses:
UE INNOVATION HUB + TEAMS Culture in Technology Data & Society

Thesis & Colloquium

Credits:
120 ECTS Graphic Practice &
Design in Crisis Thesis Development
Narratives

Language:
ENGLISH Comparative
Speculative Futures Atlas of Design
Cultural Studies

Lecturers:
PETER CRNOKRAK
Advanced Contemporary Leadership
TILL JULIAN HUSS Research Methodologies
Interdisciplinary Elective
(University-wide)
THOMAS NOLLER
DANIEL BASTIAN
Semester Schedule

V I SUA L & E XPERIENCE

PG SEMESTERWEEKS POTSDAM
DE SIGN

Lecture Period : 16 weeks

Winter Semester Summer Semester
Start : WS 2023

Lectures
Lectures (12 weeks)
(4)
Lectures (16)

Sum- Winter
mer Holi- Spring Break Summer Break
Break days

Welcome Days Week Workshop Week A&D

Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug
 WINTER SEMESTER
October 2 2023 to January 29, 2024

TIME MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY

8:30 AM
Culture in Technology
8:30 – 10:45
9:00 AM Location : Innovation Hub Potsdam + Teams

9:30 AM Lecturer : Dr. Werner Trieselmann

10:00 AM

10:30 AM

11:00 AM
Advanced Research Methodologies Envisioning
11:00 – 13:15 11:00 – 16:15
11:30 AM Location : Innovation Hub Potsdam Location : Innovation Hub Potsdam + Teams

12:00 PM Lecturer : Prof. Thomas Noller Lecturer : Prof. Dr. Peter Crnokrak
+ Prof. Dr. Till Julian Huss
12:30 PM

13:00 PM

13:30 PM

14:00 PM
Advanced Research Methodologies Speculative Futures
14:00 – 16:15 14:00 – 16:15
14:30 PM Location : Teams Location : Innovation Hub Potsdam + Teams

15:00 PM Lecturer : Prof. Thomas Noller Lecturer : Prof. Dr. Peter Crnokrak
+ Prof. Dr. Till Julian Huss
15:30 PM

16:00 PM

16:30 PM
Graphic Practice & Narratives
16:30 – 18:45
17:00 PM Location : Innovation Hub Potsdam + Teams

17:30 PM Lecturer : Prof. Daniel Bastian

+ Alisa Goikhman
18:00 PM

18:30 PM

19:00 PM
University
of Europe
for Applied Sciences