REPORT

(Project semester IV April 15 –June 30 , 2022)

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“To analyse IT company’s perception towards traditional method and technological

method of doing business with the help of froiden Technologies Pvt. Ltd.”

Submitted in partial fulfilment of the degree

B
MAHAK JAIN
21BBAN254

Under the guidance of

University Guide: Industry guide:

Dr. Manish Sharma Jigar soni

Assistant professor Regional

Manager

Department of Management

JECRC University, Jaipur

June 2022
 Declaration

I hereby declare that the project work entitled “To analyse IT company’s perception
towards traditional method and technological method of doing business with the help of
froiden Technologies Pvt. Ltd.” as requirements of six months industrial project for the
award of degree of “BBA”, from JECRC University, under the guidance of Mr Ram
Garg” during 1st January to 30 June, 2022.
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Name of Student: Mahak Jain

Student Regn. No. 21BBAN254

Date: 29 June, 2022

th

It is certified that the above statement made by the student is correct to the best of our
knowledge

Signature

Name & Designation

Faculty Internship Guide

 ACKNOWLEDGEMENT

I, Miss. Mahak Jain, hereby express my gratitude for the tremendous support and
enthusiasm that I received throughout the course of this project. I would like to
acknowledge the guidance of Prof. Renu Pareek Dean at JECRC University, Jaipur. I
thank her for enriching our experience with this opportunity.
I deliver my sincere gratitude to Ram Garg, his motivating demeanour paved the course
of my research and facilitated in facile accomplishment of my goal.
I am also thankful to Mr Jigar Soni, Mr Anshuman Dash, Mr Rajiv Shah and the whole
Flipspaces team for their cooperation and coordination throughout my internship.
I end with acknowledging my indebtedness to my Family for their blessings and
unwavering trust that has prepared me for the challenges ahead.
 S.No. Component Page Number

Declaration 2

Acknowledgement 3

Abstract 6

Chapter 1 Introduction 7-8

Chapter 2 Company overview 9-10

Chapter 3 Research & Methodology 11-13

3.1 Objective of study

3.2 Scope of study
3.3 Research design
3.4 Problem of Statement
3.5 Sources of data collection
3.6 Plan of analysis

Chapter 4 Data analysis & interpretation 14-17

4.1 Mode of doing business

4.2 Age group
4.3 Gender
4.4 Does customer attracts?

Chapter 5 Findings & conclusion 18

Chapter 6 Reference 19

Annexure 20
 ABSTRACT

This report delves into the realm of digital marketing within the context of Froiden
Technologies Pvt. Ltd., a leading IT firm specializing in software development and digital
solutions. Through a comprehensive analysis of the company's digital marketing
strategies, performance metrics, and industry best practices, the report aims to provide
actionable insights to drive organizational growth and innovation.

Drawing upon theoretical frameworks and practical observations, the report navigates
through the dynamic landscape of digital marketing, exploring its role in enhancing brand
visibility, engaging with target audiences, and driving conversions. By dissecting the
company's digital ecosystem and evaluating the effectiveness of its strategies, the report
offers valuable recommendations to optimize digital marketing efforts and capitalize on
emerging opportunities.

Through a holistic lens, the report underscores the significance of agility, adaptability, and
innovation in navigating the complexities of the digital age. It serves as a testament to the
ongoing quest for digital excellence at Froiden Technologies and underscores the
importance of bridging the gap between theory and practice in the pursuit of
organizational success.

The findings and insights presented in this report not only contribute to the body of
knowledge in digital marketing but also provide a roadmap for future endeavors, fostering
a culture of continuous learning and innovation in the pursuit of organizational excellence.
 CHAPTER 1: INTRODUCTION

1. In the contemporary business landscape, digital marketing has emerged as a pivotal

tool for companies to engage with their audience effectively. This report delves into the
digital marketing initiatives undertaken during the internship at Froiden Technologies Pvt.
Ltd.

2. Company Profile

Froiden Technologies Pvt. Ltd. is a leading IT company specializing in software

development, web design, and digital solutions. Established in [year], the company has
garnered a reputation for delivering innovative solutions to clients worldwide.

3. Overview of Digital Marketing at Froiden Technologies

Digital marketing at Froiden Technologies encompasses a holistic approach aimed at

enhancing brand visibility, driving traffic, and generating leads. The department leverages
various channels such as social media, search engine optimization (SEO), email
marketing, and content marketing to achieve these objectives.

4. Objectives of the Internship

The primary objectives of the internship were:

Gain practical experience in executing digital marketing campaigns.

Analyze the effectiveness of different digital marketing strategies.

Contribute to enhancing the company's online presence.

5. Scope and Methodology

The internship involved:

Conducting a comprehensive analysis of the company's existing digital marketing efforts.

Designing and implementing targeted digital marketing campaigns.

Utilizing analytics tools to track and measure campaign performance.

6. Digital Marketing Strategies Implemented

During the internship, the following strategies were implemented:

Content creation and distribution across various platforms.

Social media marketing to engage with the target audience.

SEO optimization to improve website visibility.

Email marketing campaigns to nurture leads and enhance customer retention.

7. Data Analysis and Insights

Data analysis revealed valuable insights regarding:

Audience demographics and preferences.

Key performance indicators (KPIs) such as website traffic, engagement metrics, and
conversion rates.

Effectiveness of different marketing channels and campaigns.

8. Challenges Faced

Challenges encountered during the internship included:

Adapting to rapidly evolving digital marketing trends.

Overcoming resource constraints.

Addressing competition in the online space.

9. Recommendations

Based on the internship experience, the following recommendations are proposed:

Continued investment in content marketing to establish thought leadership.

Exploration of emerging digital marketing channels and technologies.

Enhancement of data analytics capabilities to drive informed decision-making.

10. Conclusion

In conclusion, the internship provided valuable insights into the dynamic field of digital
marketing and its application in a real-world business setting. It offered an opportunity to
contribute to Froiden Technologies' digital growth journey while gaining hands-on
experience in executing strategic marketing initiatives.
 CHAPTER 2 : COMPANY OVERVIEW

Froiden Technologies Pvt. Ltd. is a renowned IT company that

specializes in providing innovative software development, web design, and digital
solutions to clients worldwide. Established with a vision to revolutionize the digital
landscape, Froiden Technologies has emerged as a trusted partner for businesses
seeking to leverage technology for growth and success.

Founded in [2014], Froiden Technologies began its journey with a small team of
passionate technologists dedicated to delivering exceptional solutions to clients. From its
humble beginnings, the company has grown exponentially, expanding its portfolio of
services and establishing a global presence.

Mission and Values:

At the heart of Froiden Technologies lies a steadfast commitment to excellence,

innovation, and client satisfaction. The company's mission is to empower businesses with
cutting-edge technology solutions that drive tangible results and foster long-term success.
Guided by a set of core values including integrity, transparency, and collaboration,
Froiden Technologies strives to exceed client expectations at every turn.
Service Offerings:

Froiden Technologies offers a comprehensive suite of services tailored to meet the

diverse needs of its clients. These services include:

SNAPHRM:

SnapHRM is an integrated HR management solution developed by Froiden Technologies

Pvt. Ltd. It offers a comprehensive suite of features to streamline various HR processes,
including employee management, leave management, attendance tracking, performance
appraisal, payroll management, and more. SnapHRM helps businesses automate and
centralize their HR operations, thereby improving efficiency, accuracy, and compliance
with HR policies and regulations.

ZUNCTION:

Zunction is an innovative software product developed by Froiden Technologies Pvt. Ltd.

It is a multi-purpose platform that offers a range of features to businesses, including
project management, task tracking, team collaboration, time tracking, invoicing, and client
management. Zunction enables organizations to manage their projects and workflows
seamlessly, from initiation to completion, while facilitating effective communication and
collaboration among team members.

WORKSUITE:

WorkSuite is a comprehensive business management suite developed by Froiden

Technologies Pvt. Ltd. It integrates various modules and tools to streamline different
aspects of business operations, including project management, invoicing, HR
management, customer relationship management (CRM), and more. WorkSuite provides
businesses with a centralized platform to manage their entire workflow, from project
planning and execution to client billing and team collaboration, thereby enhancing
productivity, transparency, and profitability.
 CHAPTER 3: RESEARCH & METHODOLOGY

The research methodology describes the research structure used in the current study.
This section discusses the size of the research sample and the procedure used to choose
participants for the study. The study was based on primary sources of information. The
reliability of research instruments was examined in order to determine their suitability. The
study has been conducted online.

3.1 Objective of Study:

The objective of the study is to conduct a comprehensive analysis of the digital marketing
initiatives undertaken at Froiden Technologies Pvt. Ltd. This includes evaluating the
effectiveness of various digital marketing strategies implemented by the company,
identifying key performance indicators (KPIs), and assessing their impact on the
company's overall business objectives. Additionally, the study aims to provide actionable
insights and recommendations to optimize digital marketing efforts and drive
organizational growth.

3.2 Scope of Study:

The scope of the study encompasses an in-depth examination of digital marketing
practices at Froiden Technologies Pvt. Ltd., focusing on key areas such as content
marketing, social media marketing, search engine optimization (SEO), email marketing,
and analytics. It also includes an analysis of the company's target audience, market
positioning, and competitive landscape. The study will primarily focus on digital marketing
activities conducted within a specific time frame, considering factors such as budget
constraints, resource availability, and market dynamics.

3.3 Research Design:

The research design involves a combination of qualitative and quantitative methodologies
to gather and analyze data effectively. Qualitative methods such as interviews, surveys,
and case studies will be employed to gain insights into the company's digital marketing
strategies, challenges faced, and best practices. Quantitative methods such as data
analytics and performance metrics tracking will be used to measure the effectiveness of
digital marketing campaigns and evaluate their impact on key business metrics.

3.4 Problem Statement:

The problem statement revolves around identifying the key challenges and opportunities
in Froiden Technologies' digital marketing efforts and devising strategies to address them.
This includes understanding the company's current digital marketing performance,
identifying areas for improvement, and proposing solutions to enhance the effectiveness
and efficiency of digital marketing initiatives.

3.5 Sources of Data Collection:

Data will be collected from various sources, including internal company records, digital
marketing platforms (e.g., Google Analytics, social media analytics tools), customer
feedback surveys, industry reports, and competitor analysis. Primary data will be gathered
through interviews with key stakeholders within the company, while secondary data will
be obtained from published sources and industry databases.

3.6 Plan of Analysis:

The plan of analysis involves systematically analyzing the collected data to draw
meaningful insights and conclusions. This includes organizing and categorizing data,
conducting statistical analyses to identify trends and patterns, and synthesizing findings
to generate actionable recommendations. The analysis will focus on key performance
indicators such as website traffic, engagement metrics, conversion rates, and return on
investment (ROI) to assess the effectiveness of digital marketing efforts and inform
strategic decision-making.
Sources of Data collection:
a) Primary data:
Empirical research design has been used in the research, structured research instrument
has been used to collect primary data for analysis and test research hypothesis of the
study.
b) Secondary data:
The secondary source has been used to give relevance for the study and analysis the
previous studies in the area. The various sources secondary are collected from research
journals, working papers, books and other various reports and project works which are
published and unpublished sources.

CHAPTER 4: DATA INTERPRETATION & ANALYSIS